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84% Cross-Border Online Shoppers Satisfied With Delivery- Survey

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Cross-border online shopping keeps on growing. Cross-border online shoppers across the world have their own ways and expectations, according to result of an Online Shopper Survey conducted by the International Post Corporation (IPC). 

When looking into cross-border online shoppers’ preferences and experiences, important differences appear between consumers in China and the rest of the world.

Key conclusions from the survey include frequency of cross-border online shopping, delivery preferences, origin of goods ordered, categories of goods, delivery cost, tracking and returns.

When looking at the results of this first Online Shopper Survey, Herbert-Michael Zapf, president and CEO of IPC states: “This survey undertaken in 17 global markets provides us with valuable insights to help postal operators understand and meet the evolving needs for cross-border e-Commerce, and will therefore be repeated annually. Cross-border is continuously growing and for this to continue it is important for postal operators to understand consumers’ behaviour in order to meet their need for more convenience and remove remaining obstacles for consumers to embrace cross-border e-Commerce.”  Consumer Preferences

Online cross-border shopping frequency varies considerably between China and the global average.

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While on average, 63% of frequent cross-border online shoppers shop cross-border at least once a month, in China no less than 99% of frequent cross-border online shoppers shop cross-border at least once a month.

A computer is still the preferred device for cross-border online shoppers (77%), but in China 53% of frequent cross-border online shoppers prefer to make purchases on a smartphone or a tablet.

When comparing age profiles of frequent cross-border online shoppers, 56% of consumers who make purchases on a smartphone are between 16 and 34 prefer, compared to just 2% of consumers aged over 65.

In rating the importance of different features when shopping online cross-border, reliability was rated the highest, followed by a simple returns process and then the provision of a landed cost calculator at check-out.

The majority of consumers (76%) prefer to have their cross-border parcels delivered to their home address.

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The majority, (80%) of frequent cross-border online shoppers bought goods from China (29%), the United Kingdom (19%), Germany (14%), the United States (13%) and France (5%). Chinese e-Commerce exports are dominated by the Alibaba Group with 69% of all orders placed on AliExpress or eBay, which sells in China on the Alibaba platform.

On average, clothing, footwear and apparel was the largest category (25%) for cross-border online shoppers, followed by consumer electronics (14%), and books, music and media (11%).

When looking at the value of the goods bought by cross-border online shoppers, the majority (59%) were between €10 and €100 on average.

However in China, the average value of goods purchased was considerably higher, with 65% between €101 and €300.

59% of frequent cross-border online shoppers were offered free shipping. In EU countries covered in this survey, up to 62% of frequent cross-border online shoppers received free shipping. For 67% of those who received free shipping, it was because the retailer offers free shipping. 16% of respondents were offered free shipping because they ordered goods above a certain value, 15% benefited from a free shipping promotion and 3% were offered free shipping because they were part of a loyalty programme. 27% of frequent online cross-border shoppers paid less than €10 for the shipping.

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High degree of satisfaction with delivery experience but still room for improvement

84% of cross-border shoppers were either satisfied or very satisfied with their delivery experience. There was no significant difference between delivery experience satisfaction between postal operators or their competitors.

Key areas for improvement for delivery carriers remain reliability, tracking and transparency on customs duties and taxes consumers will have to pay when the parcel is delivered.

Timely delivery is the most important element to be addressed for cross-border shopping as cross-border shoppers would like to know the specific date their order will be delivered.

The research was undertaken with 4,075 respondents across 17 countries in 11 languages in September – October 2015.

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The research was conducted with an online sample of 240 consumers reflective of age and gender for each of the following countries: Austria, Australia, China, France, Germany, Greece, Hungary, Ireland, Iceland, Netherlands, New Zealand, Norway, Portugal, Spain, Switzerland, United Kingdom, and the United States.

The survey has a confidence level of 90% and a margin of error of 5.31%. Although a larger number of respondents were initially contacted, only those who had bought goods online cross-border at least once in the past three months have been retained.

In the next edition of the survey, the sample size will be increased in order to reduce the error margin, according to International Post Corporation

International Post Corporation (IPC) is the leading service provider of the global postal industry that provides leadership by driving service quality, interoperability and business-critical intelligence to support posts in defending existing business and expanding into new growth areas.

 

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E-Business

NDPC Probes UNILAG, Lotus Bank, Hackerbella over Alleged Students’ Data Misuse

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Nigeria Data Protection Commission (NDPC) has commenced a forensic investigation into the University of Lagos (UNILAG), Lotus Bank and Hackerbella Ltd over alleged violations of data protection laws involving students’ personal information.

NDPC Probes UNILAG, Lotus Bank, Hackerbella over Alleged Students’ Data Misuse

The investigation follows public complaints alleging that students’ personal data were used to open bank accounts without a lawful basis.

Dr Vincent Olatunji, national commissioner and chief executive officer of the NDPC, directed the investigation team to conduct a comprehensive assessment of the circumstances surrounding the collection, processing, use and disclosure of the affected students’ personal data.

The investigation will also determine the respective roles and responsibilities of UNILAG, Lotus Bank and Hackerbella in the alleged processing of the data.

According to the Commission, the investigation will assess the data protection compliance obligations of the parties under the Nigeria Data Protection Act, 2023 (NDP Act), as well as potential risks posed to the rights and freedoms of the affected data subjects.

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The NDPC said the probe would cover several areas, including Data Protection Impact Assessments (DPIAs), the lawfulness and transparency of credit scoring or profiling activities, and the use of automated decision-making systems.

It will also examine the adequacy of privacy notices, data-sharing arrangements, lawful bases for processing, data minimisation and purpose limitation.

Other areas include data retention policies and the adequacy of technical and organisational measures put in place to safeguard the rights and personal data of affected students.

The Commission reiterated that institutions entrusted with the personal data of students, staff and other members of their communities have a heightened responsibility to ensure that such information is processed lawfully, fairly, transparently and securely.

The NDPC therefore warned educational institutions that are yet to comply with its existing data protection compliance directives to take immediate steps to achieve compliance.

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The Commission said it would continue to exercise its regulatory mandate to protect the privacy rights of Nigerians and ensure that organisations processing personal data comply with the provisions of the Nigeria Data Protection Act, 2023.

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Microsoft to Unveil Next-generation AI Chip in September

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Microsoft is planning to unveil its new Maia 300 AI chip this fall, potentially as soon ​as next month, The Information reported on Monday, citing ‌people with direct knowledge of the plans.

The company introduced its Maia AI chip in November 2023 but has lagged rivals such as Alphabet and ​Amazon in scaling up its in-house chip efforts as ​it seeks to reduce its reliance on Nvidia’s costly ⁠processors.

Google began recognizing revenue from direct sales of its custom ​AI chips, called Tensor Processing Units, in the quarter ended June, ​while Amazon has also seen growing adoption of its processors, including its Trainium chips.

Microsoft has been in talks with chipmaker TSMC to secure manufacturing ​capacity for more than 300,000 units of the chip for ​delivery in 2027, according to the report. It is also looking to significantly ramp up ‌production ⁠and persuade major cloud customers such as Anthropic to adopt the chip.

Microsoft ultimately ​aims to ⁠secure capacity for more than 1 million Maia 300 chips, though component supplies and ongoing capacity ​negotiations with TSMC could constrain its plans, according ​to the ⁠report.

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It unveiled its second-generation Maia 200 in January, built by TSMC using 3-nanometer technology.

Microsoft packed the chip with a significant amount of ⁠SRAM, ​a type of memory that can provide ​speed advantages for AI systems handling large numbers of user requests.

 

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X Replaces Revenue Sharing wit New Creator Rewards Programme

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X has announced plans to discontinue its Revenue Sharing programme and introduce a new Original Content Rewards programme to reward creators for producing original content on the platform.

X Replaces Revenue Sharing wit New Creator Rewards Programme

The social media company announced the changes at the weekend in a post on its X Creators handle, saying the new programme would reward creators who contribute original content.

“Today, we’re introducing the Original Content Rewards Program, a new way to reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X,” the company said.

X said it would stop accepting new enrolments into the Revenue Sharing programme from Friday, while existing participants would continue earning until September 7, 2026.

“Starting today, we’re no longer accepting new enrollments into Revenue Sharing,” it said.

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According to the company, existing Revenue Sharing participants will receive three final payouts, with two scheduled for August 14 and August 28, while the final payment for earnings accrued through September 7 is expected around September 11.

X said existing Revenue Sharing participants would begin getting access to apply for the new programme from September 8, subject to meeting its eligibility requirements.

The first payout under the Original Content Rewards programme will be made on August 28, 2026, while existing Revenue Sharing creators who enrol in the new programme from September 8 will receive their first payment on September 25.

Under the new programme, eligible creators will earn from qualified impressions generated by their original content, with payments made every two weeks.

X defined qualified impressions as unique impressions from Premium users on the Home Timeline feed, where at least 50 per cent of a post is visible.

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On the other hand, “The following are excluded from qualified impressions: impressions from the same account counted more than once per post; paid, promoted, or artificially generated impressions; and fraudulent impressions,” it said.

To qualify, creators must be at least 18 years old, live in a country where the programme is available, maintain an account in good standing and have either a personal or vusiness account.

They must also subscribe to X Premium, Premium+ or Premium Business, have at least 500 verified followers and record at least 500,000 Home Timeline impressions from verified users within the previous 90 days.

X said creators must also regularly post original content to remain eligible.

“We want to recognize creators who break news, share expertise, tell stories, create entertainment, and contribute meaningful perspectives to the conversation,” the company said.

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The platform said original content could include threads, videos, memes, graphics, illustrations, reporting, analysis, commentary and reactions that add meaningful value to existing conversations.

It said creators who use content produced by others would need to add meaningful commentary, context, analysis, humour or creative transformation for such posts to qualify.

“Building on existing conversations is a core part of X, but simply reposting someone else’s content is not enough,” it said.

X said minor edits such as cropping, filters, borders, watermarks, speed adjustments or simple text overlays would generally not qualify as meaningful transformation on their own.

It also warned that content copied or substantially reproduced from another creator, content downloaded and re-uploaded from X or another platform without being the original author’s, automated content, disinformation and misleading content would be ineligible.

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The company said accounts that violate the programme’s requirements could be temporarily or permanently removed from it, depending on the severity of the violation.

It added that creators would be responsible for ensuring they had the necessary rights, permissions or licences to use content created by others.

“Original content is content you personally create that reflects your own voice, perspective, expertise, or creativity,” X said.

The company said the new programme was intended to reward creators who make the platform more valuable by bringing original ideas and perspectives to its conversations.

“The Original Content Rewards Program is designed to reward the creators who start them, shape them, and move them forward,” it said.

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