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Meta Launches its Africa Day Campaign Spotlighting and Celebrating Africans Making a Global Impact

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As part of its Africa Day celebrations on 25 May, Meta on Monday announced the return of its global campaign ‘Made by Africa, Loved by the World’, which was first launched in 2021.

Aimed at amplifying the voices and stories of people and businesses from across Africa that are impacting the world, this year’s campaign spotlights eight creators, innovators and SMBs who are making a name for themselves not only in Africa, but globally, and are changing the way Africa is viewed on the international stage.

As part of the on-platform and marketing campaign, Meta has partnered with local filmmakers to bring to life eight phenomenal stories. Alongside this will run a dedicated global and local Instagram campaign featuring partnerships with African content creators, a community Reels challenge, the development of a specially designed AR filter inspired by #AfricaMade, as well as a series of free open virtual training sessions via the Meta Africa page, dedicated to all SMBs and Creators from across Africa.

Speaking about the campaign, Kezia Anim-Addo, Communications Director, Sub-Saharan Africa, said, “I’m truly excited to be bringing back ‘Made by Africa, Loved by the World’ for the 2nd year running. This campaign is about showcasing the incredible talent we have here on the continent, and the African people and businesses that are not only contributing to the global agenda, but are forging their own paths. At Meta we remain invested in Africa, and know that this is home to some of the world’s most talented and inspired individuals, and we look forward to hero’ing just some of these stories through our ‘Made by Africa, Loved by the World’ campaign.”

Partnering with five local filmmakers Tarryn Crossman (South Africa), Kofi Awuah (Ghana), Joan Kabugu (Kenya), Bardia Olowu (Nigeria) and Nelson Makengo (DRC), these series of inspirational and beautifully shot short films will live on a dedicated Africa Day microsite and focus on the stories of:

● Trevor Stuurman (South Africa): An award winning contemporary multimedia visual artist who has cemented himself as a creative force to be reckoned with, collaborating with international brands and global stars

● Ferre Gola (DRC): An award winning Congolese musician who has earned international accolades as a true icon of Congolese rumba

● Mosope Olaosebikan (Nigeria): Founder of Africa’s first digital museum devoted to shaping the narrative of culture and people using immersive and innovative methods of curation such as AR/VR

● Rich Mnisi (South Africa): A contemporary multi-disciplinary brand specializing in high-end fashion and furniture designs, with his clothing featured in global media outlets and his designs worn by global names

● Selina Beb (Ghana): A multiple award-winning fashion brand specialising in African inspired accessories and clothes

● Black Rhino VR (Kenya): An award-winning Extended Reality Agency working with local and international brands

● Bonita Foods (Nigeria): A healthy snacks company producing a range of delicious snacks from fruits, nuts and vegetables, with a global footprint across the UK, USA and Germany

● Pixel Chefs (South Africa): An innovative creative agency, using emerging digital tech to create immersive impactful experiences for both local and global clients

Celebrating Africa Day on Instagram

As a platform for self-expression, in the lead up to Africa Day and beyond, Instagram will be celebrating and highlighting the incredible talent and diversity of the African continent:

● Instagram AR Filter: Partnering with a South African immersive digital solutions company (Pixel Chefs) to create an interactive AR filter to provide the Instagram community with a tool to celebrate the occasion, with the vibrancy and liveliness of Africa at the heart. [https://we.tl/t-uxnMsPgTaR]

● Instagram Reels Challenge: Working with content creators from across Africa and the diaspora, Instagram will launch a Reels community challenge under the hashtag #ShareYourAfrica, encouraging its community to celebrate and share with the world what’s uniquely authentic and African to them, whether fashion, music, food or dance.

● African Designers Guide: Throughout the week of Africa Day and beyond, Instagram has invited @mizliz, the founder of @offtomag, to highlight 12 African designers and artists who are forging their own paths and redefining culture in the process

● IG Creators Q&A with DanceGod Llyod on 25th May: Continuing to spotlight African creators, Instagram will host a live Q&A with Ghanaian dancer sensation and content creator DanceGod Lloyd

Free Virtual Training Sessions

As part of Meta’s continued investment across the continent, it will also be hosting a number of free open training sessions throughout the week and post Africa Day via the Meta Africa page, focused on providing other upcoming creatives and entrepreneurs with the digital know-how to take their ideas global. Training topics include:

● Reels school: Learn all about Reels on Facebook and Instagram, as well as top tips and best practices to help connect with more people

● Cross Border Business: Discover how to explore different markets, reach new customers, localise marketing and optimise campaigns

● Monetization 101: Discover ways to monetise owned content on Facebook and Instagram, as well as learn more about best practices and eligibility requirements

● Branded Content – Get future-ready: Find out more about creator marketing on Meta platforms including best practices, creative tips, and media and measurement guidance.

● Step into AR: Dip into the world of the Metaverse through the lens of Augmented Reality (AR) and explore the what, why and how of AR to help create incredible AR experiences people will love

Meta Culture Series

As an extension of the Metaverse Culture Series Black Future experience exploring embedding Black culture, creativity and community, Meta will host a fireside chat with Ime Archibong, Head of New Product Experimentation at Meta, Dylan Fiala (Co-Founder of Pixel Chefs), Winifred Isichei (Founder of Bonita Foods) and diaspora based Walla El Sheikh (Birthright Africa).

Hosted on Meta Africa FB Page, the conversations will focus around early innovation and adoption across the continent, and how this has contributed to global trends, whilst exploring what the world can learn about African Culture.

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Techeconomy Unveils IWD 2026 Power List Celebrating 100 Women Shaping the Future

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In celebration of International Women’s Day (IWD) 2026, Techeconomy, a leading business news platform in Nigeria, has unveiled its “100 Women Shaping the Future: Techeconomy Power List 2026,” recognizing exceptional women driving innovation, leadership, and impact across technology and the broader digital economy.

Techeconomy Unveils IWD 2026 Power List Celebrating 100 Women Shaping the Future

Techeconomy

The annual recognition spotlights women who are transforming industries through entrepreneurship, policy leadership, digital innovation, financial inclusion, media, education, and emerging technologies.

The initiative is part of Techeconomy’s commitment to promoting gender inclusion and highlighting female leadership shaping Africa’s technology ecosystem.

The Techeconomy IWD Power List features a diverse group of women, from corporate executives and startup founders to policymakers, ecosystem builders, and social innovators, whose work continues to influence the future of technology, business, and digital transformation in Nigeria and across Africa.

Speaking on the initiative, Joan Aimuengheuwa, the Managing Editor at Techeconomy, noted that the recognition goes beyond celebrating titles, focusing instead on impact, resilience, and the ability to shape the future through innovation and leadership.

According to her, “the women on the list represent different sectors including fintech, banking, healthcare, agriculture, education, communications, and the creative economy, demonstrating the growing role of women in advancing technology-driven development.

The unveiling aligns with the global celebration of International Women’s Day, which highlights the achievements of women and calls for accelerated progress toward gender equality. Across the world, the technology sector continues to push for greater female representation and leadership as part of efforts to build more inclusive digital economies.

Also speaking, Oluwatosin Aloba, the Brand Manager at Techeconomy, said: “Techeconomy IWD 2026 Power List is specially designed to inspire the next generation of female innovators and leaders by showcasing role models who are breaking barriers and redefining possibilities in the technology landscape.

“Techeconomy encouraged industry stakeholders, institutions, and the broader public to celebrate the achievements of these women while continuing to support policies, programs, and investments that expand opportunities for women in technology”, she added.

The full list of the “100 Women Shaping the Future: Techeconomy Power List 2026” is available on the Techeconomy website or visit: https://techeconomy.ng/techeconomy-iwd-2026-power-list-celebrates-100-women-shaping-the-future-of-tech/.


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NITDA, JICA Open iHatch Cohort 5 to Boost State-Level Startup Hubs Nationwide

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National Information Technology Development Agency (NITDA), via its Office for Nigerian Digital Innovation (ONDI), has partnered with the Japan International Cooperation Agency (JICA) to launch applications for the fifth cohort of the iHatch Startup Incubation Programme, targeting 37 innovation hubs—one per state and the Federal Capital Territory (FCT).

NITDA, JICA Open iHatch Cohort 5 to Boost State-Level Startup Hubs Nationwide

NITDA

The initiative selects hubs as state-level managers to run incubation programmes, addressing uneven support outside Lagos and Abuja. “Nigeria’s startup ecosystem has grown rapidly, but access remains uneven,” said ONDI National Coordinator Victoria Fabunmi. “iHatch builds stronger hubs, standardises quality, and boosts investment readiness across all regions.”

Amid Africa’s $3.42 billion startup funding in 2025, Nigeria’s innovation clusters in major cities, sidelining rural founders. Selected hubs will incubate five startups each for at least one year, providing structured guidance for growth and funding. Hubs gain operational support, resources, and performance rewards—prioritizing ecosystem leadership over cash grants.

Eligibility and Timeline

Eligible hubs must:

  • Operate for at least one year with local engagement.

  • Possess infrastructure for incubation activities.

Applications close March 16 at ondi.nitda.gov.ng/#/ihatch.

Fabunmi emphasized: “By equipping hubs with tools, curriculum, and oversight, iHatch ensures consistent outcomes for founders everywhere,” tackling geographic gaps to scale local innovation.


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Canal+ Unveils €100m Rescue Plan to Revive MultiChoice after Subscriber Slump

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French media group Canal+ has announced a €100 million turnaround plan to revive growth at MultiChoice, Africa’s largest pay-TV operator, after the DStv owner lost hundreds of thousands of subscribers and suffered a decline in revenue in 2025.

Canal+ Unveils €100m Rescue Plan to Revive MultiChoice After Subscriber Slump

MultiChoice

The move follows Canal+’s full takeover of the South Africa-based broadcaster, which has been squeezed by weaker household purchasing power across Africa and intensifying competition from global streaming platforms.

According to Canal+’s latest financial disclosures, MultiChoice ended 2025 with 14.4 million subscribers, down from 14.9 million a year earlier, while revenue fell 6 per cent to €2.4 billion.

Adjusted earnings before interest and tax dropped 14 per cent to €159 million, prompting Canal+ to describe 2025 as “another challenging year” marked by falling subscriber numbers and an unsustainably high cost base.

The group cited currency depreciation in key markets such as Nigeria and persistent electricity shortages as major headwinds making it harder for households to maintain pay-TV subscriptions.

Canal+ also pointed to problems at Showmax, MultiChoice’s streaming service, describing one of its key contracts as an “expensive failure” and confirming that the arrangement is being shut down as part of a wider refocus on the core pay-TV business.

Under the new “boost plan,” which will roll out from 2026, Canal+ aims to restart subscriber growth and improve profitability across MultiChoice’s footprint by investing in content, pricing, distribution and sales.

On content, the French group says it plans to assemble the “best content on the African continent” by blending premium international programmes with more locally produced films, series and sports tailored to African audiences.

It will also simplify subscription packages and adjust pricing structures to make DStv and related offerings easier for customers to understand and afford.

To expand reach, Canal+ intends to subsidise hardware such as decoders and satellite dishes, lowering entry costs for new users.

In addition, the company will recruit more than 1,000 sales staff across African markets as it shifts MultiChoice towards a more aggressive, “sales-focused” model designed to win back and attract subscribers.

Alongside this investment push, Canal+ is embarking on significant cost-cutting measures, including a voluntary severance plan for some MultiChoice support staff and a restructuring of Irdeto, its technology and cybersecurity subsidiary.

Canal+ now expects to generate over €250 million in synergies by 2026, up from an earlier €150 million estimate, driven by the shutdown of loss-making Showmax contracts, operational restructuring at MultiChoice and rationalisation of company-owned properties.

The cost of delivering these savings is projected at between €70 million and €100 million. Despite the planned reforms, the group still anticipates a slight further decline in MultiChoice’s subscriber base in 2026, though the pace of losses is expected to slow, with adjusted earnings before interest and tax forecast to rise modestly to about €170 million as cost savings begin to offset weaker revenue and higher expenses.

Canal+ gained effective control of MultiChoice on 20 September 2025 after acquiring a majority stake, later buying out remaining shareholders and delisting the company from the Johannesburg Stock Exchange in December 2025.

The French media group has said it intends to complete a secondary listing on the JSE before June 2026 to reinforce its presence in Africa’s fast-growing media and entertainment market.

The €100 million boost plan underlines the mounting pressure on traditional pay-TV operators across the continent as currency weakness, rising living costs and rapid expansion of streaming services force a strategic rethink of legacy television business models.


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