E-Business
5 Reasons Developing World Offer Increasing Opportunities for Startups

Did you know that more than half the world’s middle class will be in Asia by 2020? It is expected that by this time, Asian customers will account for more than 40 percent of global middle class consumption.
The growth of the middle class presents businesses and investors with exciting opportunities.
As a result, lamudi.com said in a blog post, a significant number of startups are now focusing on setting up or expanding into Africa, Latin America, Asia and the Middle East, where population growth presents huge untapped market potential.
Government Support
Many emerging market governments are laying the foundations for a flourishing business environment.
In 2014, the Federal Government through the National Information Technology Development Agency (NITDA) plans on supporting technological startups with N1.5 billion. Recently, the Kenyan government invested $10 billion in a digital tech hub. The Konza Techno City, close to Nairobi, has been nicknamed the Digital Savannah.
Likewise in Malaysia, a $100 million fund was put forward by the government to create high tech industries of the future.
Population Dividend
Are you aware that out of every eight people in the world, roughly three come from either India or China? Indonesia is the fourth most populated country in the world, with over 256 million people.
With a young population, Nigeria is producing home-grown technological entrepreneurs with Nigerians returning from abroad, setting a trend for the rest of West Africa, presenting a chance to grow with the consumer along the product life cycle. In Bangladesh the median age is 24.3, in stark contrast to Australia where it is a much older 38.3.
A large population equates to more consumption. In the developing world, large populations have fuelled a consumption-driven economy with levels of economic growth not achievable in Europe or developed markets.
Lower Costs
The operating costs in the emerging markets are much more competitive. The price to rent an office is only a fraction of the price in cities like San Francisco or London.
The average price to rent an office in Manila, the Philippines, is $10 per square meter. Compare that to the $2,194 per square meter demanded in London’s West End.
Labour costs are also substantially lower. In the Philippines, the average salary of a computer programmer is $4,927; contrast that to $69,000 on offer in San Francisco. Between staff and rent, your startup costs will be considerably lower, allowing a faster transition into profitability.
Leading The Way
In the emerging world, your startup has the chance to be the first of its kind. With much less competition, you can either enter the market with first-mover advantage or become the market leader in only a short amount of time. By bringing pioneering technology, it is possible to eclipse the competition with relative ease; by the time they catch up, you will have established yourself as best in class.
Kian Moini, co-founder and managing director of Berlin-based startup Lamudi, commented: “Since Lamudi launched in October 2013, we have become leader in a number of our markets, including: Nigeria, Ghana and Kenya. This kind of growth in such a short time would be much less likely in more established markets, where searching for real estate online is a more widespread practice.
“By introducing a service that is not yet available, startups have the opportunity to mould their industry, educate consumers, and lead market development,” he concluded.
Shift to Mobile
Startups focused on the emerging markets can profit from the rapid increase in Internet penetration with the shift from desktop to mobile and apps.
As a startup, if you have an easy-to use-app, you will be way ahead of the game. The high costs associated with Internet usage in many developing nations makes apps more appealing to interact with online companies.
As a startup whose mobile application or mobile browser has a sleek interface in an increasingly online marketplace, you will have a key advantage.
E-Business
NITDA Takes Over National Digital Architecture System

Nigeria has taken a major step toward strengthening its digital governance framework as the National Information Technology Development Agency (NITDA) officially assumes control of the Nigeria Government Enterprise Architecture (NGEA) infrastructure.

The handover ceremony held in Abuja, marks the culmination of a high-level partnership with the Korea International Cooperation Agency (KOICA).
This transition signals a shift from fragmented IT projects to a unified, disciplined approach to national digital investment.
The NGEA initiative forms a core part of the e-Government Masterplan 2.0 (Ne-GMP 2.0), aimed at establishing a unified and structured approach to managing government IT investments and digital resources.
The framework is designed to ensure that technology deployment across public institutions aligns with national priorities while improving efficiency and accountability.
With the system now operational, government agencies are expected to adopt more integrated digital processes, allowing seamless data sharing and interoperability.
This is anticipated to reduce duplication, strengthen risk management, and translate policy objectives into measurable digital outcomes.
Over the past two and a half years, Nigerian technical experts worked closely with their Korean counterparts to develop the architecture framework, create reference models, and execute pilot programmes in key institutions.
These include the National Identity Management Commission, Nigeria Customs Service, Nigeria Immigration Service, and NITDA.
Officials say the NGEA represents a shift from fragmented digital efforts to a more coordinated, citizen-focused system.
The infrastructure is hosted by Galaxy Backbone Limited, providing a secure and reliable platform for nationwide deployment.
Looking ahead, NITDA is expected to work with government stakeholders to expand and sustain the system, while the Federal Ministry of Communications, Innovation and Digital Economy will provide policy guidance to ensure its adoption across the country.
E-Business
FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion – Minister

Bosun Tijani, minister of Communications, Innovation and Digital Economy, has said the government is shifting focus from expanding access to ensuring “meaningful connectivity” that drives economic growth and inclusion.

Bosun Tijani, minister of Communications, Innovation and Digital Economy
The minister made the statement on Friday while addressing stakeholders at the inauguration of board members of the Universal Service Provision Fund (USPF) in Abuja.
He said that although Nigeria had made significant progress since the introduction of GSM services, millions of people, particularly in rural and underserved communities, remain either unconnected or unable to fully benefit from digital services.
Dr Tijani highlighted ongoing investments in digital infrastructure, including plans to deploy 90,000 kilometres of fibre optic network and nearly 4,000 telecom towers nationwide.
He said initiatives under the USPF had improved access through projects such as rural connectivity and digital facilities in schools but stressed that the next phase must prioritise effective usage.
“It is not enough to connect a community. We must ensure that schools can teach with digital tools and that small businesses can access market opportunities,” he said, citing a pilot project in the Kura community where connectivity has enhanced access to communication, education and healthcare.
Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC) also called for a shift towards meaningful connectivity, noting that while data usage had grown significantly, it remained concentrated in urban areas.
According to him, recent data shows that telecom usage has increased by about 160% over the past two years, largely driven by urban demand.
“When we drill down, we see that a lot of that growth is actually in urban centres. So, the gap between those who are not connected or not meaningfully connected is growing,” he said.
Dr Maida added that the trend underscored the need for the USPF board to intensify efforts to bridge both access and usage gaps across the country.
Both officials emphasised the importance of collaboration, sustainable investment models and improved digital literacy to ensure that connectivity translates into real economic benefits for Nigerians.
E-Business
Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.

The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.
According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.
Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.
The trial, which lasted about a month, with arguments and evidence from both sides.
Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.
However, Neal Mohan, YouTube chief executive, did not testify.
The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.
Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.
The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.
Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.
“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.
José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.
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