E-Business
20 per cent of Broadband Users Gulp 80 Per Cent Data- Swift Networks
Swift Networks Limited, Nigeria’s foremost broadband service provider said that the survey it conducted on the broadband user habits and attitude indicated that only 20% of broadband subscribers are responsible for approximately 80% of the data carried on an operator’s network.
Charles Anudu, managing director, Swift Network Limited, confirmed report of the survey while speaking to Nigeria CommunicationsWeek and said that the survey carried out on 867 subscribers from different works of life over a period of six months established that about 80% of data carried on Swift’s broadband network has been consistently attributed to just 20% of its subscribers.
Similarly, 70% of the broadband subscribers typically used less than 3 Gigabytes (GB) of data every month and the types of data downloaded by most subscribers were web pages (75%); peer to peer messaging and online video streaming (20%); and email (5%).
Speaking on the outcome of the survey, Philip Sonibare, assistant general manager, Consumer Sales and Marketing, Swift Networks Limited said; “This study is an eye-opener for us as it shows that most broadband subscribers in Nigeria can actually get more mileage with the same monthly subscription fee.
“In addition, the impending rapid growth in video streaming implies that operators must ceaselessly expand their networks to keep pace with the changing demands of network users. Highlighting the challenges of slow internet access in Nigeria, Sonibare confirmed that the above trend has also been confirmed to be in line with broadband usage internationally, particularly, South Africa.
“It is believed that the slow internet access prevalent in Nigeria is responsible for the low video and peer-to-peer traffic. In fact, video traffic is projected to constitute 66% of all internet traffic in the USA by 2011.
“The key implication of the above trend is that uniform or flat rate pricing for broadband use is unfair to most subscribers. For example, broadband users who pay a flat fee each month but only do limited data download and upload (like email primarily) will be subsidizing users who focus on peer-to-peer traffic and/or extensive video streaming” continued Sonibare.
To further illustrate how unfair flat rate pricing can be, 1 Gigabyte of data would be sufficient for 100,000 of email downloads (without file or video attachments), but only sufficient for 33 five-minute video clips.
As such, the broadband user that does mainly or only emails on his/her service plan and pays the same flat monthly rate as another subscriber that is constantly video streaming throughout the month, will be subsidizing the perpetual video streamer.
A fairer pricing model for over 80% of broadband users should be based on the each subscriber’s data up and down load, with the subscriber using more data also paying more.
Swift Network believes that this explains the recent trend internationally and pioneered by US based operators like AT&T, Verizon and Sprint who have progressed from flat rate broadband pricing to a fairer activity-based pricing where the activity is measured and priced on the basis of data associated with it for each subscriber.
E-Business
Firm Identifies Global Scam Activity Linked to the Release of Avatar 3

The premiere of Avatar 3 has taken place in several countries and has been accompanied by a noticeable increase in online interest. Amid the heightened attention surrounding the release, Kaspersky experts identified an increase in cyber-scam campaigns that exploit the movie’s launch and users’ desire to watch it online. The fraudulent websites target users across multiple regions, indicating attempts by attackers to reach a global audience.

The scam operates as follows: cybercriminals create suspicious websites that offer online access to the Avatar 3 movie. Attackers place particular emphasis on localisation, publishing the sites in multiple languages to attract users from different countries. However, the translations are often poorly executed and contain grammatical errors and inconsistencies, which may serve as indicators of fraudulent activity.
When users attempt to start the video, they are presented with a fake media player and prompted to register in order to obtain “full” or “unlimited” access to the film. As part of the registration process, users are asked to provide personal information, including an email address and mobile phone number.
At later stages, scammers may request additional data, including payment details, under the guise of activating a “free trial.” This creates risks of credential compromise, particularly if users reuse passwords across multiple services, and may also lead to financial losses.
“Cybercriminals consistently exploit major movie premieres to capture users’ attention and increase the effectiveness of their schemes. We advise accessing films only through official platforms and exercising caution when encountering websites that request personal or payment information. It is also important to use reliable security solutions to protect all devices, including mobiles,” comments Olga Altukhova, Senior web content analyst at Kaspersky.
E-Business
Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.
GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.
In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.
Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.
The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).
GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.
E-Business
Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”
Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.
A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.
Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”
Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.
“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”
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