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FirstBank Rewards Customer with Car in Verve Card Campaign Finale Promo

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The First Bank of Nigeria Ltd. has rewarded the grand prize winner of its Verve Card campaign, Mr Olakunle Animasaun, the Chairman of Kanwl International Ltd., with a brand new car.

The 14-week promo in partnership with Verve was designed to reward Verve Card customers for their continued usage and adoption of the card for various digitally driven transactions.

The bank had given out the sum of N50 million to 2,631 cusromers in the promo and other prizes including cash, airtime, power generating sets, refrigerator, cooking gas and television sets.

Speaking at the prize presentation on Friday in Lagos, Mr Chuma Ezirim, FirstBank’s Group Executive, E-Business and Retail Products, said that the aim of the promo was to appreciate the bank’s over eight million Verve Debit Card holder.

“We have given out over N50 million worth of prizes to 2,631 customers including the grand prize of a brand new car to be given out today.

“Other prizes given out during the promo were: N50,000, N20, 000 and N10, 000 cash prizes, N10,000 worth of airtime; power generating sets, refrigerator, cooking gas and television sets.

“We are excited at the response of customers to the promo and encourage the continued usage of the Verve Card as it is a card offering that promotes safe, convenient and rewarding digital banking service to customers,” he said.

Ezirim said that the bank would continue to provide the best financial services possible through its versatile products, services and initiatives to customers.

He added that the bank continue to engage in the right collaborations that would put its customers first.

Also speaking, Mrs Folasade Femi-Lawal, Head Card Business, FirstBank, described the promo as `unique and first of its kind’ across the industry in a long while.

Femi-Lawal said, “While other banks share out items, Verve and FirstBank decided to reward her esteem customers with a brand new car aside the other things.

“We started industry wide for eight weeks and then by popular demand and with the support of management of FirstBank and Verve, we decided to extend by six weeks, so the entire promo ran for 14 weeks.

“In the course of this, we had 800 winners who won N10, 000 cash, 800 winners won N10, 000 airtime, we also had 800 winners that won N20,000, 100 customers won N50, 000 cash, 40 customers went home with gas cookers, 30 customers went home with brand new refrigerators, 30 customers won 32 inches television sets, 30 customers went home with brand new generators and finally a grand prize winner.

“What is actually germane about this particular winner is to underscore FirstBank support and Verve to SMEs and businesses,” she said.

Mr Vincent Ogbunude, Divisional Chief Executive Officer of Verve, said that the company would continue to focus on providing secure and innovative payment solutions to its customers.

“But beyond this overarching goal of ours, we are also committed to creating on the look customer experiences to our card owners, those that have chosen us as their preferred option for cards and we look to rewarding them for their loyalty.

“This is the reason behind this collaboration with FirstBank to do this national consumer promo and today, we will be taking the excitement a notch higher with the presentation of the gifts items.

“FirstBank and Verve have had a unique partnership and we believe that this is just one of the many initiatives that we will carry out and this is underpinned by our common desire to give the best experience to customers and to reward them for patronage,” Ogbunude said.

The star prize winner, Animasaun, thanked FirstBank and Verve for finding him worthy to be the winner of the grand prize.

“This car that has been given to me today is a surprise to me because I didn’t expect it, when they contacted me, I thought it was a scam, until my wife asked me to go to the bank and verify after receiving series of calls.

“When I got to the bank I was congratulated for winning a car. I thank FirstBank so much,” he said.

The News Agency of Nigeria (NAN) reports that the representatives of the National Lottery Commission, Federal Competition and Consumer Protection Commission (FCCPC) and the Lagos State Lotteries and Gaming Authority, witnessed the grand finale. (NAN)


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E-Financial

CBN Licenses Unified Payments as Second Provider for PTSA Services for Nigeria

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Central Bank of Nigeria (CBN) has awarded the country’s second Payment Terminal Service Aggregator (PTSA) license to Unified Payments, Nigeria’s premier financial technology company, following a rigorous and transparent process,

CBN Licenses Unified Payments as Second Provider for PTSA Services for Nigeria

The move is targeted at enforcing existing requirement that all transactions from point-of-sale channels in Nigeria must go through a licensed Payment Terminal Service Aggregator (PTSA).

The CBN is enforcing the laws to clamp down on financial crimes and other market misconducts and it aligns with the CBN’s objectives to fully track all electronic transactions in Nigeria, given the propensity of using such transactions to fund insecurity, violent crimes, banditry, kidnapping as well as other vices.

According to one analyst, “By awarding a second PTSA license, the apex bank has proactively responded to industry operators who had expressed serious concerns about channelling all transactions through a single aggregator, the Nigeria Interbank Settlement System PLC (NIBBS), as has been the case for some years.

“With the new policy direction, payments service providers would henceforth route all transactions through either of the two licensed Companies.”

Other financial analysts and industry players have commended the Central Bank, affirming that “the move can be a massive step in the right direction. They also commended the open, transparent, and inclusive manner via which the selection process was managed, and the license awarded.

“The selection process, which lasted for months, began with an invitation for qualified organisations within the payment industry to submit an Expression of Interest document, alongside other requisite documentation and additional capital requirement of N1 billion.”

 

The new management of CBN decided not to give the license out without going through an open process – and for the first time in licensing a payment service provider – the apex bank went through a public bid process outlined in its publication of Friday, January 5, 2024, in different national newspapers. At the end of the process, Unified Payments emerged as the most preferred service provider.

Unified Payment Services Limited, also called Unified Payments or UP, is a shared service provider within Nigeria’s financial technology sector owned by a consortium of Nigerian banks. For over 26 years, the firm has provided payment technology to banks and other industry operators. The first and only non-bank entity that is a principal member and licensed acquirer of all of American Express, Mastercard, Visa, UnionPay and Payattitude. Unified Payments facilitates both local and international transactions.

Formerly known as ValuCard Nigeria Plc, Unified Payments led the way to introduce POS payments in Nigeria under its card scheme known as ValuCard which is the first payment card to be issued in Nigeria. The company later transformed into a scheme-neutral and option-neutral service provider enabling transactions under different schemes.

The company has continued to provide leading payment technologies and services, enabling different operators to leverage its capabilities and licenses, enabling prompt and seamless transactions.

Among the shareholders of Unified Payments are First Bank, Access Bank, United Bank for Africa (UBA), Guaranty Trust Bank Plc, Zenith Bank and Fidelity Bank. Other shareholders are Citibank Nigeria Limited, Ecobank of Nigeria Plc, First City Monument Bank Plc, Keystone Bank Ltd, Polaris Bank Ltd, Stanbic IBTC Bank Plc, Sterling Bank Plc and Wema Bank Plc.


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E-Financial

CIBN says Recapitalization will Empower Banks to Lend more to Economy

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Chartered Institute of Bankers of Nigeria, CIBN, has expressed support for the ongoing banking recapitalization exercise saying it will empower banks to lend more to the economy.

CIBN President, Dr. Ken Opara stated this yesterday while speaking at the annual lecture of the institute in Lagos, with the theme “Improving Availability of Credit in the Nigerian Real Economy: The Critical Importance of Liquidity.”

Okpara noted that the volume of credit to the real sector activities namely agriculture, manufacturing and services is low compared to their critical role in driving economic growth.

Consequently, he called for more credit to the real sector, saying, “I   propose that we consider offering more credit to these key sectors and particularly the agriculture sector. It is for this reason that the Recapitalization exercise is a welcome development.

“The recently announced upward review of the Minimum Capital Requirements of Nigeria by the Central Bank of Nigeria would further empower banks to extend more credit to the economy’s productive sectors.”

To address these factors impeding credit to the real sector, Okpara suggested that, “The government needs to improve further the ease of doing business and infrastructural development, such as power, roads, rail networks, etc.

“Setting up industrial centres where these companies can co-habit and share common infrastructure. Harmonize and reduce the various taxes and levies, including locating them in a single hub.

“Banks need to be deliberate in de-risking these companies via Capacity building programmes, and Advisory services.

Specialised Financial Institutions can be created in addition to the Bank of Industry (BOI), especially credit guarantee agencies and risk-sharing institutions, to further facilitate the deepening of credit as practiced in countries such as China which significantly transformed its economy.


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E-Financial

New Report Reveals 20% of Nigerians Use Bitcoin to Transact Daily

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A new report claims that 20 per cent of Nigerians are using Bitcoin to carry out financial transactions every day.

According to the open-source blockchain website, Elastos, the research was compiled from online interviews conducted with 1,407 self-defined ‘tech savvy’ respondents in Brazil, Germany, Nigeria, South Korea, UAE, the UK, and the US.

The interviews were completed by a third party, a registered market research company and completed between 30 March and 04 April ’24.

The report further revealed that 67 per cent of Nigerians would have more trust in Bitcoin to put their life savings than banks and local governments.

The report reads; “The inaugural BIT Index (Bitcoin; Innovation & Trust) – compiled from over 1,400 self-defined ‘tech savvy’ respondents from 7 countries across the globe – sheds light on the actual perception and use of Bitcoin in people’s daily lives, irrespective of its current valuation. Elastos’ BIT Index is part of ongoing research to better track the ‘real world’ use of Bitcoin together with users’ motivations, expectations and barriers around the same.

“In particular, the data reveals the role being played by emerging markets in terms of understanding, usage and confidence around Bitcoin. Nigerian respondents’ levels of usage and trust compare starkly with those expressed from so-called ‘established’ markets such as Germany and the UK and Germany where daily usage levels are just 8% (for German respondents) and (9% for their UK counterparts).

“In terms of the trust – in addition to Nigeria – significant proportions of respondents from Brazil (35 per cent) and the UAE (32 per cent) would have more confidence in Bitcoin-based services to protect their life savings compared to those from markets such as the UK (20 per cent) and Germany (22 per cent).

“When it comes to ensuring the integrity of online transactions, emerging market respondents also revealed their relative confidence in Bitcoin, compared to alternatives. According to the data, 66 per cent of Nigerian respondents and 35 per cent from Brazil have more confidence in Bitcoin-based systems than alternatives such as banks, or national Governments, compared to figures of just 16 per cent (Germany) and 21 per cent (UK) who feel the same.


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