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Minister Harps on Local Content during Family Belt

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Prof. Dora Akunyili, minister of information and communications has harped on the need for terrestrial broadcasters to air programmes rich in local content during the family belt period which is between 7-10pm.
Speaking at a forum organized by the National Broadcasting Commission (NBC) in Enugu themed: “Achieving Nigerian Content during the Family Belt on Terrestrial Television: Challenges and Prospects,” the minister enjoined broadcast stations to air programmes which portray the country in a positive light.
“We must appreciate the goodness in our people and highlight the positive aspects of our society.  We do not need to tell lies, but we also do not need to over-emphasize the negative aspects of our society,” she explained.
Our case she said is even worse as we not only struggling to get the right equipment, but have very few programmes on women, children and youths. “With sufficient quality to engage that segment of society; and they are therefore, pushed conveniently into the waiting arms of foreign stations, which feed them with objectionable content. Things are so bad that some of our leading stations, now show cheap and discarded foreign soap operas and musicals with very little positive values to contribute to our impressionable youngsters during the family belt; that is, the time when fathers, mothers and their children are the captive audiences. This is completely unacceptable!” Akunyili declared.
According to her, with the advent of digital broadcasting, which will free up more frequencies for broadcasting and other services, the need has become more acute for more programmes to fill the increased available airtime.  “Broadcast stations would therefore need to gear up to face the challenges of providing adequate and qualitative programmes that meet the needs of Nigerians for information, education and entertainment.”
In his welcome address, Engr. Yomi Bolarinwa, director general, National Broadcasting Commission (NBC), emphasized on the importance of broadcasting to a nation, as a means of creating and maintaining a people’s national identity and promoting their cultural heritage.
He said: “The family belt, otherwise known as the Prime Time viewing period therefore, requires all television stations to broadcast programmes that are not only suitable for general family viewing but also promote national values, ideals and aspirations of this country.”
“Prime time period on television, running from 7.00pm to 10.00pm, requires that stations devote most of that family viewing belt to local or Nigerian content and productions, which protect and project this country’s cultural values, norms and our national identity,” he added.
The NBC boss observed that prime time period on virtually all the country’s television stations today have been taken over by foreign movies and soap operas, which glorify strange values and acts that sometimes offend African cultural sensibilities. “Cheap Mexican soap operas with themes and undertones of immoral behaviour, marital infidelity and incestuous relationships running through them have become the dominant content on most stations’ prime time telecast.”
Bolarinwa noted that the NBC has sent a circular to all television stations in the country, giving them a deadline of April 2009 to stop airing foreign content in the family belt; underscoring the Commission’s seriousness on the issue of family belt.
A keynote address delivered by the celebrated film and broadcast guru, Amaka Igwe, focused on local content, its role in broadcasting and how Nigerian content can be re-engineered for the achievement of a better society.
She said: “In this stage of our national development, it is important to use content to push national philosophy, ideology and agenda, and as a tool for behavioral and attitudinal change just as the Americans did in 1955.”
“Nigerians certainly need behavioral and attitudinal changes. We as Nigerians have to believe again in the country of our birth; we have to relive the glorious of our heroes and history; we have to appreciate and appreciate our rich cultural heritage; we have to recognize our potentials as a people, pushing the positives and downplaying the negatives,” Igwe added.

 


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Broadcasting

Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

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Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela

This is coming after he was  posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.

Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.

The honorees were revealed on Monday night in the US, during an airing of American Idol.

Sade Adu, Nigerian-born British singer, will be honoured in the performance category.

However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.

Over 1,200 artists, historians and music industry professionals voted to decide the honorees.

The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.

 

 

 


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FG to Gift Nigerians over 100 Free TV Channels from May 15

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National Broadcasting Commission (NBC) is set to launch so-called  FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

FG to Gift Nigerians over 100 Free TV Channels from May 15

The launch is scheduled for  May 15.

Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.

The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .

FreeTV will be true free-to-air – no encryption, no set-top box barrier.

Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.

The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.

Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).

To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.

After that, a regulated tiered rate card takes effect.

According to NBC, the strategic rationale is simple: build viewers first, monetise later.

The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.

 


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What Adekunle Gold’s Support Means for ‘The Gathering on 100

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Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

What Adekunle Gold’s Support Means for ‘The Gathering on 100

Adekunle Gold

Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.

While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.

The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.

From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.

This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.

His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.

For fans and attendees, this adds another dimension to what The Gathering on 100 represents.

As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.

Head to gathering.com to register.


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