Broadcasting
Spotify Appoints Sio as Ambassador for Equal Africa Programme
Global streaming giant Spotify is proud to announce that Sio has been selected to join the EQUAL Africa programme aimed at spotlighting female artists across the continent.
Through EQUAL, a cross-section of female artists in Africa are given the tools needed to advance their careers and close the gender gap in the music industry. Artists featured in Spotify’s EQUAL Africa programme are exposed to a global listenership, and are also provided with off-platform support and tools to bolster their careers.
“Sio is a breath of fresh air and a welcome addition to the EQUAL programme,” says Spotify’s head of music for sub-Saharan Africa, Phiona Okumu.
“Sio’s effortless contribution to several genres has put her in a class of great contemporary African artists actively creating on the continent today. It is our hope that other young women creators see this as proof that their talents can and will be recognised and supported,” she adds.
31-year-old Siobhan King, better known by her stage name “Sio,” was born in Johannesburg, South Africa. She is a storyteller through music, poems, performance space, design, and interpretation. Her adaptable voice and distinct ability to switch between musical styles such as Dance, Deep House, and Electro distinguish her as a spectacular artist in a new era of music.
The genre-fluid and award-winning multihyphenate tells deep, dark, difficult and sweet stories through many mediums. Sio grew up listening to artists like Sade, Boyz II Men, Kenny G, The Bee Gees, and South Africa’s own Brenda Fassie. Her music is inspired by these artists, and is influenced by her life experiences, literature and the world around her.
“As a female artist, it’s difficult to carve your own path in a world where that path has already been dictated to you. To be nonconforming and true to yourself is an act of rebellion. I’ve learned that that is the only way to navigate the male-dominated world, especially the music world – to be a woman as defined by me,”explains Sio, reflecting on her career and the difficulties she’s faced as a female singer breaking the mould.
Sio has made hits with a slew of acclaimed producers including Charles Webster, Ralf Gum, Jullian Gomes, Fka Mash and Dwson, to name a few. Affectionately dubbed the ‘career builder’ by fellow long-time collaborator, Kid Fonque, her collaborations have catapulted many musical names. Her voice and words are highly sought after in House, Electronic, Alternative and Soul music circles.
“I’ve taken it upon myself to challenge the ways women are marginalised in the music industry. That’s why I am honoured to be an Ambassador of EQUAL. I am excited about the spotlight it gives me and my music, as well as the many doors and opportunities it will afford me,” she concludes.
To tune into Sio’s unique Electro sound, listeners can stream her tracks featured on the EQUAL Africa and EQUAL Global playlists.
Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.
The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.
The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.
The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.
MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.
The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.
Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.
By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.
The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.
However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.
Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.
USDT, USDC
Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.
According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.
The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.
The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.
Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.
The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.
However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.
More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.
Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.
The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.
This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.
Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.
“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”
Key highlights include:
55% year-on-year growth in local streams for Nigerian female artists.
75% surge in streams for independent Nigerian artists.
Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.
Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.
The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.
For full details, visit spotify.com/loudandclear.
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