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Flying On the Wings of Nigeria

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Recently I had to take a trip to the United Kingdom and was faced with the challenge of which airline to fly based on my schedule and pricing. Eventually, largely swayed by the renewed sentiment of ‘Buy Nigeria, I settle for Arik Airline, the self-professed ‘Wings of Nigeria’.

I looked forward to the flight experience even though I had once flown the airline on the same route many years ago. But at that time I was unable to critically assess it as it had just launched its UK route and in a group that distracted me severely. But on this occasion,

 I was thankfully alone. My friends who believe I know everyone will have been shocked to find out that I only recognized two people in my cabin of choice.

This is in contrast to what happens on my regular airline where I often know the larger portion of the cabin, plus ground and cabin crew for good measure.

Our outward journey started late due to the fact that the flight had to be combined with that of another indigenous airline that had been cancelled for operational reasons.

Despite that, the flight was uneventful. I found the cabin space rather generous, the staff courteous and a wide choice of entertainment options both local and international.

The cuisine was not very appealing to me even though I am not a big fan of airline food. This is however not to say it cannot be significantly improved upon.

The return leg left dead on time. This time I checked in online which I was unable to do on my outward journey. Not only that, the flight landed in Lagos at 3.40 am, a forty good minutes ahead of schedule. Quite unbelievable for Arik that had gained notoriety for being abysmally late on its local flights.

This advantage was however masked by the lack of on-board entertainment and vanity kits for those in business class.

Barring these hitches, it was a good experience for me, the biggest plus being that I was able to avoid the Murtala Mohammed International Airport during the highly riotous hours of 6-10pm.

However, Arik still has a long way to go if it intends to compete with international airlines. There can be no Nigerian standards. It has to be global. While the airline has a lot to do in this area, it has even more work to do in terms of brand essence, appeal and likeability. These are seriously lacking.

Being the nearest thing to our national carrier, its brand conversation is relatively weak. The experience of United Kingdom starts once you step on a British Airways flight ditto for Virgin Atlantic and many other foreign airlines.

Beyond its tagline, Arik fails to strongly communicate Brand Nigeria in costume, imagery or otherwise. Why any of our traditional attires can’t be proudly infused into the crew’s attire? eg.

Caps adorned with aso oke which is uniquely ours. If that was the aim of the printed blouses won by the female staff, then in my opinion, it is a very weak and uninspiring one.

Another unique platform to strongly communicate Brand Nigeria is completely lost by Arik not having its own business class lounge. Rather it shares one with several other international airlines even in its own home country!

Furthermore, Arik is not doing enough reaching out to its primary target Nigerians. Beyond mere advertising, we should see more of the airline in various aspects of our national life like entertainment, sports, business, tourism, economy etc.

There are creative ways of weaving the brand into the fabric of the nation. A significant vacuum exists in its sector that can be taken advantage of as a key mover of the Nigerian economy.

Arik cannot afford to sit on the fence. It must strongly join in the conversation of nation-building as part of its reputation management strategy. Perhaps, the airline is too busy coping with core issues of operations leaving the ‘mundane’ one of brand communication to just a desk. If that is the case, then it is not the way to go in building a sustainable brand. Arik must not only make its brand more appealing, but in doing so, it must constantly think out of the box! Presently the brand lacks character beyond its functionality.

The government of the day must also line up behind our national brands like Arik. What a morale booster it will be if President Muhammadu Buhari or his deputy Professor Yemi Osinbajo leads a large Nigerian business delegation to the United Kingdom and all of them fly Arik.

This will surely send a strong message to Nigerians that we must own and support our own. Government must also encourage its staff to ‘Fly Nigeria First!’ Otherwise, the government risks the possibility of appearing insincere in its call for us all to ‘buy Nigeria’.

The government can still go further by supporting the indigenous aviation sector. Buoyed by the potential of flying 180 million people, we cannot stand by and watch foreign airlines take the lion-share of this market leaving us with miserable crumbs. Government must facilitate low interest loans and facilities that will oil the sector.

Anybody that has collected and diverted previous disbursements from the Aviation Intervention Fund must be investigated and swiftly brought to book. Such people must be dealt with as national economic saboteurs. I also counter any idea of the government launching a national carrier as history has shown that government business is not in business!

I will encourage all Nigerians especially frequent flyers, to start by committing a certain portion of their portfolio to flying indigenous airlines like Arik on their intercontinental trips.

The advantages of this as earlier enumerated are quite considerable with Nigeria being the ultimate beneficiary.

Yes I admit, there will be the initial discomfort of adjusting to new standards, but that is the only way we can build our national businesses. After all, ‘if Rome was not built in a day’, why should we expect the ‘wings of Nigeria’ to be.

Yomi Badejo-Okusanya consults in a public relations firm and writes from Lagos, Nigeria.

 


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60 Hearty Cheers to Chioma Ekeh, Africa’s Leading Unusual Female Tech

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The story has often been told in tech circles of how a relatively unknown Nigerian female student became a sensation of sorts among the international student population back in the early 80s in India owing to the unusual course of study she was undertaking.

60 Hearty Cheers to Chioma Ekeh, Africa’s Leading Unusual Female Tech

Chioma Ekeh

Electing to study Mathematics at Bachelor’s degree level – a course that required not only battling differential equations, calculus, advanced algebra, and so on, but also pitting one’s wits against that of wizened professors – is not a task for the faint-hearted. But that was the path that this unusual lady took at Punjab University, located in the culturally rich and aesthetically pleasing city of Chandigarh, India.

It was a decision that would lead Chioma Ekeh (nee Emelonye) along the path of meeting the love of her life, a certain Leo Stan Ekeh and returning to Nigeria with him to play a leading role in shaping the course of technology distribution in Africa.

Undoubtedly, unusual may also be a word that defines Chioma and Leo Stan Ekeh’s remarkable journey together. A power couple and exemplary partners who have worked together for over 30 years building a successful technology empire is a rarity, one that is not often seen.

That sojourn to India and her subsequent career trajectory laid the groundwork for the impressive reputation Chioma Ekeh has built in the highly competitive technology space. Business associates and representatives of global brands never fail to cite her intellect and brainpower.

Job seekers who cross her path during interviews often recall being asked to solve a simple arithmetic problem. For those who eventually become employees, there is never-ending adulation.

Her husband, Leo Stan Ekeh, describes her as the integral analytics, the backbone behind the brilliant success of the Zinox Group where she has continued to support all the businesses across the board.

Such is the cerebral aptitude of this unusual woman that she is reported to have taken the stage once at a company-wide business review to present a financial report punctuated by humongous accurate numbers, figures and percentages, all from memory and without recourse to any notes, a device or an actual presentation document.

Born on April 25, 1964, the story of the impressive diffusion, accessibility, useability and affordability of cutting-edge technology devices and solutions in Nigeria and indeed, sub-Saharan Africa will be grossly incomplete without a detailed citation on Chioma Ekeh and the leadership role she has played – one she has continued to play as a silent innovator and disruptor–alongside her legendary spouse.

A Fellow of the Chartered Institute of Certified Accountants (FCCA, UK), Mrs. Chioma Ekeh is the brains behind TD Africa, a regional technology distribution powerhouse headquartered in Nigeria and with branches across Africa and in four other continents.

A company she led from start-up stage, TD Africa with Chioma Ekeh as CEO, pioneered ICT distribution in Sub-Saharan Africa and has remained the industry leader by market share in the region and the biggest provider of credit to resellers.

Founded in 1999, TD Africa is Africa’s leading distributor of technology and lifestyle products, boasting an unmatched and growing network of partnership with global brands like HP, Microsoft, Apple, Starlink, IBM, Dell Technologies, Ring (by Amazon), Cisco, Lenovo, APC by Schneider Electric, Samsung, Bosch, Phillips, Logitech, Vivo, among several others. Under Chioma’s exemplary leadership, the company has achieved numerous milestones, earned a long list of local and international awards/accolades and ensured Nigeria and indeed Africa is reckoned with at the global table of technology conversations and discussion-making.

However, this remarkable story may have turned out differently, had Chioma not returned to Nigeria under the guidance of her husband.

Armed with a formidable Mathematics degree after completing her studies in India, Chioma had the world at her feet and was the toast of leading companies the world over.

Moving to the United Kingdom at the invitation of her husband, Chioma joined the exalted league of Chartered Accountants and thereafter, bagged an MBA at the reputable Heriot Watts University.In 1987, she joined Sterling Deveraux as an Investment Analyst, engaging in researchand analyzing assets, such as stocks, bonds, currenciesand commodities.

Her acumen and exceptional skills were growing in demand and before long, she left Sterling Deveraux, joining the London Borough of Lewisham as an accountant in 1988.

Between 1988 and 1991, Chioma’s sterling work saw her rise swiftly through the ranks at the London Borough of Lewisham, moving from Accountant to Senior Auditor and then to Financial Auditor.

Certainly, Chioma Ekeh had a clear path to becoming CFO and possibly CEO at the London Borough of Lewisham or even going on immediately to taking up other elevated roles at other organizations. But the love of motherland and the call of her husband – Leo Stan Ekeh – to return home to Nigeria with him and build a technology legacy for Nigeria and Africa proved too strong.

Back home, Chioma Ekeh’s initial area of responsibility was with Task Systems Ltd., the first of many companies in the Zinox Group set up by Leo Stan Ekeh.

She took up the position of Financial Controller and spent six achievement-filled years at Task before driving the vision of technology distribution birthed by her husband in launching TD Africa where she became the company’s pioneer CEO.

A quiet, unassuming tech icon, Chioma Ekeh has acquired a well-deserved status as unarguably one of Nigeria’s top three leading Women-in-Tech, a female technology business leader with extensive years of proven capacity in building high-performing teams and transforming businesses beyond stakeholders’ expectations.

In partnership with her husband, Chioma Ekeh has played immense roles in growing and nurturing partner businesses, launching several thriving new businesses and successfully closing some of the biggest acquisitions in the technology space in Nigeria.

The Tech Experience Centre – Africa’s first technology experience centre – located at Yudala Heights, a sprawling edifice in the heart of Victoria Island – is another project that has Chioma Ekeh’s indelible signature on it.

The launch of the Tech Experience Centre in October 2020 received high praise from the Nigerian government and representatives of global Original Equipment Manufacturers (OEMs).

Under her guidance, Celebrating You, an annual showpiece celebratory event hosted by TD Africa has become unarguably the biggest year-end event in the Nigerian technology industry for over a decade.

Also, she has spearheaded several CSR projects, including The Herwakening – an empowerment programme for female entrepreneurs– and Girls in ICT – a project targeted at encouraging young girls to take up STEM (Science, Technology, Engineering, Mathematics) disciplines and considering careers in technology.

As she turns 60, Chioma Ekeh deserves rarefied mention and unmitigated encomiums. An amazon, this unusual female tech icon who has shattered several glass ceilings, knows no fatigue and has continued to innovate, effortlessly leading from the front.

 

 


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Academic Technologists Propose N350,000 Minimum Wage

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National Association of Academic Technologists (NAAT), has proposed N350,000 as the new minimum wage for Technologists in the tertiary institutions.

Academic Technologists Propose N350,000 Minimum Wage

Comrade Ibeji Nwokoma, national pesident of NAAT, stated this at 5th National Delegate Conference in University of Abuja.

Nwokoma, said the proposal was based on the present economic situation in the country occasioned by the removal of fuel subsidy, high inflationary rate and the attendant hardship.

Nwokoma maintained that technology rule the world and advanced development and shaping the landscape of education in developed countries.

Prof. Tahir Mamman, minister of Education, said the federal government will soon introduce the policy that will make skill acquisition compulsory for primary and secondary schools.

The minister said global space is driven by technology which the advanced world is using to solve problems and gaining grounds.

The Union protect, defend, and promote the rights and well being and interests of all members and to advance the cause of members, employed in Nigerian Tertiary Institutions Universities, Polytechnics, and Colleges of Education.

The theme of the conference is, “Technology, a recipe for national development and socioeconomic growth in the 21st century: the Nigeria quest for a better tomorrow.”

 

 


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9mobile Partners Microsoft to Host Impactful Training Session for Journalists

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9mobile, telecommunications company, recently partnered with tech giant, Microsoft to host a capacity-building session for journalists aimed at empowering them with innovative tools to improve their skills for maximum performance in their field.

The learning session held at Microsoft Africa Development Center had in attendance media partners from print and online platforms and publications.

The training session provided a platform to introduce journalists to the benefits of Microsoft Copilot and its potential to revolutionize the profession.

Microsoft Copilot is an advanced AI-powered tool which offers a wide array of functionalities designed to streamline workflow, enhance productivity, and elevate the quality of their output.

Through this partnership, 9mobile and Microsoft sought to equip journalists with the skills and knowledge necessary to leverage Copilot effectively in their day-to-day work.

Speaking at the training session, Chineze Amanfo, PR Lead, 9mobile, expressed her enthusiasm and satisfaction with the session, emphasizing the company’s commitment to fostering innovation and empowerment within the media industry.

She stated, “We are thrilled to collaborate with Microsoft in providing this invaluable training opportunity for journalists. At 9mobile, we recognize the pivotal role that the media plays in shaping public discourse and driving societal change.

Therefore, equipping them with the requisite knowledge and tools such as the Microsoft Copilot, will enhance their capability to deliver on their respective assignments efficiently by disseminating accurate and impactful information to the public.”

“We prioritize our relationship with the media hence, the need for the periodic capacity building session for journalists. With this training, we have clearly demonstrated our unwavering commitment to sustaining the initiative.

“We will continue to explore new avenues for collaboration and innovation, ensuring that our partners in the media industry have access to the tools and resources they need to thrive, Amanfo added.”

Yemi Orimolade, The Senior Business Programme Manager, Marketing Communications, Microsoft Africa Development Center, appreciated the participants for their contributions in making the session an engaging experience and enjoined them to champion the message of AI responsibility.

He said, “Microsoft’s Copilot is poised to be a game-changer for journalists. It is a reliable tool for generating and optimising content, staying informed, and enhancing productivity. Our commitment is to harness the transformative potential of AI for societal betterment. Welcome to the future of journalism, working smarter with Microsoft Copilot.”

The capacity-building session received an overwhelmingly positive response from participants, who lauded the practical insights and demos provided.

Attendees expressed their appreciation for the opportunity to familiarize themselves with a tool as powerful and versatile as Microsoft Copilot, acknowledging its potential to revolutionize their workflow and enhance their journalistic endeavors.

With the successful hosting of the capacity-building session, 9mobile and Microsoft look forward to more areas of sustained collaboration to drive positive change and innovation within media ecosystem in Nigeria.


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