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Mobile App Revenue to Soar as Smartphone Adoption Escalates

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With roughly 5.3 billion mobile phone users worldwide − or 57% of the world’s population − using smartphones, global mobile app-generated revenue is expected to increase by 55%, reaching $613 billion by 2025.

 

This is according to a report compiled by fintech firm Mejores Apuestas, which notes the global mobile app market continues to surge and is expected to hit over $400 billion in value, by the end of 2021, growing by 25% year-on-year (YOY).

App revenue covers all revenue generation through mobile apps, including advertising, in-app purchases and subscriptions.

Before the COVID-19 pandemic, the global mobile apps industry was valued at around $255 billion; since then, annual revenue has been growing by around 25% each year. Statistics show this figure is forecast to increase by another $213 billion over the next four years, notes the report.

China, US, South Korea and Japan are expected to see the highest YOY revenue growth between 2021 and 2025.

“Over the years, mobile app developers have created an intensely competitive market, releasing millions of new apps and trying to capture the attention of an increasingly mobile society,” says Jastra Kranjec, research and report editor.

“Having a mobile presence has become imperative to companies across different sectors, and the COVID-19 pandemic has only speeded up this digital transformation.

“Since the pandemic hit, billions of people started using mobile apps not just for social networking, gaming, communication and entertainment, but also to educate, get medical advice and do business, providing additional value to their users – fuelling the growth of the entire industry.”

Referencing the Statista Digital Market Outlook, the report notes that mobile games will remain the largest revenue stream of the entire industry, bringing $387 billion in revenue by 2025 and 53% more than in 2021.

Far behind, social networking ranked as the second-largest app category, with $39.6 billion in revenue this year – this figure is projected to jump to $60.8 billion by 2025.

Entertainment and photo and video apps follow, with $41.2 billion and $25.1 billion revenue by 2025, respectively.

Although not among the top five app categories, education and business apps are also set to witness impressive growth in the following years.

Education apps are forecast to generate $10.1 billion in revenue by 2025, up from $6.4 billion in 2021, while business app revenue will grow by 68% and hit $4.2 billion in this same period.

“The surging demand for mobile app solutions and the growing number of smartphone users will continue driving the downloads growth. The total number of downloads will hit 220.5 billion in 2021 and then jump to 312.5 billion in the next four years,” adds Kranjec.

According to the App Annie State of Mobile Report 2021, consumers downloaded 218 billion apps in 2020 across iOS and Google Play, up 7% YOY. This growth was mainly pushed by the pandemic, which advanced the adoption rate to the equivalent of two to three years in 12 months, notes the App Annie report.


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NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

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Mr. Kashifu Inuwa, Director General of the National Information Technology Development Agency (NITDA), has urged Northern Nigeria to pivot urgently from traditional commerce to an innovation-driven digital economy for sustainable growth.

NITDA DG Charts Bold Path for Innovation-Led Digital Boom in North

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Inuwa issued the call at the Future Map Foundation Roundtable 1.0 (North-West Edition) in Kano, attributing the region’s sluggish digital adoption not to talent deficits but to the lack of deliberate, coordinated strategies.​

He stressed deeper collaboration across academia, private sector players, entrepreneurs, and government, positioning the private sector as the primary innovation engine while government supplies robust policies and an enabling ecosystem.

Inuwa advocated for people-focused, locally tailored innovations that tackle regional challenges head-on, enabling global competitiveness by transitioning from mere technology users to creators of homegrown solutions.

The roundtable convened policymakers, tech founders, and ecosystem stakeholders to forge a comprehensive roadmap for North-West digital transformation, yielding firm commitments to bolster regional innovation policies and public-private synergies.

Inuwa’s push dovetails seamlessly with the Federal Government’s Renewed Hope Agenda, which sets an ambitious target of 95 per cent nationwide digital literacy by 2030, fostering inclusive economic empowerment.

Participants hailed the forum as a pivotal step toward unlocking Northern Nigeria’s tech potential, with NITDA poised to lead implementation through strategic interventions and partnerships.


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Samsung Plans to Double AI Mobile Devices to 800 million Units this Year

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Samsung Electronics plans to double this year the number of its mobile devices with “Galaxy AI” features largely powered by Google’s Gemini, its co-CEO said, which would give the U.S. firm an edge over rivals as the global race in artificial intelligence heats up.

The South Korean company, which had rolled out Gemini-backed AI features to about 400 million mobile products, including smartphones and tablets, by last year, plans to boost that figure to 800 million in 2026.

“We will apply AI to all products, all functions, and all services as quickly as possible,” T M Roh told Reuters in his first interview since becoming Samsung Electronics co-CEO in November.

The plan by the world’s largest backer of Google’s Android mobile platform is set to give a major boost to its developer Google, which is locked in a race with OpenAI and others to attract more consumer users to their AI model.

Samsung seeks to reclaim its lost crown from Apple in the smartphone market and fend off competition from Chinese rivals not only in mobile telephones, but televisions and home appliances, all overseen by Roh.

It will offer integrated AI services across consumer products to widen its lead over Apple in such features, though the latter was set to be the top smartphone maker last year, according to market researcher Counterpoint.

AI Race

Alphabet’s Google launched the latest version of Gemini in November, highlighting Gemini 3’s lead on several popular industry measures of AI model performance.

In response to Gemini 3, OpenAI CEO Sam Altman reportedly issued an internal “code red,” pausing non-core projects and redirecting teams to accelerate development. The ChatGPT maker launched its GPT-5.2 AI model a few weeks later.

Roh expects the adoption of AI to accelerate, as Samsung’s surveys on awareness of its Galaxy AI brand jumped to a level of 80% from about 30% in just one year.

“Even though the AI technology might seem a bit doubtful right now, within six months to a year, these technologies will become more widespread,” he said.


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MENXTT NG to pre-install Bitdefender Antivirus on all laptops from 2026

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MENXTT NG, a leading technology distributor, has announced plans to bundle Bitdefender Antivirus software with all laptops sold in Nigeria starting 2026, aiming to enhance cybersecurity for consumers and businesses.

MENXTT NG to pre-install Bitdefender Antivirus on all laptops from 2026

MENXTT NG

As an authorised reseller of Bitdefender, the company said the initiative would ensure devices meet global security standards right from purchase, addressing rising cyber threats in personal, educational, and corporate sectors.

Bitdefender, a globally recognised antivirus solution, offers advanced threat detection against viruses, malware, ransomware, spyware, and phishing; lightweight performance without impacting device speed; multi-layered ransomware protection; safe browsing features; and certifications from independent testing bodies.

Anthony Emeka Nwosu, Co-Founder of MENXTT NG, stated: “At MENXTT NG, we pride ourselves on offering some of the best laptops, smartphones, and gadgets in the market.

“These devices power businesses, education, and daily life, and it is only right that they are properly protected. By partnering with Bitdefender, we are ensuring our customers enjoy world-class security alongside world-class devices.”

The move, according to industry analysts, positions MENXTT NG as a solutions provider in Nigeria’s tech market, bridging global best practices with local needs amid accelerating digital adoption.

MENXTT NG described the bundling as part of its strategy to deliver complete technology solutions and build customer trust.

For enquiries: +234 814 090 2614; www.menxtt.cm.ng[email protected].


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