Acer, the world’s third largest PC vendor, and the region’s leading notebook provider, has reinforced its ongoing commitment to strengthening its unique channel business model across the African continent.
Nigeria’s IT market plays a key role in Acer’s African expansion strategy, acknowledged a senior Acer executive.
During a special visit to Lagos, Acer executives highlighted the crucial role its channel partner’s play in making Acer’s empowering technology and products available to valued customers across the country. Acer is a major player for notebooks and desktops across the region.
"Nigeria’s IT sector is growing steadily and with the help of its strong channel partners, Acer intends to tap into this dynamic market," said Krishna Murthy, deputy managing director Acer Middle East and Africa. "Facilitating their growth is instrumental for our continued success."
"Acer’s business model encourages partners to be pro-active," added Murthy.
At the gathering, Acer executives updated their distributors and partners on new products and Acer’s strategy for 2008. Channel partners applauded the new reward schemes and annual loyalty programme that were introduced for 2008.
Acer executives were on hand to answer and explain Acer’s strategy and product line up, on a one-on-one basis.
Since its founding in 1976, Acer has constantly pursued the goal of breaking the barriers between people and technology. Focused on marketing its brand-name IT products around the globe, Acer ranks as the world's number three vendor for total PCs and number two for notebooks, with the fastest growth among the top-five players. A profitable and sustainable Channel Business Model is instrumental to Acer’s continued growth, while the successful mergers of Gateway and Packard Bell complete the company’s global footprint by strengthening its presence in the U.S., and enhancing its strong position in Europe. Acer Inc. employs 5,000 people worldwide. 2007 revenues reached $14.07 billion. See www.acer.com for more information.
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