Google has announced that Google+, its social network launched in 2011 now has more than 250 million users globally.
This therefore makes Google+ the fastest growing social network in terms of rate of growth within its first year.
Google also said that there are now over 1 million brand pages that now give brands and companies in Nigeria and other parts of the world an opportunity to build social relationships and share anything with their followers; half of whom log-in every day and spend about an hour on the network.
Taiwo Kola-Ogunlade, Communications and PR Manager of Google West Africa said that the rate of growth of Google+ is being driven by the social platform's ability to connect people based on how real life relationships are built.
Google+ integrates social services such as Google Profiles, and utilizes features Circles, Hangouts and Sparks to give users the human touch while within a online social world.
One of the features that make Google+ even more ideal for Nigeria is the Google+ SMS announced in March this year.
Google+ SMS, makes it possible for everyone to use Google+ on all types of mobile devices - either with data or not. Users can share and keep up with people no matter where they are, and on any phone via SMS.
"We have been hearing all sorts of exciting stories about how Nigerian professional are using Google+ to positively impact the lives of other Nigerians. Examples such as Emeka Njoku Thaddaeus; a Teaching Assistant at University of Ibadan Distance Learning Center who uses Google+ to foster e-learning at his university, Dr Sid of Mavin Record Label who interacts actively with his fans via ongoing posts around his upcoming projects, and Pastor Nike Adeyemi of the Daystar Christian Center who used the platform to connect and engage via the Hangouts feature show that Google+ has indeed has found root in Nigeria" said Juliet Ehimuan, Country Manager of Google Nigeria.
Google+ presents immense opportunities for businesses and individuals looking to broadcast their products and expertise, With Google+, Nigerians can now easily connect, and share their ideas with friends, potential clients and sponsors using via pictures, text or video chat.