E-Business
5 Reasons Developing World Offer Increasing Opportunities for Startups

Did you know that more than half the world’s middle class will be in Asia by 2020? It is expected that by this time, Asian customers will account for more than 40 percent of global middle class consumption.
The growth of the middle class presents businesses and investors with exciting opportunities.
As a result, lamudi.com said in a blog post, a significant number of startups are now focusing on setting up or expanding into Africa, Latin America, Asia and the Middle East, where population growth presents huge untapped market potential.
Government Support
Many emerging market governments are laying the foundations for a flourishing business environment.
In 2014, the Federal Government through the National Information Technology Development Agency (NITDA) plans on supporting technological startups with N1.5 billion. Recently, the Kenyan government invested $10 billion in a digital tech hub. The Konza Techno City, close to Nairobi, has been nicknamed the Digital Savannah.
Likewise in Malaysia, a $100 million fund was put forward by the government to create high tech industries of the future.
Population Dividend
Are you aware that out of every eight people in the world, roughly three come from either India or China? Indonesia is the fourth most populated country in the world, with over 256 million people.
With a young population, Nigeria is producing home-grown technological entrepreneurs with Nigerians returning from abroad, setting a trend for the rest of West Africa, presenting a chance to grow with the consumer along the product life cycle. In Bangladesh the median age is 24.3, in stark contrast to Australia where it is a much older 38.3.
A large population equates to more consumption. In the developing world, large populations have fuelled a consumption-driven economy with levels of economic growth not achievable in Europe or developed markets.
Lower Costs
The operating costs in the emerging markets are much more competitive. The price to rent an office is only a fraction of the price in cities like San Francisco or London.
The average price to rent an office in Manila, the Philippines, is $10 per square meter. Compare that to the $2,194 per square meter demanded in London’s West End.
Labour costs are also substantially lower. In the Philippines, the average salary of a computer programmer is $4,927; contrast that to $69,000 on offer in San Francisco. Between staff and rent, your startup costs will be considerably lower, allowing a faster transition into profitability.
Leading The Way
In the emerging world, your startup has the chance to be the first of its kind. With much less competition, you can either enter the market with first-mover advantage or become the market leader in only a short amount of time. By bringing pioneering technology, it is possible to eclipse the competition with relative ease; by the time they catch up, you will have established yourself as best in class.
Kian Moini, co-founder and managing director of Berlin-based startup Lamudi, commented: “Since Lamudi launched in October 2013, we have become leader in a number of our markets, including: Nigeria, Ghana and Kenya. This kind of growth in such a short time would be much less likely in more established markets, where searching for real estate online is a more widespread practice.
“By introducing a service that is not yet available, startups have the opportunity to mould their industry, educate consumers, and lead market development,” he concluded.
Shift to Mobile
Startups focused on the emerging markets can profit from the rapid increase in Internet penetration with the shift from desktop to mobile and apps.
As a startup, if you have an easy-to use-app, you will be way ahead of the game. The high costs associated with Internet usage in many developing nations makes apps more appealing to interact with online companies.
As a startup whose mobile application or mobile browser has a sleek interface in an increasingly online marketplace, you will have a key advantage.
E-Business
Qualified Cybersecurity Staff Shortage Among Key Obstacles in Curbing Supply Chain Risks

A new global Kaspersky study has identified the lack of qualified IT security workers and the need for global organisations to prioritise various security tasks to mitigate the risk of supply chain and trusted relationship attacks. Both factors are cited by nearly half (42%) of the respondents.

Kaspersky’s recent study* on supply chain and trusted relationship risks showed that supply chain attacks have emerged as a top threat for businesses, with every third organisation hit by such an attack over the past year.
The severity and frequency of supply chain attacks necessitate uncovering the key reasons preventing them from addressing the risks successfully.
According to the survey, one of the key barriers to reducing supply chain and trusted relationship risks is the lack of a qualified workforce. This shortage leaves organisations without the capacity to consistently access and monitor possible third-party vulnerabilities across their ecosystems.
Among other primary obstacles, respondents noted the need to juggle multiple cybersecurity priorities. This reflects the fact that security teams are stretched across too many tasks at once, which might leave supply chain threats unaddressed.
Beyond resource constraints, respondents also point to structural issues: 39% say their contracts lack clear IT security obligations for contractors. Further 32% note that non‑IT security staff often do not fully understand these risks.
Globally, according to the survey, an overwhelming 85% of businesses admit their organisations need to upgrade protection against supply chain and trusted relationship risks, with only 15% of enterprises considering their current security measures effective.
At the same time, the results of the survey showed that current mitigation practices for third-party risks remain fragmented, with no way of protection getting more than 40% of current adopters. Even the most common protective measure, two-factor authentication, is used by only 38% of respondents.
In addition, only 35% of organisations conduct regular reviews of contractors’ cybersecurity postures. As a result, nearly two thirds of businesses lack ongoing visibility into the security of their partners, leaving them exposed to evolving vulnerabilities across their ecosystems.
It’s noteworthy that companies that have already experienced supply chain and trusted relationship attacks tend to adopt stronger security habits. Those hit by supply chain incidents are more likely to request penetration test results (56%), while victims of trusted relationship breaches prioritise checks on compliance with industry standards (56%) and their contractors’ own supply chain policies (53%).
“When security teams are overstretched, understaffed and have to prioritise urgent tasks over long term resilience priorities, organisations are left exposed to threats that can move silently through their provider ecosystem.
“To break this cycle, the industry needs to adopt more unified and consistent mitigation strategies, from standardised contractor assessments to stronger cross‑team awareness. Supply chain security should become a shared, enforceable responsibility across the entire business network,” comments Sergey Soldatov, Head of Security Operations Center at Kaspersky.
Only by implementing preventive measures across the organisation and approaching partnerships with suppliers and contractors strategically can companies reduce supply chain risks and ensure the resilience of their business.
E-Business
Study Reveals 83% of Employees Stay Connected to Work During Time Off, Fuelling Digital Anxiety

A new Kaspersky survey undertaken in the Middle East, Turkiye and Africa (META) region reveals that digital anxiety is becoming a defining feature of modern work culture, as employees don’t disconnect even during their free time and vacations.

According to the findings, 83% of respondents keep an eye on work tasks outside working hours. An overwhelming 85% reply to all work-related messages in instant messaging apps, while the same share (85%) check work emails during their time off – and 81% admit they are responding to work emails while on vacation or in their personal time.
The pressure to remain constantly available is contributing to heightened stress levels in the workplace. Other sources of stress include work issues, for example, 43% experience anxiety after accidentally sending a random message to a work chat.
Interestingly, not all digital mishaps are perceived equally: 40% report that they take it calmly when they send an unfinished email, proving that some mistakes are considered less damaging than others.
Blurred boundaries between professional and personal life, combined with instant communication tools, are intensifying feelings of constant monitoring and fear of making digital errors.
More than a third (36%) of respondents say they feel extremely uncomfortable or even scared if their boss notices them scrolling through social media at work instead of working. The “always-on” culture may undermine employee well-being, increase burnout risks, and reduce overall productivity in the long term.
“Digital anxiety doesn’t just affect employee well-being – it can also increase cybersecurity risks for organisations. When people feel constant pressure to respond immediately to messages and emails, they are more likely to act impulsively, without carefully verifying links, attachments, or sender identities.
This urgency can make employees more vulnerable to phishing, and other scams using social engineering techniques,” comments Brandon Muller, Technical Expert at Kaspersky.
Kaspersky recommends employees to follow the below tips to avoid digital anxiety and associated cyber risks:
- Slow down before clicking or replying. Digital anxiety can trigger automatic reactions. A short pause to check sender details, URLs, or attachments can prevent security breaches.
- Treat urgency as a red flag. Cybercriminals often exploit pressure and fear. Always verify unexpected or urgent requests before responding.
- Avoid handling sensitive information on unsecured networks. Public Wi-Fi, often used when working outside regular hours, increases exposure to cyber threats. Mobile network and VPN should be applied in such cases.
- Use technologies that will help reduce risks. For example, Kaspersky Premium offers AI-powered anti-phishing features designed to help warn of potential threats.
Businesses can reduce cybersecurity risks related to employees’ digital anxiety by providing regular cybersecurity training that helps staff recognise threats and respond correctly even under stress.
At the same time, organisations should use robust cybersecurity solutions to minimise the impact of human error. Kaspersky Next’s adaptable and robust cloud-native protection, underpinned by an unequalled cybersecurity track record, is one of such products.
Protection solutions for mail servers, such as Kaspersky Security for Mail Server, with anti-phishing capabilities, help to additionally decrease the chance of infection through a phishing email.
E-Business
FG Approves Electric Buses for Civil Servants, Pushes Local Auto Growth

Federal Government of Nigeria has approved the acquisition of electric buses for civil servants as part of efforts to promote cleaner transportation and boost local vehicle manufacturing.

The development was disclosed in Abuja by Joseph Osanipin, Director-General of the National Automotive Design and Development Council (NADDC). Osanipin said the buses would be sourced from local assemblers to strengthen domestic production and stimulate growth in Nigeria’s automotive sector.
He stated: “The initiative is aimed at encouraging the transition to cleaner mobility while creating opportunities for local manufacturers.” According to him, the government has also procured charging infrastructure that will be deployed across parts of the country to support the adoption of electric vehicles.
As part of broader efforts to develop the sector, the council is establishing the Nnewi Automotive Development Park in Anambra State. Osanipin explained: “We are developing the Nnewi Automotive Development Park where we will provide the necessary infrastructure so that users of the park can share facilities.”
He added that the shared infrastructure model would enable investors and manufacturers to operate without bearing the full cost of setting up independent facilities. The council is also seeking additional investment to accelerate the development of the park and attract more industry participants.
Osanipin urged Nigerians to support locally assembled vehicles, noting that increased patronage would help create jobs and drive economic growth. He said the council is providing training to manufacturers and stakeholders to enhance local production of vehicle components such as batteries and tyres.
“The move will reduce import dependence, create employment opportunities, and contribute to the country’s Gross Domestic Product,” he said. The NADDC is also working with the Bank of Industry Nigeria to facilitate the disbursement of the National Automotive Development Fund to qualified stakeholders.
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