In support of the development for digital marketing in Nigeria, fastest growing and innovative telecoms company, Etisalat Nigeria partnered with Simon Page Business School, on a two-day conference for digital marketers with a view to equip business developers, brand managers, marketing managers, product executives, sales executives and individuals within the communications sphere with digital marketing skills to enable them fast track communication interventions on the digital platform.
The conference with the theme “Africa: A Blank Digital Canvass” which held at the Civic Centre, Lagos between from 10 -11 May, 2012, also discussed issues, challenges and opportunities on the digital marketing platforms.
Commenting on the conference, Mr. Enitan Denloye, Director, Brands & Communications, Etisalat Nigeria, said that The Digital Marketing Conference provided a good opportunity for thought leadership in the industry while also providing information to stakeholders about the current developments in the digital marketing world. “It provides education for digital marketing professionals on how best to use online platforms as a viable tool for positioning their brands and related services to their customers and also engaging them in conversations that will help improve their experiences with the brand” he emphasised.
He said, Africa is on the verge of making huge success in digital marketing due to the number of people using online platforms daily, while explaining further that the rise in the number of people visiting the web is not due to the increased number of people who now own laptops but as a result of the increased use of mobile phones which can access the internet, quicker and more frequently.
Denloye said, as a mobile service provider, Etisalat uses the platform to get people thinking of the best ways to communicate their brands; “as an innovative company, we’re helping individuals and businesses think of unconventional ways of doing business. Digital marketing enables us sell to our customers and also engage them in conversations directly through which we receive first hand feedback” he said.
Also in his remark at the event, Chief Executive Officer, Simon Page Business School, Princewill Omorogiuwa said various statistical analysis have shown that internet penetration in Africa has enormously increased and is bound to increase further.
According to him, Digital Marketing is becoming a powerful marketing tool hence, the conference to develop more thinkers in the digital market sphere who will harness the power and potentials of digital marketing technologies to bring it to good use in Africa and especially Nigeria.
He commended Etisalat Nigeria on partnering with the school to make West Africa’s first digital marketing conference a reality, noting that digital marketing is on the fast rise and becoming a potent way through which organisations can reposition their brands, and connect with their customers. “It is also a way through which businesses can spread their good news quickly and engage people talking about their brands so as to get new customers’ he said.
Speakers at the event included Jeremy Spiller, Trainer and Consultant, Econsultancy, UK, Idorenyen Enanag, MD, Nigeria, Samsung West Africa and Christer Holloman, Head, Digital Product Development, The Times and The Sunday Times, UK and author of the Social Media MBA.
Etisalat is carving a niche for itself as a thought leader in the development of the digital sphere in Nigeria. It had sponsored the Mobile Marketing Summit and the Mobile Web West Africa conference in March and April respectively.