Broadcasting
Kizz Daniel Announced as Brand Ambassador for Legend Extra Stout & Star Radler
Legend Extra Stout and Star Radler have announced the onboarding of prominent afrobeats star Oluwatobiloba Daniel Anidugbe, popularly known as Kizz Daniel, as brand ambassador. The singer will join BB Naija’s Erica Nlewedim as the face of the two brands housed with Nigeria Breweries and play an important role in strengthening its presence across Nigeria.
The signing took place at a cocktail event that preceded the Legend/Star Radler We’re Outside Mix Party that was held at the Moist Beach, Oniru, Lagos.
Throughout the partnership, Kizz Daniel will be spearheading various innovative campaigns that align with both brands’ ideals that encourage authenticity and originality as well as fun and excitement.
The campaign, which is expected to take several creative routes will amplify the brand’s exceptional qualities that alludes to the use of the finest ingredients. The campaign will be released on both online and offline platforms.
Kizz Daniel launched his musical career in 2014 and has since amassed a good following with his music, as well as collaborating with some of the biggest acts to emerge from Africa, namely: Wizkid, DaVido, Nasty C, Diamond Platnumz.
Excited about inking the deal, Kizz Daniel Said, “Legend Extra Stout and Star Radler are names that speak for themselves and I am excited to be working with both of them. I feel honoured to be part of the process in terms of storytelling that inspires millions of people.”
Launched in 1992 into the Nigerian market through the Nigerian Breweries, Legend Extra Stout has undergone a series of reformulations and product package facelifts that match the rich taste and appeal of stout lovers with no compromise in quality.
Star Radler on its part has been a shining brand in beer and bar culture since it was launched by Nigerian Breweries Plc in 2014. It is recognized for its quality and unique flavour, bridging the gap between those who love the fine taste of beer and those who enjoy lighter flavours, providing the right satisfaction for consumers.
On her part, Portfolio Manager, Flavoured, Non-Lager And Craft, Nigerian Breweries Plc; Maria Shadeko, hinted that the ambassadorial signing with a strategic one. She said:
“Kizz Daniel’s influence on contemporary afrobeats music, fashion and lifestyle are one of immense impact. Climbing through the rungs to where he is now, he has shown exceptional craftsmanship in his creative process that has already left some legacies.
” It is these qualities that we identify with and that led to his signing. It aligns with our core visions of authenticity, originality, fun and excitement. In the coming months, we hope to achieve a lot together,” she concluded.
Broadcasting
How to Beat DStv Price Increase with ‘Price Lock’ Feature
In today’s fast-paced world, where every penny counts, finding ways to save on essential services is more important than ever. And as part of its commitment to customer satisfaction, DStv has reiterated its “Price Lock” feature.
This is in response to the upcoming tariff increase, which the company understands may impose some financial strain on its valued customers.
What exactly does the “Price Lock” feature entail? The “Price Lock” feature offers customers the opportunity to retain their subscriptions at the current rate for 12 months.
To use the “Price Lock” feature, customers simply need to renew their subscriptions before the due date each month, ensuring uninterrupted access to their favourite DStv content at the current rate for the next 12 months.
But here’s the catch: only customers with an active subscription by the 30th of April qualify for this offer, when the tariff adjustment comes into effect.
Make sure you don’t miss the price lock offer! Simply download the MyDStv or MyGOtv app or dial *288# to subscribe, upgrade, or set up Auto-Renewal.
Broadcasting
OJI Demands Ban on Netflix, TikTok, Others over Same-Sex Content
Civil Society Organisation (CSO) under the auspices of Open Justice Initiative (OJI), has threatened to drag the National Broadcasting Commission (NBC) to court if it fails to ban Netflix, TikTok, and others over the alleged broadcast of offensive same-sex content on Nigeria’s airwaves.
The CSO, also urged NBC to ban other social media platforms, including X, formerly known as Twitter, Facebook, etc with regard to the subject matter.
Donald Ayibiowu, lawyer and programme officer of OJI, gave the warning in a letter addressed to Mr. Charles Ebuebu, director-general of the NBC.
The certified true copy of the letter titled: “Need to ban and bar the continuous broadcast of offensive same-sex contents on Nigeria’s airwaves by Netflix and other specialised broadcast outlets”, made available to newsmen in Abuja, was received by the Commission on April 23, 2024.
The letter said, “We write to draw the esteem attention of your commission to some obnoxious and repugnant same-sex contents being aired or transmitted by some broadcast outfits operating within the Nigeria broadcast space, which platforms includes Netflix and some social media entities.
“These abhorrent contents being campaigned about borders on the promotion of amorous relationships between persons of same sex on the said platforms.
“We received complaints on this topic from well-meaning Nigerians and religious organisations and further discovered that the broadcast contents/materials on these platforms are laced with embedded scenes/episodes where same-sex relationships are practically being propagated.
“We also conducted research on some social media platforms like TikTok, Twitter (X), Facebook (Meta), etc with regards to this subject, and found same hazardous and illegal same-sex content being promoted and transmitted.
“It is clear that there is an agenda to surreptitiously lure the unsuspecting young population of this country to this satanic habit/lifestyle of same-sex practice in Nigeria by subtly introducing same through entertainment and showbiz industry, albeit through the airwaves.
“It is now commonplace to see some of these illegal contents being conveyed on social media and specialised platforms in Nigeria.
“We wish to point out that these contents are clearly being aired or transmitted in contravention of our extant laws such as Sections 4(2) and 5(2} of the Same-Sex Mariage (Prohibition) Act, 2013,” he said.
The lawyer said the act being subtly propagated and promoted via the mediums was targeted at destroying the moral fibre and rectitude, erode, dislodging and polluting the society with unacceptable inhuman values.
He said it was also to erode the age-long cultural practices and sacred religious belief system of male and female gender only as created by God Almighty.
Ayibiowu said, that if the commission failed to block, restrict or scrap the same-sex promotional material/contents from Nigeria airwaves, “we shall proceed to seek further redress in pursuit of our goal of saner Nigeria airwaves”.
Broadcasting
FCCPC to Review Multichoice’s Tariff Hike
Federal Competition and Consumer Protection Commission (FCCPC) has promised to review recent price increases in MultiChoice cable subscriptions to ensure subscribers in Nigeria get value for their money.
Recall that the leading pay TV operator, recently announced increase in the subscriptions for its DStv and GOtv packages by at least 25 per cent.
Multichoice announced the increase in tarrifs in a message sent to subscribers on Wednesday and said that the new regime will be effective May 1.
The company stated this in the statement signed by John Ugbe, chief executive officer was titled, ‘Price Adjustment on DStv and GOtv Packages.’
The pay-TV firm cited the rise in the cost of business operations as the rationale behind the price increase.
The company said, “We understand the impact this change may have on you – our valued customer, but the rise in the cost of business operations, has led us to make this difficult decision.
“It remains our mission to provide the best entertainment and viewing experience to you and are committed to continue to deliver high-quality content and unparalleled service. So, from Wednesday, 1 May 2024, the price adjustment will take effect.”
But Adamu Abdullahi, acting chief executive officer, FCCPC, in a chat with Channels Television on its Dateline Abuja programme on Thursday, provided an update on the summons issued to the owner of a Chinese store in Abuja accused of discriminatory and sharp practices.
He also commented on the adherence to the order given to the Abuja Electricity Distribution Company, stating that sanctions are imminent for all verified infractions identified by the agency.
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