Connect with us

E-Business

4 Things Nobody Tells You About Blogging

Published

on

blogging new.jpg
Kindly share this post

A lot of people don’t recognize and hardly understand the intricacies of blogging. Some go as far as dismissing it as some kind of hobby, rather than recognizing it as the business it is. Jumia Travel, the leading online travel agency, shares 4 things nobody tells you about blogging.

Blogging is Not Some Get Rich Quick Scheme
It’s nice to hear about blogs that charge thousands and hundreds of thousands for publicity or adverts of any kind. But what most people don’t get is that blogging is hard and it takes a lot of time and patience to be read widely enough to get noticed by firms, corporations and companies for publicity and advertisements.

Most of the widely read blogs today took months, even years of consistent and tireless effort to get to where they are today and have the kind of recognition they have. Blogging is hardly a get rich quick scheme.

Blogging is Not That Easy
There is a general belief that running a blog is what you do when you either don’t have a job or don’t have anything better to do.

Many believe it’s easy and requires little or no effort. That’s inaccurate. Aside having to constantly come up with interesting and engaging content for your blog (almost every hour of the day if yours is a news blog), you also have to consider the mails, questions and comments that you  always have to attend to, to help drive engagement on your blog. Eventually, as your blog grows, you’ll realize it’s hardly something you can do on your own.

A Blogger is Not Only a Blogger
As a blogger, especially when starting out, in order to grow your readership you are going to feel the need to be a web designer (trying to find the right web layout that will be attractive and user friendly), a social media strategist (ensuring you use social media to get as much publicity for your blog as you can), an SEO specialist, a web marketing guru and an amateur photographer all at the same time! It’s a lot.

You might not exactly be a professional in all the above mentioned areas, but you have to be able to handle them well enough not to suck at it and to help grow your blog’s readership.

The Business Side
Many people tend to underestimate or don’t understand the business side of blogging. They either start demanding for money too soon or are completely clueless about how sponsored content works around the policies of the corresponding firms, corporations and companies.

A good number of people don’t realize that some brands or companies have payment terms of ninety days; meaning even after doing publicity for them, you might not get your payment until after three months.

Some brands also have you working on sponsored content and you will have to send them draft upon draft till they like what they see.

Since you’ve likely already signed a contract with them, you really don’t have much of choice. It is important to recognize the business side of blogging and try to understand it before going into it.


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

E-Business

Firm Identifies RenEngine Loader Distributed Through Pirated Games and Software

Published

on

Kindly share this post

Kaspersky Threat Research has revealed its analysis of RenEngine, a malware loader that has recently gained public attention. Kaspersky identified RenEngine samples as early as March 2025, with its solutions already protecting users from the threat at that time.

Beyond the cracked games highlighted in recent reports, Kaspersky researchers discovered that attackers created dozens of websites distributing RenEngine through pirated software, including graphics editors like CorelDRAW. This expands the known attack surface beyond the gaming community to anyone seeking unlicensed software.

Kaspersky has recorded incidents in Russia, Brazil, Turkey, Spain and Germany, among other countries. The distribution pattern indicates opportunistic attacks rather than targeted operations.

When Kaspersky first identified RenEngine, the loader was delivering the Lumma stealer. Current attacks distribute ACR Stealer as the final payload, and Vidar stealer has also been observed in some infection chains.

The campaign exploits modified versions of games built on the Ren’Py visual novel engine. When users launch infected installers, a fake loading screen appears while malicious scripts execute in the background. The scripts include sandbox detection capabilities and decrypt a payload that initiates a multi-stage infection chain using HijackLoader, a modular malware delivery tool.

“This threat extends beyond pirated games — attackers are using the same technique to distribute malware through cracked productivity software, which broadens the potential victim pool significantly,” said Pavel Sinenko, lead malware analyst at Kaspersky Threat Research. “Game archive formats vary by engine and title. If an engine doesn’t check the integrity of its resources, attackers can embed malware that executes the moment you click play.”

Kaspersky solutions detect RenEngine as Trojan.Python.Agent.nb and HEUR:Trojan.Python.Agent.gen. HijackLoader is detected as Trojan.Win32.Penguish and Trojan.Win32.DllHijacker.


Kindly share this post
Continue Reading

E-Business

Interswitch Partners Abia to Digitise Public Hospitals

Published

on

Kindly share this post

Interswitch, a technology company, through its health-tech subsidiary, Interswitch eClat, has taken a major step in advancing Nigeria’s public-sector health digitisation agenda following the conclusion of a high-level stakeholders’ engagement with the Abia State Government.

The engagement took place ahead of the phased deployment of eClinic, Interswitch eClat’s Electronic Medical Records platform, across public health facilities in the state, the firm stated in a statement on Friday.

The engagement, convened by the Abia State Ministry of Health in collaboration with Interswitch and held at the State’s Ministry of Health in Umuahia, brought together senior government officials, health administrators, Interswitch representatives, and key ecosystem stakeholders to align on the scope, implementation framework, and expected outcomes of the proposed eClinic deployment.

The initiative reflects a shared commitment to leveraging digital infrastructure to improve healthcare delivery, operational efficiency, and patient outcomes across Abia State’s public health system.

Discussions focused on deploying Interswitch’s eClinic solution in alignment with Abia State’s broader healthcare reform agenda under the current administration, particularly the transition from fragmented, paper-based systems to secure, interoperable digital platforms across public health facilities.

The proposed kick-off phase will span six public health facilities, including three primary healthcare centres, two secondary facilities, and one tertiary hospital, creating an end-to-end digital care pathway that strengthens patient referrals, supports continuity of care, and enables data-driven decision-making across all levels of service delivery.

The EMR solution is built to reduce patient waiting times, strengthen referral processes, and ensure the secure handling of both clinical and administrative data, supported by a hybrid infrastructure that enables local hosting with cloud-based backup.

Speaking at the engagement, Prof Enoch Uche, the Commissioner for Health, Abia State, described the initiative as a major milestone in the state’s healthcare transformation journey and highlighted the importance of private-sector collaboration in achieving sustainable impact.

“The Ministry of Health in Abia State is excited about the digitisation of health facilities, starting with Interswitch’s eClinic pilot phase involving three primary, two secondary, and one tertiary health centre. This initiative will enhance efficiency, accountability, and patient care by linking records across different levels of care.

“Global evidence shows that digital health improves access, reduces the cost of care, and maximises human resources while personalising services for our people. This partnership with Interswitch represents a key deliverable for this administration and aligns with the Governor’s vision for a modern, technology-driven health system,” he said.

During technical sessions led by Babatunde Fadeyi, Vice President, Health Ecosystem (Public Sector), Interswitch, stakeholders were taken through the core capabilities of Interswitch’s eClinic platform.

These include secure patient record management, ICD-11–compliant diagnosis coding, controlled data update protocols, and integrated billing and reporting tools designed to improve efficiency and accountability across health facilities.

Stakeholders were also briefed on the platform’s governance framework, risk mitigation approach, and phased implementation roadmap. Commenting on the engagement, Fadeyi reaffirmed Interswitch’s commitment to delivering measurable impact through technology-enabled healthcare systems.

“Abia State has demonstrated a strong commitment to innovation and system reform. The alignment of the state’s healthcare priorities with national health digitisation objectives creates a solid foundation for meaningful progress. Interswitch’s eClinic platform is designed to improve hospital operations by automating workflows, securing patient data, and providing healthcare managers with reliable insights to guide decisions.

“Beyond improving patient experience, it supports stronger revenue tracking, operational efficiency, and accountability. Our focus is to ensure the success of this pilot phase and deliver tangible improvements across productivity, service delivery, and patient satisfaction,” he said.

Also speaking at the engagement, Dr Ifeyinwa Blossom Uma-Kalu, the Permanent Secretary of the Ministry of Health, Abia State, highlighted the operational and clinical value of Interswitch’s eClinic initiative, particularly in strengthening referrals, improving revenue management, and expanding access to specialist care.

“This digitisation initiative will help us track our finances and internally generated revenue more accurately while reducing leakages. More importantly, it strengthens our referral system by allowing patient records to move seamlessly from primary to secondary and tertiary care.

“With a digital framework, healthcare workers in remote communities can access specialist support through telemedicine, helping to save lives and improve outcomes. This is a critical tool in our efforts to reduce maternal and infant mortality, and we are eager to see the outcomes of Interswitch’s eClinic,” she noted.

The engagement also addressed key success factors for the project, including power stability, user training, change management, and inter-agency collaboration, with both parties emphasising sustainability and scalability as the project progresses.


Kindly share this post
Continue Reading

E-Business

WIEG 2026 Summit Shifts to April 22-23 for Maximum Impact

Published

on

Kindly share this post

Organisers of the World International Economic Group (WIEG) 2026 Investment Summit have rescheduled the event to April 22-23, 2026, at Four Points by Sheraton, Oniru, Victoria Island, Lagos, to boost institutional participation, stakeholder alignment, and investment outcomes amid Ramadan considerations.

WIEG 2026 Summit Shifts to April 22-23 for Maximum Impact

WIEG 2026 Summit

A statement from the Summit secretariat attributed the shift to extensive consultations with high-level public and private sector players, including government institutions, development finance partners, industry regulators, sponsors, and sector leaders.

It emphasised the need for additional time post-Ramadan to enable deeper engagement, secure internal approvals, and align with senior executives’ and policy leaders’ calendars.

The rescheduling, described as a “strategic enhancement,” allows for substantive contributions from speakers, panelists, and deal partners while mobilising investment networks and sectoral ecosystems.

The secretariat expressed appreciation to stakeholders whose early commitments underscore the Summit’s credibility in building a transformative platform for Nigeria and Africa.

Unlike conventional conferences, the WIEG 2026 Summit targets high-impact deal-making for a Smart City project and key Nigerian economic sectors, ensuring top-level decision-makers deliver measurable results.

The new dates are expected to expand government-private sector representation, strengthen investor pipelines, boost global delegate turnout, foster policy-investment dialogues, and heighten partnership visibility.

WIEG, registered in 200 countries with headquarters in Malaysia, promotes global partnerships for business opportunities across investment, trade, community development, humanitarian action, and sustainable growth in emerging markets. Its Nigeria chapter is fully registered to coordinate local programmes, investments, and partnerships.


Kindly share this post
Continue Reading

Trending