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HiTV Unwraps Naija, New Reality TV Show

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HiTV, Nigeria’s Pay TV, said that it start airing Naija, the much awaited reality TV show already touted as the mother of reality shows.

Excited Miss Morayo Aka Bashorun, business Development Manager of the company said that “The weeks to come will redefine the reality show turf not only in Nigeria but in the African continent, because television viewers especially our valued HiTV subscribers will witness what they have never seen in reality television in the history of this great nation, Nigeria, and who else will champion this revolution other than a proudly Nigerian company like HiTV?”

She said that after Naija show, “those who witnessed our Koko Mansion reality show last year, a show that shook the entire country and the UK, will know that we were just testing the waters. Naija will blow the entire country away for eight weeks because not only that the show will show our ability to live together as one in a diverse country like Nigeria, it will show the inner strength of the Nigerian, that is the Naija strength and character,” she said.

  Naija, Aka Bashorun explained, is a reality TV show conceptualized by HiTV, a proudly Nigerian Company with the fastest growing pay TV subscriber base in Africa. “It is a creative show geared towards projecting Nigeria’s socio-cultural values, mutual tolerance, promotion of self actualization, national development and unity. The show would be broadcast pan-Nigeria, in Europe, North America and some parts of Africa for eight weeks.”

     There would be weekly highlights shows on local stations such as LTV, TVC, STV and NTA.

  A Prize money of N5 million and a brand new car is at stake for the winner and unlike most reality shows, Aka Bashorun said 18 young Nigerians will display their green passports in the show. “Eighteen Citizens (housemates) would be selected from the six geo-political zones in Nigeria. Each participant would be an indigene of their various communities, who have limited interest to Western lifestyle. They are very passionate about their culture and confidently express their views on topical issues. These individuals would live together in one house for eight weeks! Unlike most reality shows, there wouldn’t be specific daily tasks or judges. Activities would be initiated to foster competition. Viewers would be encouraged to vote for their favorite citizens to help them acquire points. The most interesting part of it all is that, there would be no evictions. Every week, there is a show where the accumulated points are announced and the dweller with the most points gets something worthwhile. Celebrities and notable Nigerians would be invited as guests in the house to engage in various activities,” she submitted.

  For one to be eligible for the show, Aka Bashorun said he/she must be a Nigerian between 18 and 35 years old; must be able to communicate fluently in his/her mother tongue, though English is the official language in the house; must be an indigene of the zone that he/she represents; must parade a ‘proudly Nigeria’ lifestyle; must be rich in the socio-cultural ethics of the tribe claimed; must be willing to learn and integrate other cultures and languages.

  A contestant’s ability would be tested in areas of sports, culture, music, democracy, the Nigerian Constitution, food, health, education, movie industry, our people, youth development, fashion, women and rights, managing corruption, leadership, law and compliance, comedy and drama.

 The Naija show according to Aka Bashorun is aimed at “portraying the evolution of a patriotic, responsible, productive, and unprejudiced Nigerian. It is also to celebrate the richness in the diversity and the complexity of the Nigerian society. For us at HiTV, as a proudly Nigerian company, we hope to use Naija to promote the spirit of togetherness, mutual respect, mutual tolerance and neighborliness among Nigerians while also projecting Nigeria’s socio-cultural values to the world as well as boldly identifying our lines of discord and offer soothing measures of accord, for all strata.”

Why is HiTV producing Naija? She speaks: “HiTV is a 100 per cent Nigerian; therefore there is no better platform to showcase such an indigenous programme as this. The need to identify with that Nigerian who is proud of his fatherland and has an undying innate passion for his country. We want to offer the public a reality show that is different, original and which offers great didactic values as well as to present world-class reality TV entertainment to HiTV’s teeming subscribers across the country.”

 Free open auditions have been scheduled to hold in all six geo political zones across the country this month, she reveals even as she calls on corporate Nigeria to support the initiative. “We are glad to announce that Aero Contractors has proudly announced its backing for Naija show 100 per cent, so we are calling on other responsible corporate bodies to throw their weight behind this unifying show that will sure make a difference in the country. The budget is quite huge, so naturally, HiTV would need a helping hand to achieve this goal that will help Nigeria achieve more tolerance and learn to leave together peacefully.

 


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MTN Launches One TV with Free-to-View, Pay-as-You-Go

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MTN Group has begun rolling out MTN One TV, a new entertainment proposition designed to make digital video content more accessible, relevant, and flexible for customers across African markets.

MTN Launches One TV with Free-to-View, Pay-as-You-Go

Introduced in line with MTN’s Ambition 2030 strategy, MTN One TV brings together local storytelling, live channels, international programming, and market-specific viewing options tailored to how customers across the continent access and pay for digital entertainment.

The proposition is designed to give customers greater choice in how they watch content, with viewing models that may vary by market and can include free-to-view content, advertising-funded experiences, pay-as-you-watch access, and subscription offerings.

Depending on local availability, customers may also be able to pay through airtime, Mobile Money, and other locally supported payment methods, helping to reduce common barriers to streaming access.

Beyond enhancing customer experiences, MTN One TV creates new opportunities for African creators, broadcasters, advertisers, and ecosystem partners by helping connect content to wider audiences through MTN’s scale across connectivity, payments, and digital services.

By bringing together a broad mix of content experiences under a single proposition, MTN aims to support greater content discovery, broader audience reach, and sustainable growth across Africa’s digital entertainment ecosystem.

Anchored in MTN’s strategic platforms of Connectivity, Fintech, and Digital Infrastructure, MTN One TV forms part of the Group’s broader ambition to build digital experiences that create value for customers while enabling participation and growth across Africa’s digital economy.

“Entertainment is increasingly becoming an important gateway to digital participation,” said Selorm Adadevoh, MTN group chief commercial, strategy and transformation officer.

“Through MTN One TV, we are leveraging the scale of our connectivity, fintech, and digital capabilities to make relevant content more accessible while creating new opportunities for Africa’s creative and digital economies. This is aligned with our ambition to deliver digital solutions for Africa’s progress.”

MTN One TV is being introduced progressively across MTN markets through a phased rollout approach that reflects local market needs, existing services, and partnership opportunities.

Over time, MTN will bring together a combination of video capabilities, content partnerships, and customer experiences under the MTN One TV brand to create a more consistent and scalable entertainment proposition across its footprint.

Through MTN One TV, MTN continues to extend its role beyond connectivity by combining entertainment, payments, and digital services to deliver experiences tailored to the needs of African consumers.

The rollout supports MTN’s Ambition 2030 vision of leading digital solutions for Africa’s progress while expanding access to digital entertainment across the continent.

 


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IATA Drops Bombshell: Nigeria Among World’s Most Expensive Countries to Run an Airline

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International Air Transport Association (IATA) has identified Nigeria as one of the most expensive countries in the world for airline operations, citing high taxes, charges and operational costs that continue to weigh heavily on local carriers.

IATA Drops Bombshell: Nigeria Among World's Most Expensive Countries to Run an Airline

IATA’s Regional Vice President for Africa and the Middle East, Kamil Al-Awadhi, disclosed this during the association’s Annual General Meeting held in Rio de Janeiro.

Al-Awadhi said that although Nigeria’s Minister of Aviation and Aerospace Development, Festus Keyamo, had been pursuing reforms aimed at improving the aviation sector, airlines operating in the country still faced enormous cost pressures.

According to him, the high-cost operating environment has continued to affect the profitability and competitiveness of Nigerian airlines, making it difficult for the industry to realise its full potential.

He noted that excessive taxes, regulatory charges and other operating expenses remained major obstacles to airline growth across the region, with Nigeria ranking among the most challenging markets from a cost perspective.

Al-Awadhi urged member states of the Economic Community of West African States to adopt a proposed 25 per cent reduction in aviation taxes and charges to ease the burden on airlines and passengers.

According to him, lowering taxes and charges would reduce airfares, stimulate passenger traffic and strengthen the competitiveness of carriers operating within West Africa.

He stressed that a more supportive policy environment was critical to unlocking the economic benefits of aviation, including increased trade, tourism and regional integration.

Industry stakeholders have consistently advocated lower taxes and regulatory fees, arguing that the current cost structure makes air travel less affordable and limits the growth of the sector.

IATA’s latest remarks add to calls for governments in West Africa to implement policies that will promote a more sustainable and competitive aviation industry across the region.


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NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

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The National Agency for Science and Engineering Infrastructure (NASENI), under the leadership of its Executive Vice Chairman/CEO, Khalil Suleiman Halilu, has trained 50 women in Kano State on inverter and battery technologies through its She-Powers Energy Initiative.

NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

The three-day programme, held at the Technology Incubation Centre, Farm Centre, Kano which ended yesterday, was designed to equip participants with practical renewable energy skills, promote women-led enterprises, and enhance sustainable livelihoods.

 The initiative forms part of NASENI’s broader commitment to empowering women, creating economic opportunities, and expanding participation in Nigeria’s growing clean energy sector. It also aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting job creation, entrepreneurship, and inclusive economic development.

 Through targeted interventions such as the She-Powers Energy Initiative, NASENI continues to demonstrate its commitment to leveraging technology and innovation to improve lives and drive sustainable development across the country.

Photos: Participants at the She-Powers Energy Initiative training organised by the National Agency for Science and Engineering Infrastructure (NASENI) held at the the Technology Incubation Centre, Farm Centre, Kano yesterday.


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