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#YouTube Black Voices Fund Initiative: 26 African Creators Selected to Join Global Cohort of 135 Creators
YouTube on Thursday revealed the names of African creators who have been selected to join a global cohort of 135 from around the world, in its flagship #YouTubeBlack Voices Fund initiative.
The fund focuses on investing in Black creators from around the world who are telling fresh and authentic stories.
While the group of creators from Kenya, Nigeria and South Africa comes from varied professional, social and academic backgrounds, one common thread connects them all: the desire to make a difference in their communities and Africa through relatable and insightful content. For example:
Kenyan creator Justus Nandwa, who hosts the popular online series Shared Moments with Justus, puts a human face to issues faced by ordinary African men and women by telling inspiring and life-changing stories encourages his audience to make the best out of life.
Fisayo Fosudo from Nigeria, who has a background in economics and communication, uses his channel, under his own name, to analyse trends and developments in the technology space while showing his viewers how they can benefit from these trends.
South African self-published author, HIV/AIDS awareness advocate and award-winning social entrepreneur, Nozibele Qamngana has the mission to use her channel, under her name, to demystify and hold open conversations about living with HIV.
As part of the #YouTubeBlack Voices Fund Class of 2022, each of the 26 African YouTubers selected will receive seed funding alongside dedicated support to help them develop their channels. They will also take part in bespoke and hands-on training, workshops and networking programmes.
“We are excited to be working with an outstanding group of young and talented African creators who understand that content that resonates with their audience is both entertaining and thought-provoking” says Alex Okosi, MD, Emerging Markets, YouTube EMEA.
“This group of creators is making content that starts important conversations about issues we face in society, which really resonate with their audience. We are inspired by them and hope that the skills they learn from being part of this programme will help them touch more lives than they’d ever imagined,” he adds.
This is the second class of African creators in the #YouTubeBlack Voices Fund which is now established as a multi-year commitment aimed at nurturing Black creators and artists on YouTube.
In 2021, the program welcomed 133 grantees from Australia, Brazil, Kenya, Nigeria, the United Kingdom, Brazil, and United States in its inaugural year, with plans to invest directly in over 500 innovators and artists globally to fulfil its objective.
Below is Africa’s full list of the #YouTubeBlack Voices Creator Class of 2022 (in alphabetical order per country)
YOUTUBE CHANNEL | CREATOR | COUNTRY |
Wendy Angel Nangayo | Kenya | |
Cheyenne Chelimo Umulinga Muvunyi | Kenya | |
Mandi Sarro | Kenya | |
Justus Nandwa | Kenya | |
Adaeze Jideonwo | Nigeria | |
Chinyere Nneka Abang | Nigeria | |
Data Willie-Pepple | Nigeria | |
Oluwafisayo Fosudo | Nigeria | |
Ikede Adebisi Oluwafunmilayo | Nigeria | |
Chima Chikodinaka Perpetua | Nigeria | |
Nwamaka Joy Izugbara | Nigeria | |
NDUKWU STEPHEN ANTHONY | Nigeria | |
Olawale Adetula | Nigeria | |
Halima Yusuf Rabiu | Nigeria | |
The critics company | South Africa | |
Bongani | South Africa | |
Dennis Ngango | South Africa | |
Nomathamsanqa Plaatjie | South Africa | |
Aarif Muhammad Manjra | South Africa | |
Mitchell Lima | South Africa | |
Mlungisi Nkosi | South Africa | |
Nompumelelo | South Africa | |
Nico Nomyayi | South Africa | |
Nozibele Qamngana | South Africa | |
Hungani Malcolm Ndlovu | South Africa | |
Tshegofatso Isaac | South Africa | |
Abigail Gugulethu Nyatsumba | South Africa | |
Xukununu Ntsetselelo | South Africa |
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Dr. Adesina, AfDB Group President Calls for Media Transformation to Uplift Africa’s Global Narrative
Dr Akinwumi Adesina, the President of the African Development Bank Group, delivered an impassioned plea for more balanced media coverage of Africa and its development, noting it was critical for changing false narratives.
Adesina said this on Thursday in a keynote speech to the All Africa’s Media summit in Nairobi, attended by nearly 300 participants from across the continent. He praised the crucial role the media plays in strengthening democracy and advancing inclusivity.
The Bank Group president said there were many positive developments in Africa yet the continent continues to suffer misrepresentations which undermine its economic progress and investment potential.
“Despite the significant progress within our continent, the prevailing media narrative often focuses on negative stereotypes, overlooking the substantial advancements and resilience Africa demonstrates,” he added.
Adesina said there was plenty of positive news to report about and highlighted the continent’s economic resilience regional and amid global challenges. He said that in 2023, Africa’s growth rate surpassed the global average, with 11 African nations ranked among the world’s fastest-growing economies.
Adesina referenced a 2021 Africa No Filter Report, which revealed significant adherence to outdated and negative clichés in media reports about Africa. “It’s time for change,” he declared. “We must reshape the narrative about Africa to reflect its true spirit and potential.”
He emphasised the critical nature of information and its ability to have a profound negative impact on development and investor perceptions even though an in-depth investigation by Moody’s Analytics had shown the continent was much less of a risk than many other continents.
“We must promote a balanced view that highlights both the challenges and the many successes of Africa. It’s about changing perceptions and showcasing Africa as a continent rich with opportunity and innovation.”
The Bank Group President also spoke about the challenges and transformations within the media sector, highlighting the impact of digital technology.
“The media landscape has dramatically shifted with the rise of the internet and mobile technology, leading to a proliferation of digital platforms,” Adesina declared.
“While this has democratised information, it has also complicated issues, the distinction between fact and fiction can become blurred.”
To counter unfair and unbalanced narratives, Adesina urged the creation of a powerful, globally respected African media and proposed strategic collaborations among regional financial institutions to support this cause, emphasising the need for media to act as a catalyst for development.
“We need to celebrate and promote the continent’s successes, turning the tide against the longstanding stereotypes that have clouded the global view of Africa… What you call yourself, is the name others will subscribe to you.”
“For as long as we continually denigrate ourselves and play into the hands of those who control the narrative about Africa, we will be stuck with a label that does not belong to us,” he concluded.
He highlighted the African Development Bank’s own successes which included maintaining a AAA credit rating and launching groundbreaking financial initiatives that have earned it respect as an innovative and successful multilateral development bank.
“We have proven that Africa can lead with innovation and strength in the global financial landscape,” the President remarked. “Yet, these achievements receive minimal attention compared to the persistent focus on Africa’s challenges.”
Adesina added that just one month ago, the Bank launched a landmark $750 million hybrid capital instrument, again with a Triple A rating, which was oversubscribed eight times. He described this as a huge “testament to the confidence and trust in Africa’s burgeoning financial capabilities.”
He pledged that the African Development Bank remained committed to supporting initiatives that would help the media present a more balanced and progressive portrayal of Africa and support its economic development.
In a discussion with Julie Gichuru of the Mastercard Foundation after his address, Adesina said Africa was blessed with energy sources, but millions remained without electricity. “This must change,” he said.
“We cannot industrialise in the dark, we cannot develop in the dark. Our children cannot be competitive in a world of darkness,” he concluded.
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Brands Jostle for CVA 2024 as Consumers Vote
Ongoing voting for brands on the Consumers Value Awards portals, consumers expressed brand satisfaction with their votes.
Over 40 categories of brands are listed based on consumers’ nominations on the Consumers Value Awards portal for voting as Value-for-Money brands in the 2024 edition of the award.
Consumers cast votes for brands to express satisfaction among various brands.
Presenting the one-month result, Akonte Ekine, CEO of BrandXchange, said the initiative is transparent and objective. It’s the consumer position on brands as nomination and voting drive the platform.
According to him, in the Telecommunications category (MNOs), MTN leads with 51.1% of the votes recorded in the first month, Spectranet has 47.6% of the votes in the Internet Service Provider segment, and MTN has 69.2% votes for ISP under the MNOs.
In the ongoing 3rd edition voting, two new categories of sanitary pad and Ice Cream are experiencing consumers’ attention as Always Sanitary Pad leads the segment with 63.6%, Just Delight Ice Cream at 36.2% and Viva Detergent at 41.7%.
Other leaders on the voting platform of Consumers Value Awards based on consumer preferences in the first month under home appliances (Television, Refrigerator, Air conditioner and washing machine) are Samsung 40%, Haiier Termocool 40%, Lontor 40% and Haier Termocool 42.9% respectively.
Trophy leads Alcohol Beverage with 50% of the votes, and Pepsi takes 62.5% of Carbonated Drinks. It is a tie among consumers on the cooking oil and regular Toot paste as Kings Oil and Power Oil achieved the same vote of 50%, Colgate Toothpaste and Close Up Toothpaste also tied with 26.7% votes each in the categories while Dabur Toothpaste leads in the herbal toothpaste category with 55.6%.
Lafarge Cement leads with 62.5% in the Cement, Dangote Sugar has 55% of the votes in Sugar, Leadway Insurance has 57.1%, Eva leads the Table water category with 38.5%
Other leaders in various segments based on consumer votes on the Consumers Value awards platforms are Maltina 40%, Dettol 37.5%, Peak Milk 80%, Golden Penny Spaghetti 80%, Indomie Noodle 85.7%, Checkers 90%, GTB 66.7%, OPay 62.5%, Morning Fresh 62.5%, and Gala Sausage Roll 94.4%.
Also, knorr Cube 57.1%, Lipton Tea Bag 83.3%, Vaseline 71.4% and Golden Morn lead their sectors, Milo and Bournvita tied with 50% of the vote each as leaders alongside MTN and Cadbury tying with 40% votes under Consumer-Friendly brands.
Vitafoam 44.4%, Guinness Stout 83.3%, Mobil Engine oil 100% (International Engine Oil Brand), Oleum Oil 100% (Made in Nigeria Brand), Hypo and Harpic 50%, Fearless 33.3%, Abidec 80%, Reload Kids 60% Reload Adult 66.6%, and Bet 9ja 50%
The voting will close on 30th June 2024.
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Sterling One Foundation Partners UNIDO, Others to Launch ESG Series
The Sterling One Foundation, a non-profit organization dedicated to sustainable development and empowering professionals to drive social impact across Africa, has partnered with Price Waterhouse Coopers Nigeria, UNIDO-Investment Technology Promotion Office, Nigeria, Lagos Business School Sustainability Center, Sterling Bank, NGX Group, the Nigeria Employers Consultative Association and the Lagos Chamber of Commerce & Industry to unveil the first edition of its Environmental, Social, and Governance (ESG) Series.
The partnership aims to support professionals in understanding, implementing, and reporting sustainability progress, in alignment with global standards.
According to a signed statement by the Foundation, the ESG Series was birthed following a workshop held at the 2023 edition of the Africa Social Impact Summit (ASIS) where it was discovered that there was a significant knowledge gap on the subject within the African development ecosystem as well as the private sector.
They commended all the excellent partners who have made the series possible noting that their commitment will strengthen professionals’ competencies in integrating ESG principles into organizational frameworks, and drive positive change while advancing the adoption of ESG principles and increased investment into the economy from local and global investors.
Over the years, Environmental, Social, and Governance (ESG) considerations have evolved from optional to essential for organizations, making the significance of incorporating ESG principles into business plans to enhance sustainability and corporate responsibility, for organizations an increased priority. Statistics indicate that ESG-focused institutional investments are projected to reach $33.9 trillion by 2026.
Through this series, the Foundation said it aims to demystify ESG concepts among the private, public, and development sectors in Nigeria and Africa while highlighting their tangible business benefits, to equip professionals with the knowledge and tools necessary for successful ESG integration in their organizations.
The one-day virtual event gives insight through in-depth sessions featuring thought leaders from private sector impact makers, development partners, international non-governmental organizations, and government agencies.
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