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9PSB CEO Calls for Targeted Content to Accelerate Nigeria’s Financial Inclusion

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L-R: Olaniyi Ayoola, Team Lead and Convener, Tech Summit, Ogun, 2022; Abimbola Alale, Chief Executive Officer, Nigerian Communication Satellite Limited (NIGCOMSAT)/representing the Minister of Communications and Digital Economy; Branka Mracajac, Chief Executive Officer, 9 Payment Service Bank (9PSB)/Keynote Speaker, and Jude Abaga, Nigerian music producer, at the Tech Summit Ogun, 2022 which held recently at the Olusegun Obasanjo Presidential Library, Abeokuta, Ogun State.
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The Chief Executive Officer, 9PSB, Branka Mracajac has emphasized the need to pay close attention to content creation as an important factor in driving and accelerating financial inclusion in the country, stating that it is capable of enhancing the future of digital banking in the long-term.

L-R: Olaniyi Ayoola, Team Lead and Convener, Tech Summit, Ogun, 2022; Abimbola Alale, Chief Executive Officer, Nigerian Communication Satellite Limited (NIGCOMSAT)/representing the Minister of Communications and Digital Economy; Branka Mracajac, Chief Executive Officer, 9 Payment Service Bank (9PSB)/Keynote Speaker, and Jude Abaga, Nigerian music producer, at the Tech Summit Ogun, 2022 which held recently at the Olusegun Obasanjo Presidential Library, Abeokuta, Ogun State.

Mracajac made this assertion, while presenting a keynote address, themed “Content Creation and Financial Inclusion; The Future of Digital Banking” at the Tech Summit Ogun 2022, which held at the Olusegun Obasanjo Presidential Library Abeokuta, Ogun State on Thursday February 17, 2022.

According to her, while there are ongoing efforts to support the country’s financial inclusion drive, a lot more rest on formulating tailored strategies that address specific needs.

“Providing access to the banking agents and touch points, across the country is happening as we speak; payment service banks, microfinance banks, and FinTech companies are all working on this.

“But will this be enough? Will the access to digital banks change the mindset of Nigerians in rural areas of the country and be enough to drive the transition from cash to cashless society?” she questioned.

Proffering the way forward, Mracajac stressed the need to provide financial literacy through content that speaks to an average Nigerian in unserved rural areas of the country, stating that financial inclusion is a process, not just a point in time and space that we want to reach.

She added that, developing content that speaks only to the already banked and mirroring the digital financial habits of those who are fully included and heavily banked, will not help to keep the newly on-boarded in the system long-term.

She stated: “While creating and delivering the content for financial inclusion, we need to have in mind the needs of its beneficiaries, the targeted end-users of the financial services who are currently underserved and the only sustainable way is that we join our forces and create the content – apps and services that will address the specific needs of a farmer in Benue, market women in Onitsha, trader in Kano, fisherman in Delta, and the woman selling ofada rice in Ogun State”.

Speaking further, she noted that, to drive the offline individuals and MSMEs from cash to cashless, from analog to digital and from informal to formal, content creators need to focus on two major goals; one, to deliver relevant and on-point digital financial literacy content, educating people about the principles, ways, modules, and benefits of banking.

The second one, she stated, is needed for sustainable Financial inclusion: delivery of digital banking services that are a reflection of the lifestyle of the currently unbanked and underserved population.

She called on all stakeholders within the financial ecosystem, including content creators to work collectively to develop and implement a digital content strategy for the unbanked to move the financial inclusion needle and ultimately advance the economy, society and improve life of every Nigerian.

In his own keynote address, titled “Disruptive Innovation: Production and Distribution of Creative Content, Professor Isa Ali Ibrahim Pantami, Minister of Communications and Digital Economy, who was represented by the Chief Executive Officer, Nigerian Communications Satellite Limited (NIGCOMSAT), Dr. Abimbola Alale remarked that the quality of creatives and start-ups that Nigeria has produced is a testament to the potential of the ecosystem, and as such the ministry will continue to support the tech and creative entrepreneurs to play their part in developing Nigeria’s digital economy.

The Tech Summit Ogun is an annual convergence of Tech disruptors, innovators, startups, organizations and technology enthusiast in Ogun State, aimed at spurring technological innovation towards the digital transformation and technological advancement of Ogun State. This year, the summit attracted over 2000 participants, mainly the youths and start-ups.

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Mobile Money Transactions Accounted for $2 trillion in 2025

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More than $2 trillion flowed through mobile money wallets globally in 2025, found the State of the Industry Report on Mobile Money 2026, prepared by the GSMA Mobile Money programme.

This is an important threshold and exemplifies the exponential growth in transaction values the industry has experienced in recent years. It took 20 years to pass $1 trillion in annual transaction values, but just four years for this figure to double.

From its inception, only 25 years ago, mobile money has now become a mainstream financial service for underserved populations around the world, empowering those without access to traditional banking services and contributing to economic growth in countries where mobile money is present. The report also found that mobile money reached 2.3 billion registered accounts in 2025, growing by 268 million.

Vivek Badrinath, GSMA Director General, comments: “Mobile money has become one of the world’s most impactful financial services. What began as a simple way to move money has evolved into a global financial ecosystem, reshaping how hundreds of millions of people manage their financial lives. The market is reaching new heights and greater maturity. Adoption and regular use are surging, and value is scaling even faster than volume, with more than $2 trillion flowing through mobile money in 2025 – doubling from the first trillion in just four years.

“Looking ahead, the industry’s growing scale and sophistication will bring new opportunities, and new responsibilities. By prioritising interoperability and cross‑border harmonisation; engaging in digital public infrastructure; strengthening consumer protection and fraud controls; and accelerating women’s inclusion and financial health outcomes, we can ensure mobile money continues to provide safe, inclusive and sustainable digital financial services.”

Regular mobile money usage is growing, supporting financial health  

Regular mobile money usage has increased worldwide over the past year, with active 30-day accounts rising by 15% to 593 million. Most new registered and active accounts came from Sub-Saharan Africa, although almost every region where mobile money is offered experienced a rise.

This has led to monthly usage of mobile money accounts growing by half a percentage point to 25.7%, the highest it has been since 2021. However, this still leaves almost 75% of accounts inactive monthly, with fraud remaining widespread and transaction taxes often encouraging users to revert to cash in the countries where they’re in effect, negatively impacting financial inclusion.

Through more frequent usage, mobile money users can improve their financial health – the capacity to manage day-to-day financial needs, withstand shocks and invest in the future – by benefiting from the increasing provision of adjacent services like credit, savings and insurance.

The report found that the number of mobile money providers offering insurance increased by one-third in 2025. Mobile-money enabled credit remains the most widely offered adjacent financial service, and this is nearly matched by those offering saving options.

Regulation is supporting mobile money in improving financial inclusion 

Regulation is playing a key role in expanding the reach of mobile money, the GSMA reports. Over 60% of mobile money providers believe that interoperability, know-your-customer and consumer protection regulations have supported their operations.

Although more must be done to support the industry, significant regulatory issues remain – particularly cross-border data transfer regulations, which 24% of mobile money providers report have hindered their operations.

With a supportive regulatory environment, the mobile money industry will be able to continue growing and, in turn, advance financial inclusion, especially among groups that have traditionally lacked access to banking services.

This is vital as a wide gender gap persists in mobile money account ownership across seven out of 10 countries surveyed in the report.  Aside from in Ghana, Kenya and Nigeria, women who own a mobile money account are still less likely than men to have used it within the past month.

Mobile money fosters innovation for good   

In addition to accelerating financial inclusion and supporting improved financial health, mobile money usage is enabling wider social and humanitarian benefits by enabling rapid payouts during crises, particularly in remote regions. However, for these and other use cases to succeed, mobile money needs to be complemented by digital financial literacy initiatives to continue responsible growth across regions and demographics.

 


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US Jury Finds Meta, Google Liable in Landmark Social Media Addiction Case

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A Los Angeles jury has found Alphabet’s Google and Meta Platforms liable for $3 million in damages in a groundbreaking social media addiction lawsuit, a verdict expected to reverberate across thousands of similar cases against major tech firms and intensify scrutiny over addictive app designs targeting young users.

US Jury Finds Meta, Google Liable in Landmark Social Media Addiction Case

The case centres on a 20-year-old woman who alleged that Google’s YouTube and Meta’s Instagram hooked her at a young age through deliberate attention-grabbing features, with the jury ruling that both companies were negligent in their platform designs and failed to warn about inherent risks.

Judge Carolyn Kuhl noted that punitive damages remain pending, with jurors set to weigh whether the apps caused physical harm or if the firms disregarded broader user health impacts.

The plaintiffs’ lead counsel hailed the decision as a “referendum from a jury to an entire industry” signalling that accountability has arrived for tech giants long criticised for prioritising engagement metrics over youth wellbeing.

While Meta shares rose 1 per cent and Alphabet’s climbed 0.2 per cent post-verdict, both companies pushed back—Meta calling the outcome disagreeable and evaluating appeals, while Google spokesperson José Castañeda confirmed plans to challenge the ruling.

Notably, the trial sidestepped content moderation disputes by zeroing in on platform mechanics, a strategy that complicated defences; co-defendants Snap and TikTok settled pre-trial on undisclosed terms.

The ruling amplifies a decade of escalating backlash against U.S. tech behemoths over child and teen safety, shifting the battleground to courts and statehouses after federal lawmakers stalled on comprehensive regulation.

At least 20 states passed child-focused social media laws last year, including cellphone bans in schools and mandatory age verification for accounts, measures now under legal fire from NetChoice—a tech-backed group including Meta and Google—challenging verification mandates as unconstitutional.

Looking ahead, a multi-state and school district addiction suit heads to federal trial in Oakland, California this summer, while another Los Angeles state case involving Instagram, YouTube, TikTok, and Snapchat kicks off in July, per plaintiffs’ attorney Matthew Bergman.

This verdict underscores mounting parental and regulatory alarm over algorithms that keep minors scrolling for hours, fueling mental health crises from anxiety to sleep disruption, even as platforms tout safety tools like parental controls and time limits.

For Nigeria and Africa—where youth form the bulk of 300 million-plus social media users—the outcome spotlights urgent needs for homegrown safeguards amid rising app penetration and similar addiction concerns in emerging markets.

Tech accountability campaigners see the case as a potential tipping point, pressuring firms to redesign feeds, enforce age gates, and fund independent research, lest a cascade of global litigation erodes their trillion-dollar valuations.


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Nigerians Lose N12.5Bn to AI-Driven Scams- PwC

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PricewaterhouseCoopers (PwC), global professional services network, has reported that Nigerians lost about N12.5 billion from 2019 to 2023, through escalating digital fraud schemes.

Nigerians Lose N12.5Bn to AI-Driven Scams- PwC

AI-driven scams leverage artificial intelligence to create highly personalized and convincing fraudulent schemes, such as deepfake audio/video impersonations, automated phishing, and fake investment bots.

Globally, telecom fraud losses reached more than $38.95 billion during the same period, PwC said in its report titled “AI’s Dual Role in Telecom Fraud.”

The firm highlighted the dual nature of Artificial Intelligence (AI) in the telecom sector, warning that the technology is changing how fraud operates.

“AI has tremendous potential to drive positive change across sectors, but it also enables fraudsters to create and disseminate scams quickly and at scale,” PwC said in the report.

The report shows that telecom operators are no longer just communication providers but also critical infrastructure supporting digital banking and payments.

This shift has increased exposure to fraud. PwC noted that in Nigeria, 59 percent of e-banking customers have experienced scams, suggesting that telecom networks, which support mobile banking alerts, authentication messages, and digital payment links, are becoming attractive targets for criminals.

As telecom networks connect more closely with banks and fintech companies, fraud incidents in one sector can quickly spread to another, leading to regulatory scrutiny and loss of customer trust.

This growing overlap is creating a new risk layer in Africa’s digital economy, where mobile devices are often the main gateway to financial services.

PwC identified several common telecom fraud methods affecting operators and users, including SIM box fraud, SMS phishing, SIM swap fraud, subscription fraud, scam calls, and international revenue share fraud.

The report noted that AI could make these attacks even more sophisticated.

Criminal groups can now use AI tools to automate scam campaigns, generate convincing messages, and even create deepfake voices or identity impersonations to trick victims.

The firm warned that these capabilities could allow fraud schemes to spread across networks quickly, increasing financial losses if telecom companies fail to strengthen defenses.

Globally, the telecom, media, and technology sector already experiences the highest level of fraud, according to PwC’s 2022 Global Crime Survey. N

early two-thirds of companies in the sector reported fraud incidents, with about half involving cybercrime.

Despite the risks, PwC said telecom operators have a strong advantage in combating fraud because of the large amount of network and customer data they control.

By using AI and machine learning tools, companies can analyse network behaviour in real time and detect suspicious patterns early.

AI systems, for example, can identify unusual call patterns, abnormal message traffic, or activities occurring at odd hours that may signal fraudulent activity.

Some telecom operators have already introduced AI-powered spam detection tools that analyse hundreds of behavioural indicators before determining whether a message or call is likely to be fraudulent. According to PwC, real-time analysis could allow telecom companies to block scams before they cause significant financial losses.

However, PwC stressed that technology alone is not enough to tackle the problem.

The firm called for stronger collaboration between telecom operators, banks, and regulators to address fraud risks across the digital ecosystem.

“AI has tremendous potential to drive positive change across sectors, but it also enables fraudsters to create and disseminate scams quickly and at scale,” the report reiterated.

With millions of Nigerians relying on mobile networks for banking, payments, and identity verification, telecom companies are becoming frontline defenders against digital fraud.

PwC said a deeper understanding of how technology is changing fraud risks will be crucial for telecom operators seeking to protect customers and maintain trust in the country’s digital infrastructure.


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