Gbenro Dara, chief executive officer of Cheki.com.ng has said the platform which accounts for about 60% online car listings in Nigeria is out to assist the dealers improve on their sales.
Speaking to Nigeria CommunicationsWeek recently, he said in the last five years the platform would remain on the forefront of innovation in the market.
Cheki.com.ng, he said, is experimenting on a virtual room, where potential buyers are exposed to a-360 picture view of the car.
“First, we are the biggest and oldest online car sells platform in Nigeria. Therefore, we have a database of five years, containing data of anybody who had thought about buying a car through online platform. We have 60% of them on Cheki.
"We can literally say we have idea of people who intended to buy a car in the last five years and others who went ahead to purchase. We also know the sellers and their locations: their monthly sells and number of cars they have online. Such data are valuable even to the Government for taxation.
"Tax has remained a big source of revenue for the Government. There is a saying that what you can't measure you can't manage. It is also important to the insurance sector to have better understanding of the market and how to price their products.
Association of Car Dealers Award Received in 2016
"This was as a result of an analysis done by an international (independent) organisation. They came to Nigeria assessing online classified companies and wanted to understand who drives which verticals most. They looked at the auto verticals and the horizontal classified and we stood out on the side of quality and range. We boost as the best in the array of inventories, covering the 36 States in the country. In terms of quality, we boost of the best in-house risk management platform.
Plans for Cheki.com.ng Moving Forward
"Two things are on my mind. First, to deliver on our proposition to our buyers by giving them quality cars at the right price. We want them to know they have people to trust or interact with on the platform. On the sellers' side, we want to consolidate on them improving sells. We don’t want to just remain as leas generators, rather a sales' partner that will help them tie up the loose ends.
Leveraging Technology To Assist dealer- Cheki's Virtual Showroom
"Every company needs to be flexible. By this time last year, and for the trajectory we were bullish and busy with restructuring the auto space, thinking that brand new cars were going to be the key drivers. So, the change in Government, the direction on auto policy is not clear yet.
"Even investors in the new cars have rolled back their investments. In other words, not much activities are taking place. So, Cheki needs to be flexible and focus more on used cars and no longer our growth plan for new cars. It is not really too bad for the new cars segment, but not as much as the business in the used cars segment. Therefore, used cars are our biggest opportunity. We are consolidating all our activities around that", he said.