Connect with us

/home/kenneth/web/nigeriacommunicationsweek.com.ng/public_html/wp-content/themes/zox-news/parts/post-single.php on line 153
">
Warning: Undefined array key 0 in /home/kenneth/web/nigeriacommunicationsweek.com.ng/public_html/wp-content/themes/zox-news/parts/post-single.php on line 153

Warning: Attempt to read property "cat_name" on null in /home/kenneth/web/nigeriacommunicationsweek.com.ng/public_html/wp-content/themes/zox-news/parts/post-single.php on line 153

Stakeholders advocate Effective Marketing strategy for Courier Business

Published

on

Kindly share this post

Andrew Ebiloma of Courier Regulatory Department had in his book Courier Development in Nigeria postulated five marketing environments for courier companies in Nigeria namely competitive environment, socio-cultural environment, technological environment, technological environment, economic environment and political-legal environment.
Explaining the competitive environment, he said that marketers are often faced with the types of competition which are competition among similar products, competition among substitutes and competition for consumer purchases. This is because competitive environment often determines the success or failure of a product.
According to him, marketers should monitor and assess competitors’ marketing strategies. They should consider new product offerings along their line of business such as technological advancements, price reduction or adjustment, special promotion and other competitive methods. As part of competitive strategies, courier companies  now engage in promotions which  most of them say, are avenues to reward loyal customers  but the bottom-line is that  the hype involved in such campaigns have far reaching effect  on loyal customers as well as  potential ones. It is also interesting to discover that some courier companies have started advertising in the newspapers to boost their customer base.
However the ability to engage a competitive strategy in the competitive environment is dependent upon resources and profit expected. It will not make a good business sense for a courier company to embark on an extensive media campaign when actually it has nothing on ground in terms of character; network among others that will attract clients to patronize that courier company.
Ebiloma suggested that every competitor must address questions such as, should we compete? If yes, in what market and how the competition should be done?
The socio-cultural environment, he said is another important aspect of the marketing environment which considers how the society perceives the products and services on offer by the competitors and how they affect the needs of the society. 
He explained that for companies to entrench a product on the society, they should engage in corporate social responsibility to foster good relationship between them and their products or services as well as the society where it operates.
Jude Ugwoke, general manager of IFEX Express Courier added that corporate social responsibility is a long term survival strategy of a company based on adding value to a company’s image. He advised that: “Companies must be involved in corporate social responsibility as every company is made up of internal and external environments which interrelate with various units to make or mar the survival of the organization”.
Economic environment influences buying power and marketing strategies of companies including the courier.  In this period of economic recession, companies are careful in the way they spend .They adopt marketing strategies that spend less but attracts more profit. The situation becomes more frightening when we hear that some very big companies in America and Britain are shedding off workers before they sink even when others have actually sunk.

 


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

Warning: Undefined array key 0 in /home/kenneth/web/nigeriacommunicationsweek.com.ng/public_html/wp-content/themes/zox-news/parts/post-single.php on line 493

Warning: Attempt to read property "cat_ID" on null in /home/kenneth/web/nigeriacommunicationsweek.com.ng/public_html/wp-content/themes/zox-news/parts/post-single.php on line 493

E-Business

Kaspersky Report Shows Early 2026 Witnessed an Increase in Cyberattacks on the Manufacturing Sector

Published

on

Kindly share this post

According to a new Kaspersky ICS CERT report, in Q1 2026 the percentage of industrial control systems (ICS) on which malicious objects were blocked reached 19.6% globally. Kaspersky security solutions blocked malware from 10,052 different malware families of various categories on industrial automation systems.

Regionally, the share of ICS computers that were attacked ranged from 27.4% in Africa to 9.1% in Northern Europe. Compared to the previous quarter, attacks on the manufacturing sector in Q1 increased in multiple regions, including in Europe and Asia.

Regional split

In terms of overall numbers across all industry sectors, five regions saw an increase in the share of attacked ICS computers in Q1 2026 compared to the previous quarter. These were Southern Europe, Russia, Northern Europe, Canada and Africa.

Industries

In Q1, biometric systems traditionally placed first in terms of the share of ICS computers on which malicious objects were blocked, at 26.4%. These systems commonly have Internet access, are used for email, and, in many cases, have minimal cybersecurity controls within the organisations that use these systems.

Regionally, Southern Europe leads the ranking based on the percentage figures for biometric systems, at 35.15%. Africa follows at 29.58%, and Central Asia comes in third at 28.53%.

In the manufacturing industry, Southeast Asia ranks first among regions in terms of the percentage of ICS computers attacked (23.21%), followed by Africa (21.36%) and South Asia (20.13%).

In 2025, Kaspersky and VDC Research estimated that in just the first three quarters of 2025 cyberattacks on manufacturing organisations via ransomware could have generated over $18 billion globally in losses. Actual business losses could have been even higher when factoring in supply-chain disruptions, reputational damage, and recovery expenses.

“Legacy operational technology systems remain deeply embedded in manufacturing environments, which makes them vulnerable. Supply chain complexity and branching of the trusted partner network expands the attack surface beyond the network perimeter.

Attackers are realising that targeting OT assets of an industrial enterprise is not rocket science, which is why factory shutdowns bring massive financial losses,” commented Evgeny Goncharov, Head of Kaspersky ICS CERT.

 


Kindly share this post
Continue Reading

Telecom

Nigeria, Others Stuck on WiFi 4 As World Adopts WiFi 6, WiFi 7

Published

on

Kindly share this post

Nigeria among other African countries are falling “dangerously” behind the rest of the world in the adoption of WiFi technologies, with nearly half of the continent’s internet users still relying on the ageing WiFi 4 standard, while developed markets increasingly transition to WiFi 6 and WiFi 7.

This is according to Ookla’s Global State of WiFi 2026 report, which analysed speed test data from Android devices worldwide and found a widening gap between Africa and leading global markets.

The firm used these devices to track the prevalence of different WiFi generations (WiFi 4 through WiFi 7), the spectrum bands being used (2.4GHz, 5GHz and 6GHz), and the installed base of customer premises equipment connected to those devices.

While WiFi 6 has become firmly established across much of the world, Africa remains heavily dependent on legacy wireless technologies that were introduced more than a decade ago, the report finds.

While countries such as South Korea, Japan, Singapore and the US are rapidly migrating toward WiFi 6 and WiFi 7, Africa remains largely anchored on WiFi 4.

South Africa remains one of the continent’s most advanced broadband markets, yet the country is struggling to gain traction with the latest WiFi technologies, states Ookla.

The report notes: “WiFi 4 – a standard finalised back in 2009 – still accounted for 48.8% of Africa’s WiFi samples in the first quarter, with WiFi 5 a fast riser at 34.4%, up from 19.9% four years earlier. WiFi 6 climbed from 1.6% to 16.8% over the same period, while WiFi 7 barely registered at 0.1%.”

Ookla’s findings show a divide between advanced broadband markets and developing regions when it comes to next-generation WiFi adoption.

By comparison, WiFi 6 has already captured 27% of the global market, up from just 6% in 2022.

“WiFi 7 has also begun establishing a foothold globally, accounting for nearly 2% of worldwide connections. Meanwhile, older WiFi 4 and WiFi 5 technologies continue to decline globally, falling to 34% and 39%, respectively,” says Ookla.

The strongest uptake of WiFi 6 and WiFi 7 is concentrated in technologically-mature markets such as the US, Canada, South Korea, Japan, Singapore and several Western European countries, where fibre broadband penetration is high and consumers upgrade smartphones, routers and home networking equipment more frequently, according to the report.

“These markets have also moved more aggressively to open up the 6GHz spectrum needed to support WiFi 6E and WiFi 7 services, helping accelerate adoption of newer wireless technologies.”

WiFi 7, the next evolution of the WiFi network protocol, promises to be a substantial upgrade over its predecessor – surpassing the speeds of Ethernet cables, and significantly improving connection reliability and latency over WiFi 6.

While SA’s market is still in the early stages of migration to next-generation wireless technologies, research firm 6Wresearch forecasts strong growth in SA’s WiFi 6 and WiFi 6E ecosystem over the next few years, driven by increasing demand for high-speed connectivity, fibre expansion and growing use of connected devices.

Legacy spectrum dependency

The report also highlights Africa’s continued dependence on older wireless spectrum bands.

The congested 2.4GHz band remains the dominant carrier of internet traffic across Africa, accounting for 52.4% of all WiFi samples during the first quarter of 2026.

Although this represents a significant improvement from the 76.4% share recorded in 2022, the continent still lags behind regions where users have largely migrated to higher-capacity spectrum, the report states.

The 5GHz band has expanded rapidly across Africa, growing from 23.6% of samples in 2022 to 47.6% in 2026. However, the newer 6GHz spectrum, which is critical to unlocking the full capabilities of WiFi 6E and WiFi 7, remains virtually non-existent across the continent.

“The congested 2.4GHz band remained the continent’s majority carrier at 52.4%, down from 76.4% in 2022, with the 5GHz band the chief beneficiary, rising from 23.6% to 47.6%.”

One of the starkest findings in the report is Africa’s complete absence from the global shift towards 6GHz WiFi.

Across the continent as a whole, the 6GHz band accounted for a flat 0.0% share of WiFi samples during the first quarter of 2026. South Africa was the only market to record any meaningful activity on the band, but even then usage reached just 0.2%.

The report states: “Just 0.2% of WiFi connections in South Africa ran over the 6GHz band in the first quarter of 2026. In a market where households keep routers and handsets for years, and where service providers have been slow to bundle 6GHz-capable customer premises equipment, an allocation on paper turns into real-world use only gradually.”

According to forecasts from Grand View Research, SA’s demand for WiFi 6 and WiFi 6E technologies is expected to accelerate sharply over the remainder of the decade, driven by enterprise digital transformation, smart-home deployments and increasing bandwidth requirements.

Device readiness

The Ookla report suggests that consumer devices are no longer the primary barrier to WiFi upgrades globally and in SA.

According to Ookla, 61.4% of Android devices sampled worldwide already support WiFi 6 or newer technologies. This indicates that many markets now possess the device ecosystem needed to support more advanced wireless networks.

“However, Africa faces a different reality. The continent’s slower replacement cycle for smartphones and routers, combined with high equipment costs, and slower deployment of advanced customer premises equipment, continues to delay migration to newer standards,” notes the report.

Other obstacles include regulatory and spectrum availability constraints, as a result of the full 6GHz spectrum still being debated by the Independent Communications Authority of South Africa and local telecoms operators.

Widening connectivity gap

The Ookla findings suggest Africa risks falling further behind as the rest of the world accelerates toward WiFi 6, WiFi 6E and WiFi 7.

While the continent has made notable progress by shifting traffic from the overcrowded 2.4GHz spectrum to the more capable 5GHz band, the overwhelming dominance of WiFi 4 and the near absence of 6GHz adoption highlight the scale of the challenge ahead.

While SA can function without widespread WiFi 6 and WiFi 7 adoption, there are significant economic, technological and competitiveness consequences if the country falls too far behind.

“These include reduced return on fibre investments, challenges supporting artificial intelligence and data-intensive applications, lower business competitiveness, persistent network congestion, slower smart city and internet of things development.”


Kindly share this post
Continue Reading

Telecom

Yuno Partners with Onafriq to Unlock Pan-African Payments for Global Merchants

Published

on

Kindly share this post

Yuno, the global financial infrastructure platform, today announced a strategic partnership with Onafriq, the leading Pan-African payments network, to bring Africa’s most expansive payments infrastructure to merchants worldwide. Through this integration, Yuno’s clients gain instant access to Onafriq’s network spanning 43 African markets, nearly 1 billion mobile wallets, 500 million bank accounts, and 2,000 cross-border payment corridors, all through Yuno’s single, developer-friendly API.

Yuno Partners with Onafriq to Unlock Pan-African Payments for Global Merchants

As businesses increasingly look to Africa as a high-growth frontier, the partnership addresses one of the most persistent friction points in cross-border commerce: the complexity of connecting to fragmented, local payment rails across dozens of markets. By combining Yuno’s payment infrastructure capabilities with Onafriq’s deep-rooted African network, the two companies aim to dramatically reduce the time and technical overhead required for merchants to go live and scale across the continent.

Onafriq’s infrastructure supports the full payment lifecycle, from real-time disbursements and omnichannel collections to card issuance, treasury management, and stablecoin settlement, all underpinned by local regulatory licences and ISO 27001 and CMML3-certified security. For Yuno’s merchant base, this means the ability to pay out to mobile wallets, bank accounts, or cash pickup points, and accept payments across channels, without managing multiple integrations or compliance frameworks independently.

“Africa represents one of the most exciting growth opportunities in global commerce, and yet too many merchants are still locked out by payment infrastructure that wasn’t built for scale. Our partnership with Onafriq changes that,” said Juan Pablo Ortega, Co-Founder and CEO, Yuno. “By bringing their unmatched African network into our infrastructure layer, we’re giving our clients a single path to a continent-wide ecosystem with the reliability, compliance, and local depth they need to grow with confidence.”

The partnership is part of Yuno’s broader strategy to build a truly global platform that connects merchants to every meaningful payment method and network, regardless of geography. Following successful expansion in the Middle East, Europe, and Asia, Africa is a key pillar of Yuno’s next phase of growth.

For Onafriq, the integration with Yuno extends its reach to an entirely new segment of global merchants who now benefit from a streamlined entry point into African markets. The partnership reinforces Onafriq’s mission of making borders matter less, bringing together mobile money operators, banks, fintechs, and enterprises into one connected payment ecosystem.

“Africa’s payment landscape has never lacked ambition or momentum, what it needed is the right infrastructure that matches its pace. Our partnership with Yuno changes the equation for global merchants who want to be part of this growth story” said Dare Okoudjou, CEO, Onafriq. “Through a single connection, global merchants can reach consumers and businesses across Africa more seamlessly than ever before, while more people across the continent gain access to the digital economy on their own terms. For us, this is what making borders matter less looks like in practice.”

The integration is now live and available across Egypt, Ghana, Kenya, Nigeria, Cameroon, Cote D’Ivoire, and Uganda. Yuno’s clients can access Onafriq’s capabilities, including mobile money disbursements and collections, card issuance, and FX treasury services, directly from the Yuno dashboard with no additional contract or integration required.


Kindly share this post
Continue Reading

Trending