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X3M Ideas Announced as Founding Member of UN Women’s Newly Launched Unstereotype Alliance Nigerian Chapter

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X3M Ideas, leading African advertising agency, proudly announces that it joins the core membership of the UN Women’s Nigerian Chapter of Unstereotype Alliance – a global coalition committed to ending harmful stereotypes in media and advertising.

The United Nations Entity for Gender Equality and Empowerment of Women internationally, UN Women, is launching the Unstereotype Alliance in partnership with X3M Ideas as a thought and action platform that serves to unite the influence of the advertising, media, and marketing community as a force for transformative change.

X3M Ideas joins other leaders in their respective industries including First Bank of Nigeria, SO&U LTD, Unilever Nigeria, and Guinness Nigeria who initially championed the build-up process that led to the launch of the Nigerian Chapter.

The Association of Advertising Agencies of Nigeria (AAAN) and Women in Successful Careers (WISCAR) also join the chapter as allies, bringing their wealth of influence and reach to the Chapter.

Steve Babaeko, Founder and CEO of X3M Ideas, commented on the announcement, saying: “Nigeria is the arrowhead of the exciting African creative industry. We carry a lot of power in the areas of music, film, advertising, and popular culture as a whole.

“With that power comes the responsibility to lead from the front and open the conversation around closing gender gaps and also change the narrative of how women are portrayed in advertising.”

“Also, as the President of the Association of Advertising Agencies of Nigeria, success for me is when every creative takes a pause to ponder if the scenario painted in a story board furthers the cause of not stereotyping women or adds fuel to an already raging fire,” he added.

The Nigerian Chapter recognises tackling stereotypes as a social imperative with a strong business case. In 2020, an estimated 430 million USD was spent by Nigeria’s advertising industry. The core membership seeks to further tap into Nigeria’s wide and diverse market to ensure positive and transformative representation.

Leveraging the reach of the United Nations’ 193 Member States, the Unstereotype Alliance provides a global connectedness for members with a shared commitment to achieving Sustainable Development Goal 5 for gender equality. Nigeria is the 11th National Chapter and the 3rd in Africa, in addition to Australia, Brazil, Japan, India, Kenya, Mexico, South Africa, Turkey, UAE, and UK.

Speaking on the need for the Nigerian Chapter, UN Women Representative to Nigeria and ECOWAS, Comfort Lamptey, said, “Nigeria has an important role to play in shifting negative stereotypes across the board – from women’s equal and meaningful participation in leadership to the role of boys and men in ending gender inequality.

“The Nigerian Chapter brings to the global coalition, a range of leading brands who recognise the importance of shifting attitudes around gender, disability, and ethnicity to not only drive the industry market but to achieve sustainable development.

“This Chapter is not only significant for Nigeria but for the whole continent given Nigeria’s position and influence in Africa.”

With statistics provided by UN Women showing that almost a third of Nigerian women report having experienced physical violence, that representation of women in governance is amongst the lowest in sub-Saharan Africa, and that 40% of Nigerians believe that men should be paid more than women for the same job, the Nigerian Chapter’s priority is to use advertising to depict positive and equal portrayals of women and girls in all forms of media.

The industry must reject these harmful stereotypes, especially gender stereotypes, to pave the way for gender equality across Nigeria and, in turn, the world.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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DG NCC Tasks University Dons on Research Commercialization, IP Management to Build Global Competitive Ecosystems

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Dr. John Asein, director-general, Nigerian Copyright Commission (NCC), has charged universities to leverage Intellectual Property (IP), innovation management and research commercialisation to build vibrant, sustainable and globally competitive ecosystems.

The DG stated this while delivering a paper on: ‘’Research Commercialisation, IP Policy and Innovation Management’’ at the Committee of Vice-Chancellors of Nigerian Universities (CVCNU) organised Business Clinic themed: Unlocking University-Driven Business Ecosystems: Innovation, Partnerships and Sustainable Enterprise Models in Abuja.

The programme was targeted at engaging Vice-Chancellors, principal officers and other key officers in Nigerian Universities in a practical dialogue on how to transit their institutions into thriving business ecosystems through innovation, enterprise development and strategic partnerships.

In his presentation, Dr. Asein, disclosed that Universities are now recognised as engines of national development and innovation hubs that must connect scholarship to business.

He noted that with over 300 Universities in Nigeria, there is need for structured pathways to turn ideas into commercial outcomes while attention should be focused on IP assets in our universities in order to harness them in a safe, sustainable and satisfactory manner.

The DG NCC speaking further on leveraging resources from the creativity locked up within the university system, harped on the need to harness the soft power of our youth as Nigeria’s most valuable natural resources are its people.

Drawing demography from Nigeria youthful population, he observed that over 70 percent of Nigerians who are under the age of 30 are mostly in the university system studying. These youths, he noted, shape cultures, technology and innovation through creativity and digital skills.

He tasked universities to become innovation factories where young people can explore ideas, protect their IP and grow startups by integrating innovation culture, entrepreneurship training and IP awareness into its learning environment.

He equally urged Universities to look beyond the sciences to commercialize traditional knowledge-based innovations and harness the potentials in the creative arts disciplines like music, visual arts, theatre arts and others for commercial outcomes.

Dr. Asein, recommended that universities as centres of learning, should take the lead in using the IP system for promoting education and learning, wealth creation, revenue generation and institutional development.

Underscoring the need for all universities to have an IP Policy, he noted that the Model developed by the Nigerian Copyright Commission in partnership with the CVCNU is a good starting point.

The Secretary-General, CVCNU, Prof. Andrew Haruna, presented the welcome address at the event while the Director, Technology Innovation and Commercialisation, NOTAP, Mrs. Adah H.N. Mokolo-Oladunke represented the Director-General, NOTAP at the event.

The 2025 CVCNU Business Clinic witnessed attendance from representatives of Public and Private Universities across the 36 States in Nigeria.

 


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US invests $115m in counter-drone tech for World Cup security

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US invests $115m in counter-drone tech for World Cup security

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The US Department of Homeland Security (DHS) will invest $115 million in counter-drone technology to safeguard the 2026 FIFA World Cup and events marking America’s 250th independence anniversary, creating a dedicated office for rapid drone system deployment.

Homeland Security Secretary Kristi Noem described drones as “the new frontier of American air superiority,” stressing the need to counter threats from drug cartels using unmanned aircraft for smuggling and surveillance, alongside incidents like a 2025 NFL stadium drone flight and 2024 New Jersey sightings.

The funding supports 11 World Cup host cities expecting over one million visitors, building on FEMA’s $250 million grants to those states and addressing risks heightened by cartels’ advancing tech, including a reported FBI tracking plot in Mexico.

DHS has conducted over 1,500 counter-drone missions since 2018, with the new Program Executive Office accelerating acquisitions amid President Trump’s border security push.


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Youth Talent Takes Center Stage as T2 Ignites High-Octane Rap Battles @ Carnival Calabar

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The energy at the Carnival Calabar Music Concert reached a new high as T2 introduced a first-ever rap battle platform, giving young Nigerians an electrifying stage to showcase their talent, creativity, and self-expression while competing for exciting prizes.

Held at the U.J. Esuene Stadium, the activation blended pulsating music, vibrant culture, and youthful energy into a dynamic celebration that kept thousands of carnival-goers fully engaged from start to finish.

Eight fearless contestants stepped into the spotlight, going bar for bar in an intense lyrical showdown. Rappers fused local languages, pidgin, and sharp punchlines, creatively weaving the T2 brand into their verses.

Anchored by the energetic hosting duo MC Double I and MC Princess, the rap battles thrilled over 16,000 attendees, including the Governor of Cross River State, Senator Bassey Otu, delivering an unforgettable showcase of youth talent and cultural expression.

With prizes including fridges, gas cookers, sound systems, and airtime top-ups, the competition remained fierce throughout the night. After two high-energy rounds narrowed the field to a five-man final duel, Emmanuel Eye emerged as the overall winner, taking home the grand prize — a fridge.

“I never expected this at all,” Emmanuel said. “I came to the concert like anyone else, and hearing about the T2 rap battle was a surprise. When I got the chance to perform, I just went for it. Being named the overall winner is amazing, and I’m grateful to T2 for creating this platform to showcase our talent.”

Beyond the stage performances, T2’s presence added a digital layer to the carnival experience. As part of its role as Digital Technology Partner of Carnival Calabar, the brand introduced the MyT2 App as a lifestyle companion, while also enabling line reactivations, airtime top-ups, and instant rewards for hundreds of attendees, blending technology seamlessly into the live celebration.

Commenting on the activation, Chinelo Manefo, Specialist, Events and Sponsorship at T2, said:

“The energy from both the rappers and the crowd was incredible. This platform reflects exactly what T2 aims to create — a celebration of youth, creativity, and culture, enhanced by technology that connects people and experiences. Seeing the audience so immersed shows how music and performance can empower the next generation.”

The Carnival Calabar Music Concert, headlined by Tiwa Savage, Timaya, and top local performers, was further energized by T2’s interactive rap battle platform. By blending music, culture, youth expression, and digital innovation, T2 reinforced its commitment to championing Nigeria’s next generation, giving young creatives a stage to shine while enriching how they experience the festival.

 


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