General News
5 Top Tips for Your Business Website

As a result of the COVID-19 pandemic, many companies and even small businesses have accelerated their digital initiatives to include an online presence and stay relevant to their customers. The opening move for a business to make a great first impression online is through a powerfully designed website, says Andrew Bourne, Business Development Manager, Africa at Zoho Corporation.

If you are a business owner who is just getting started on your official website, or you are currently updating your site and would like a refresher on general best practices, here are five tips for you to keep in mind:
1. Make your copy prospect-oriented and benefit-driven
When prospects visit your site, they want to know one thing – how your solution or product adds value to their personal lives or their line of work. That said, an objective listing of basic features, however well-written, might not do the trick. Features are only material facts about your product; they are not prospect-oriented information.
Relaying business/individual benefits along with product features transforms your copy into meaningful inputs for prospects. Say you are creating a website for an event management software. One of the product features is that there are 100+ built-in event layout templates. An event manager visiting the site will be intrigued by the feature when your copy also informs him/her that the digital templates expedite floor plan decisions by cutting back 40% of time spent on manual layout designing, not to mention quicker collaboration through contextual email integrations. It’s always the value outcomes that catch the prospect’s eye.
2. Offer social proof wherever you can
Social proof is the psychological phenomenon in which people look to the collective opinion of people to determine the best way to act in a given situation. As a business owner, the most powerful form of social proof you can display for the prospects are customer testimonials—video or written, customer success stories send a strong message to visitors. There are also awards, media mentions, positive analyst reviews, and endorsements.
Try positioning testimonials at friction points, i.e. places where a prospect is likely to encounter resistance to conversion – some of these include the pricing page, checkout page, or by any of your Call to Action (CTA) buttons.
3. Make your visitors’ journey clear and their next steps easy
When you have a prospect’s attention, the next crucial step to retain it through clear call-to-action (CTA) buttons. Take your homepage, for example. The point is to offer calls to action for visitors who arrive on the page with different levels of commitment and different levels of readiness to purchase. Your homepage can offer more than the main menu to get users started, like a free downloadable report to cater to them in the awareness stage, a “Learn More about Our Business” CTA for the consideration stage, and a “Browse our Services” or “Request a Quote” CTA for the decision stage. Your homepage has to also couple dynamic CTAs with subtle design to ensure your prospects feel enlightened at every stage and not stifled by the options.
4. Make sure users can reach you on the other side
Remember to keep your official contact information on the header or footer of every page on your site, and/or offer features such as live chat. Today, live online chats are important for the Gen-Z customers who demand mobile-first and instant communication methods. Moreover, regardless of the speed at which business technology advances, people are still drawn to doing business with people, not with interfaces, and the last thing you want is to lose a prospective customer because they had a question and didn’t know where to turn.
5. Go visual…and multimedia
Multimedia content can enhance your copy by offering your visitors a deeper impression of who you are as a business and engaging with them at an artistic level.
● Concepts (like where you fit in your industry) might be more easily explained through an infographic
● Instructions (like how to use a product or how to return/exchange a product) can be simply illustrated through screenshots
● Processes (like how your product is made, or how to assemble your product) might be better demonstrated through videos
● Portfolio (like videos or images of your finished product/service and of customers using them) will help prospects get an aesthetic sense of your offering.
A business website is a perpetual work-in-progress in terms of SEO and user experience. In an ocean of information out there, an intelligent SEO strategy is the beacon of relevance that helps prospects discover your site. Once they land on your website, an insightful user experience is the anchor that holds their attention until they reach the end of the purchase funnel. A religious best practice-approach is imperative to get both these aspects right over time and turn your website into one of the most powerful marketing tools for your business.
General News
NCC to Curb SIM Fraud, Strengthen Digital Security with New Platform

Nigerian Communications Commission (NCC) has unveiled plans to introduce a Telecoms Identity Risk Management System (TIRMS) platform to tackle SIM-related fraud, strengthen digital security and boost confidence in Nigeria’s digital economy.

Aminu Maida, executive vice chairman of the commission, disclosed this on Thursday in Abuja at a stakeholders’ consultative forum on the proposed platform and planned regulatory changes.
Maida, represented by Rimini Makama, executive commissioner, Stakeholder Management, said the Mobile Station International Subscriber Directory Number (MSISDN), commonly known as SIM or mobile phone number, had become central to financial transactions, digital identity and access to services, but warned that its widespread use had also created vulnerabilities.
He noted that fraudulent activities linked to recycled, swapped, churned and barred SIMs had emerged as a major channel for identity theft and financial crimes, weakening trust in digital platforms.
He said, “The Mobile Station International Subscriber Directory Number commonly known as the SIM or mobile phone number has evolved into a critical identifier underpinning financial transactions, digital authentication, and access to essential services across all sectors of our economy.
“This evolution, however, has created new and challenging vulnerabilities. The fraudulent use of churned, recycled, swapped, and barred MISISDN’s has become a significant vector for financial fraud and identity theft, eroding public trust in our digital platforms and undermining the identity of systems we have worked hard to build.
“It is in direct response to these challenges that the Commission has initiated the Telecoms Identity Risk Management System Platform.”
According to him, the platform will enable service providers to verify mobile numbers flagged for suspicious or fraudulent activities before granting access, a move expected to reduce exposure to fraud and improve accountability.
He added that the system would enhance coordination among regulators, financial institutions and security agencies to build a more resilient digital ecosystem.
To support the rollout, the commission has proposed amendments to its Quality of Service Business Rules and the Registration of Communications Subscribers framework.
The proposed changes will require telecom operators to notify subscribers at least 14 days before recycling their lines and to upload details of churned numbers to the platform within seven days.
The amendments also introduce stricter provisions for blocking fraudulently registered or misused SIMs, aimed at improving transparency and protecting consumers.
Maida said the initiative reflects the commission’s commitment to collaboration and a whole-of-government approach to addressing digital risks, urging stakeholders to actively contribute to shaping the framework.
Also speaking, Olatokunbo Oyeleye, director of Cybersecurity and Internet Governance at the commission, emphasised the importance of trust in the digital economy.
“As rightly noted, digital trust is the operating licence of modern economy. Without it, nothing scales and with it everything accelerates. For our sector, this trust must be embedded across the entire value chain,” she said.
It was reported earlier that the NCC proposed that telecom operators must give subscribers a minimum of 14 days’ notice before deactivating their SIM cards over inactivity or post-paid churn.
The proposal was contained in a consultation paper titled Stakeholders Consultation Process for the Telecoms Identity Risks Management Platform, dated February 2026 and published on the Commission’s website.
Under the proposed amendments to the Quality-of-Service Business Rules, the NCC stated that “prior to churning of a post-paid line, the Operator shall send a notification to the affected subscriber through an alternative line or an email on the pending churning of his line.”
It added, “This notification shall be sent at least 14 days before the final date for the churn of the number.”
A similar provision was proposed for prepaid subscribers. The commission said, “prior to churning of a pre-paid line, the Operator shall send a notification to the affected subscriber through an alternative line or an email on the pending churning of his line,” stressing again that the notice “shall be sent at least 14 days before the final date for the churn of the number.”
General News
Kidnappers Now Use Banks to Collect Ransoms — Expert

Dr. Kabir Adamu, a security expert, has raised concern that kidnappers in Nigeria are now using banks to collect ransom payments.

Pix… CNBC
Adamu explained that in the past, kidnappers typically demanded cash payments for ransom.
However, there has been a noticeable shift to using mainstream banks for transactions.
Speaking on Arise News, Adamu, who is the CEO of Beacon Security and Intelligence Ltd, said this trend is worrying. In the past, kidnappers usually demanded cash, but now they are asking victims’ families to pay money through bank accounts.
He revealed that his team has tracked cases where ransom money was paid into bank accounts and successfully withdrawn.
Although he did not mention the banks involved, he said some progress is being made to address the issue.
Adamu explained that criminals previously used fintech platforms, but have now moved to traditional banks. This shift raises serious concerns about how well banks are monitoring transactions and following regulations.
He said Nigeria has improved its financial intelligence systems, especially after being removed from the Financial Action Task Force (FATF) gray list.
However, he noted that there are still weaknesses in how rules are enforced.
According to him, “A lot has been done in terms of policy, but there are still major gaps in operations and compliance.”
“We’ve monitored kidnapping for ransom cases where the ransom is being collected by formal banks,” Adamu said.
“My team and I were shocked when the ransom demand was made in a formal bank. It was paid and collected. I don’t want to mention the names of the two banks that were extremely guilty, but even for those two, progress is being made,” he said.
The security expert noted that although fintech platforms had previously been linked to ransom payments, criminals have now shifted their operations to traditional banking channels, raising significant concerns about compliance and oversight in the banking industry.
Adamu emphasized that this shift in tactics underscores the urgent need for stronger accountability measures and compliance standards within Nigeria’s financial institutions.
He also pointed out the challenges faced by regulatory bodies in fully addressing the issue, despite recent advancements in financial intelligence efforts.
“From the point of view of policy, a lot has been done, but from the point of view of operations, there is still a lot that remains to be done,” Adamu stated.
According to a report by SBM Intelligence, Nigeria’s kidnap-for-ransom crisis generated at least N2.57 billion for criminal groups between July 2024 and June 2025.
The report, titled “The Year Ahead at an Inflexion Point,” highlighted that despite kidnappers’ demands totaling N48 billion during the year, they only received N2.57 billion in actual payments.
General News
Stakeholders at Crisis Management Flagship Conference 2026 Call for AI-Driven Preparedness, National Coordination

CMC Connect LLP (Perception Consulting) convened the Crisis Management Advocacy Month Flagship Conference 2026 in Lagos, spotlighting the urgent need for artificial intelligence-driven strategies and more coordinated systems to address today’s rapidly evolving crisis landscape.

The conference, held at the Metropolitan Club, Lagos, brought together key stakeholders from government, industry, and the communications ecosystem under the theme, “Crisis Management in the AI Milieu: Fresh Threats, Smarter Responses.” Discussions throughout the event reinforced the need to shift from reactive crisis management to a more proactive, intelligence-led approach to preparedness.
In his welcome address, Yomi Badejo-Okusanya, Lead Partner at CMC Connect LLP, called for a fundamental repositioning of crisis management within organisational leadership. He noted that crisis management must move from the background to the centre of leadership, stressing the importance of anticipation, preparation, and decisive leadership in navigating crises. He described the conference as part of a broader movement aimed at redefining preparedness in an increasingly volatile environment.
Badejo-Okusanya also announced the launch of Crisis-X, an AI-driven crisis management platform developed by CMC Connect LLP, describing it as “built for speed, intelligence, and the demands of the current moment.”
“In the age of AI, a stitch in time doesn’t just save nine, it preserves reputation, leadership, and the trust that underpins both,” he added.
Delivering the keynote address, Bosun Tijani, Honourable Minister of Communications, Innovation and Digital Economy, highlighted the growing importance of data, technology, and coordinated systems in managing modern crises.
He emphasised the need for a forward-looking approach, stating that while crises are inevitable, responses can be shaped through preparedness. “With the right data and systems, organisations can move from reacting to crises to anticipating risks and managing them in real time,” he said.
A key highlight of the conference was the unveiling of the CMC Connect Crisis-X Intelligence Engine, an AI-powered platform designed to enhance how organisations detect, analyse, and respond to crises. The solution integrates real-time monitoring, sentiment analysis, strategic response planning, and recovery mechanisms. It also incorporates emotional intelligence capabilities to help organisations better interpret and respond to public sentiment during critical situations.
In addition, a Public Verification Portal was introduced to help combat misinformation by enabling organisations to validate and disseminate accurate information in real time, thereby safeguarding credibility and strengthening public trust.
Discussions at the conference reflected a shared concern about the speed and complexity of modern crises, particularly in an era shaped by digital platforms and artificial intelligence. Speakers noted that misinformation now spreads faster than institutional responses, placing credibility and trust at the centre of effective crisis management.
As one of the key observations from the sessions highlighted, “today, crises are faster than facts, louder than truth, and increasingly engineered,” reinforcing the urgency for organisations to adopt faster, more coordinated, and intelligence-driven responses.
As the conference drew to a close, participants collectively underscored the importance of embedding preparedness as a strategic priority. There was a shared commitment to leveraging innovation, collaboration, and responsible use of technology to navigate an increasingly complex risk environment.
In his goodwill message, Olalekan Fadolapo, Director General and Chief Executive Officer of the Advertising Regulatory Council of Nigeria, who represented the Honourable Minister of Information and National Orientation, Mohammed Idris Malagi, commended the Board and Management of CMC Connect LLP for its forward-thinking approach to crisis management.
He raised concerns about the growing misuse of artificial intelligence by unregulated content creators to spread misinformation and amplify negative narratives, urging stakeholders to deploy AI more responsibly in support of national development.
Dignitaries at the event also included Femi Olubanwo, Immediate Past President of Igbobi College Old Boys Association and Partner at Banwo & Ighodalo; Kunle Elebute, Immediate Past Chairman of KPMG Africa and current Chairman of CMC Connect LLP; and Bolajoko Bayo-Ajayi, the first female President and Chairman of Council of the Nigerian Institute of Marketing, among other distinguished guests.
The Crisis Management Advocacy Month Flagship Conference ultimately reinforced a central message, while crises are inevitable, organisations that invest in anticipation, intelligence, and coordinated response will be better positioned to protect trust and emerge stronger.
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