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Ekeh, Odubiyi Urge PR Practitioners to Embrace New Media

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Mr. Leo Stan-Ekeh, chairman, Zinox Group, and Mr. Olufemi Odubiyi, commissioner for Science & Technology, Lagos State, have called on public relations practitioners in Nigeria to embrace digital media in the practice of their profession because the advantages of its adoption outweigh traditional media.

The duo made the call at the Lagos Digital PR Summit with the theme: New Media: Public Relations Practice in Networked Communities, which held at the Nigerian Institute of Management in Lagos, recently.

Stan-Ekeh, a leading figure in Information Computer Technology who pioneered digital publishing in Nigeria, said public relations practitioners need to deepen their knowledge of new media because it offers humongous opportunities for the practice.

According to him, “The new media offer public relations practitioners a unique opportunity to expand the scope of their work and tie strategic activities back to bottom line and it is easier to evaluate the outcome of campaigns than traditional media. New media is an effective communication tool with global reach and a resource to garner consumer and competitor intelligence

He commended the leadership of the Lagos State Chapter for organising the knowledge session and charged that there would be no poor man in public relations practice if they embrace new media and support their professional association.

The Lagos Digital PR Summit; first of its kind in Sub Saharan Africa, is a two-day experiential gathering of communicators focused on achieving collective intelligence to equip and capacitate communicators in corporate and public affairs with high-level digital media strategies, tactics and how-to’s so they can do their jobs better and lift their social media campaign results.

It was powered by the Bank of Industry, and supported by Lafarge Africa, Stanbic IBTC, Dufil Primal Foods (makers of Indomie noodles) and Unilever.

Faculty members of the Summit included the Founder/Managing Director, Simon Page College of Marketing, Princewill Omorogiuwa, Head of Communications and Public Affairs, Google West Africa, Taiwo Kola-Ogunlade,Africa Regional Director, TrendWatching, Lola Pedro, Co-founder/Managing Partner, RED Media Africa/The Future Project, Chude Jideonwo, Head, Marketing and Corporate Communications, Stanbic IBTC, Nkiru Olumide-Ojo, Chief Operating Officer, ID Africa, Femi Falodun,Head, Corporate Citizenship, Microsoft Nigeria, OlusolaAMusan, CEO, HotSauce Interactive, Dayo Adefila, Director, Corporate Communication and CSR, Airtel, Emeka Oparah, and Creative Director, Black Opal Studio, SopeAfolayan.

The Lagos State Chapter is the flagship of the Nigerian Institute of Public Relations (NIPR); the umbrella body of professional Public Relations practitioners chartered to regulate as well as direct its development and the practice.

It has Chapters in the 36 States of the Federation including the Federal Capital Territory.

 

 


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Abdullahi, NITDA Boss Harps on Partnership to Drive Advance Digital Transformation Agenda

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Mallam Kashifu Abdullahi, director-general, National Information Technology Development Agency (NITDA), has reaffirmed the importance of collaboration in advancing Nigeria’s digital transformation agenda.

Abdullahi, NITDA Boss Harps on Partnership to Drive Advance Digital Transformation Agenda

L-R: Mallam Kashifu Abdullahi,  director-general, National Information Technology Development Agency, with Brig. Gen., Abdulrahman Idris, team lead of the Senior Executive Course 46 2024, National Institute for Policy and Strategic Studies, Kuru, Jos during a strategic tour visit to the agency headquarters in Abuja.

Abdullahi disclosed this during a strategic engagement with participants of the 2024 Senior Executive Course 46 from the National Institute for Policy and Strategic Studies (NIPSS), a delegation led by Brigadier General Abdulrahman Idris.

Abdullahi emphasised that no organisation can achieve its goals in isolation, stressing the need for collaborative efforts to harness ideas, experiences and insights for national development. He highlighted the potential of collaboration between NITDA and NIPSS to leverage technology and digital innovation for driving economic growth, creating job opportunities and attracting foreign direct investment (FDI).

“At NITDA, we have re-imagined our social contract with Nigerians, focusing on improving service delivery and fostering the swift growth of the ICT sector,” said Abdullahi. He emphasised the agency’s commitment to serving Nigerians and outlined the strategic direction outlined in NITDA’s Strategic Roadmap and Action Plan (SRAP 2024-2027) 2.0. The SRAP is structured around eight pillars aimed at fostering digital literacy, building a robust technology research ecosystem, strengthening policy implementation, promoting inclusive access to digital infrastructure, enhancing cybersecurity, nurturing innovation and entrepreneurship, forging partnerships and cultivating a vibrant organisational culture.

The brigadier-general provided insights into NIPSS’s role as Nigeria’s foremost policy think-tank, tasked with developing top-class technocrats to drive national development initiatives. He highlighted NIPSS’s contributions to policy formulation and implementation over the years, emphasising the institution’s mandate to address issues of national interest, particularly in the digital economy sector.

The collaboration between NITDA and NIPSS underscores the importance of synergistic efforts in harnessing technology and innovation for national development. By leveraging each other’s expertise and resources, both organisations aim to drive economic growth, foster job creation, and position Nigeria as a leading player in the global digital economy.

Through strategic partnerships and collaborative initiatives, NITDA and NIPSS are poised to chart a path towards sustainable development, leveraging digital innovation as a catalyst for socioeconomic transformation and inclusive growth.

 


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IvoryPay, Tether to Drive Crypto Transfers Across Africa

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Ivorypay, a blockchain-based payment and remittance firm, has teamed with Tether, the stablecoin pioneer, to improve crypto-based transactions across Africa.

Tether is the business that developed the stablecoin, USDT, and with this agreement, it will mint and issue USDT straight to IvoryPay.

According to the partners, this agreement would provide more dependable and economical digital transaction choices to businesses and consumers across Africa.

Ivorypay will leverage Tether’s widespread acceptance to provide a buffer against the typically unpredictable nature of crypto-currencies, increasing user confidence in using digital currencies for daily transactions as well as cross-border transfers.

“Partnering with Tether is a strategic move that aligns perfectly with our vision of simplifying and securing crypto transactions across Africa,” said Oluwatobi Ajayi, CEO, IvoryPay.

He added: “It gives us easy access to the liquidity we need to cater to more businesses and individuals across the continent and to do that cheaper and faster than anybody else, which we believe will significantly enhance user trust and increase adoption rates across our platforms.”

“This strategic partnership between Ivorypay and Tether represents a transformative step for digital transactions across Africa,” said Aly Madhavji, managing partner of Blockchain Founders Fund.

“By incorporating USDT into their payment systems, IvoryPay aims to increase financial inclusion and streamline cross-border remittances, establishing a new standard for stability and efficiency in the region’s financial services We are thrilled to assist Ivorypay as they endeavour to create new opportunities for businesses and consumers across Africa.”


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CAC Revokes NIPOST Subsidiaries’ Certificates

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The Corporate Affairs Commission (CAC) has revoked the certificates of incorporation of NIPOST Properties and Development Company and NIPOST Transport and Logistics Services Limited.

This revocation followed the discovery of an illegal transfer of N10 billion in restructuring funds released by the Federal Ministry of Finance to the agency’s subsidiaries.

The CAC, in a statement on Monday, said, “The General Public is hereby informed that the Commission, sequel to its powers contained in Section 41 (7) of the Companies and Allied Matters Act No. 3 of 2020, revoked the Certificates of incorporation of the below-mentioned companies because the same was improperly procured. These companies are:

“1. NIPOST Transport and Logistics Services Company Ltd RC 1673881 and 2. NIPOST Properties & Development Company Ltd RC 1673971.

“By virtue of these revocations, the Companies are deemed to be dissolved and their Assets and Liabilities transferred to the Nigeria Postal Services established under the Nigerian Postal Services Act Cap N127 LFN 2004.”

It was gathered that CAC records confirm that as of November 8, 2023, some top officials of BPE control significant shares in the subsidiaries.

Responding to these discoveries, the Senate passed a resolution on December 30, 2023, for a probe into the matter.

The resolution declared the NIPOST subsidiaries in question “irregular and illegal” and recommended their immediate winding-up and deregistration.

The Senate resolution goes beyond immediate action; it demanded a thorough investigation into the N10 billion voted by the Ministry of Finance for NIPOST’s restructuring and recapitalisation.

Should evidence of “injudicious utilisation” surface, the Senate said the committee responsible must recover the full amount.

In its resolution of December 30, 2023, the Red Chamber said it uncovered an alleged illegal transfer of Federal Government shares in two NIPOST subsidiaries to private individuals.

The discovered infractions sparked outrage, prompting the lawmakers to call for immediate action.

Some individuals in key positions within the Bureau of Public Enterprises (BPE) and NIPOST were listed as shareholders of the two NIPOST subsidiaries.

 


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