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Photography in Nigeria: An Overview

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The camera industry has witnessed a lot of transformation as a result of the advancement of technology, especially, with Mobile Phones.

The professional photography segment of the industry, led by Digital Single Lens Reflex, DSLR, cameras, is still growing as companies continue to launch newer models on an an annual basis. I recently caught up with Somesh Adukia, the Sales and Marketing Director of CCNA for Canon, and we had a rich discussion on how the  photography industry is fairing worldwide, in recent times.

Shedding light on the DSLR camera, Somesh stated that, worldwide, the DSLR market is getting saturated because there was a time when it peaked about 5 years ago, although, now, the penetration ratio has increased quite a bit. He went further to say that the advent of smartphone camera too has impacted the photography business, so, there are lots of opportunities to grow the Market in Africa, and Nigeria in particular, but, then, the penetration ratio if the DSLR camera in Africa is still very low.

On the number of people using DSLR camera in this part of the world, Somesh said that through a research conducted last year, it was found out that the penetration ratio of DSLR camera was close to 0.1% when placed side by side with other brands. Canon, Somesh said, will like to increase the market spectrum of DSLR in Nigeria to a Penetration ratio of , at least, 0.5% in the next two to three years.

Somesh stated that Canon has lined up various steps and activities that will make this possible. One of the Steps, he stated, is to establish an Academy that will be educating and training DSLR users on how to operate DSLR camera.

Giving his own opinion on how the camera ecosystem can help solve the raging unemployment in Nigeria, Somesh said that, yes, Nigeria is going through an economic recession will soon abate and the numerous young population that are tech-savvy will eventually come out with ways and means to actually manage their businesses in the long run, within the current challenging circumstances.

Somesh said that Canon is also doing a lot of things in Nigeria which will eventually help in raising employment opportunities. He gave the example of the hiring of a Country Manager, who is a Nigerian.

This year also, he said, the company hired 5 Managers who will be sharing visibility across channels. “One more staff will also be hired to cater for the needs of Nollywood and professional videographers”, he further stated. He also reiterated that a lot of Marketing activities are also being planned to raise brand awareness and all these activities will be managed by local Marketing Agencies that will need to hire people for employment.

Somesh stated that his brand is also teaming up with budding Film Makers and teaching them on how they can actually make photography their profession.

Apart from teaching them how to handle the camera, they are also being taught how to become businessmen later in life.

Keeping in line with its Corporate Social Responsibility, Canon, Somesh said, has helped out Print Shops in Ghana last year and it is looking to replicate same in Nigeria this year. In a nutshell, Somesh stated that Canon, as a brand, is contributing its own quota to help alleviate the scourge of employment and he believes that Nigeria will come out of the recession soon.

Somesh gave some insights into what a buyer of a DSLR camera should look out for. Some of these include the components of the camera, such as who made them, the Sensor, the Lens and the backing up of the purchase with an after sales service.

The brand, he stated, has high quality component manufactured by the company itself rather than third parties, hence, it will provide the right service to back it up.

Reacting to the issue of resolving the challenges of inadequate user education, Somesh stated that the company is planning to carry out a lot of Road Shows across the Malls and Retail outlets that will allow people to have a feel of the product, so, they can have a feel of the product and feel more comfortable with it before they make a purchase.

Secondly, he stated that the company is in the process of launching an Academy in the second half of 2017 in Nigeria. The idea, he stated, is to attach coupons to DSLR cameras sold that will enable the buyers to undergo training on photography operations of DSLR.

On the pricing of the DSLR cameras, Somesh stated that it started from the basics, which is to govern the right set of distribution network. The company, he said, had assembled its local team as well as established a good set of partners.

He went further to say that the company is able to control its imports flow and penetrate into the channels as well as keep an eye the needs of the consumers and to follow what the competition is doing. The pricing, Somesh stated, are also competitive.

On a final note, Somesh is of the opinion that the DSLR has a good opportunity to survive in spite of the proliferation smartphones camera.

CFA is the Founder, www.CFAtech.ng & Co-producer/Presenter,Tech Trends on Channels Television


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Hydrogen Hosts Catalyst Workshop, Highlights Resilient Business Models for Fintech Startups

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As part of its mission to empower African businesses with tools needed to thrive, garner admiration, and foster global acclaim, leading payment solution company, Hydrogen Payment Services Company Limited (Hydrogen), recently partnered with the Co Creation Hub (CcHub), to host the latest edition of the Catalyst workshop in Lagos.

The discourse addressed the potential risks and opportunities for startups and saw experts advise participants on the need to develop resilient business models that would scale across different economic climes.

Moderated by Miracle Ezechi, Digital Marketing Manager, Hydrogen, the panel session addressed dominant issues about the theme: ‘Adapting Fintech Business Models to Economic Climes: Flexibility, Agility and Customer-centricity’.

Mr. Emeka Awagu, Chief Technology Officer, Hydrogen, who spoke as a panellist, addressed the issue of customer-centricity, which according to him, is key to Fintech growth.

He advised startups to listen to customer demands and understand their needs in order to develop the right solutions that will lead to long term market viability.

“Innovation is key for startup growth. However, understanding customers’ needs and change in behaviour will help any startup to innovate better.

“Startups must be flexible and agile to develop solutions with high interoperability and processing speed, and they must be ready to learn from startups that have failed,” Awagu said.

With an estimated 61.07 percent of startups failing, the participants stressed the need for prudence.

“Statistically, a staggering number of startups fail, often due to financial mismanagement. Hence, founders must prioritise understanding and maintaining a healthy the Cost-to-Earnings ratio.

“It is not just a number, but a pivotal indicator of a company’s financial health as well as being a key attractiveness determinant for investors,” Awagu added.

On his part, Ina Alogwu, the Group Director, Digital Transformation, ARM HOLDCO, who also spoke as a panellist at the session, stressed the need for startups to develop sustainable products and solutions that will help them remain competitive in an environment that is faced with harsh economic realities.

“Many startup businesses fail within their first five years, however upcoming startups should not be discouraged, rather develop a culture that will encourage them to understand the reasons for failure and learn from mistakes.

“Startups should not be too rigid with their solutions and should be ready to accept changes that will drive innovation,” Alogwu stated.

Hydrogen will be deepening its economic impact series with a webinar planned for Thursday, April 25, even as businesses across Africa continue to face an array of challenges, ranging from inflation and currency fluctuations to rising operating costs.

Themed ‘Navigating Economic Challenges: Strategies for Sustainable Growth,’ the webinar will delve into key areas critical for businesses to not only survive but thrive in the face of economic adversity. Register using this link – https://bit.ly/Hydrogenwebinar.

Esteemed panellists for this event include Taofik Odukoya, CEO, Vanguard Pharmacy, and Okechukwu Odimgbe, Chief Financial Officer, Hydrogen. The session will be moderated by Nnenna Sam-Obioha, Ecosystem Orchestrator, Hydrogen.

 


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Dexude Secures Funding to Revolutionize Education in Nigeria, Beyond

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Dexude, a leading edtech platform with operations in Nigeria, has announced that it has been awarded the prestigious Business Finland TEMPO funding.

Dexude Secures Funding to Revolutionize Education in Nigeria, Beyond

Charles Emembolu, founder of Dexude,

This significant funding injection marks a pivotal moment in Dexude’s journey towards transforming education through its AI-powered, live-first, expert-led, and community-driven platform.

The Business Finland TEMPO funding is specifically designed to support startups and SMEs aiming for international growth by building their expertise and solutions into international success stories in innovative ways.

Dexude’s commitment to innovation, coupled with its vision to enable a billion learners worldwide, aligns perfectly with the objectives of the TEMPO funding.

Commenting on this milestone achievement, Charles Emembolu, founder of Dexude, remarked, “We are incredibly honored and excited to receive the Business Finland TEMPO funding. This funding is not only a validation of Dexude’s mission to reinvent education but also a testament to the hard work and dedication of our team. With this support, we are poised to accelerate our efforts in democratizing access to quality education and empowering learners across Nigeria and beyond.”

L-r; Kelvin Chikezie, co-founder of Dexude; Kashifu Inuwa Abdullahi, Director-General/CEO of the National Information Technology Development Agency (NITDA); and Charles Emembolu, founder of Dexude

Kelvin Chikezie, co-founder of Dexude, added, “Securing the Business Finland TEMPO funding is a significant milestone for Dexude. It underscores our commitment to leveraging technology and innovation to revolutionize the way people learn and grow. We are grateful to Business Finland for believing in our vision, and we are excited to embark on this next chapter of Dexude’s journey.”

Dexude is on a mission to redefine education by providing learners with access to influential experts and thought leaders, live interactions, and a vibrant community-driven learning experience.

Through its platform, Dexude aims to break down barriers to learning and empower individuals to pursue their passions and unlock their full potential.

 

 

 

 


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SOPHiA GENETICS Announces Syndicate Bio as First Liquid Biopsy Customer in Africa

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SOPHiA GENETICS, a cloud-native software company in the healthcare space and a leader in data-driven medicine, has announced that Nigeria-based Syndicate Bio has signed on to implement MSK-ACCESS® powered with SOPHiA DDM™.

Syndicate Bio is the first lab in Africa to adopt the MSK-ACCESS® assay via the SOPHiA DDM™ Platform, and the first company to make comprehensive genomic profiling and liquid biopsy widely available to patients throughout the entire continent.

The implementation of this new technology will further existing work from SOPHiA GENETICS, Memorial Sloan Kettering Cancer Center (MSK), and Syndicate Bio to advance health equity on a global scale.

There are roughly 1 million new cancer patients each year in Africa and currently, comprehensive genomic profiling and liquid biopsy testing options are not widely available.

This means that patients are forced to forego this testing or travel out of continent for these testing options. Syndicate Bio’s implementation of this new offering will provide cutting-edge liquid biopsy testing to many of these patients and will help progress the company’s goal of advancing genomics and precision medicine in an area of the world that has been historically underserved in these areas.

“Partnering with SOPHiA Genetics to bring MSK-ACCESS® powered with SOPHiA DDM™ to our lab is a monumental step in accelerating the cancer treatment and research landscape across Africa, beginning in Nigeria. Next-generation sequencing technologies in oncology and liquid biopsy, which this collaboration enables, hold the potential for creating a leapfrogging opportunity in the oncology treatment and research landscape in Africa,” said Abasi Ene-Obong, PhD., Founder, Syndicate Bio.

“Through this collaboration, we aim to enable the widespread application of precision medicine in oncology across Africa, and thus contributing to the improvement of patient outcomes across the African continent.

“We believe our scientific expertise, combined with AI-enabled technologies and data-driven solutions enabled by SOPHiA GENETICS, presents a unique opportunity to fundamentally transform the journey of cancer patients through non-invasive cancer analysis, predictive genetic testing, and effective precision medicine.”

Syndicate Bio is driving genomics and precision medicine initiatives across the world’s most diverse regions through large-scale partnerships with governments, industry, and other stakeholders. Through its work, Syndicate Bio is making local impact while accelerating drug discovery and development.

By focusing on Africa, Syndicate Bio is poised to make a significant impact, starting with Nigeria, by introducing its pioneering clinical oncology offerings in an underserved region.

Through this endeavor, Syndicate Bio aims to improve cancer diagnosis and treatment for African patients. This initiative not only facilitates local next-generation sequencing (NGS) testing and liquid biopsy testing but also extends access to clinical trial participation, empowering patients and healthcare providers alike.

MSK-ACCESS® powered with SOPHiA DDM™  is a decentralized version of a highly validated ctDNA test developed by MSK that involves the deep sequencing of 146 key cancer-associated genes, and will augment Syndicate Bio’s tumor profiling capabilities, allowing them to utilize a small blood sample to generate a comprehensive report in an efficient and expedited time frame.

The use of liquid biopsy is less invasive than traditional biopsy, and can help simplify patient monitoring, whilst driving the uptake of precision medicine.

The offering combines the sophisticated analytics, state-of-the-art algorithms, and decentralized, cloud-based offerings of the SOPHiA DDM™ Platform, with the scientific and clinical expertise of MSK in cancer genomics to provide a best-in-class liquid biopsy solution.

“In our mission to democratize data-driven medicine, our decentralized global network and unique set of partnerships enable us to help reach underserved populations, just as those that are served by Syndicate Bio,” said Philippe Menu, MD, PhD., Chief Medical Officer, SOPHiA GENETICS.

“By implementing this solution, Syndicate Bio will make a measurable impact throughout Africa, while also helping to generate an unparalleled and comprehensive dataset and provide invaluable insights and knowledge to shape the future of global healthcare.”

In late 2023, SOPHiA GENETICS and MSK announced they are working in partnership with AstraZeneca to bring the world-class MSK-ACCESS® powered with SOPHiA DDM™ testing solution to countries and regions around the globe, including underserved areas where access to testing remains scarce.


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