Michael Ebia, a digital media expert has launched a new online platform, ME’s Blog, a digital interactive initiative of the I Am So Digital movement.
According to him, “The potentials of digitalization in Nigeria are huge and the vision of the I Am So Digital movement is to increase the awareness of digital media penetration and usage in Nigeria, leveraging it to build enterprises that are more competitive thus promoting growth and development in Nigeria.
“The average Nigerian is now a global citizen and this globalization and sophistication poses a new challenge as traditional means of marketing seems not to be as effective as they used to be. Brands need to understand that consumers are digitally human, therefore the engagement platforms need to evolve. Whilst this looks like a huge challenge on the surface, it carries a lot of opportunities for these brands.”
“The digital space is emerging; therefore we need to create platforms for knowledge sharing, valuable interactions and co-creation. To achieve this, we will pull together the brightest minds in the Nigerian digital space, who will serve as regular contributors on the blog”, Ebia noted
Positioned to be Nigeria’s leader in the Digital news space, ME’s blog promises to provide frontline thoughts on the latest digital campaigns in Nigeria, interactive marketing ideas, viral, digital industry news, digital marketing ideas, social media, and other digital trends from across the globe.
“Even with the fast growth of digital awareness in Nigeria, we realized that a lot of professionals who stand to benefit from it have little or no knowledge about its potentials. We intend to offer a potpourri of information services these professionals can tap into,” Kingsley Iweka, ME’s Blog’s Senior Digital Scribe added.
The blog according to Ebia will be partnering and collaborating with Digital Agencies, Web companies, Developers, Technology Firms, and Marketing and Communication professionals across the world to deliver on its mandate.