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MultiChoice Nigeria Unveils Whitemoney as GOtv Brand Ambassador

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L-R: Dr. Busola Tejumola, Executive Head, Content and West Africa Channels, MultiChoice Nigeria; Hazel Oyeze Onouduenyi "WhiteMoney", GOtv Brand Ambassador and John Ugbe, Chief Executive Officer, MultiChoice Nigeria at the Unveiling of Whitemoney as GOtv Brand Ambassador on Monday
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MultiChoice Nigeria has unveiled BBNaija ‘Shine Ya Eye’ season winner, Hazel Oyeze Onouduenyi, popularly referred to as Whitemoney as its latest brand ambassador for GOtv Nigeria.

L-R: Dr. Busola Tejumola, Executive Head, Content and West Africa Channels, MultiChoice Nigeria; Hazel Oyeze Onouduenyi “WhiteMoney”, GOtv Brand Ambassador and John Ugbe, Chief Executive Officer, MultiChoice Nigeria at the Unveiling of Whitemoney as GOtv Brand Ambassador on Monday

The announcement was made on Monday, November 15, 2021, at a signing ceremony held at the MultiChoice office in Lagos.

John Ugbe, chief executive officer, MultiChoice Nigeria, stated that the choice of BBNaija ‘Shine Ya Eye’ season winner as GOtv brand ambassador was in recognition of his tenacity and drive which endeared him to many.

“Having Whitemoney join the family is very significant. We saw a lot of votes from subscribers and it was clear that they all loved him as is evident with his huge fan base. We have had a lot of ambassadors in the past- Daddy Showkey, the past Big Brother winner, Laycon – who have represented the brand well and now Whitemoney, who will be the first GOtv ambassador with his own reality TV show,” Ugbe said.

He also noted that his signing is coming on the 10th anniversary of the brand and the launch of the latest package, GOtv Supa.

“GOtv is a product that has been around for 10 years, providing technologically advanced, easily accessible, affordable and customer-friendly packages for millions of Nigerians nationwide. In line with enabling customers with quality entertainment, we recently launched the GOtv Supa package which will focus on an extensive catalogue of general entertainment channels available on DStv such as Honey, Africa Magic Urban, WWE, TLNovelas, Novela Magic, ROK, KIX, Nick Jr. and NickToons at just N5,500,” said Ugbe.

The company also revealed that Whitemoney would be starring in his reality TV show on Africa Magic in the first quarter of 2022.

Dr. Busola Tejumola, executive head, Content and West Africa Channels, MultiChoice Nigeria, speaking on the upcoming reality show said: “Whitemoney has a story to tell and our platform is the best place to tell that story. We can’t wait for Nigerians to watch him on their screens. We are also excited to have him onboard and we look forward to a mutually rewarding experience.”

On his part, the elated GOtv ambassador thanked the MultiChoice family for the recognition and also the opportunity to showcase his talent to a wider audience.

“I entered the Big Brother Naija house on merit, with no connection. This is a big deal for me, coming from a background where I was written off and only recognized for my looks.

“Being the first GOtv ambassador is a big win not just for the brand but also for my fan base. They get to see the real me and all the plans I have going forward. I am grateful to God, MultiChoice Nigeria and proud to be a GOtv Ambassador,” he added.

 

 


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Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

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Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela

This is coming after he was  posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.

Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.

The honorees were revealed on Monday night in the US, during an airing of American Idol.

Sade Adu, Nigerian-born British singer, will be honoured in the performance category.

However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.

Over 1,200 artists, historians and music industry professionals voted to decide the honorees.

The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.

 

 

 


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FG to Gift Nigerians over 100 Free TV Channels from May 15

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National Broadcasting Commission (NBC) is set to launch so-called  FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

FG to Gift Nigerians over 100 Free TV Channels from May 15

The launch is scheduled for  May 15.

Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.

The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .

FreeTV will be true free-to-air – no encryption, no set-top box barrier.

Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.

The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.

Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).

To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.

After that, a regulated tiered rate card takes effect.

According to NBC, the strategic rationale is simple: build viewers first, monetise later.

The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.

 


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What Adekunle Gold’s Support Means for ‘The Gathering on 100

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Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

What Adekunle Gold’s Support Means for ‘The Gathering on 100

Adekunle Gold

Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.

While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.

The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.

From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.

This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.

His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.

For fans and attendees, this adds another dimension to what The Gathering on 100 represents.

As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.

Head to gathering.com to register.


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