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Partner Mobile Unveils PS 3 to Celebrate First Anniversary

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Partner Mobile, one of the Nigeria’s fastest growing mobile phone brands has launched PS 3 smartphone to celebrate its one year of bringing innovative mobile devices into the Nigerian mobile market.
 
PS 3 is coming into the market to consolidate on the innovative ingenuity of the brand following the success of PS1 PS2 and PS Power.
 
The Partner PS3 is an android OS 7.1 mobile phone that comes with a whooping deca-core 2.6GHz processor. With a 5.5inch FHD IPS LCD, the phone comes with an innovative dual 13MP back camera and an 8MP front camera. It has a 3350Mah battery and comes with a RAM of 4GB and a ROM of 64GB.
 
Describing the performance of Partner Mobile brand in the Nigerian market for the past twelve months, Simon Klepper, chief operating officer (COO), Partner Mobile, said that the brand has been successful despite the challenging Nigerian economy, the decreasing value of Naira and political change.
 
Klepper attributed the success of the brand to true commitment and perseverance shown by the company. He added that Partner Mobile in the coming years will deeply penetrate the Nigerian market and also establish itself as a reputable company in the country.
 
“Partner Mobile’s first year in the Nigerian market has got to be viewed as a success. The last year has been a challenging one for the whole of Nigeria with the current dwindling economy, the decreasing value of the Naira and political change.
 
“For any company to launch itself under such conditions it has to show true commitment and perseverance, Partner Mobile has displayed these qualities,” Klepper said.
 
Also commenting on Partner Mobile’s penetration into the Nigerian market, Ifeoluwa Akerele-Molokwu, marketing manager, Partner Mobile, said the brand name has been marketed to a large extent. According to Akerele, “Partner Mobile devices have been made to fit into every social and economic class.”
 
She said: “We have our gadgets currently in major stores across the country and we are still working towards reaching more customers by partnering with other dealers.
 
“We have made available devices to fit into every social and economic class and also putting into consideration the current economic situation. Better said, we’ve got a Partner for everyone.”
 
‎While speaking on the quantity of devices already released into the Nigerian market Klepper said: “We released three android phones at the launch last year and quickly followed them up with a straight forward feature phone. The PF1 proved so popular that over the last three months we have released similar models of increasing specifications, the PF2, PF3, PF4 and a heavy duty PF-P1 with the capability of a powerbank.
 
“Our mid-range Elite series E15 has just been replaced with the E16 and in the Prestige series, the PS1 has been joined by the PS-Power and PS2. Over the next couple of months we will have the PS1 + and PS1 Pro to complete the series.
 
“As we look forward to Nigeria re-establishing it’s previously impressive growing economy,” he said, “phone and gadget lovers can be assured that Partner Mobile will bring to market ranges of phones to satisfy the needs and desires of its consumers.”
 
Unveiling the marketing strategies deployed in ensuring that a lot of Nigerians became aware of Partner Mobile brand, the Marketing manager emphasized that they employed the strategy of pricing and innovation, which is equally in line with their promise to release updates, deliver the latest innovation and at affordable prices.
 
“With the sole aim of delivering innovation, the brand also used the pricing strategy to win the customers. We brought into the market pretty looking devices that could deliver every of its promise without putting a hole in the pockets of the customers. We delivered the promise of sleekness, innovation, affordability and power,” Akerele said.
 
Meanwhile, the Chief Operating Officer further stressed that in an ever changing market where the needs and wants of the consumer take precedence, the company is committed to constantly evaluating and assessing the kinds of products to bring into the market that will solve the consumer’s need. He further explained that the consumer spending power is equally a factor that affects their decision making.
 
Klepper proposes that Partner Mobile in its fifth anniversary would be established throughout the African continent and equally trading in continents including Middle East, Europe and the United States of America.
 
In a related development, Partner Mobile also held dealers’ conference in order to appreciate its esteemed dealers for their support over the past one year.
 
Partner Mobile is a company dedicated to pursuing the latest advances in mobile phone technology with the sole aim of giving customers visually attractive products that perform beyond their expectations and at affordable costs.
 
Partner Mobile aims to build confidence, not only in their products and the constant search to bring innovative, ground-breaking technology to market; but in a human capacity through customer care experiences.
 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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5 Common Backup Mistakes and How to Avoid Them

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Are you confident that your valuable data is protected from unexpected disasters or cyber threats? Consider this: 1 in 10 computers fall victim to viruses, and a staggering 113 phones are stolen every minute every day[1].

With data loss being a sudden and potentially irretrievable nightmare, ensuring reliable backups is non-negotiable. March 31st, celebrated as World Backup Day, is a poignant reminder of this essential task. Let’s delve into the common backup mistakes people make and how to steer clear of those.

1. Skipping regular backups:

The most common mistake is forgetting to back up data regularly. Whether personal files or crucial business documents, not establishing a consistent backup routine leaves you vulnerable to data loss.

Unexpected system crashes or malware attacks can happen anytime, making your precious data inaccessible or permanently lost. But you can help avoid such a situation by setting up automatic backups.

SSD Backup Mistakes to avoid
2. Putting all faith in a single backup device:

A device can get damaged or stolen, putting your backups at risk, so depending entirely on one storage medium is playing a dangerous game with your data’s safety.

 Instead, diversify your backup storage solutions with a combination of external HDDs, NAS, and cloud storage.

Portable HDDs like those from WD like Western Digital’s My Passport offer up to 5TB for simple, cost-effective backups. For smartphones, 2-in-1 flash drives such as SanDisk Ultra Dual Drive Go USB Type-C and SanDisk iXpand Flash Drive Luxe are convenient options.

These drives, compatible with USB Type-C devices, automatically back up photos, videos, and more. Just plug and play for seamless data transfer across devices.

If you need a device to store huge amounts of data, then the desktop drive called My Book  from WD is just the product for you, with up to 22TB of storage capacity.

SSD Backup Mistakes to avoid
storage device

3. Forgetting version control:

Overlooking version control during backups is another blunder. Not keeping multiple versions of files increases the chance of saving corrupted or wrong data over previous versions.

Without a proper versioning system, fixing mistakes or retrieving older versions can become a challenge. To prevent forgetting version control, establish a system that tracks changes to your files over time.

This ensures that you can always revert to earlier versions if needed, helping protect against accidental data loss or corruption.

Regularly maintaining this system will help you stay organized and prepared for any unforeseen issues.

Additionally, it’s crucial to verify the version you’re backing up to ensure it’s the correct one.

This simple step can help prevent accidental overwriting of important data with potentially corrupted or incorrect versions.

Double-checking ensures that you’re safeguarding the most up-to-date and accurate information, minimizing the risk of errors during backups.

SSD Backup Mistakes to avoid
4. Ignoring off-site backup solutions:

Many people overlook off-site backup solutions, assuming local backups are foolproof. However, relying solely on local backups makes you vulnerable to site-specific disasters like fires or theft.

Using off-site backups means keeping copies of your data in different places so that if something bad happens in one area, your data stays safe.

As an alternative, you could use cloud storage. Cloud backup devices are popular for remote data storage accessible via the internet. Various online cloud services offer features like file synchronization, sharing, and encryption for secure data storage.

5. Underestimating encryption:

Not prioritizing encryption in backups can be a costly mistake. Storing unencrypted backups makes your sensitive data vulnerable to unauthorized access or breaches.

Implementing strong encryption ensures even if your backups fall into the wrong hands, the data remains protected.

However, it is equally important to remember not to opt for out-of-the-box encryption solutions, as they might make it difficult for you to retrieve the backed-up information later.

My Passport HDD and My Book from WD come equipped with built-in 256-bit AES hardware encryption with password protection that helps keep content secure.

Additionally, maintaining proper key management practices is essential to ensure smooth decryption and access to your data when needed.

SSD Backup Mistakes to avoid
Monitor and storage device

This World Backup Day, Western Digital urges you to back up your data safely, and at the same time, prepare for the unexpected by having a contingency plan in place for device mishaps like crashes, theft, or damage.

Worrying about losing data isn’t something you have to lose sleep over if you have an active data backup strategy.

A common rule of thumb for keeping important data from disappearing forever is the 3-2-1 Rule. It dictates that you should:

3. Have THREE copies of your data. One is a primary backup and two are copies.

   2. Save copies of your backups on TWO different types of media or devices.

   1. ONE backup copy should be kept offsite in case of disaster.

Determine where and how you’ll store backup files and identify support contacts for swift assistance.

These proactive measures ensure quick data recovery and safeguard your cherished memories for the long haul.


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Treepz Doubles Down on Corporate Mobility in Africa with Launch of a New Website

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Treepz, Africa’s leading corporate mobility startup, has expanded its corporate mobility and employee transportation services across the continent with a fresh new look for its website.

 

The company’s new website boasts a sleek, user-friendly interface with added features to better showcase Treepz’s range of services for companies looking to efficiently and sustainably move employees and clients in major African cities. From on-demand employee shuttles, and school bus solutions to intra-city group trips for events and conferences, Treepz is positioning itself as an all-in-one corporate transportation provider.

Managing transportation logistics across multiple sites has always been an operational nightmare for companies,” said Onyeka Akumah, Co-Founder and Chief Executive Officer of Treepz. “Our goal is to streamline that experience through Treepz’s powerful technology platform.”

With nearly 6,000 employees of companies daily relying on Treepz’s innovative tech and reliable fleet for employee transportation or staff bus commutes, we understand the complexities of managing corporate transportation firsthand. “Our revamped website simplifies the process, offering businesses a seamless solution to optimize their transportation needs and empower their workforce in Nigeria, Kenya, Uganda and Ghana,” Onyeka added

Key Features of the New Treepz Website

  • Trackable Dashboard for a bird’s eye view of all guests’ trips in real-time when using Treepz.
  • 24/7 customer support to assist with all mobility inquiries.
  • Wide selection of vehicle options, each with professional drivers tailored to specific needs.
  • Friendly interface for easy navigation and booking.
  • Client testimonials and case studies showcasing Treepz’s success stories.

Treepz’s mission extends beyond just transportation – they aim to revolutionize how over 1 million daily commuters experience mobility across Africa. Since its launch in 2019, the company has provided employee transit for top firms like Tekexperts, Wakanow, Somasource, and Brighter Monday across Nigeria, Ghana, Kenya and Uganda. This has resulted in the transportation of about 5 million passengers since then.

With this digital reinvention, Treepz doubles down on transforming corporate mobility through tech-driven solutions. The company welcomes businesses seeking smarter ways to move their people to explore the new website www.treepz.com.


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Nigerian Business Leaders Partner Google for Strategic Advantage, Seeks Competitive Edge in Privacy-First Era

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Leading companies from Nigeria joined Google West Africa at a roundtable to discuss the shift towards privacy-first marketing as third-party cookies are phased out. The forum brought together leaders from FairMoney, Konga, Mondelez, Stanbic IBTC, and Zenith Bank, highlighting a collective commitment to redefining consumer engagement in the digital age.

Businesses recognize that building consumer trust is essential in a world that increasingly values privacy. In this new era, adapting marketing strategies to be more privacy-focused is not just a necessity but a strategic move towards building sustainable customer relations. This transition challenges businesses to innovate while maintaining transparency and respect for consumer data privacy, turning potential constraints into avenues for deeper consumer engagement.

“Customer trust is the new currency,” noted Felicia Otolorin, Senior Industry Lead, West Africa, Google. “Consumers are demanding more control over their data, and the savviest businesses are seeing this shift as an opportunity. This is about reimagining how we engage with technology and data, ensuring that innovation and privacy go hand-in-hand.”

The discussions emphasised this point, highlighting the competitive advantage of adopting privacy-first strategies. Google showcased innovative solutions like Google Tag and Enhanced Conversions. These tools demonstrate a commitment to both high performance and privacy standards. Success stories illustrated how other businesses have successfully navigated this shift, offering valuable insights.

“We stand at a crucial juncture,” remarked Oluwadamilare Akinwunmi, Chief Data & AI Officer at Interswitch. “The winners of tomorrow will be those enterprises that strike a balance between innovative, data-driven marketing and a profound commitment to data protection and privacy-first practices. The essential dialogues we engage in, and the subsequent actions we take, set us on the path to achieve precisely this”

The roundtable underscores a pivotal shift towards privacy-first strategies in Nigeria’s digital marketing sphere, emphasising the critical role of collaboration and innovation in this transition. It marks a collective stride towards a future where consumer trust and data privacy form the cornerstone of business growth and competitive advantage.

“We are committed to empowering Nigerian brands in building a privacy-forward future. By harnessing AI and privacy-centric technologies, we aim to empower our partners to thrive amidst these changes,” stated Felicia Otolorin, Senior Industry Lead, West Africa, Google.


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