E-Business

As Nigeria marks 19 years of democracy after the return to civilian rule, opinion is divided on how well the country has harnessed the dividends of democratic governance.
While a school of thought holds that the dark days of military dictatorship and autocratic rule, which the return to democracy in 1999 put paid to, remains a high point worth celebrating; there is a contrary view in many quarters that, in spite of the switch from jack-boots to civilian attire, Nigeria remains mired in a seemingly unending struggle to enthrone the values of true and all-inclusive democracy.
On May 29th 1999, Nigerians had witnessed a momentous change of guard; one which finally saw the country shed its well-worn toga of a pariah state when Chief Olusegun Obasanjo took office as President of Nigeria, the first elected and civilian head of state following 16 long years of military rule.
Nineteen years after, the jury is still out on whether our nascent democracy is thriving…
One area in which a sense of democracy has thrived and continues to thrive, however, is the Nigerian e-commerce sector.
For long regarded as a potential cash-cow, e-commerce in Nigeria has seen the influx of a number of entrants or players, foreign and local, all of whom capitalized on the freedom and democratization of access to take roots, spread their tentacles and attempt to reap the windfall from an industry that has been severally predicted to explode.
And why not?
With a booming youthful population, growing internet access and an aspirational mindset among the majority of its populace, e-commerce in Nigeria is widely regarded as the next big thing; an industry that could transform even the most hopeless start-up to a multi-million-dollar company in a couple of years.
Experience, nevertheless, tells a different tale.
A tale of false starts, of shattered dreams, of the untold stories of many who came, saw and quietly exited the scene.
The Nigerian business terrain, democratic though it may be, is a tough one to successfully navigate. Aside the near-absence of any form of government support for the technology sector, in which e-commerce is firmly situated, start-ups in this industry face a herculean battle to stay afloat.
It is a battle akin to swimming against a strong tide.
In addition to being a cost-intensive venture, cracking e-commerce in Nigeria requires a large dose of local knowledge; not only of the peculiar business terrain but also of the cultural nuances and predilections that shape the shopping behavior of the average Nigerian.
One of these shopping traits is the uncompromising desire of every Nigerian for genuine quality.
You may claim to offer the best prices unmatched anywhere else but as long as the item or product in question is fake or sourced from a grey channel, you had better not waste that marketing budget.
Here in Nigeria, e-commerce is democracy; a democratic rule governed by offering the average shopper a range of shopping platforms, online and offline; a multiplicity of payment options: cash, online payment, e-wallet, etc. and delivery solutions that guarantee no late delivery stories.
Above all, you must provide access to genuine products and take responsibility for it.
In reality though, a pertinent question worth asking: how many e-commerce companies in Nigeria can claim absolute responsibility for the quality of products they carry? How many can trace the source of their items to the Original Equipment Manufacturers? And how many can boast of owning warehouses for stocking large volumes?
Perhaps, only one stands out…
Recently, smart Nigerians have begun pushing a movement to enthrone quality democracy in their shopping activities; a democratic insistence on quality.
It began like a whisper that started catching on in social circles and has now gained currency among many.
Konga Me
A phrase that brings to life the determination of every Nigerian shopper to get only the very best quality. Put in another way, Konga Me is a new universal language for genuine products only. It is a term that has become popular, not only among young ones, but among adults and trendy youths to differentiate quality products from fake ones sourced from unreliable platforms.
Used to refer quality-minded shoppers to Konga, the e-commerce giant that emerged from the merger between Yudala and Konga after the latter’s acquisition by the Zinox Group, Konga Me is also used to request for quality gifts or favours from friends, family and associates.
As Nigeria marks 19 years of democracy today, Tuesday May 29th 2018, there is no better time to insist on quality product democracy… Indeed, no better time to Konga Me.
E-Business
Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.

The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.
According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.
Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.
The trial, which lasted about a month, with arguments and evidence from both sides.
Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.
However, Neal Mohan, YouTube chief executive, did not testify.
The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.
Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.
The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.
Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.
“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.
José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.
E-Business
Nigeria, Finland Sign Cybersecurity Pact

Nigeria and Finland have signed a Memorandum of Understanding (MoU) on digitalisation and innovation, prioritising stronger cybersecurity cooperation amid a surge in cyberattacks targeting Nigerian institutions.

The agreement was formalised in Abuja on Monday between Dr Bosun Tijani, Nigeria’s minister of communications, innovation and digital economy, and Jarno Syrjälä, Finland’s under-secretary of state for international trade.
The MoU focuses on cooperation in digital governance, technology infrastructure, and cybersecurity to drive economic growth and improve public services, says a statement issued on Monday by Isime Esene, special assistant to the minister.
The agreement is a significant step in strengthening bilateral relations and advancing Nigeria’s digital economy agenda, says Tijani.
He notes the MoU builds on engagements in Helsinki in February, which centred on Nigeria’s Data Exchange Platform and Finnish participation in Project BRIDGE (Building Resilient Infrastructure for Digital Growth and Empowerment).
The talks also involved key Finnish finance institutions, including Finnvera and Finnfund.
The partnership is expected to unlock new opportunities for innovation and investment, positioning digital technology as a catalyst for shared prosperity, says Tijani.
Finland is committed to supporting the development of resilient, secure, and human-centric digital systems in Nigeria, says Syrjälä. He adds that digitalisation should enhance public trust and empower citizens, noting that Nigeria remains a strategic partner for Finland in Africa.
The agreement complements Finland’s lead role in a €23 million Team Europe Initiative aimed at strengthening Nigeria’s digital public services.
This programme is implemented by Finland’s development agency, HAUS, in collaboration with Estonia’s ESTDEV, and supports the 3 Million Technical Talent (3MTT) programme.
The deal comes as Nigerian organisations record the highest number of cyberattacks in Africa. In January 2026, organisations experienced an average of 4 701 attacks per week, a 12% year-on-year increase, according to Check Point Research.
In response, authorities are developing the 2026 National Cybersecurity Policy and Strategy update.
Expected later this year, the framework will mandate minimum cybersecurity investment requirements for organisations operating critical national information infrastructure, notes the ministry.
E-Business
5 Wealth-Building Strategies for Nigerian Women-led Businesses

By Chinwe Iwobi, Head of Wealth Management, FairMoney Microfinance Bank
In Nigeria, women are the backbone of our economy. Data from the National Bureau of Statistics shows that women own approximately 40% of small and medium-sized enterprises across the country (NBS Country Data Overview 2023). Yet despite their outsized contribution to GDP, women-led businesses continue to face systemic barriers to the capital and financial infrastructure needed to scale.

Chinwe Iwobi
The cost of that gap is not abstract. When these entrepreneurs are held back, the ripple effect runs deep, from household stability to the education of the next generation. But the narrative is shifting. Nigerian women are proving, consistently, that they are not just resilient; they are sophisticated, high-earning innovators building businesses that deserve serious financial strategy.
Here are five foundational strategies every women-led business should be deploying to build lasting, generational wealth.
1. Separate Business and Personal Finances Without Exception
Mixing personal funds with business cash is one of the most common and most damaging financial habits I see among growing entrepreneurs. It obscures your true profit margins, makes tax planning nearly impossible and, critically, disqualifies you from accessing formal credit when you need it most.
The discipline of separation is not just administrative. It is the first signal you send to the financial system that your business is serious. Open a dedicated business account, maintain clean transaction records, and treat your business finances with the same rigour you would expect from any enterprise operating at scale. Clarity on your numbers is the foundation on which every other strategy here depends.
2. Build Both an Emergency Fund and an Opportunity Fund
Most financial advice stops at the emergency fund, which is three to six months of operating expenses set aside for lean periods. That is necessary, but insufficient. The entrepreneurs I have watched grow most aggressively also maintain what I call an opportunity fund: accessible liquidity specifically reserved to move fast when a prime supplier deal, an expansion location, or a bulk inventory discount appears.
In an unpredictable market like Nigeria’s, the businesses that scale are rarely the ones with the best products alone. They are the ones with the financial readiness to act decisively. Products like FairMoney’s FairSave are designed precisely for this, keeping your funds accessible while earning competitive daily interest so your idle cash is working even when you are not. Build both buffers, and build them before you think you need them.
3. Invest Profits Back into Revenue-Generating Assets
Surplus cash sitting in a current account is a slow leak. Inflation erodes it and opportunity costs compound quietly. The discipline here is to consistently channel profits back into assets that grow your revenue capacity, whether that is new equipment, improved technology, better inventory systems, or staff training.
For capital you do not need immediately, consider locking it into a fixed-term savings product that offers higher interest returns. The psychological benefit is as important as the financial one: ring-fencing that capital removes it from day-to-day spending temptation and ensures it is preserved and grown for a defined purpose. Discipline in capital allocation separates businesses that plateau from those that compound.
4. Diversify Your Revenue Streams Intentionally
Single-stream businesses are inherently fragile. If your sole revenue source is disrupted by market shifts, a supply chain breakdown, or a change in consumer behaviour, your entire operation is exposed. Resilience is built by design, not by accident.
If you are in retail, consider adding a service-based arm. If you are service-led, explore whether digital products or training offerings could create passive income alongside your core work. Beyond product diversification, consider how you accept payments. Building a verified, diverse transaction history through formal payment channels also quietly strengthens your credit profile, an asset that pays dividends when you approach lenders for growth financing. FairMoney’s Business POS infrastructure, for instance, allows entrepreneurs to expand their payment reach while simultaneously building that financial track record.
5. Invest Beyond the Business
This is the strategy most women entrepreneurs delay for too long, and it is the one I feel most strongly about. Relying entirely on your business for your net worth is a high-risk position, no matter how well that business is performing. Businesses face cycles; personal wealth should not.
As your business stabilises, begin systematically moving a portion of your profits into personal investment vehicles such as long-term savings accounts, money market funds, or other instruments that sit entirely outside the business cycle. Automate it if you can, so the decision is made once and executed consistently. The goal is to build a personal financial foundation that remains intact regardless of what your business goes through in any given quarter. True wealth is not what your business is worth on paper. It is what you own independently of it.
The Bigger Picture
For female entrepreneurs in Nigeria, wealth-building is not simply a personal ambition; it is an economic argument. When women-led businesses scale, communities stabilise, households invest in education, and local economies deepen. The strategies above are not complicated, but they require consistency and the right financial infrastructure to execute well.
The tools exist. The opportunity is real. What remains is the decision to treat your business, and your personal wealth, with the long-term seriousness both deserve.
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