DHL, the world's leading logistics company, has returned to the runways in New York City for the eighth consecutive season as the official logistics provider for Mercedes-Benz Fashion Week.
As specialists in domestic and international shipping and logistics, DHL provides the fashion industry with perfect-fit solutions, ranging from timely express and reliable air and ocean freight services to complex supply chain and distribution management. DHL marshals its growing team of experts, with knowledge of customs and trade regulations, to help designers and apparel houses navigate the entire manufacturing chain with reduced risk and increased efficiency.
“DHL’s wide-range of transportation and logistics solutions give customers, ranging from boutique fashion houses to the largest apparel manufacturers, peace of mind when relying on our industry experts to offer the best airfreight, ocean freight, customs brokerage or a combination of our products and services to deliver their goods,” said Shawn Boyd, executive vice president of sales for DHL Global Forwarding.
The fashion industry, a $250 billion global business, relies heavily on flexible and intelligent logistics solutions that must be managed around the world. To ensure efficiency, DHL Global Forwarding has invested in several Fashion and Apparel Centers of Excellence in key Asia Pacific markets. These centers provide consultancy services, logistic solutions and best practice management to help DHL’s fashion & apparel customers better manage the flow of materials from manufacturing to retailing sites. In addition to enhancing operations in China and Hong Kong, DGF has launched a number of new products from Pakistan, Bangladesh, Sri Lanka and Vietnam that provide customers with enhanced cost choices and greater flexibility. The fashion & apparel sector requires the combination of services across DHL’s various divisions. The goal is to build a dedicated team to serve customers across this sector and to simplify doing business with DHL.
“The international fashion and textile industry represents one of the most important sectors for DHL, and we understand the need for highly reliable, rapid shipping services to and from cities all over the world,” said Michael Berger, vice president of sales for DHL Express. “Among the tailored services we offer to the fashion industry are sample room management, consolidation services, and international vendor management as well as express door-to-door delivery. It is these services, as well as our expertise in international shipping that has made DHL’s partnership with Mercedes-Benz Fashion Week a perfect fit since 2007.”
DHL Express provides designers and fashion houses with the largest and most experienced network in the international air express industry, spanning over 120,000 destinations in more than 220 countries and territories around the world. Since time and precision are critical factors for apparel industry customers, DHL enhanced its 747 service this year between the United States and Asia Pacific, adding 100 tons of additional capacity along this extremely important trade lane.
To accommodate increased volume during Mercedes-Benz Fashion Week, DHL Express has added extra routes in Manhattan’s fashion district. For critical last-minute deliveries, customers can utilize DHL’s helicopter service to transport shipments arriving at its international gateway at John F. Kennedy International Airport directly into lower Manhattan – a handy option for designers since collections sometimes arrive only a few hours before they hit the runway.
"Fashion is the definition of a fast moving industry where lead times, accuracy, availability and reliability are all of critical importance,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide. "DHL has demonstrated unwavering support and commitment to the global fashion industry and we are pleased to continue our partnership."
The New York Mercedes-Benz Fashion Week in New York sponsorship is part of a global relationship DHL maintains as the Official Logistics Provider for IMG Fashion WeeksExternal Link / New Window around the world. DHL also sponsors fashion events in Milan, London, Mexico City, Berlin, Moscow, Mumbai, Toronto, Istanbul, Miami and Sydney.
As part of its worldwide Fashion Week sponsorship, DHL is also sharing its shipping, customs regulation and logistics knowledge with emerging designers. DHL and House of Fraser, the premium London-based department store group, mentored this year’s Fashion Fringe at Covent Garden finalistsExternal Link / New Window – Alice Palmer, Corrie Nielsen, and Jade Kang. The three, selected by world renowned designer John Galliano, will be showing their collections at London Fashion Week.
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