General News
5 Top Tips for Your Business Website

As a result of the COVID-19 pandemic, many companies and even small businesses have accelerated their digital initiatives to include an online presence and stay relevant to their customers. The opening move for a business to make a great first impression online is through a powerfully designed website, says Andrew Bourne, Business Development Manager, Africa at Zoho Corporation.
If you are a business owner who is just getting started on your official website, or you are currently updating your site and would like a refresher on general best practices, here are five tips for you to keep in mind:
1. Make your copy prospect-oriented and benefit-driven
When prospects visit your site, they want to know one thing – how your solution or product adds value to their personal lives or their line of work. That said, an objective listing of basic features, however well-written, might not do the trick. Features are only material facts about your product; they are not prospect-oriented information.
Relaying business/individual benefits along with product features transforms your copy into meaningful inputs for prospects. Say you are creating a website for an event management software. One of the product features is that there are 100+ built-in event layout templates. An event manager visiting the site will be intrigued by the feature when your copy also informs him/her that the digital templates expedite floor plan decisions by cutting back 40% of time spent on manual layout designing, not to mention quicker collaboration through contextual email integrations. It’s always the value outcomes that catch the prospect’s eye.
2. Offer social proof wherever you can
Social proof is the psychological phenomenon in which people look to the collective opinion of people to determine the best way to act in a given situation. As a business owner, the most powerful form of social proof you can display for the prospects are customer testimonials—video or written, customer success stories send a strong message to visitors. There are also awards, media mentions, positive analyst reviews, and endorsements.
Try positioning testimonials at friction points, i.e. places where a prospect is likely to encounter resistance to conversion – some of these include the pricing page, checkout page, or by any of your Call to Action (CTA) buttons.
3. Make your visitors’ journey clear and their next steps easy
When you have a prospect’s attention, the next crucial step to retain it through clear call-to-action (CTA) buttons. Take your homepage, for example. The point is to offer calls to action for visitors who arrive on the page with different levels of commitment and different levels of readiness to purchase. Your homepage can offer more than the main menu to get users started, like a free downloadable report to cater to them in the awareness stage, a “Learn More about Our Business” CTA for the consideration stage, and a “Browse our Services” or “Request a Quote” CTA for the decision stage. Your homepage has to also couple dynamic CTAs with subtle design to ensure your prospects feel enlightened at every stage and not stifled by the options.
4. Make sure users can reach you on the other side
Remember to keep your official contact information on the header or footer of every page on your site, and/or offer features such as live chat. Today, live online chats are important for the Gen-Z customers who demand mobile-first and instant communication methods. Moreover, regardless of the speed at which business technology advances, people are still drawn to doing business with people, not with interfaces, and the last thing you want is to lose a prospective customer because they had a question and didn’t know where to turn.
5. Go visual…and multimedia
Multimedia content can enhance your copy by offering your visitors a deeper impression of who you are as a business and engaging with them at an artistic level.
● Concepts (like where you fit in your industry) might be more easily explained through an infographic
● Instructions (like how to use a product or how to return/exchange a product) can be simply illustrated through screenshots
● Processes (like how your product is made, or how to assemble your product) might be better demonstrated through videos
● Portfolio (like videos or images of your finished product/service and of customers using them) will help prospects get an aesthetic sense of your offering.
A business website is a perpetual work-in-progress in terms of SEO and user experience. In an ocean of information out there, an intelligent SEO strategy is the beacon of relevance that helps prospects discover your site. Once they land on your website, an insightful user experience is the anchor that holds their attention until they reach the end of the purchase funnel. A religious best practice-approach is imperative to get both these aspects right over time and turn your website into one of the most powerful marketing tools for your business.
General News
Uche Uzoebo, SANEF CEO Makes Case for More Financial Inclusion Strategies Targeting Women

Leveraging digital infrastructure is key to accelerating financial inclusion, especially through a multi-stakeholder approach involving governments, fintechs, telecoms, regulators and even the customers.
According to the World Bank report, a significant portion of the global adult population remains unbanked.
Specifically, 27% of adults globally are considered unbanked, and an additional 50% are underbanked, defined as lacking a credit card, , according to Lucidity Insights.
By investing in awareness, robust digital ID systems, interoperable payment rails, and inclusive policy frameworks, stakeholders can expand access to financial services, particularly in underserved regions, and reduce the global unbanked population significantly.
Stakeholders who gathered at the Regtech Conference 2025 discussed these strategies and more, especially facilitating cross-border payments and investment opportunities across Africa.
The event featured a thought-provoking panel discussion moderated by Uche Uzoebo, the Chief Executive Officer (CEO) of Shared Agent Network Expansion Facilities (SANEF) Limited.
The panel discussion themed, “From Borders to Bridges: Leveraging Digital Infrastructure to Drive Financial Inclusion through a Multi-Stakeholder Approach”, brought together diverse voices across banking, fintech, policy, and government to explore how digital infrastructure can be annexed to drive financial inclusion.
Uzoebo highlighted how women often face unique challenges in accessing financial services coupled with limited digital literacy and cultural barriers.
She engaged the panelists to discuss targeted interventions aimed at promoting gender inclusivity in the financial sector and effective financial education programs that empower individuals to utilize digital financial services.
Jacqueline Mpare, Head of Agency Banking, Ecobank Group, highlighted how her organization had established a women-focused initiative to provide support to businesses targeted at women and those with women as part of the leadership by providing them with access to finance and non-financial support.
Isa Aliyushata, Regional Advisor, Africa, Corum Group Limited, stressed the need to inculcate financial literacy into the education curriculum to ensure everyone is exposed to the knowledge of financial literacy from a young age.
The panelists include Ajibade Laolu-Adewale, Chief Partnership & Ecosystems Officer, Wema Bank; Gerald Munyaradzi Nyakwawa, Head of Digital Channels, MoneyMart Finance (Private) Limited, Zimbabwe; Dr. Henry Clarke Kisembo, Group Global Lead and Executive Chairman, Development Associates Link International (DALI); Jacqueline Mpare, Head of Agency Banking, Ecobank Group; Jean Jacques Kajuga, Chief Operations Officer, RSwitch Rwanda; and Isa Aliyushata, Regional Advisor, Africa, Corum Group Limited.
The panelists emphasized collaboration, leading by example, speed and legislative alignment, a unified infrastructure payment system, and collaboration between national and regional switchers to allow a low-cost cross-border payment as key to ensuring financial inclusion.
Meanwhile, her organization, Shared Agency Network Expansion Facilities (SANEF), was honored with the title of 2025 Financial Literacy Champion at the RegTech Awards. This prestigious recognition highlights SANEF’s steadfast commitment to promoting financial literacy and enhancing financial inclusion across Nigeria. Through strategic partnerships, the expansion of agent networks nationwide, and impactful educational programs, SANEF continues to equip millions with the knowledge and tools to make informed financial decisions.
General News
Hydrogen, Lagos State Touch Thousands of Business Owners with “Healthy Heart, Healthy Business” Outreach

As part of its continued effort to support the growth and sustainability of Nigerian enterprises, Hydrogen Payment Services Company Limited joined forces with Ikeja Local Government Area and the Office of the Medical Officer of Health to deliver the impactful “Healthy Heart, Healthy Business” outreach on Wednesday, May 28, 2025, at the Ikeja Local Government Secretariat.
The initiative successfully engaged a wide range of business owners through a combination of in-person participation and extensive digital awareness campaigns.
Participants benefited from a comprehensive range of free medical screenings, including blood pressure checks, ECGs, malaria and typhoid testing, urinalysis, packed cell volume (PCV), blood sugar monitoring, and more, highlighting the critical connection between good health and business longevity.
Kemi Okusanya, CEO of Hydrogen, commented on the initiative, affirming Hydrogen’s passion for the growth of businesses.
“At Hydrogen, we are deeply committed to the success of Nigerian businesses. As a payment solutions provider, we recognise that healthy entrepreneurs build stronger, more resilient enterprises. This outreach exemplifies our belief in supporting entrepreneurs beyond just payments.”
Demonstrating this responsibility, Hydrogen donated Sphygmomanometers and Glucometers to indigent and high-risk attendees unable to afford this essential health monitoring devices, empowering them to manage their health beyond the outreach.
Public-private partnerships (PPPs) have become increasingly important in driving sustainable development across various sectors.
By leveraging the unique strengths of both government institutions and private enterprises, PPPs enable more efficient delivery of services, innovation, and expanded reach. These collaborations foster shared responsibility and resource pooling, making it possible to tackle complex challenges that neither sector could effectively address alone.
Dr. Tawak O.F., Medical Officer of Health for Ikeja, spoke on this, saying, “This partnership with Hydrogen Payment Services Company Limited exemplifies the power of effective public-private collaboration in reaching the heart of our business community.”
“Entrepreneurs often overlook their health while striving for success, but initiatives like this remind us all that good health is an essential part of wealth. We commend Hydrogen for their commitment to not just powering payments, but also powering healthier, more resilient businesses through impactful community engagement,” She added.
Mary, one of the beneficiaries and a merchant in ‘Computer Village’, expressed her gratitude, saying that, “Most of us don’t think about regular hospital checkups. Mainly, because the cost is too high and some things now are not covered by insurance. Today, Hydrogen and Lagos State have brought doctors for free to our doorstep, and we are very grateful.”
Hydrogen’s full team presence at the event reaffirmed the company’s dedication to forging genuine relationships and standing firmly with the business communities it serves.
General News
Tripoint Travels Hosts Pre-GEC Brunch for Nigerian Delegates Ahead of Global Entrepreneurship Congress 2025

In a vibrant celebration of national pride, global relevance, and entrepreneurial drive, Tripoint Travels, the official logistics partner of GEN Nigeria hosted an exclusive pre-congress brunch for Nigerian delegates attending the upcoming Global Entrepreneurship Congress (GEC) 2025.
Held at Tripoint’s Lagos headquarters, the event brought together top entrepreneurs, investors, ecosystem leaders, and government officials, including Dr. Peter Bamkole, Deputy Vice Chancellor, Pan Atlantic University; Dr. Olawale Anifowose, Managing Director of the Global Entrepreneurship Congress Nigeria (GEN Nigeria); Dr. Babangida Ruma from The Katsina State Enterprise Development Agency (KASEDA), Mrs. Uche Uzoebo, CEO of the Shared Agent Network Expansion Facilities (SANEF) Limited; Actor and influencer Mr. Umar Gombe; along with other distinguished guests and representatives from various government bodies, all in anticipation of their journey to Indianapolis, Indiana this June.
The Global Entrepreneurship Congress (GEC), Organized annually by the Global Entrepreneurship Network (GEN), the GEC brings together more than 5,000 participants from over 200 countries, including Entrepreneurs, Investors, Policymakers, Researchers, & Support organizations to build stronger entrepreneurial ecosystems worldwide. Since its inception in 2009, the GEC has become a cornerstone of international collaboration and entrepreneurial innovation.
This year’s GEC, hosted in partnership with the Indiana Economic Development Corporation (IEDC), marks the Congress’ return to the United States after 16 years. Held in Indianapolis from June 2–5, 2025, the event aims to spotlight Indiana’s pro-growth business climate while strengthening global ties that promote sustainable economic development and innovation.
The brunch allowed the delegation to connect in an intimate and engaging setting, sharing expectations, ideas, and goals ahead of one of the most impactful convening in the global entrepreneurship calendar. Designed to build camaraderie, align visions, and foster a sense of shared identity, the event emphasized the importance of collaboration as Nigerian representatives prepare to take the global stage.
“The Global Entrepreneurship Congress is not just a conference, it’s a platform that is deliberate about global innovation meeting local action, said Mrs. Shuhda Muhammed, Founder of Tripoint Travels. We wanted to set the tone for our delegates, to ensure that they feel connected to this year’s theme – The Bold Change the World, as well as foster the necessary collaborations to make that happen at the local and global stage.. As a company rooted in both logistics and empowerment, we are proud to play a role in making their journey seamless and meaningful.”
Speaking at the event, Dr. Olawale Anifowose, Managing Director of the Global Entrepreneurship Network Nigeria (GEN Nigeria), emphasized the significance of the Global Entrepreneurship Congress (GEC) as both a meeting point and a growth platform, where Nigerian entrepreneurs engage with global ecosystems to connect, learn, and thrive. He noted that Nigeria’s presence at the GEC is not just symbolic but essential, reflecting the country’s growing influence in the global entrepreneurial landscape. Dr. Anifowose also commended Tripoint Travels for their pivotal role as a trusted partner in mobilizing Nigeria’s brightest talent and making the journey to GEC 2025 a reality.
GEN Nigeria has emerged as a critical force in supporting entrepreneurship at the grassroots and policy level, and with a Partner as Tripoint Travels, its expansive network and initiatives, continues to actively shape the country’s innovation landscape, championing inclusive growth, and equipping thousands of Entrepreneurs with the tools, exposure, and networks needed to succeed in both local and international markets.
With delegates selected for their contributions to Ecosystem building and Entrepreneurship, Nigeria’s representation at The GEC 2025 would reflect the country’s diversity, resilience, entrepreneurship spirit and creative potential. The presence of Founders and Innovators like Mr Rotimi Awofisibe – MD, VFD bank, one of the officially invited participants, is testament to Nigeria’s growing influence in the Global Entrepreneurship arena.
“We’re proud to be a longstanding partner of GEN Nigeria, supporting the Entrepreneurs shaping Nigeria’s future. Attending the Global Entrepreneurship Congress (GEC) is about learning, contributing, and returning with a renewed, broader vision. It’s through committed partnerships like ours that such visions become reality,” said Mrs. Muhammed.
More than just a travel management company, Tripoint Travels is a trusted enabler of dreams, mobility, and opportunity. As GEN Nigeria’s official travel partner for GEC 2025, Tripoint is overseeing every aspect of the delegation’s journey, from visa coordination and flight logistics to accommodation and ground transportation, ensuring a seamless and empowering experience.
Tripoint Travels also extends its commitment to ecosystem development through Tripoint Academy, its nonprofit arm that supports early-stage entrepreneurs with training, mentoring, and access to local and global opportunities. Tripoint’s partnership with GEN Nigeria reflects its broader mission: to use travel as a tool for empowerment, education, and national development.
“Every single ticket we issue is a bridge, a bridge between where someone is now, and where they’re meant to be,” added Mrs. Muhammed. “We don’t just book travel. We open up the world for Nigerian entrepreneurs.”
The highlight of the Pre-Congress brunch was the piece of art done by all the delegates present at the event. The interactive art was introduced as an inclusive way to showcase the multiculturalism and pivotal position of the Nigerian business mind, and so the essence of the Nigerian delegation materialised through the painting. The art work will be exhibited and gifted at a special event during the Congress.
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