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Omnichannel Retail Now Pose Challenge to Online Shoppers- Report

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Omnichannel has been a buzzword in retail in recent years, yet providing a seamless shopping experience across all different channels is becoming more and more challenging, according to the International Post Corporation (IPC).

IPC said one reason for this is the huge increase of touch-points the modern consumer has before purchase.

IPC was reacting to according to a Webloyalty & Conlumino research from 2015 which records that in 2000, the average consumer typically used around two touch-points during the purchase process and only 7% of consumers regularly used over four.

Today, an average retail shopper uses just under five different touch-points, including stores, websites, dedicated apps, telephone order lines, catalogues, social media etc.

Seamless shopping experience means that whether a customer is visiting the website from home to research a product, using the mobile app to ‘click and collect’ or walking into a local high street branch to pick something up in person, the customer journey has to run smoothly and in very similar steps.

Should a regular high street shop visitor decides to go to their retailer’s website, he would easily see similarities between the website’s structure and design and those of the physical store, enhancing the user experience and adding to the visitor’s confidence about their shopping.

The purchase path online should also be as similar to the physical store’s as possible so that a purchase can be processed fast and without any issues or hidden costs (in many cases, the delivery costs are only mentioned at the latest stage of placing an order, reducing the sales conversion).

The key, however, is to ensure channels are not completely replicating each other, as online, for instance, can have a different focus and set of business objectives to in-store.

The technologies enabling the omnichannel landscape in retail are capable of turning every touch point, including offline environments and printed materials into online shopping environments and accountable sales vehicles.

Advertising mail has proven to be a powerful physical touch-point that enables online engagement for retail customers using technologies such as Near Field Communication (NFC), BLE (Bluetooth Low Energy), QR-codes and others (view examples in the DM case studies library).
 
Etihad Deepens Maintenance Agreement with Air France-KLM

Etihad Airways, the national airline of the United Arab Emirates, has expanded its strategic cooperation with Air France-KLM through a several hundred million US dollar component maintenance agreement for its Boeing 777 fleet.

The 10-year deal, effective February 2016, provides Etihad Airways and its equity partners with access to an extensive global pool of components offered by Air France-KLM’s maintenance arm, Air France Industries KLM Engineering & Maintenance (AFI KLM E&M), for the wide-body aircraft through the 777 Component Services Program (CSP) jointly operated with Boeing. Etihad Airways currently operates a fleet of 33 long-range and extended-range passenger and cargo Boeing 777 variants.

The maintenance agreement is the latest phase of a partnership struck between Etihad Airways and Air France-KLM in October 2012.

The carriers have a commercial alliance involving codesharing on flights across their networks over hubs in Abu Dhabi, Paris and Amsterdam.

The wide-ranging codeshare agreement sees Etihad Airways and Air France-KLM offering joint codes on destinations in Europe, the Middle East, Asia and Australia.

Jeff Wilkinson, senior vice president Technical of Etihad Airways, said: “Through this latest phase in our relationship with Air France-KLM, we are confident Air France Industries KLM Engineering & Maintenance will provide easy, quick, reliable and cost-effective access to components for our triple seven aircraft which are the backbone of our rapidly-growing fleet.

“It builds on an excellent commercial agreement we have enjoyed with Air France-KLM over the past three years helping to provide the high level of efficiencies required in a competitive environment.”

Franck Terner, executive vice president of Air France KLM Engineering & Maintenance, said: “We are very pleased with the trust placed by Etihad Airways in our services. This agreement further demonstrates the competitiveness of our component support offer, and AFI KLM E&M’s ability to tailor maintenance solutions exactly matching its customers’ needs.”

The agreement provides Etihad Airways with access to AFI KLM E&M’s extensive component maintenance network and a significant upgrade of its service offering.

Through its global MRO network, AFI KLM E&M will maintain pool stock in the UAE and around the world to support Etihad Airways’ Boeing 777 fleet.

In addition, the partnership includes a framework for further collaboration with Etihad Airways’ partners and a tie-up with Etihad Airways Engineering for additional maintenance services.

Etihad Airways and Air France-KLM together provide a combined codeshare network of over 40 destinations.

The strategic alliance is aimed at exploring areas of potential cooperation, including joint procurement, maintenance and repair collaboration to identify cost savings and achieve economies of scale.


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.NG Domain is Nigeria’s Pride Online – Akinsanya

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The .ng domain name, Nigeria’s country code top-level domain (ccTLD), is the nation’s critical resource in the digital space, says Adesola Akinsanya, the president of the Nigeria Internet Registration Association (NiRA).

Akintola Owolabi, Professor of Cost and Management Accounting at Lagos Business School (front – third from left; Adesola Akinsanya, the president of the Nigeria Internet Registration Association (NiRA) (Front – fourth from right), flanked by members of EBOD and Management Team of NiRA during a training programme at LBS.

The .ng domain extension is unique to Nigeria, and it can give businesses a strong local identity.

This can help establish trust with customers, which is especially important for businesses that rely on local customers.

Mr. Akinsanya made the comments at NiRA Executive Board of Directors (EBOD) and Management Training held at the Lagos Business School (LBS).

The NiRA Executive Board and Management Training at LBS spanned a series of intensive interactive sessions designed to address critical challenges and opportunities in the digital domain.

The training program emphasized the importance of strategic vision, ethical decision-making, and resilience in the face of digital disruptions.

Participants gained insights into global best practices in digital governance, risk management, and leveraging digital technologies for business growth and societal impact.

Mr. Akinsanya, highlighted the significance of the collaboration with LBS, stating, “The NiRA EBOD/Management Training at LBS underscores our commitment to fostering a robust digital ecosystem in Nigeria. It equips leaders with the expertise to address complex digital challenges especially in accounting and financial management while harnessing the immense opportunities of the digital age.”

The program featured distinguished speakers, industry practitioners, and faculty members from LBS, providing a holistic learning experience enriched with real-world case studies and practical insights.

Participants commended the program for its relevance, depth of content, and interactive learning approach, noting its immediate applicability to their roles and responsibilities.

The NiRA EBOD Training at LBS represents a milestone in advancing digital leadership and governance in Nigeria.

“By equipping leaders with cutting-edge knowledge and strategic insights, the program contributes to building a resilient and innovative digital ecosystem that drives sustainable growth and societal development, especially from NiRA perspective. We must fashion out ways of increasing .NG domain name adoption which is our national pride in the digital space”.

Speaking further on why Nigerians and businesses should adopt the .NG domain name, the NiRA president said, “.NG domain name gives your brand special recognition both on and offline.

“Using a .ng domain name can help your business stand out in the Nigerian and global market. It is a great way to differentiate your brand from competitors and establish a unique identity. A .ng domain name is easier to remember, which can make it more likely that customers will return to your website in the future”, he said.

“It instantly communicates to internet users that your business is located in Nigeria. This can be especially helpful if you operate in a niche or industry where location is important to customers”, the NiRA boss added.

He added that Google and other search engines prioritize local content in search results, hence using a .ng domain name can help improve your website’s search engine ranking for local searches.


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Climate Action Africa Opens Applications for CAAF24 Deal Room

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Climate Action Africa (CAA), a leading advocate for climate resilience and sustainable development, has announced the opening of applications for the Deal Room at the 2024 Climate Action Africa Forum (CAAF24). The Deal Room is a groundbreaking platform that aims to connect high-impact climate innovators in Africa with potential investors seeking to accelerate sustainable solutions.

The CAAF Deal Room is a strategic initiative that aims to create opportunities for innovators in the climate-tech domain focusing on emission reduction, energy, agriculture, transportation, circular economy, and building and construction.

The goal of the Deal Room is to select finalists who will have the opportunity to pitch their innovative ideas and solutions at the upcoming 2024 Climate Action Africa Forum, which will be held on June 19th in Lagos, Nigeria.

The Deal Room aims to boost investments in Africa’s green economy by galvanising a community of innovators, entrepreneurs, and investors to create applicable solutions that can mitigate the challenges of climate change on the African continent.

The Deal Room session will facilitate financing for solutions contributing to the growth and sustainability of Africa’s green economy. These deals may encompass prize money, equity plans, debt financing, mergers and acquisitions, and other investment options.

“Through the CAAF24 Deal Room, we aim to bridge the critical gap between promising climate ventures and the essential resources they need to thrive,” says Grace Oluchi Mbah, Co-founder and Executive Director of Climate Action Africa (CAA). “By facilitating connections between passionate entrepreneurs and dedicated investors, we can collectively unlock the immense potential of climate solutions in Africa.”

The eligibility criteria for applying include:

●     The company must be African-owned and operate in any of the 54 African countries.

●     It must be a for-profit company, between 1-5 years post-incorporation, post-MVP (minimum viable product), and post-GTM (go-to-market).

●     The company should leverage digital technology to deliver its business model.

●     Female ownership is an added advantage.

 Those eligible to apply include venture capitalists, impact investors, climate tech startups, Green SMEs (small and medium-sized enterprises), philanthropic organisations, and government representatives.

Following the CAAF24 deal-room will be a post-event accelerator in partnership with the Silicon Valley-based Founder Institute and IDEA Africa. This Africa-wide initiative is specifically designed to further accelerate and enhance support for promising Climate Tech startups and founders who participated in the Deal Room.

The official unveiling of this accelerator will take place at the Climate Action Africa Forum 2024 (CAAF24), marking a significant step forward in driving Climate Tech innovations throughout Africa.

Applications for the CAAF24 Deal Room are open from April 22nd until May 17th. Interested applicants can register at https://deal.caaf.africa/register.


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LCCI Urges FG to Simplify Trade Procedures to Boost Economy

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The Lagos Chamber of Commerce and Industry (LCCI) has said that the government needs to simplify and harmonize trade procedures and address bottlenecks in order to boost economic growth in the country.

President of LCCI, Mr. Gabriel Idahosa, gave the charge at a Quarterly media briefing on the State of the Economy yesterday in Lagos.

He said that the government has to create an atmosphere that promotes export growth and competitiveness, which is projected to boost export earnings, raise domestic revenue, improve citizens’ welfare, and increase business productivity.

“We recommend that reforms must include simplifying and harmonizing trade procedures as well as addressing bottlenecks such as port logistics, congestion, and transportation costs. This is expected to position the country as the commercial centre of the region and a springboard into regional value chains,” he stated.

On managing the persistent high inflation, the LCCI president said both monetary and fiscal authorities should focus on the factors driving the inflation rates by tackling the supply-side deficiencies instead of focusing too much attention on the demand-side management.

“We urge the Central Bank of Nigeria (CBN) to continue with its foreign exchange (forex) market reforms with intense discipline, as the high exchange rate against the naira is a major driver of the skyrocketing inflation rates.”

Idahosa acknowledged the improvement in the naira exchange rate in the last few days, moving towards the level of N1000 per dollar or lower.

“CBN needs to sustain its policy and regulatory reforms in the FX market, adopt policies that would attract more FX inflow into the economy as well as build market confidence in the performance of the FX market,” he added.

 


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