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MTN Celebrates Brand Refresh with Grand Industry Event

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L-R: TV Presenter, VJ Adams; Popular Radio Personality, Gbemi Olateru-Olagbegi; Chief Marketing Officer, MTN Nigeria, Adia Sowho; Chief Sales & Distribution Officer, Adekunle Adebiyi, and General Manager, Brand & Communications, MTN Nigeria, Emamoke Ogoro at the MTN Brand Refresh held at Eko Hotel on Sunday 27 February 2022.
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MTN Nigeria officially celebrated the Group-wide brand refresh with a press briefing on February 27, 2022, at the Eko Hotels & Suites Grand Ballroom, Lagos.

L-R: TV Presenter, VJ Adams; Popular Radio Personality, Gbemi Olateru-Olagbegi; Chief Marketing Officer, MTN Nigeria, Adia Sowho; Chief Sales & Distribution Officer, Adekunle Adebiyi, and General Manager, Brand & Communications, MTN Nigeria, Emamoke Ogoro at the MTN Brand Refresh held at Eko Hotel on Sunday 27 February 2022.

The company announced its brand repositioning using a contemplative slogan — “What Are We Doing Today?” It also articulated the context behind the new logo many had seen since 16 February 2022.

Present at the event were key members of the MTN leadership team, celebrities and well-established opinion leaders across relevant industries, media stakeholders and high-value customers.

This is the second brand overhaul since the MTN Group was founded in 1994. Back in 2004, the changes made to the brand resulted in MTN taking ownership of the colour yellow that is now synonymous with MTN. Importantly, it also helped to elevate the brand to where it is today, recognised as the most valuable in Africa.

The Company’s new logo forgoes the italics, the red underscore and the solid coloured oval present in the previous logo for a minimalist look that retains the oval (now represented as a solid outline) with the letters M-T-N nestled in it. These can be used against a sunshine yellow or plain white background in either black or yellow font colours.

The rebranding is an extension and visual representation of MTN Group’s refreshed strategy, dubbed Ambition 2025 and premised on Leading digital solutions for Africa’s progress. Through the delivery of this strategy, MTN aims to accelerate growth by building the largest and most valuable platform businesses and driving its industry leading connectivity operations.

Karl Toriola, chief executive officer, MTN Nigeria, explained that the rebranding exemplifies MTN’s commitment to continuously create value for all its stakeholders, with the new logo contextualising the company’s identity as a digital citizen, open to change, young at heart, inviting, digitally dynamic and progressive.

“We want to play our part in harnessing the potential and supporting the progress of our people by driving digital and financial inclusion.

“It is a well-known fact that the youth are central to achieving this potential. Whilst we remain focused on all our customers and stakeholders, our brand evolution demonstrates an enhanced focus on the youth,” he said.

Also speaking at the event, Adia Sowho, MTN Nigeria’s Chief Marketing Officer, expressed her excitement with regards to the brand refresh, emphasising the company’s predilection for building digital platforms that enable Africa’s progress.

“The new brand identity is modern, simple, bold and digitally dynamic. It kicks off with a provocative and simple question, “What are we doing today?” With a clear and concise brand strategy that Opportunity + Energy = Progress, MTN understands that to truly unlock the full benefits and potential of the digital world people require a combination of drive, progressive thinking and the right tools,” she said.

“This rebrand highlights MTN’s commitment to continuously evolve and explore innovative initiatives that provide value to all our stakeholders.

“A pioneer of progress from the beginning, MTN looks to drive this progress further through action and doing.

“In delivering its vision, MTN aims to drive a positive shift in Africa and harness the continent’s boundless opportunity,” she continued.

 

 


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GBB Says Cross-border Partnerships Key to Africa’s Digital Transformation

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Galaxy Backbone Limited (GBB) has said that sustained collaboration among African countries remains central to the continent’s drive toward digital transformation.

The organisation stressed that building secure, interoperable and inclusive digital systems across Africa cannot be achieved in isolation, calling for stronger regional partnerships to accelerate innovation and shared infrastructure development.

The position was contained in a statement issued on Sunday by the Head of Corporate Communications at Galaxy Backbone, Chidi Okpala.

As it prepares to host a major delegation of policymakers, technology leaders and development partners in Abuja, GBB said the engagement would further highlight the importance of cross-border cooperation in shaping Africa’s digital future.

Okpala explained that the initiative is designed to provide both dialogue and practical exposure to Nigeria’s digital infrastructure ecosystem.

According to him, the visit will allow delegates to better understand how shared ICT systems are supporting governance and service delivery in the country.

“This engagement will provide an opportunity for African stakeholders to not only discuss policy frameworks but also see firsthand how digital public infrastructure is being deployed to improve efficiency, connectivity and innovation in the public sector,” Okpala said.

He added that GBB’s hosting role reflects its growing importance in advancing digital governance and infrastructure development across the continent.

“Galaxy Backbone is increasingly positioned as a key enabler of trusted digital infrastructure, and this engagement reinforces that role within Nigeria and beyond,” he noted.

Speaking ahead of the programme, the Managing Director and Chief Executive Officer of Galaxy Backbone, Professor Ibrahim Adeyanju, said the future of Africa’s digital economy depends on the ability of countries to work together in building resilient systems.

“No single country can achieve the level of transformation required on its own. We must share knowledge, align strategies, and invest in systems that can serve the entire continent,” Adeyanju said.

According to the statement, the engagement will feature a continental dialogue themed “Building Africa’s Digital Foundations Together,” bringing together stakeholders from 11 African countries in Abuja.

The programme is being organised in partnership with Co-Develop, Smart Africa, and MicroSave Consulting, with discussions expected to focus on Digital Public Infrastructure (DPI), digital identity systems, secure connectivity, interoperability frameworks, and inclusive digital ecosystems.

GBB said delegates will also undertake a guided tour of its infrastructure and facilities in Abuja, where they will be exposed to Nigeria’s digital transformation journey and the systems supporting cloud services, cybersecurity, government connectivity, and digital platforms.

The company noted that the tour is intended to demonstrate how shared ICT infrastructure is strengthening governance and enabling more efficient public service delivery.

Participants are expected to explore practical pathways for accelerating the deployment of digital public infrastructure to support economic growth and institutional reforms across Africa.

GBB maintained that the initiative also confirms Nigeria’s position as a regional hub for digital innovation and infrastructure development, while deepening cooperation among African nations.


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MTN Reinforces Commitment to African Creativity at Star-Studded 12th AMVCA

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MTN Nigeria reinforced its commitment to supporting African storytelling and emerging creative talent at the 12th Africa Magic Viewers’ Choice Awards (AMVCA), held on Saturday, May 9, 2026, at Eko Hotels & Suites.

MTN Reinforces Commitment to African Creativity at Star-Studded 12th AMVCA

MTN Nigeria

Hosted by Bovi Ugboma and Nomzamo Mbatha, the star-studded event brought together some of the biggest names in African film, television, and entertainment for a night celebrating creativity, culture, and cinematic excellence.

As part of its participation at the Awards Night, MTN Nigeria sponsored the Best Short Film category, one of the standout moments of the evening aimed at recognising and rewarding emerging filmmakers shaping the future of African storytelling.

The award was presented by the General Manager, Enterprise Sales, MTN Nigeria, Febisola Oyeleye, alongside actor Jide Oyegbile.

The winning film, Hussaini, by filmmakers Orire Nwani and Josh Olaoluwa, earned both the prestigious AMVCA recognition and a ₦5 million cash prize sponsored by MTN Nigeria.

Speaking during the presentation of the cash prize to the winners, Chief Marketing Officer, MTN Nigeria, Onyinye Ikenna-Emeka, reiterated MTN’s commitment to youth empowerment and supporting the creative industry through platforms that spotlight emerging talent.

According to her, the brand remains intentional about supporting young Nigerians who continue to push boundaries through creativity and storytelling. “At MTN, one of the things that we are so committed to is youth empowerment.

We believe that the youth of Nigeria are actually the future of the country. When we see young people being productive and coming out tops in what they do, it speaks to their commitment and ability to move beyond boundaries.

One of the ways we support the creative industry is through the short film category, and we are delighted to see deserving winners who are obviously on their way to great things,” she said.

The filmmakers behind Hussaini also celebrated the win, with one of the creators describing it as a defining moment after multiple nominations in the category.

“This is our last nomination in this category, and I’m excited we finally have it,” he said. “Next year, we are coming for Best Feature Film.”

Beyond the Awards Night, MTN’s presence throughout the AMVCA week extended to initiatives such as Young Filmmakers Day and the #MTNFilmChallenge, both designed to spotlight emerging talent and create opportunities for young creatives to tell authentic Nigerian and African stories through film and digital content.

With its continued investment in platforms that celebrate creativity and empower young storytellers, MTN Nigeria once again highlighted the important role partnerships can play in shaping the future of Africa’s entertainment industry.


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MTN Rewards Emerging Filmmakers at the AMVCA Young Filmmakers Day

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MTN Nigeria strengthened its support for Nigeria’s creative economy by rewarding five emerging filmmakers through the #MTNFilmChallenge at the Young Filmmakers Day as part of the 12th Africa Magic Viewers’ Choice Awards (AMVCA) week.

MTN Rewards Emerging Filmmakers at the AMVCA Young Filmmakers Day

The event, which held at MultiChoice Studios Lagos, brought together young and aspiring filmmakers for a day of learning, collaboration, and celebration of African storytelling.

The #MTNFilmChallenge, a short-form film initiative inviting creators to share one to three-minute stories reflecting perspectives on Nigerian culture, hustle, and everyday life, drew entries from across the country. At the close of submissions, five standout filmmakers including Precious Aisa, Fitz-Williams Ochie, Ugwueze Jennifer, Anuyimika Ayomide, and Alexander Oshiame were rewarded with cash prizes worth ₦4,650,000 in total, while two other finalists received consolation prizes.

MTN reiterated its commitment to supporting Africa’s growing creative ecosystem by creating platforms that not only encourage creative expression but also expand visibility for young talents navigating the digital content space.

Chief Marketing Officer, MTN Nigeria, Onyinye Ikenna-Emeka, said the company remains intentional about empowering young Nigerians and creating opportunities for emerging creatives to thrive within the entertainment industry. “At MTN, we strongly believe young people are central to Nigeria’s future, and it is always inspiring to see them pushing boundaries through creativity and storytelling.

“For us, supporting initiatives like the short film category and the #MTNFilmChallenge is about creating platforms where young creatives can be seen, encouraged, and celebrated. We are excited to see these filmmakers taking bold steps and telling authentic stories that reflect the richness of our culture and experiences,” she said.

The event also gave a platform for the next generation of storytellers to engage directly with established industry figures including Uche Jombo, Orire Nwani, Tamara Adeyemi, and Stan Eze through curated masterclasses and panel sessions.

As the opening event of AMVCA Week, Young Filmmakers Day set the tone for the celebrations ahead, reinforcing the Awards’ role not just as a platform for recognition, but as a catalyst for growth, collaboration, and innovation within Africa’s film and television industry.

With the 12th AMVCA underway, the focus remains on celebrating excellence while nurturing the next generation of storytellers shaping the future of African cinema.

 


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