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Eden Life Closes $1.4m Seed Round to Build Out Africa’s First Home Services App

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Eden Life, Africa’s first home services app for scheduling food, laundry and cleaning services, has completed a $1.4m Seed round, led by UK-based LocalGlobe, along with participation from Samurai Incubate, Future Africa, Village Global, Rising Tide Africa and Enza Capital.

This brings Eden Life’s total investment to date to $2m following pre-seed backing from all of Andela’s original co-founders, and additional accelerator support over the last 18 months.

The new capital raised will be deployed to build out Eden Life’s in-house technology and develop its own world-class kitchens and operations hubs, as it builds a new tech-based platform to improve and grow Africa’s service industry.

Launched in 2019 by three former Andelans, and dubbed “the concierge of comfort”, Eden Life was developed for busy Lagos professionals who are often time-poor due to long working hours and struggle to source and coordinate dependable, efficient and trustworthy home services providers.

The app, available on Google Play and the App Store, offers users a subscription service that delivers high quality chef-cooked meals, laundry service and home cleaning as well as tracking progress on all their services. Users can subscribe to one or more of the services and set the frequency they want the services delivered.

Currently the average Eden Life user uses two services five times per week with first time users typically starting off with food delivery, before picking up additional services. Targeted at executives, remote workers, creatives, and tech engineers and developers, Eden Life is removing the barriers to finding reliable household services in the city and in doing so has quickly picked up 600+ customers and is growing a loyal following with a 92% monthly retention rate and over 70% of new users coming via referrals.

Eden Life’s proprietary technology platform allows its users to continually give feedback on all aspects of service, using data to compile preferences and offer suggestions based on user feedback.

The app also includes delivery time tracking, payments and billing, and user notifications, and the chores are then overseen by “Gardeners” – the human side of Eden Life – trained professionals who work with Eden Life service providers and end users to ensure a seamless service. The app’s robust architecture has enabled Eden Life to deliver more than 60,000 services since launching.

“For many of our users, if they’re cooking or running errands, they’re not being productive; they don’t want distractions from their work, which is where Eden Life comes in,” said Nadayar Enegesi, Co-Founder at Eden Life and Co-founder at Andela.

“We understand this scenario all too well. We are those people – so we basically designed a product with us in mind and realised that collectively, we are a pretty large market in Nigeria and have subsequently scaled Eden with other professionals from all walks of life who need simple tasks done with no fuss.”

Enegesi continued: “While we can’t create more time physically, we are offering access to a platform that delivers a seamless mix of household services, so that busy professionals can focus on their work and leisure.

“We’re excited to scale our platform to offer so much more, and continue to offer some of the highest quality services underpinned by world-class technology and a highly trained team of professionals.”

A vertical integration strategy, fuelled by the seed funding, will ensure Eden can own and manage its entire supply chain and deliver its services without the need for third party providers by having a physical footprint where chefs prepare meals, laundry can be processed quickly and cleaners receive training to provide a high quality service.

Having launched with three core services – those most fundamental to making the home a sanctuary – Eden Life will be rolling out many more over the coming months to make the app a one-stop tool to manage household chores and personal life.

“We fell in love with Eden Life’s vision for the future of home services in Africa. A true customer obsession sits at the heart of everything they are building – this is already visible in customer retention and other key metrics,” said Remus Brett, General Partner at LocalGlobe.

“As investors, we are always attracted to first-mover companies that launch products in untapped markets. The combination of this advantage with a core team who has proven experience building African tech to unrivalled levels sets Eden Life on an exciting path of growth.”

As the fastest urbanising continent in the world, Africa is projected to have 100 cities with a population of over one million people by 2025. Africa also has the fastest growing middle class with rapidly increasing spending power, thanks in part to the growing tech sector.

With more people working long hours, Eden wants to revolutionise the home services market by making life easier for the chronically time-poor tech-native professionals and executives, allowing them to channel their time into more productive activities as well as affording them more quality leisure time.


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E-Business

Experts Report More than Two Critical Cyber Incidents per day in 2023

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The frequency of high-severity incidents with direct human involvement exceeded two per day in 2023, according to the Kaspersky Managed Detection and Response (MDR) team.

In the latest MDR Analyst Report, they observed this trend across all industries with financial, IT, government, and industrial sectors at the top of the list.

The annual Managed Detection and Response (MDR) Analyst Report provides information about the reported incidents, their nature, and their distribution by industry and geographic region.

It also highlights the most common tactics, techniques and tools attackers used in the past year. These results are based on analysis of MDR incidents detected by the Kaspersky Security Operations Center (SOC).

According to the report, 22.9% of all detected high-severity incidents were recorded in the government sector. IT companies came second (15.4%), closely followed by financial and industrial companies that reported 14.9% and 11.8% of incidents, respectively.

Regarding the nature of these incidents, nearly 25% of them were driven by humans. Just over 20% involved various types of ‘cyber exercises’, which had been previously classified by Kaspersky as targeted attacks but designated as ‘cyber exercises’ upon explicit confirmation by the customer.

The percentage of malware attacks resulting in serious consequences dipped slightly in 2023 compared to previous years, accounting for just over 12% of the total reported critical incidents.

This decline represents the smallest share of high severity incidents in recent years and can be attributed to the “commoditization of attacks”.

This trend reflects the widespread adoption of previously developed tools, originally designed for conducting targeted campaigns which, due to deliberate or accidental leaks, have become common. These tools are now being repurposed in attempts to implement fully automated attack scenarios.

The 2023 MDR’s report, also found that the proportion of incidents involving the detection of targeted attack artefacts, publicly available critical vulnerabilities and the use of social engineering was around 4-5%.

“In 2023, Kaspersky detected a smaller number of high-severity incidents, but observed a simultaneous increase in the number of medium and low severity ones. This redistribution of occurrences is associated with the detection of malware without visible traces of active human participation in attacks, which can be explained by the “commoditization of tools”.

However, it’s important to understand that the low number of high-severity incidents does not necessarily indicate low damage. Targeted attacks are now planned more carefull, and become more dangerous.

Therefore, we recommend the use of effective automated cybersecurity solutions managed with the help of experienced SOC analysts,” comments Sergey Soldatov, Head of Security Operations Center at Kaspersky.

To enhance protection against advanced attacks, companies are advised to implement effective cybersecurity solutions and hire qualified practitioners to manage them or adopt managed security services such as Managed Detection and Response (MDR) and Incident Response.

These products cover the entire incident management cycle from threat identification to continuous protection and remediation. These services will help protect against evasive cyberattacks, investigate incidents and provide additional expertise even if a company lacks security workers.

 


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NDPC Partners Gates Foundation, KPMG on Open Banking Frameworks

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Nigeria Data Protection Commission (NDPC), in partnership with Bill Gates and Melinda Foundation and KPMG are developing open banking frameworks in a move to deepen financial inclusion.

NDPC Partners Gates Foundation, KPMG on Open Banking Frameworks

L-r:; Anna Wallace, Senior Programme Officer for Regulatory and Consumer Protection Technologies at the Bill & Melinda Gates Foundation,; Dr. Vincent Olatunji , national commissioner of the NDPC; and John Anyanwu, KPMG Head of Cybersecurity and Privacy,

This was the focus of discussion when Dr. Vincent Olatunji , national commissioner of the NDPC, received Anna Wallace, Senior Programme Officer for Regulatory and Consumer Protection Technologies at the Bill & Melinda Gates Foundation, and John Anyanwu, KPMG Head of Cybersecurity and Privacy, in Abuja.

The commission revealed in a statement on X (formerly Twitter) that the purpose of the meeting was to discuss open banking frameworks for Nigeria, a project coordinated by the Gates Foundation.

Open banking refers to the practice of providing third-party financial service providers with access to bank account information, transaction data, and other financial data through the use of application programming interfaces.

The meeting served as a pivotal step in recognising NDPC’s crucial role in the project, formalising engagement to ensure robust input in the areas of data protection and privacy.

NDPC emphasised the crucial role of digital identity in the financial sector as well as open banking, stressing the importance of implementing measures to safeguard digital identities to foster trust and confidence

Dr. Olatunji also addressed challenges posed by digital lending companies regarding transparency in data processing activities.

The NDPC Boss noted that the Commission was already working with other stakeholders to tackle the challenges.

He highlighted the misconception among some banks regarding the roles of a Chief Information Security Officer and a Data Protection Officer, emphasising the legal requirement for all data controllers to have a Data Protection Officer.

 

 

 


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32m Attacks Thwarted on World Password Day

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Passwords serve as the foundation of our digital lives, but they also serve as the gateway for cybercriminals to hack into sensitive personal information. Considering their essential function, passwords remain a prime target for increasingly sophisticated cybercriminal attacks.

Therefore, taking proactive measures to safeguard accounts and personal information is imperative.

To mark World Password Day on May 2nd – highlighting the essential role passwords play in protecting our lives online – Kaspersky experts are providing essential tips to enhance password security, ensuring that users data stays out of the hands of attackers.

Weak and simple passwords have always been an attractive target for scammers as cracking them gives criminals access to multiple types of data – personal data, financial information, medical records etc.

Kaspersky telemetry indicates more than 32 million attempts to attack users with password stealers took place in 2023, this followed more than 40 million incursions in 2022.

These alarming statistics highlight the need for users to create strong, unique and varied passwords for different accounts. This way they can mitigate the risks of cyber threats and maintain personal security online.

To enhance password security, Kaspersky experts recommend the following steps and practices:

The ‘association method’ helps create strong and memorable passwords

The association approach involves creating a password from a sequence of words or ideas that have personal significance but are not easily guessable by others. A password can be based on a favourite quote, a memorable song lyric, or a unique combination of objects. This technique generates strong passwords without requiring complex memorisation, helping to maintain security while reducing the risk of forgetting. For example, a phrase “I first visited Paris in 2008” could be transformed into a password “IfvPin2o:o8”.

Are regular passwords too boring? How about emoji?

If using the same password everywhere becomes too much and you lack the imagination to make up something new, emoji-passwords could be a non-standard and safe option. Since they are a part of the Unicode standard, it is potentially possible to use them as passwords.

One of the most significant pros is that scammers cannot brute-force emoji-passwords, since various tools and dictionaries can’t crack combinations like these. More detailed information on how to set up an emoji password and the necessary requirements is available here.

The most obvious option is not the safest one

Using common passwords or default values such as “1234”, “password” or “admin” could make personal data and accounts vulnerable to scammers, since they use automated tools to guess the correct combinations.

It may take several seconds to find the right answer and gain access to personal data. A strong and complicated password includes a mix of letters, numbers, and symbols, while avoiding personal information such as names or birthdays.

Additionally, there are online public free services that allow everyone check how strong their passwords are to mitigate possible risks.

Old, but gold: one account – one password

This practice ensures that if one account is compromised, others remain secure. By creating a unique password for each account, you minimise the damage a hacker can do if they manage to steal one.

This approach isolates security breaches and helps protect sensitive data. According to a global survey, the average user has approximately 8 accounts. Remembering even 2-3 long and complicated passwords (containing up to 15 symbols) could be impossible for the majority of users.

In this case it is both safe and useful to shift the responsibility of remembering all the passwords to a security solution, such as Kaspersky Password Manager.


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