E-Business
20 per cent of Broadband Users Gulp 80 Per Cent Data- Swift Networks
Swift Networks Limited, Nigeria’s foremost broadband service provider said that the survey it conducted on the broadband user habits and attitude indicated that only 20% of broadband subscribers are responsible for approximately 80% of the data carried on an operator’s network.
Charles Anudu, managing director, Swift Network Limited, confirmed report of the survey while speaking to Nigeria CommunicationsWeek and said that the survey carried out on 867 subscribers from different works of life over a period of six months established that about 80% of data carried on Swift’s broadband network has been consistently attributed to just 20% of its subscribers.
Similarly, 70% of the broadband subscribers typically used less than 3 Gigabytes (GB) of data every month and the types of data downloaded by most subscribers were web pages (75%); peer to peer messaging and online video streaming (20%); and email (5%).
Speaking on the outcome of the survey, Philip Sonibare, assistant general manager, Consumer Sales and Marketing, Swift Networks Limited said; “This study is an eye-opener for us as it shows that most broadband subscribers in Nigeria can actually get more mileage with the same monthly subscription fee.
“In addition, the impending rapid growth in video streaming implies that operators must ceaselessly expand their networks to keep pace with the changing demands of network users. Highlighting the challenges of slow internet access in Nigeria, Sonibare confirmed that the above trend has also been confirmed to be in line with broadband usage internationally, particularly, South Africa.
“It is believed that the slow internet access prevalent in Nigeria is responsible for the low video and peer-to-peer traffic. In fact, video traffic is projected to constitute 66% of all internet traffic in the USA by 2011.
“The key implication of the above trend is that uniform or flat rate pricing for broadband use is unfair to most subscribers. For example, broadband users who pay a flat fee each month but only do limited data download and upload (like email primarily) will be subsidizing users who focus on peer-to-peer traffic and/or extensive video streaming” continued Sonibare.
To further illustrate how unfair flat rate pricing can be, 1 Gigabyte of data would be sufficient for 100,000 of email downloads (without file or video attachments), but only sufficient for 33 five-minute video clips.
As such, the broadband user that does mainly or only emails on his/her service plan and pays the same flat monthly rate as another subscriber that is constantly video streaming throughout the month, will be subsidizing the perpetual video streamer.
A fairer pricing model for over 80% of broadband users should be based on the each subscriber’s data up and down load, with the subscriber using more data also paying more.
Swift Network believes that this explains the recent trend internationally and pioneered by US based operators like AT&T, Verizon and Sprint who have progressed from flat rate broadband pricing to a fairer activity-based pricing where the activity is measured and priced on the basis of data associated with it for each subscriber.
E-Business
NIMC Launches NINAuth Digital Identity Verification App for Govt Services

National Identity Management Commission (NIMC) of Nigeria has launched a new digital identity verification tool called the NIN Authentication (NINAuth) application.
The initiative, which forms part of President Bola Tinubu’s Renewed Hope Agenda, aims to strengthen the country’s national digital identity management framework.
The launch builds upon Nigeria’s comprehensive unified digital identity system that has been transforming access to financial services and government programs.
The NINAuth application introduces several key features focused on data security and privacy.
The platform requires explicit user consent before sharing identity information for Know Your Customer (KYC) processes, giving individuals greater control over their personal data.
The system provides seamless access to various government services, including SIM card registration, immigration applications, passport processing, tax filings, and financial transactions.
The development follows significant investment in Nigeria’s digital identity infrastructure, including a $45.5 million support from the World Bank as part of the Digital Identification for Development (ID4D) project.
As the official service for integration with NIMC’s backend infrastructure, NINAuth enables secure verification processes across ministries, departments, and agencies (MDAs).
The application is available for download on both the Google Play Store and Apple iOS App Store for users of the National Identification Number (NIN).
The rollout represents a significant milestone in Nigeria’s ongoing efforts to digitize government services and strengthen identity verification processes.
“NINAuth is a cutting-edge suite of services including web, API, and mobile verification designed to enhance data security, protect privacy, and simplify access to government services,” said Dr. Kayode Adegoke, Head of Corporate Communications at NIMC.
“The platform introduces a robust layer of protection, empowering individuals with greater control over their personal information.”
The implementation supports the objectives of the recently established Nigeria Digital Identification for Development Project Ecosystem Steering Committee, which oversees the country’s digital identity initiatives.
President Bola Ahmed Tinubu has approved the launch of the NINAuth app and directed its use for verification and authentication across all MDAs.
The application provides a secure single sign-on solution for accessing government services and social protection programs while maintaining strict data privacy controls.
The centralized approach to digital identity management represents a significant step forward in Nigeria’s digital transformation journey and its commitment to modernizing government services.
E-Business
NCC to Checkmate $3Bn Digital Piracy Market

Nigerian Copyright Commission (NCC) has set in motion a machinery to checkmate the booming copyright piracy market in the country.
Copyright piracy is said to cost Nigeria an annual loss estimated at billions of naira.
Despite the absence of a coordinated or official statistics to gauge the quantum of loss, John Asein, director general, NCC, said as far back as 2019, Nigeria lost N918 trillion ($3 billion) annually to digital piracy.
The financial damages severely impact local businesses and innovation efforts.
The commission, in collaboration with the World Intellectual Property Organisation (WIPO), has started a project to develop strategies and tools to address the menace.
Speaking at a stakeholders’ meeting on the WIPO project to address online copyright piracy in Nigeria, Asein said digital technologies have unlocked tremendous opportunities for the creative and innovation sectors.
The NCC boss said technology also poses serious challenges, including online piracy, which he said is growing rapidly.
He said: “Pirate sites continue to emerge rapidly, with statistics indicating a 6.7 per cent increase in user visits. A significant percentage of these users are students aged between 18 and 24, with social media and messaging platforms becoming major gateways for accessing pirated content.”
He added: “No industry is immune. The most affected sectors include television (43.6 per cent), publishing (27.5 per cent), film (12.9 per cent), music (7.0 per cent), and software (6.2 per cent).
“Far beyond mere statistics, the victims are no longer only foreign right owners. Many Nigerians in these sectors have also been bruised and their creative enterprises ruined.”
E-Business
NIPOST Partners KLM on Global Mail Delivery

Nigerian Postal Service (NIPOST) has signed an international mail partnership with KLM Royal Dutch Airlines for improved delivery access to over 200 countries without middlemen.
Tolani Odeyemi, postmaster-general and chief executive officer of NIPOST, described the deal as a “major milestone” for the country’s logistics and postal sector.
In a statement on X on Monday, Odeyemi explained that the new agreement marks NIPOST’s first direct international airline partnership for several years.
“For a long time, NIPOST operated without any direct partnerships with international airlines, relying heavily on multiple third-party handlers,” the Postmaster-General stated. This often resulted in delays, higher costs, and uncertainty around the delivery of packages.”
She explained that under the new arrangement, KLM will directly handle all outbound international mail from Nigeria, eliminating the need for intermediaries.
“This translates to faster and more reliable delivery, reduced risk of loss or damage, lower handling charges, and access to over 200 countries through KLM’s global network,” the Postmaster-General stressed.
According to Odeyemi, NIPOST’s breakthrough came after it began settling long-standing debts owed to international carriers, a step she said was key to “rebuilding global trust” in Nigeria’s postal system.
She revealed that talks were also ongoing with Ethiopian Airlines to bolster regional and continental logistics, particularly on African and Eastern routes.
“Our goal is clear and unwavering: to connect Nigeria regionally and globally, efficiently, securely, and affordably,” Odeyemi asserted.
The NIPOST CEO described the development as a significant win for Nigerian businesses and small and medium-scale enterprises that rely on international shipping, stating, “You now benefit from quicker, more affordable international shipping, greater peace of mind with improved reliability, and new potential to reach and grow in global markets.”
Odeyemi commended the teams behind the scenes and pledged continued improvements in service delivery, adding that the deal signals a turning point for the agency.
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