Etisalat has introduced Homezone, another dimension in the suite of choices it is offering potential subscribers to the Etisalat network in its ongoing 0809uchoose campaign.
Homezone is an innovative feature from Etisalat that will empower customers with the power to choose and register any area of their choice nationwide in the launch cities, and in other cities subsequently, as their Homezone. On this highly unique plan, calls within the registered Homezone attract discounted costs compared to calls made in other areas. This means that customers can register any area they spend most of their time as their Homezone and thus enjoy discounted call rates every time they make calls from this zone.
Speaking on the new initiative, Wael Ammar, Etisalat Nigeria’s marketing vice president, stated that with Homezone, Etisalat is further demonstrating to Nigerians that it is entering the market with the sole intention of ensuring that Nigerian customers enjoy quality offerings that are comparable to the best in the world.
"As a world class brand with 32 years of experience of doing business on 3 continents, Etisalat knows only one way of doing business in all the markets we operate in - our customers’ way. We are always looking for the best ways to give our customers an unforgettable experience on our network. That is why we chose to enter the Nigerian market by giving 1 million Nigerians the opportunity to choose numbers that have a special meaning to them with 0809uchoose for free. This is the first time this has ever happened in this market. We are further reinforcing the power of choice that we offered with 0809uchoose by giving them an opportunity to talk more and pay less when they register their Homezone on the Etisalat network. The Homezone can be anywhere they spend the majority of their time. For every call they make in this zone, they save money because they pay a lot less than anywhere else," Ammar explained.
Ammar also said a person’s Homezone can be anywhere there is Etisalat network coverage and they can make calls at anytime of the day or night from this zone and pay less; no peak or off peak time to worry about, he said.
"Anyone can take advantage of this opportunity to truly talk more for less as long as they register their Homezone on the Etisalat network. It costs nothing to register but the benefits are immense for the customer. For instance, workers who spend a large percentage of their days in their offices can choose their office area as their Homezone. Businessmen can choose the areas where they spend a greater percentage of their time as their Homezone. Market men and women can do the same. Students can choose their schools as their Homezone.
The Homezone will be as flexible as the lifestyles of the various customers the GSM outfit hopes to cater for. "I encourage Nigerians to reserve numbers during the duration of the 0809uchoose campaign as the benefits are lifelong and far reaching," he stated. He reminded potential subscribers that they still had the chance to reserve and enjoy the power of choice on several levels which include, the choice of special number, the choice of their Homezone and in addition, 300 seconds of free airtime for their lifetime, whether on or off the network.
Etisalat recently launched its unique 0809uchoose campaign through which it is offering subscribers an opportunity to choose and reserve special numbers for free on its network. Subscribers who make a reservation at this time will get the numbers free (if they do not fall within the Gold, Silver or Bronze range). They will also get an opportunity to enjoy free airtime every month for life. The Homezone is a key benefit for all subscribers on the Etisalat network even as it gets set to begin commercial operations in the country.