E-Business
5G To Serve User Generations Divided By Digital Literacy Rather Than Age

By Peter Linder
The fifth generation of mobile networks will be the first to serve five distinct human generations. The reason? Digital literacy… While in the past, we grouped generations into age brackets, soon we might use digital literacy as the divider.
Traditionally generations have been divided into age brackets: traditionalists (-1945); baby boomers (1946-1964), Generation X (1965-1980), Generation Y (1981-1994) and Linksters (1995-) – otherwise known as Depression babies, the Woodstock generation, the latchkey generation, the Millennials and the Facebook crowd.
This segmentation model worked well when the needs of each generation were homogeneous. But the traditional model is being reviewed and could soon become outmoded and irrelevant.
Ericsson is a member of the Smart Africa Alliance and one of their flagship initiatives is the Smart Africa Digital Literacy program, which aims to ensure that significant investments made into ICT infrastructure, content and services, and the increasing proliferation of smart devices need to be matched by investments into digital literacy if the continent is to maximize the opportunities presented by ICTs.
The World Bank expects 11 million youth to enter the African labour market every year over the next decade. They must be equipped with the right skills and training in order to succeed.
In the next 25 years, Africa’s working-age population will approximately double to one billion, exceeding that of China and India. African companies will need to fill positions with employees who possess the right digital skills.
Many population shifts have started to create new challenges for businesses. We are starting to work later in life.
We live longer than our parents. The things we want to acquire are different from those people prioritized owning in the past.
The free things we enjoy – such as neighbourhood networks – develop outside the government-financed services arena. New generations will earn less than their parents and do not therefore expect to own the same type of things, e.g. house, cars, boats etc.
But these shifts are not homogeneous within the various traditional generation brackets. The way we embrace and adopt digital innovations varies enormously, starting with how we research products and services ahead of any purchase.
While the digitally savvy explore the digital domain first, others still rely on talking to a sales person. At the point of purchase, the latter either go online or to a physical store. The digitally savvy benefit from a combination of the two models. While some people stick to a physical store, they might change their store preference.
Our preferences also differ when it comes to the customer support channels available. The digitally savvy users feel comfortable using chat support. Others prefer contact with a human voice over the phone.
All can manage mail support, but some are hesitant to share their e-mail address if it is used for marketing purposes.
The great variety of customer interfaces that businesses have is a new reality. They range from digital only to analog anchored, throughout the engagement process.
We also see that digital literacy is spread within and across the age-based generational divisions. When we combine these two phenomena, we might still have five generations to address, but they will be divided in a different way.
My predictions for the future are as follows:
5G will be the first wireless technology designed to serve five end-user segments with diverse needs.
The dividers between generations will change; instead of being age-oriented, they will depend on people’s level of digital literacy.
The new segmentation will define how digital businesses structure their marketing, sales and support flows.
Most digital generations will own less and rely more on subscription-based services.
E-Business
Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold
Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.
Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.
“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.
A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.
E-Business
Firm Identifies AI as Common Denominator in Entertainment Industry’s 2026 Security Threats

In its Kaspersky Security Bulletin, the cybersecurity company’s researchers identified critical threats expected to affect the global entertainment industry in 2026, from ticketing and visual effects pipelines to content delivery networks, games and regulation.

Artificial intelligence is changing how people buy tickets, watch movies and play games – and it is also changing how malicious actors target those experiences.
The entertainment industry is particularly sensitive to AI because the technology does not only automate back-office workflows; it increasingly creates and imitates the core product itself – human-centered stories, performances and visual experiences.
Kaspersky researchers highlighted five critical threats emerging as AI integrates deeper into entertainment workflows and consumer experiences.
What happens when ticket markets become an arms race between algorithms and scalpers? Kaspersky predicts that AI will make dynamic pricing faster and more granular, while also giving scalpers better tools to identify profitable events, deploy bots at scale and manage resale pricing across multiple platforms.
Even when artists choose fixed face values, AI-driven resellers can recreate “dynamic” pricing on secondary markets by adjusting prices in real time based on demand signals.
How will AI-commodified visual effects affect the risk of leaks? As high-end computer-generated imagery becomes more accessible through cloud-based AI platforms, studios will connect to larger networks of small vendors and freelancers.
Kaspersky expects attackers to target this extended supply chain by compromising render farms, plug-ins or small post-production houses in order to quietly steal sequences, assets or episodes before release, bypassing more heavily protected studio environments.
Could content delivery networks become a direct target? CDNs now carry unreleased episodes, game builds and live streams for many major entertainment brands, concentrating valuable content in a small number of providers.
AI-enhanced attackers will be able to map CDN infrastructure more efficiently, locate where premium content resides and search for weak credentials or configuration errors. A single successful compromise could expose multiple titles at once or allow malicious code to be injected into legitimate streams.
How will generative tools change abuse patterns in games and fan communities? Players and power users will continue to jailbreak in-game AI companions and content editors, and to use external generative models to produce material that would normally be blocked – such as hyper-violent or sexualized scenarios – and then reimport it into games, mods, or fan videos.
There is also a risk of personal data appearing in “creative” outputs if training or fine-tuning data is not properly cleaned, for example, when lyrics, dialogue, or imagery inadvertently include real names or other identifying details.
What role will regulation and compliance play for AI in creative work? Lawmakers and industry groups are moving toward rules that require transparency about AI-generated media and clearer consent and licensing practices for training on copyrighted material.
Kaspersky expects this to drive the creation of new roles inside entertainment companies, similar to COVID-compliance managers on film sets, focused on AI governance: checking how AI tools are trained, how they are used in production and marketing, and whether they comply with contractual and legal requirements.
“As we examined different parts of the industry, it became clear that AI is the thread running through most of the emerging risks.
“By diving into this, we wanted to highlight that AI will not only help defenders detect anomalies faster, it will also help attackers model markets, probe infrastructure and generate convincing malicious content.
“Studios, platforms and rights holders need to treat AI systems, and the data behind them, as part of their core attack surface, not just as creative tools, and build security and governance around that reality,” said Anna Larkina, web content analysis expert at Kaspersky.
E-Business
Firm Detected a Fivefold Surge in QR Code Phishing Attacks in the Second Half of 2025

Kaspersky has reported a spike in phishing emails containing malicious QR codes. Detections for these jumped from 46,969 in August 2025 to 249,723 in November 2025 – a more than fivefold growth – as cybercriminals increasingly exploit QR codes, a trend that will likely continue in 2026.

Attackers use QR codes in emails more frequently because they provide a simple and cost-effective way to conceal malicious URLs, evading detection by many protective solutions.
These QR codes are often embedded directly in email bodies or, even more commonly, within PDF attachments – an evolution that both masks phishing links and encourages users to scan them on mobile phones, which may have weaker security than work PCs.
Malicious QR codes commonly appear in mass phishing campaigns as well as targeted ones. Links embedded within them may lead to:
- Phishing forms impersonating login pages for services like Microsoft accounts or internal corporate portals, designed to steal usernames, passwords, and other credentials.
- Fake HR notifications urging employees to review or sign documents, such as vacation schedules, or even view lists of terminated staff, ultimately directing to credential-stealing sites.
- Fraudulent invoices or purchase confirmations in PDF attachments, often combined with vishing (voice phishing) tactics that prompt victims to call provided phone numbers to “cancel” or clarify the transaction, enabling further social engineering attacks.
These tactics exploit trust in routine business communications, leading to credential theft, account takeovers, data breaches, and financial fraud.
“Malicious QR codes have evolved into one of the most effective phishing tools, particularly when hidden in PDF attachments or disguised as legitimate business communications like HR updates.
“The explosive growth in November 2025 highlights how attackers are capitalising on this low-cost evasion technique to target employees on mobile devices, where protection is often minimal.
“Without advanced image analysis at the email gateway and safe scanning practices, organisations are left vulnerable to credential compromise and downstream breaches,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.
To defend against this escalating threat, Kaspersky recommends educating employees on cybersecurity and deploying a mail server security solution such as Kaspersky Security for Mail Server that provides trusted and secure corporate email exchange, countering spam, email-borne infections, all forms of phishing, business email compromise (BEC), QR code attacks, and other threats.
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