E-Business
5 Tips For Creating A LinkedIn Company Page

By Damilola Ojo
A LinkedIn company page is a great way for a business to promote its products and services, and engage with followers to leverage on word of mouth and direct consumer/customer engagement.
However, to get the best of out of a company’s LinkedIn page, there are some tips to consider. Jumia Travel, the leading online travel agency, shares 5 tips for creating a LinkedIn company page.
Write a Great Summary
Take time to write out a great and detailed description about your company in the ‘About Us’ section, with all the necessary information that people should know about your company.
Let your ‘About Us’ sections be written in such a way that anyone who reads it, leaves with a very good idea of what your company represents and the products/services your company offers.
Also, ensure you use keywords in your description so your company page can easily be found through relevant or related searches.
Add Images
To stand out and avoid having a bland company page, it is best to add images to your company page.
This primarily includes your company’s logo and a cover image. LinkedIn research has shown that company pages with logo images get six times more traffic to their pages.
Also, adding a logo image to your company page increases your credibility and makes it easier for your company to be identified or referred to.
Optimize Your Page For Searches
LinkedIn company pages are SEO-friendly mainly because Google previews up to 156 characters of a LinkedIn page text.
It is, therefore, important to ensure that your descriptions and texts are led with powerful, keyword-rich copy.
The best way to do this is to include words and phrases in your text that accurately describe your business, expertise and industry focus. This will make it easier for your company page to be seen in keyword searches.
Ensure Your Content is Engaging
Try to create good content that will drive conversations and word of mouth, and that will also help to create a platform for you to directly engage with your target audience.
You can share company news, articles or leadership pieces as content, and you can also encourage your followers to share their views of hot topics, as well as ask them thoughtful and interesting questions to promote engagement.
In addition, be sure to share rich content daily and try to avoid posting overly promotional messages; ensure that your messages (whether promotional or not) deliver some kind of benefit to your followers, no matter how little.
Set Engagement Targets
This will help keep you on feet and help to significantly grow your LinkedIn page in a relatively short while. Set ambitious but realistic targets for acquiring followers who match your ‘ideal customer profile’ and set engagement targets for engaging these followers you are able to acquire.
LinkedIn has helpful analytics for tracking the changes in the size and composition of your followers, and for also displaying monthly engagement metrics for your posts. This can help you better optimize your updates and posts to suit individual performances.
E-Business
Police Says Victims Enable Cyber Attacks Out of Ignorance

Mr Uche Ifeanyi, commissioner of Police in charge of the Nigeria Police Force National Cyber Crime Centre (NPF-NCCC), said on Friday that most cyber attacks occur because victims act out of ignorance.

He spoke in Abuja at the opening of an online cybercrime awareness campaign themed “Odogwu No Dey Hide Him Face,” organised to educate and empower communities about online safety and cyber hygiene.
“Studies reveal that the majority of cyber attacks are initiated or enabled by victims due to lack of knowledge.
“Personal information is invaluable and must be protected at all times.
“Just as we maintain physical health, we must also maintain a healthy digital lifestyle,” he added, stressing that simple cyber hygiene practices could greatly reduce the risk of becoming a victim.
He urged the public not to disclose confidential information to unauthorised persons and to use strong, unique passwords, enable multi-factor authentication, and apply security safeguards on digital devices.
“Keep personal information private, avoid suspicious links, and regularly update software or system patches,” he said, adding that antivirus programmes and firewalls were essential for online safety.
Ifeanyi warned against falling for “free gifts” online.
“If it sounds too good to be true, it most likely is fraud,” he said, advising caution with urgent or suspicious messages.
He also urged internet users to verify information before sharing to avoid spreading fake news, emphasising that cybercriminals could exploit everyone regardless of age, occupation, or social class.
Vincent Olatunji, director-general, National Data Protection Commission (NDPC), commended NPF-NCCC for its efforts and said the campaign theme was commendable.
He noted the importance of educating people on legitimate wealth and safe internet use.
Olatunji said that the fight against cybercrime required collective effort, warning that the risks were increasing daily as more people connected to the internet across Nigeria.
E-Business
Firm Enhances its Security Awareness Platform with SCORM and PDF Support

Kaspersky has introduced an update to its Automated Security Awareness Platform, adding full support for PDF and SCORM (Sharable Content Object Reference Model) – the industry-standard protocol for deploying and managing e-learning content.

The enhancement enables organisations to build fully customised cybersecurity training programmes that reflect their infrastructure, risk profile, and internal policies, while continuing to benefit from Kaspersky’s expert-driven security content and phishing simulations.
According to the Kaspersky report titled “Redefining the Human Factor in Cybersecurity”, employees responding to phishing attacks was one of the main causes of cyber incidents in companies worldwide, accounting for 21% of cases among other reasons.
At the same time, additional Kaspersky research reveals that social engineering attacks are predicted to increase more than any other type in the nearest future, with 87% of respondents believing that social engineering attacks will become even more effective due to the use of AI tools.
The new Kaspersky Automated Security Awareness Platform (Kaspersky ASAP) update directly addresses several persistent challenges such as reducing the number of human-related incidents, cutting time spent on managing training programmes, decreasing regulatory and compliance risks, and minimising potential legal or reputational damage stemming from cybersecurity breaches.
With the new SCORM support, the platform becomes even more flexible: companies can now upload, track, and manage their own SCORM-based learning materials directly within the system. In addition, companies can accelerate their programmes by using easier-to-create PDF-formats.
This allows organisations to tailor training to their specific technology stacks and emerging threats targeting their industry or region. Businesses that have already invested in third-party SCORM courses or internal learning development can now seamlessly reuse their existing modules, protecting their prior investments while strengthening their cybersecurity posture.
The combination of Kaspersky’s embedded content built on real cases uncovered by the company’s world-class experts with customers’ PDF materials or SCORM modules enables a true best-of-breed approach to human risk management.
Organisations can supplement Kaspersky’s up-to-date cyberattack scenarios with internal policies, unique workflows, and industry-specific lessons, ensuring training resonates with employees and reflects real operational challenges.
“Human behaviour remains one of the most unpredictable elements in cybersecurity and also one of the easiest for attackers to exploit. By adding SCORM support to Kaspersky Automated Security Awareness Platform, we’re giving organisations the flexibility to build training programmes that truly match their internal realities.
“Combined with Kaspersky’s expert-driven content and real-world attack data, this update empowers companies to create more adaptive, relevant, and impactful awareness programmes than ever before,” comments Svetlana Kalashnikova, Security Awareness expert at Kaspersky.
E-Business
NDPC, 60 DPAs Collaborate on Enforcing Privacy Rights in the Use of Al

Nigeria Data Protection Commission (NDPC) has joined sixty (60) other Data Protection Authorities (DPAs) in endorsing the “Joint Statement on Al-Generated Imagery and the Protection of Privacy.”

NDPC
The Joint Statement was coordinated by the International Enforcement Cooperation Working Group (IEWG) of the Global Privacy Assembly.
This underscores the growing concerns regarding the privacy risks posed by Artificial Intelligence tools capable of generating realistic images and videos of identifiable individuals.
The Joint Statement highlights concerns over the misuse of Al-powered tools to create non-consensual imagery, defamatory content, and other harmful materials, particularly affecting children and vulnerable groups.
It calls on organisations to implement strong safeguards, ensure transparency, provide effective content removal mechanisms, and comply fully with applicable data protection laws.
The current effort forms part of a continuum of steps being taken by Nigeria to ensure the responsible use of Al. It will be recalled that the Honourable Minister of Communications, Innovation and Digital Economy, Dr ‘Bosun Tijani, led the initiative for the development of the National Al Strategy.
The NDPC also issued the General Application and Implementation Directive (GAID), which, amongst others, mandates privacy by design and privacy by default in the development and deployment of Al tools.
The National Commissioner/CEO of the NDPC, Dr Vincent Olatunji, has directed that the Nigeria Data Protection Act (NDP Act) Compliance Audit Returns (CAR) by data controllers and processors of major importance will serve as a yardstick for monitoring and evaluating responsible use of Al for data processing in Nigeria.
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