E-Business
5 SEO Mistakes to Avoid

There are certain trends and basic SEO errors that are continually repeated, and these make SEO more difficult than it should be. Jumia Travel, the leading online travel agency, shares 5 SEO mistakes to be aware of and avoid.
Thinking Great Content Will Rank Without Optimization
Content marketing is great, but it works better alongside SEO. Avoid thinking creating excellent content is a substitute for SEO. Yes there are examples of amazing content that ranks without intentional optimization, but these are more exceptions than the rule. SEO will remain important in getting your page to rank and will also ultimately improve user experience.
Thinking Great Content Will Get Links Without Link Building
Thinking your content will get links without additional effort will very likely result in a large percentage of your content sitting stagnant on the site. You need formal and effective link building strategies to optimize and put your content out there.
Duplicate Content
Duplicate content is when the same content appears in more than one web page (URL) within the same or different domain (website).
The problem with this is that search engines would find it hard to decide which content to index and this will lead to it likely not showing the webpage in search results. Some examples of duplicate content include: duplicate versions of the homepage, duplicate URL (there’s a difference between www.example.com/Apple-Iphone and www.example.com/apple-iphone) and different web pages having nearly similar content.
Poor Quality Site Structure
Most times website developers don’t integrate best SEO practices into website structures, therefore the site structure is unlikely to support search engine optimization. This is mainly because website developers are not exactly SEO specialists.
It’s best to create your website structure in a way that’s easy and intuitive to navigate for users. Try to avoid burying high authority web pages in site architecture as this can lead to a dramatic loss of ranking. A flat site architecture can help you get more users to your site through search engines.
Unreasonable SEO Expectations
You need to realize that SEO isn’t easy, fast or cheap. It’s advisable you try not to measure your SEO success solely or mainly based on ranking, according to Jeff Bullas.
Other factors such as traffic, longer time visit, lower bounce rate, and more enquiries or sales are important factors you should also consider. In addition, it’s important to realize that SEO does not make up for the fact that your website is not exceptional.
For a successful SEO campaign, your website has to deserve it. So take a good look at your website and consider if your user interface is up to par, if your design isn’t dated, if your prices are too high and if your content just plain sucks.
Fix that, then do SEO to help achieve your optimization goals.
E-Business
Galaxy Backbone Celebrates the Federal Government’s Paperless Civil Service Milestone

Galaxy Backbone (GBB) aligns with and celebrates the successful announcement by the Office of the Head of the Civil Service of the Federation on the achievement of a Paperless Civil Service, a significant milestone in Nigeria’s public sector reform and digital transformation agenda.

The milestone was formally highlighted at a press briefing led by the Head of the Civil Service of the Federation, Mrs. Didi Esther Walson-Jack, who commended Galaxy Backbone for its sustained support and contribution throughout the implementation of the programme.
GBB has played a critical role in enabling this transition by providing secure, scalable, and shared digital infrastructure that supports the digitisation of government processes across Ministries, Departments and Agencies (MDAs). Through the 1Government Cloud, MDAs have been empowered to migrate from paper-based workflows to digital platforms, improving efficiency, collaboration, data security, and service delivery across the Federal Civil Service.
In addition, GovMail, GBB’s secure government email platform, has strengthened official communication, enhanced records management, and reinforced cybersecurity standards—key pillars in sustaining a paperless operating environment.
Galaxy Backbone acknowledges the collective efforts of the Office of the Head of the Civil Service of the Federation, Permanent Secretaries, Directors of ICT, consultants, partners, and dedicated public servants whose commitment and collaboration ensured the smooth delivery of this initiative.
The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, was represented at the press briefing by Akintayo Bamisaye, Acting Group Head, Research, Digital Innovation and Skills Department (RDIS).
GBB describes the achievement as a strong close to 2025 and reaffirms its commitment to supporting the Federal Government in building a modern, efficient, and digitally enabled public service.
E-Business
Jumia CEO says Black Friday Signals Nigeria’s E-Commerce Maturity

At the close of 2025, Temidayo Ojo, the CEO of Jumia Nigeria, reflected on a year-end shopping season that points to the growing maturity of the country’s e-commerce market. “Black Friday is no longer a single, short-lived spike in activity,” he said.

“It has become a familiar, anticipated moment in the retail calendar, where consumers shop deliberately and with confidence.”
Preliminary KPIs for the two months ended November 30, 2025, show strong year-on-year growth in both orders and Gross Merchandise Value (GMV), with GMV growth outpacing order growth. This indicates that customers are placing fuller, more considered baskets rather than shopping in fragmented transactions. Nigeria ranked among Jumia Group’s better-performing markets, with engagement remaining steady throughout the Black Friday period rather than spiking briefly and tapering off.
A key factor behind this performance is the growing familiarity of consumers with online shopping. Customers are increasingly leveraging platform features such as saved carts, brand stores, and price comparison tools to plan purchases in advance. This trend suggests that digital commerce is becoming embedded in everyday habits rather than being viewed as a one-off event.
Ojo also highlighted the role of Jumia’s JForce network in connecting digital commerce to local communities. “Our agents are critical to ensuring that customers across Nigeria, including secondary cities and smaller communities, have access to variety, consistent pricing, and reliable delivery,” he said. “During peak periods like Black Friday, JForce agents can respond faster, serve more customers efficiently, and build stronger local relationships. This isn’t just a distribution channel—it’s a pathway to sustainable income and inclusion.”
Reflecting on the overall performance, the CEO concluded: “What we’re seeing this year-end is steady engagement across categories, stronger consumer confidence, and partners like our JForce agents benefiting from increased activity.
“It confirms that Nigeria’s e-commerce ecosystem is maturing, growing in a more structured and resilient way. As the December Holiday Sale continues, we expect these patterns of familiarity, trust, and participation to sustain momentum and drive both commerce and community impact across the country.”
E-Business
Galaxy Backbone Tops FG’s Website Performance Ranking

Galaxy Backbone Limited (GBB) has been ranked first overall in the 2025 Federal Government Website Performance Scorecard.

This is a landmark achievement for Nigeria’s digital economy.
The ranking, conducted by the Bureau of Public Service Reforms (BPSR), is the definitive benchmark for digital excellence and transparency across all Ministries, Departments, and Agencies (MDAs).
Professor Ibrahim Adepoju Adeyanju, managing director and CEO of Galaxy Backbone, received the award during a ceremony in Abuja.
He described the feat as a validation of the agency’s“Nigeria First”data sovereignty strategy and its relentless pursuit of service excellence.
This recognition comes as the Federal Government intensifies its push to achieve a fully paperless civil service by December 31, 2025.
GBB has been the primary architect of this transition through its 1Gov Enterprise Content Management (ECM) platform, which now hosts the operations of almost all federal MDAs.
The award adds to a growing list of accolades for Galaxy Backbone in 2025, following its recent win of the “International Standard Excellence Award for Best IT Service Provider.”
As the central hub for government shared services, GBB’s performance serves as a blueprint for other agencies currently undergoing digital transformation.
With its expanded fiber-optic backbone now covering over 13 states and its secure cloud solutions, Galaxy Backbone remains the cornerstone of Nigeria’s vision to become a leading digital nation by the end of the decade.
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