Broadcasting
Coca-Cola Bags Two Awards at the 2021 SERAS Awards

Coca-Cola along with its bottling partner Nigerian Bottling Company, has won two awards at the 15th edition of the Sustainability, Enterprise and Responsibility Awards, popularly known as the SERAS Awards, which was held at Oriental Hotel, Lagos on Saturday, December 4, 2021.

The leading beverage company received these prestigious awards at the award ceremony themed, ‘Driving Sustainability Through Circularity: Localizing the SDGs for Greater Impact.’ With seven nominations, Coca-Cola emerged winners in ‘Best Company in Water and Sanitation’ and the ‘Social Enterprise of the Year’ categories, in recognition of the company’s significant strides through the Replenish Africa Initiative (RAIN) and various Special Intervention Programmes (SIP) respectively.
RAIN, launched in 2009, is The Coca-Cola Company’s flagship clean water program in Africa contributing to helping countries across the continent achieve the United Nations’ Sustainable Development Goals on clean water and sanitation (SDG 6).
Through the programme, Coca-Cola Foundation improved access to clean water for over 6 million people, including over 92 communities across Nigeria and over 41 African countries.
Special Intervention Programmes (SIP), on the other hand, is an innovative empowerment initiative developed to improve and support the livelihood of young Nigerians, following the economic effects of the COVID-19 pandemic which hit in 2020.
The programme saw the company along with its NGO partners empower over 20,000 individuals with business, employability skills and provided grants to support SMEs across the 36 states of the Federation.
Speaking on the development, Coca-Cola Nigeria’s Director, Public Affairs, Communications & Sustainability, Nwamaka Onyemelukwe, expressed her delight at the recognition of Coca-Cola’s efforts and reiterated the company’s commitment to fostering local partnerships and collaborations to create opportunities for wealth creation, poverty reduction and community resilience.
“At Coca-Cola, local partnerships are the core of our business and they enable us to achieve more together,” she said.
Coca-Cola Nigeria Limited along with its bottling partner, Nigerian Bottling Company, has been at the forefront of driving change while solving pertinent issues plaguing communities.
Through its key sustainability pillars focused on Women Empowerment and Youth Development, Water Stewardship, Waste, Wellbeing and Climate Action, the company has formed meaningful partnerships with numerous local NGOs to help the government in achieving its Sustainable Development Goals across the country and create shared opportunities for numerous communities across all regions in the country.
Coca-Cola’s multiple awards over the years are therefore a reflection of its vision to provide loved brands, done sustainably, for a better-shared future – making a difference in the lives of people, communities and the planet.
Broadcasting
Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela
This is coming after he was posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.
Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.
The honorees were revealed on Monday night in the US, during an airing of American Idol.
Sade Adu, Nigerian-born British singer, will be honoured in the performance category.
However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.
Over 1,200 artists, historians and music industry professionals voted to decide the honorees.
The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.
Broadcasting
FG to Gift Nigerians over 100 Free TV Channels from May 15

National Broadcasting Commission (NBC) is set to launch so-called FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

The launch is scheduled for May 15.
Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.
The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .
FreeTV will be true free-to-air – no encryption, no set-top box barrier.
Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.
The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.
Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).
To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.
After that, a regulated tiered rate card takes effect.
According to NBC, the strategic rationale is simple: build viewers first, monetise later.
The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.
Broadcasting
What Adekunle Gold’s Support Means for ‘The Gathering on 100

Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

Adekunle Gold
Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.
While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.
The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.
From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.
This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.
His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.
For fans and attendees, this adds another dimension to what The Gathering on 100 represents.
As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.
Head to gathering.com to register.
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