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Twitter and ViacomCBS Announce Global Content Partnership, Plans for Twitter ‘Watch Parties’

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Twitter and ViacomCBS on Wednesday announced a sizable global deal that will see the social media platform streaming digital content from across the ViacomCBS portfolio of news, sports and entertainment brands — including content from live events, TV shows and other franchises.

In addition, ViacomCBS-owned streaming service Paramount+ will host three “Twitter Watch Parties” designed to capitalize on Twitter’s ability to serve as a second screen and a home to fan communities and conversations.

The companies did not specify which Paramount+ shows would be hosted as Watch Parties, only noting that they would be original series.

The content partnership represents a significant expansion of Twitter’s prior deal with the media giant. Before, Twitter’s deal had been a U.S.-only partnership with just Viacom, ahead of the ViacomCBS merger.

The renewed agreement is now a multi-year, global deal and expands to include the entire ViacomCBS portfolio. That means it also now includes news and sports, instead of only entertainment properties, as before. The companies declined to detail the financial terms, however.

The ViacomCBS umbrella today covers a wide range of brands, such as BET, CBS Television Network, CBS News, CBS Sports, Channel 5, CMT, Comedy Central, MTV, Network 10, Nickelodeon, Paramount Network and Telefe.

In recent months, Twitter and ViacomCBS have partnered on select live events, including the 2021 MTV Music Video Awards, which aired its live pre-show on Twitter, and the BET Awards, which livestreamed from the red carpet to Twitter. It’s likely that under the new agreement, Twitter users will gain continued access to these types of events. As for which other properties and programs will be featured on Twitter in the months ahead, ViacomCBS would not say.

While the new agreement is focused on hosting digital content, it will also involve Twitter’s marketing support.

The ViacomCBS programs will be eligible for both marketing support and brand sponsorship sales through Twitter’s Amplify program, which connects ViacomCBS’ video with Twitter’s paid reach and targeting, the company said. ViacomCBS will also leverage other marketing features around live video, real-time highlights and Twitter Moments.

Twitter in previous years had heavily focused on its ability to serve live video content to its users, by doing things like pinning live video to the top of the Timeline, offering livestreamed events and concerts, and more. But over time, news of those types of partnerships dwindled. Twitter even shut down its own livestreaming app Periscope to focus more on its new set of social features, like Fleets, Spaces, Communities, Super Follows and others.

But Twitter is again doing deals to make digital content a part of its core offering. In early 2021, for example, NBCUniversal and Twitter announced their own global, multi-year partnership, similar to this with ViacomCBS.

“We’re thrilled to extend our long-standing relationship with Twitter in this expansive global deal that brings together the full ViacomCBS portfolio and magnifies the scale and scope of our valued partnership,” said Andrea Wolinetz, SVP, Distribution & Business Development-Streaming at ViacomCBS, in a statement.

“Twitter is the digital water cooler for trending topics and fandom worldwide, and we’re excited to provide front-row access to innovative digital content experiences and culture-defining moments across the best of entertainment, news and sports for Twitter users everywhere.”


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NCC Seeks Cost-Based Pricing Framework for Ducts

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Nigerian Communications Commission (NCC) has said that it was strengthening collaboration with state governments and industry players to develop a transparent, cost-based pricing framework for sharing telecom ducts as part of efforts to speed up broadband expansion across Nigeria.

NCC Seeks Cost-Based Pricing Framework for Ducts

Ayuba Shuaibu, director of Policy, Competition and Economic Analysis, NCC, disclosed this at the Stakeholders’ Forum in Abuja.

Shuaibu said the initiative was designed to build consensus among all parties.

“The primary purpose of this forum is to ensure seamless synergy between the Commission and all stakeholders,” he said.

The director said the consultation was prompted by longstanding complaints over permits, levies and other charges imposed by different levels of government.

He said bringing together state commissioners, telecom operators, tower companies and representatives of the Nigeria Governors’ Forum had helped improve understanding of the issues.

“This engagement is a work in progress. We expect more input from stakeholders before presenting the outcome to the Nigeria Governors’ Forum,” he added.

Dr Helen Adeneye, commissioner for Innovation, Science and Technology, Kogi State. welcomed the consultation, saying Nigeria needs a harmonised policy that clearly defines the responsibilities of both the federal and state governments.

“We need a harmonised policy that allows states to collaborate better with telecom operators and creates a more business-friendly environment,” she said.

Dr Adeneye added that adopting the Dig-Once policy would establish a uniform pricing system and help resolve disputes over charges for telecom infrastructure deployment.

Chidi Ajuzie, chief executive officer, WTES Projects Limited,  whose firm is conducting the consultancy study, said the proposed framework would introduce a common cost structure for duct sharing to support broadband investment and economic growth.

“The study is designed to create a uniform pricing model that will drive broadband growth, economic development and wider adoption across the country,” he said.

Ajuzie explained that the consultants had developed preliminary floor and ceiling prices to guide operators while allowing flexibility within the approved range.

He added that the recommendations remain open to industry input before the NCC finalises the framework.

The Dig-Once Policy is designed to reduce the cost and disruption of deploying broadband infrastructure by requiring fibre ducts to be installed whenever roads are constructed or rehabilitated.

The NCC is developing a cost-based pricing framework for sharing these ducts to promote fair pricing, reduce duplication of infrastructure and encourage investment.

The proposed model is expected to support the Federal Government’s broadband expansion targets while improving collaboration between telecom operators and state governments.

 


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Meta Introduces Muse Image With Advanced AI Image Editing Across WhatsApp and Instagram

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Meta is rolling out Muse Image, the companyʼs first image generation model from Meta Superintelligence Labs, now available in Meta AI . Muse Spark made Meta AI a smarter assistant; now, Muse Image acts as the creative partner that knows your world, making it easy to turn your ideas into high-quality visuals that you can download and share anywhere, including directly to your feed, story, or chat.

Meta Introduces Muse Image With Advanced AI Image Editing Across WhatsApp and Instagram

The model also powers new creative tools across Metaʼs apps. You can use more than 30 new AI-powered effects for Instagram Stories and generate images in your direct chats with Meta AI on WhatsApp — starting in limited countries with more locations on the way.

Simple Prompts, High-Quality Outputs

Whether you’re starting from scratch or working with an existing photo, you can describe what you want in simple, conversational language, and Meta AI handles the rest thanks to Muse Image. Ask it to mock up an image of you in front of a historical landmark, cleanly erase a photobomber from the background of a shot, or write a custom prompt to build a functional QR code. It will also render text cleanly inside your visuals, meaning you can ask for a how-to guide or a detailed infographic on a specific subject, and the text comes out legible and styled to match.

Suggested Presets to Help You Get Started

Sometimes the hardest part of creating is getting started. Meta AI now includes a presets panel with suggested prompts to help inspire you. One tap restores an old family photo, lets you see yourself with trending hairstyles, or reimagines you as a claymation character or a 16-bit video game hero. Whatever you create, itʼs easy to share with friends across Metaʼs apps so they can try the same preset on their own photos.

Shop Your Room Redesigns

You can also snap a photo of your room and ask Meta AI to redesign it with real products from the web or Facebook Marketplace. Suggest a style you love or ask Meta AI to pull from whatʼs trending to see what your space looks like with a full makeover.

An Intelligent Creative Partner

Muse Image doesn’t just build an image; it thinks through your prompt first. By pairing up with Muse Spark, the model takes multiple steps behind the scenes — planning its layout, looking up real-time web context, and intelligently blending multiple visual references at once. Whether you want to place your pet in a famous painting or combine a selfie with a vacation photo to create a custom postcard, Meta AI handles the complex reasoning for you so the final visual matches your vision perfectly.

Rooted in Your World

You can also @-mention Instagram accounts in the Meta AI app to bring specific Instagram profiles right into your images. Whether you want to design a custom event invitation, mock up a collaborative creative concept, or generate a personalized graphic, tagging a username lets Meta AI use public photos to build a visual thatʼs ready to post. You have control over how your content can be tagged for AI creation with an easy setting to turn this feature off at any time.

Edit Directly on the Photo

To make a change, just tap the markup icon on your creation to circle, sketch, or annotate edits right on top of the photo. Since Meta AI remembers the full context of your conversation, you can keep refining by swapping styles, adding elements, or tweaking details — all without starting from scratch.

Whatʼs Next

Soon, Meta will bring Muse Image to more countries and the places where people use Meta AI, including Facebook and Messenger, and additional surfaces on Instagram and WhatsApp. In the coming weeks, advertisers and agencies will be able to tap into Muse Image through Advantage+ creative.

Using Meta AI with Muse Image is free for everyday creation. For people who want to create even more, itʼs available as part of Metaʼs subscription plans.

Images are just the beginning. With Muse Video already in development, Meta is building entirely new ways for you to bring your ideas to life, getting one step closer to personal superintelligence.


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PIN Engages 1,300 Stakeholders Across Africa to Advance Digital Rights, Inclusion

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Paradigm Initiative (PIN), a pan-African digital rights and inclusion organisation, says it has engaged more than 1,300 stakeholders across 11 African countries through a series of forums, training sessions and policy dialogues aimed at strengthening digital rights, inclusion and online civic participation.

PIN Engages 1,300 Stakeholders Across Africa to Advance Digital Rights, Inclusion

The organisation disclosed this in a statement, saying the engagements were carried out during the second quarter of the year through 26 programmes focused on election monitoring, judicial capacity building, digital literacy and policy development.

According to PIN, the initiative brought together policymakers, judges, lawyers, journalists, civil society organisations and community groups to promote a safer, more inclusive digital ecosystem across the continent.

The organisation said the programmes focused on safeguarding electoral integrity in Zambia, The Gambia and Ethiopia, while also strengthening the capacity of Nigeria’s judiciary on issues relating to Artificial Intelligence (AI), data privacy and digital evidence.

In partnership with Meta, PIN trained 35 judges in Lagos across two cohorts on privacy, data protection, AI and digital evidence.

It described the initiative as a significant step towards equipping Nigeria’s judicial officers to effectively handle legal disputes arising from an increasingly digital society.

The organisation also expanded its Digital Rights and Elections in Africa Meetings (DREAM) to Ethiopia, The Gambia and Zambia.

According to the statement, the programme equipped 110 civil society organisations, media professionals and election management bodies with skills to monitor digital rights violations and protect online civic spaces during election periods.

PIN further said its Digital Rights Academy (DRA) trained more than 100 lawyers, law students and digital rights advocates from Cameroon, the Republic of Congo, Ghana, Nigeria, Tanzania and Zimbabwe.

The academy focused on strengthening participants’ capacity in strategic litigation and promoting accountability for digital rights violations.

The organisation also hosted a Digital Policy Engagement Roundtable, bringing together 34 stakeholders, including organisations representing persons with disabilities, to discuss accessibility and inclusion in digital policy development.

It said Afrocities roundtables held in Nigeria and Tanzania attracted 80 participants who explored ways of improving informal workers’ access to digital social protection and financial services.

According to the statement, a ministerial roundtable in Zambia also aligned the country’s digital priorities with the World Summit on the Information Society (WSIS+20) review process.

PIN said it also implemented the Digital Rights and Inclusion Board Learning Experience (DRIBLE) Ambassadors Training in Cameroon, Nigeria and Senegal.

The programme reached 315 participants and strengthened their capacity to deliver digital rights education through experiential learning approaches.

The organisation said the training improved participants’ understanding of digital rights and increased interest in practical digital rights education across communities.

PIN also highlighted the successful hosting of the Digital Rights and Inclusion Forum 2026 (DRIF26) in Abidjan, Côte d’Ivoire.

The forum, themed “Building Inclusive and Resilient Digital Futures”, attracted 415 participants from more than 39 countries.

According to the organisation, the event brought together policymakers, civil society organisations, media professionals, academics, legal experts, technologists, human rights defenders and development partners to promote dialogue, partnerships and knowledge sharing on Africa’s digital future.

PIN said the engagements underscored the growing importance of collaborative efforts in advancing digital rights, promoting inclusion and strengthening digital governance across the continent


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