MTN Nigeria Communications has unveiled a new sales strategy that is aimed at transforming the business of its trade partners. At the launch of the event in Lagos recently, Mike Ikpoki, sales and distribution executive, MTN explained that business lift is the effort of MTN, the first GSM operator in Nigeria, to make the business of their partners more profitable by broadening their market space, provide exclusivity, enable business portfolio expansion by offering more products and services. More importantly, the strategy according to him will support MTN’s partners’ quest for growth through infrastructural support by the network.
The transformation which is encapsulated in 3Es of engagement, empowerment and expansion is also extended to retailers of MTN products who it considers very important in the distribution channel especially to end users.
The retailers in the new arrangement instead of being addressed as recharge card sellers will now be addressed as CEOs and MDs with better incentives offered to them to make them think like entrepreneurs and owners of their businesses.
MTN network will commence a media campaign to reflect this transformation. Under the engagement model, MTN intends to engage retailers by involving them in training programmes, micro-enterprise building and laudable business development schemes while the empowerment initiative of the 3Es will involve providing access to funds, structured channel relationships, structured rewards system and dedicated call centre.
The expansion aspect is designed to make their business become more profitable, increase street visibility and provide efficient account management tools.
A raffle draw was held at the event for media practitioners and MTN trade partners where Nokia N76 handsets and other consolation prizes were given away by the network.