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28% Mobile Consumers Receive SMS Spam Every Day- MEF Report

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Mobile industry has been urged to continue collaborations to tackle messaging fraud as sharp practices threaten to erode consumer trust.

The advice was contained in Mobile Ecosystem Forum (MEF’s) latest Enterprise Messaging Guide, meant to help businesses spot fraudsters and build stronger customer communications channels.

According to the report, enterprise or A2P messaging continues to grow as the most effective way for businesses to engage with consumers.

It’s also the most trusted form of communication with 35 per cent of consumers identifying it as their preference when it comes to trusting the sender.

Yet businesses and brands risk reputational damage or financial harm if they procure A2P messaging via a sharp operator using unauthorised routes in message delivery with fraudulent practice a daily challenge impacting the total messaging value chain.

MEF, therefore, launched the Enterprise Mobile Messaging Guide to tackle such bad practices head-on in a proactive move by industry to better support buyers of messaging.

Developed by MEF’s 30+ strong group of Future of Messaging Programme participants which includes global messaging suppliers, mobile operators, signalling equipment providers and others in the enterprise messaging ecosystem the guide lifts the lid on the complexities of the market, providing the tools and know-how to help companies procure messaging from legitimate players and avoid fraudulent activity that risks eroding customer confidence or impacting service quality.

The guide walks enterprises through the different parties they will encounter within the messaging ecosystem and demystifies and defines common industry language.

Significantly, it maps the six routes authorised for the delivery of enterprise mobile messaging and identifies the essential five features of enterprise messaging solutions: legality & compliance, brand protection, deliverability, performance, price.

Joanne Lacey, COO at MEF said: “Enterprise mobile messaging is a proven, reliable and robust channel for mass communication be that for authentication, customer engagement or product delivery. However, its complex ecosystem means it is also at risk of fraud.

Fraudulent messaging activity can be perpetuated if businesses that procure mobile messaging services do not have the full picture. MEF’s programme members have collaborated to help raise awareness of the issues to educate the buying side of the market so that consumer trust is maintained.”

A full education and awareness programme is planned by MEF’s Future of Messaging Programme and its participants to support the roll out of the guide.

 


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MTN, BUA, Dangote & Other Industry Giants Triumph at NGX Made of Africa Awards

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Nigerian Exchange Group (NGX) hosted its annual Made of Africa (MOA) 2025 Awards on Monday, February 4, 2026. The event, held during the NGX year-end celebrations, brought together regulators, listed companies, and market operators such as MTN, BUA, Dangote, Transcorp, to celebrate achievements in compliance, sustainability, and market performance.

MTN, BUA, Dangote & Other Industry Giants Triumph at NGX Made of Africa Awards

In his opening remarks, Dr. Umaru Kwairanga, the Chairman of Nigerian Exchange Limited, said “Excellence in compliance, sustainability, and several other categories recognises the fact that capital market operators and quoted companies must be standards not only in terms of the size of their operations but also adherence to regulations and best practices of corporate social responsibilities.”

He emphasised that the awards serve as a benchmark for excellence. He noted that the 2025 honourees demonstrated significant improvements in branding, customer service, and operational standards despite a challenging economic environment in Nigeria.

Among the evening’s significant winners was MTN Nigeria, which was honoured for its commitment to corporate transparency. The technology giant received the award for Leadership in Sustainability Reporting, emerging as the winner in a category that included Seplat Energy, BUA Cement, and Transnational Corporation of Nigeria PLC.

The award recognised the brand’s adherence to both national and global reporting standards, reflecting its role in advancing environmental, social, and governance (ESG) practices within the Nigerian corporate space.

Tobe Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria, said “This recognition for Leadership in Sustainability Reporting underscores our commitment to transparency and aligning with global best practices.

“As the capital market moves toward greater accountability, MTN Nigeria remains dedicated to demonstrating resilience and faith in the Nigerian economy through comprehensive and standard-compliant reporting.”

The ceremony saw several other major players in the financial sector secure multiple accolades. Chapel Hill Denham emerged as one of the night’s most successful firms, winning in categories including Fund Manager with the Largest Listed Fund Size and Market Operator with the Highest Value of Foreign Portfolio Investment (FPI) Transactions.

Other notable winners included: Cardinal Stone Securities Limited, named Broker of the Year and Equity Trader of the Year, Dangote Cement was awarded Best Issuer in terms of Fixed Income Listings, BUA Cement PLC was recognised as the Most Compliant Listed Company, and Transnational Corporation of Nigeria (Transcorp) PLC received special recognition for Capital Market Excellence in Equity.

Mr. Jude Chiemeka, the Chief Executive Officer of Nigerian Exchange Limited, congratulated the recipients, noting that the market saw a 51% close in the All-Share Index last year, making it the second-best performing market globally. He urged winners and nominees alike to continue striving for excellence to further the aspiration of a $1 trillion Nigerian economy.


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4G Dominates Nigeria’s Broadband as 5G Lags Behind

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Nigeria’s broadband landscape remains anchored by 4G LTE at 52.95% market share in December 2025, with 2G holding steady at 37.37%, while 5G penetration crawls at just 3.77%, per Nigerian Communications Commission (NCC) data.

4G Dominates Nigeria’s Broadband as 5G Lags Behind

4G’s dominance stems from urban smartphone migrations and MTN-Airtel infrastructure expansions, fuelling the digital economy, as 2G persists in rural areas due to feature phone reliance and a stubborn device gap.

5G growth stalls from high smartphone costs amid inflation, telco preference for 4G’s quicker returns over capital-heavy 5G rollouts, and limited mainstream apps beyond elite urban streaming in Lagos and Abuja.

Broadband subscriptions topped 112 million, lifting penetration to 51.97%—up from 42.2% in October 2024—crossing the halfway mark for the first time, though monthly gains of 2-3 million slowed mid-year amid population growth and regional disparities.

The NCC’s 70% target stays elusive, highlighting sustained urban-rural demand but underscoring needs for affordable devices, infrastructure, and use cases to accelerate high-speed access nationwide.


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Nigeria’s Internet Users Hit 148.2m Amid Data Cost Surge

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Nigeria’s internet subscriber base surged to 148.2 million by December 2025, achieving 68.3% penetration, even amid 50% tariff hikes and naira depreciation, according to Nigerian Communications Commission (NCC) data.

Nigeria’s Internet Users Hit 148.2m Amid Data Cost Surge

MTN and Airtel dominated with 86% market share, Airtel adding 1 million subscribers in December alone, while Glo and 9mobile lagged as legacy players.

Data consumption exploded 35% to 13.25 million terabytes yearly, but Nigerians spent ₦20.87 billion daily—totalling ₦7.62 trillion ($5.58 billion)—as gigabyte prices doubled from ₦287 to ₦575.

User frustrations mounted from network failures, thousands of fibre cuts due to construction and vandalism between January and August 2025, and poor service quality despite billions in revenue. 4G LTE held 52.95% share as the workhorse, 2G clung to 37.37% in rural areas, and 5G remained a 3.77% urban luxury limited by device costs and base stations.​

The NCC’s 70% broadband target fell short at 51.97%, though the ICT sector boosted Q3 GDP by ₦7.47 trillion and restored telco profits post-2024 losses.

In 2026, attention shifts to quality matching rising costs, with users urged to stay powered amid persistent “spinning wheel” woes.


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