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Mobile Data Traffic Increased Almost 300-fold Over 10 years – Ericsson

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Ericsson global insights reveal an almost 300-fold increase in mobile data traffic since 2011 – the year in which Ericsson Mobility Report was first published. The findings, based on current and historical network data, are included in the special ten-year edition of the Ericsson Mobility Report November 2021.

The report looks back at some of the key trends and events that have shaped the last decade, as well as revealing the latest forecasts toward 2027.

The premise that 5G will become the fastest deployed mobile generation to date has been enhanced with an updated estimate of close to 660 million 5G subscriptions by the end of this year. The increase is due to stronger than expected demand in China and North America, driven in part by decreasing prices of 5G devices.

There was also a net addition of 98 million 5G subscriptions globally in Q3 2021, compared to 48 million new 4G subscriptions. At the end of 2021, it is estimated that 5G networks will cover more than two billion people.

According to the latest forecasts, 5G is on track to become the dominant mobile access technology, based on subscriptions globally, by 2027. 5G is also expected to account for around 50 percent of all mobile subscriptions worldwide – covering 75 percent of the world’s population and carrying 62 percent of the global smartphone traffic by 2027.

Fredrik Jejdling, Executive Vice President and Head of Networks, Ericsson, says: “Mobile communication has had an incredible impact on society and business over the last ten years. When we look ahead to 2027, mobile networks will be more integral than ever to how we interact, live and work. Our latest Ericsson Mobility Report shows that the pace of change is accelerating, with technology playing a crucial role.”

Since 2011, the deployment of 4G LTE networks has been pivotal in generating 5.5 billion new smartphone connections worldwide, contributing to the market availability of more than 20,000 different 4G device models.

This report indicates a much earlier technology lifecycle of 5G devices, with 5G handsets today accounting for 23 percent of global volumes, compared to 8 percent of 4G handsets at the corresponding point in its lifecycle.

This is helping to fuel an exponential growth of mobile data traffic. Mobile network data traffic was up 42 percent, year-on-year, in Q3 2021 accounting for approximately 78 exabytes (EB), including traffic generated by Fixed Wireless Access (FWA) services.

In Q3 alone, mobile data traffic was more than all mobile traffic ever generated up until the end of 2016. New forecasts reveal that total mobile network data traffic is likely to reach 370EB by the end of 2027.

The report also reveals that the nature of mobile connections is changing rapidly, contributing to the ongoing rise in mobile data traffic. Broadband IoT has now surpassed 2G/3G as the segment that connects the largest share of IoT applications.

It is expected to account for 47 percent of all cellular IoT connections by the end of 2021, compared to 37 percent for 2G/3G and 16 percent for Massive IoT technologies (NB-IoT and Cat-M).

New forecasts reaffirm the rapid acceleration of massive IoT deployments in coming years, spanning use cases such as e-health wearables, logistical asset tracking, environmental monitoring and smart meters, and smart manufacturing tracking and monitoring devices. Massive IoT deployments are forecast to account for 51 percent of all cellular IoT connections by 2027.

In the same forecast period, FWA connections are forecast to grow almost threefold – from 88 million by the end of 2021, to around 230 million in 2027. Almost half of these connections are expected to be carried over 5G networks.

The ten-year anniversary edition of the Ericsson Mobility Report includes four feature articles:

  • Building 5G infrastructure for the digital future, together with Far EasTone
  • Network build-out to boost digitalization, together with stc
  • Time-to-content: Benchmarking network performance
  • Building sustainable networks

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Samsung Plans to Double AI Mobile Devices to 800 million Units this Year

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Samsung Electronics plans to double this year the number of its mobile devices with “Galaxy AI” features largely powered by Google’s Gemini, its co-CEO said, which would give the U.S. firm an edge over rivals as the global race in artificial intelligence heats up.

The South Korean company, which had rolled out Gemini-backed AI features to about 400 million mobile products, including smartphones and tablets, by last year, plans to boost that figure to 800 million in 2026.

“We will apply AI to all products, all functions, and all services as quickly as possible,” T M Roh told Reuters in his first interview since becoming Samsung Electronics co-CEO in November.

The plan by the world’s largest backer of Google’s Android mobile platform is set to give a major boost to its developer Google, which is locked in a race with OpenAI and others to attract more consumer users to their AI model.

Samsung seeks to reclaim its lost crown from Apple in the smartphone market and fend off competition from Chinese rivals not only in mobile telephones, but televisions and home appliances, all overseen by Roh.

It will offer integrated AI services across consumer products to widen its lead over Apple in such features, though the latter was set to be the top smartphone maker last year, according to market researcher Counterpoint.

AI Race

Alphabet’s Google launched the latest version of Gemini in November, highlighting Gemini 3’s lead on several popular industry measures of AI model performance.

In response to Gemini 3, OpenAI CEO Sam Altman reportedly issued an internal “code red,” pausing non-core projects and redirecting teams to accelerate development. The ChatGPT maker launched its GPT-5.2 AI model a few weeks later.

Roh expects the adoption of AI to accelerate, as Samsung’s surveys on awareness of its Galaxy AI brand jumped to a level of 80% from about 30% in just one year.

“Even though the AI technology might seem a bit doubtful right now, within six months to a year, these technologies will become more widespread,” he said.


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MENXTT NG to pre-install Bitdefender Antivirus on all laptops from 2026

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MENXTT NG, a leading technology distributor, has announced plans to bundle Bitdefender Antivirus software with all laptops sold in Nigeria starting 2026, aiming to enhance cybersecurity for consumers and businesses.

MENXTT NG to pre-install Bitdefender Antivirus on all laptops from 2026

MENXTT NG

As an authorised reseller of Bitdefender, the company said the initiative would ensure devices meet global security standards right from purchase, addressing rising cyber threats in personal, educational, and corporate sectors.

Bitdefender, a globally recognised antivirus solution, offers advanced threat detection against viruses, malware, ransomware, spyware, and phishing; lightweight performance without impacting device speed; multi-layered ransomware protection; safe browsing features; and certifications from independent testing bodies.

Anthony Emeka Nwosu, Co-Founder of MENXTT NG, stated: “At MENXTT NG, we pride ourselves on offering some of the best laptops, smartphones, and gadgets in the market.

“These devices power businesses, education, and daily life, and it is only right that they are properly protected. By partnering with Bitdefender, we are ensuring our customers enjoy world-class security alongside world-class devices.”

The move, according to industry analysts, positions MENXTT NG as a solutions provider in Nigeria’s tech market, bridging global best practices with local needs amid accelerating digital adoption.

MENXTT NG described the bundling as part of its strategy to deliver complete technology solutions and build customer trust.

For enquiries: +234 814 090 2614; www.menxtt.cm.ng[email protected].


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MTN Nigeria Crowns Ayo Benzi Winner of Next Afrobeats Star

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L-R: Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria; Ayodeji Benson, Winner, Next Afrobeats Star Reality Show (Season 1) and Emamoke Ogoro, General Manager, Brand and Communication, MTN Nigeria, at the grand finale of the Next Afrobeats Star Reality Show (Season 1), held at the Ultima Studios, Lekki, Lagos on Saturday, December 13, 2025.
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MTN Nigeria, in collaboration with ONErpm and Ultima Studios, has announced Ayodeji Benson, popularly known as Ayo Benzi, as the winner of the maiden edition of the Next Afrobeats Star reality show.

MTN Nigeria Crowns Ayo Benzi Winner of Next Afrobeats Star

L-R: Onyinye Ikenna-Emeka, Chief Marketing Officer, MTN Nigeria; Ayodeji Benson, Winner, Next Afrobeats Star Reality Show (Season 1) and Emamoke Ogoro, General Manager, Brand and Communication, MTN Nigeria, at the grand finale of the Next Afrobeats Star Reality Show (Season 1), held at the Ultima Studios, Lekki, Lagos on Saturday, December 13, 2025.

The grand finale, held on Sunday night at Ultima Studios in Lekki, Lagos, marked the climax of a nationwide talent search that began in September with over 15,000 aspiring musicians.

After weeks of auditions, mentorship, and rigorous training, five finalists – Ayo Benzi, Dave Cash, Kaeko, Somto O’Laker, and Lucky Yay – battled for the top prize in a high-energy showcase of performance and artistry.

At the end of the electrifying contest, Ayo Benzi emerged victorious, securing a ₦150 million music deal. Dave Cash was named first runner-up with ₦100 million, while Kaeko, Somto O’Laker, and Lucky Yay received ₦75 million, ₦50 million, and ₦25 million respectively.

Throughout the season, contestants were mentored by leading Afrobeats producers Sarz, Puffy Tee, P Prime, and Andre Vibez. Benzi, who was part of Puffy Tee’s team, credited the mentorship programme for sharpening his craft and stage presence.

Speaking at the event, Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria, said the initiative reflects the company’s commitment to youth empowerment and cultural expression.

“The Next Afrobeats Star platform is about creating real opportunities for young Nigerians and giving their talent the structure, visibility, and support it deserves.

“Afrobeats continues to place Nigeria on the global cultural map, and MTN is proud to be enabling the next generation of artists who will take this sound even further,” she said.

She added that the finale was not just a competition but a celebration of growth and readiness for the global stage.

In his acceptance speech, Ayo Benzi described the victory as a defining moment in his career.

“A big thank you to MTN. From the audition days, the treatment MTN has given us has been amazing. God bless the brand,” he said.

The finale also featured guest performances by Afrobeats stars Iyanya and Bella Shmurda, adding glamour to the night and reinforcing the show’s connection to the wider music ecosystem.

With the successful conclusion of the season, MTN Nigeria and its partners reaffirmed their role in championing youth ambition, supporting creative industries, and shaping the future of Nigerian music through platforms that turn potential into opportunity.


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