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Four Ways Young Nigerians Can Enhance their Digital Skills for Free

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By Sean Riley, CEO, Ad Dynamo by Aleph

The start-up economy in Africa is booming, but all that noise makes it hard to get the correct message across to the right customers. In order to thrive, new businesses require the marketing skills relevant in our current digital age, and there has never been a better time to be a digital marketeer, capturing audiences and achieving business targets by curating campaigns and crafting narratives.

Lagos has been ranked the best city for start-ups by StartupBlink, maintaining its standing as the continent’s sole entry, within the top 100 global destinations, to stake a digital business. Moreover, in Nigeria the digital sector is contributing about 10% to GDP, making Nigeria the best home for digital skills in the continent.

That said, the youth unemployment rate in Nigeria has accelerated to over 53% during the pandemic. Many of these so-called digital natives, born during the digital age, despite their confidence engaging in the digital world, lack the skills or the funds to unlock the potential of this emerging tech market through traditional academic streams. There are, however, still other paths that can be explored.

Get a Digital Ad Degree

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Aleph, a global leader in digital advertising, is the driving force behind the geographic expansion of the world’s biggest tech companies, across emerging markets. Aleph is committed to educating more than 50,000 people across over 90 countries, thus forming the core of the next generation of digital professionals.

The training is provided through Digital Ad Expert, featuring the flagship programme of Digital Ad Degree, all you need is access to the internet and to Zoom. The course runs over 12 weeks with a mix of live and on-demand sessions, covering the basics of strategy and analytics, as well as platform specific advertising methodologies for all the major social media platforms.

The Aleph degree awards badges upon completion allowing you to showcase acquired skills across all social profiles. The programme also provides overviews of the current Nigerian and Ghanaian job markets so that you can put your skills immediately into practice.

The Latest Research

Digital Ad Expert also benefits from Aleph’s industry leadership through regular uploads, featuring the latest marketing trends and insights from the company. Tap into a unique well of knowledge and content to enhance your digital skills, enabling you to stay ahead of the competition, and discover real world examples from the experts.

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Listen Carefully

While social media can seem overwhelming, it can also be a valuable learning tool, allowing you to interact directly with your role models, and locate mentors. The Twitter Spaces tab is your door to topical discussions that are relevant to your interests and is the perfect way to further expand your digital understanding, wherever you are, at your convenience.

Similarly, applying the same strategy to podcasts and you’ll quickly build an audio library that will enrich your personal skills and feed your future career ambitions.

Watch and Learn

True digital natives already know that almost anything can be learnt from watching a few YouTube videos, but what you might not know is that the development of digital skills is no exception. The real magic of the internet is in the flood of webinars you can attend for free.

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Yes, the pandemic taught workplaces that workers can be productive outside of the office, and that anyone can host a webinar. Therefore, keep a close eye open for event listings on relevant industry association websites (such as IAB for digital marketers), and discover an endless list of informative sessions to attend.

Sign up to Ad Experts for Free

Applications for the next group of Digital Ad Expert are now open. The first session is scheduled to kick off on August 17th, 2022. Candidates can apply to complete a free three-month comprehensive digital ad degree here. The program will be conducted in English, twice weekly, over Zoom.

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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NBC Files Fresh Appeal against Judgment Barring it from Imposing Fines on Broadcast Stations

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National Broadcasting Commission (NBC) has filed an application seeking the permission of the court of appeal to file a fresh appeal against the judgement of the federal high court in Abuja barring it from imposing fines on erring broadcast stations.

NBC Files Fresh Appeal against Judgment Barring it from Imposing Fines on Broadcast Stations

In the application filed at the court of appeal in Abuja by Dapo Akinosun, counsel to the NBC, the commission argued sanity in Nigeria’s broadcasting sector is under threat and that the public interest would be better served if the court grants the application.

On January 17, 2024, Rita Ofili-Ajumogobia, a judge at the federal high court in Abuja, restrained the NBC from imposing a N5 million fine on broadcast stations sanctioned in 2022 over allegations of “undermining Nigeria’s national security by broadcasting documentaries on banditry in Nigeria”.

The affected broadcast stations were Multichoice Nigeria Limited, owners of DSTV; TelCom Satellite Limited (TSTV); Trust-TV Network Limited; and NTA StarTimes Limited.

The suit was filed by Media Rights Agenda (MRA).

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Dissatisfied with the ruling, the NBC appealed the judgement filed an appeal at the court of appeal in Abuja.

In June, the court of appeal dismissed the commission’s appeal, holding that it was “fundamentally defective” and incompetent.

Jane Inyang, lead judge of the panel, held that the parties before the lower court were identified as “Incorporated Trustees of Media Rights Agenda (as applicant) and National Broadcasting Commission (as respondent)” but in the notice of appeal the purported appellant was described as the “Nigerian Broadcasting Commission”,

The judge held that the discrepancy was significant and that the court lacked jurisdiction to entertain the commission’s appeal.

In the application, the NBC urged the court to grant it leave to raise and argue a fresh issue on appeal relating to the legal capacity of MRA to institute and maintain the original suit before the lower court.

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The commission argued that the defect in the earlier notice of appeal, which resulted in the dismissal of its appeal, arose “solely from an inadvertent misdescription” of its name by its lawyer.

The NBC told the court that the subsisting judgement raises questions on the commission’s statutory powers to regulate broadcasting and enforce compliance with broadcasting standards in Nigeria.

The commission argued that the subsisting judgment is capable of creating uncertainty regarding its regulatory powers if it is allowed to stand.

The NBC also argued that without the pronouncement by the appellate court on the issues raised in the appeal, its regulatory framework would be weakened.

“A weakened regulatory framework may embolden non-compliance with established broadcasting standards, thereby increasing the dissemination of false, misleading and unverified information capable of causing unnecessary public anxiety, panic and social unrest,” the NBC said.

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“Absence of effective regulatory oversight may further encourage irresponsible broadcasting practices and the misuse of broadcast and digital media platforms by persons who deliberately publish sensational, inaccurate or inflammatory content to intimidate, harass or unduly influence individuals, institutions and public discourse.”

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Davido Shares Past Suicidal Thoughts, Drops Oriadé Album

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David Adedeji Adeleke, known professionally as Davido, has shared his past suicidal thoughts as he dropped Oriadé,  his sixth studio album yesterday.

Davido Shares Past Suicidal Thoughts, Drops Oriadé Album

Davido

Davido said he chose the date on purpose as it marks exactly 15 years since he began his professional music career.

Oriadé is a Yoruba word combining “Ori,” meaning destiny, and “Adé,” meaning crown.

It translates to “the crowned head.” The album has 13 tracks and features Black Sherif, Aya Nakamura, Leon Thomas, Mayorkun, and Llona.

It follows his 2025 project, 5ive, which reached number two on the Billboard World Albums chart.

Davido also announced an international tour to support the new record.

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In the days leading up to the release, Davido gave interviews that revealed personal details about his past and his current life.

Speaking to Vibe Magazine on Thursday, he described a 2014 incident in Ghana that left him feeling suicidal.

He said he invited a woman back to his hotel room after a show, and she later posted a photo of him sleeping online.

He said the fallout overwhelmed him.

“My daddy was calling me. My sisters were calling me. If I saw the balcony that day, I would have jumped,” he said.

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He said he was young at the time and did not fully understand the consequences of his actions.

He described the experience as a turning point that changed how he thinks about privacy and fame.

In the same interview, he explained why he often dresses down in public despite his wealth.

He recalled a trip to the South of France where he went out in shorts and slippers without his watch.

“I’ve been on jets, I’ve been flying, I’ve been in all these places since I was a baby. I’ve been seeing money since I was a baby. So all these things don’t really excite me,” he said.

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He added that he sometimes prefers to drive a Toyota to the supermarket in Atlanta instead of one of his luxury cars.

In a separate livestream with Davrel, Davido spoke about how his life has changed since marrying his wife, Chioma, and becoming a father.

He said his home no longer holds the large crowds it once did.

“I can no longer have 100 people in my house like before,” he said.

He said he speaks to Chioma every day regardless of his schedule.

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He also disclosed that he spends between $200,000 and $300,000 a month on himself, not including costs for his wife, children, jewelry and cars.

He said the amount is lower when he is in the United States, where he described his lifestyle as quieter.

 

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Africa Prudential Posts N1.59bn Profit in H1 2026, Reaffirms Digital Growth Strategy

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Africa Prudential Plc has reaffirmed its commitment to digital transformation, revenue diversification and sustainable growth after reporting a strong financial performance for the first half of 2026.

Africa Prudential Posts N1.59bn Profit in H1 2026, Reaffirms Digital Growth Strategy

Dr Catherine Nwosu

The company made this known during its H1 2026 Investor Call, which brought together institutional investors, shareholders, investment analysts, regulators and other stakeholders to review its financial performance and strategic outlook.

Dr Catherine Nwosu, managing director and Chief Executive Officer of Africa Prudential, said the company’s performance reflected the resilience of its business model and the effectiveness of its long-term growth strategy despite prevailing macroeconomic challenges.

According to the company’s financial results, gross earnings rose by 27 per cent year-on-year to N4.28 billion, from N3.34 billion recorded in the corresponding period of 2025.

Profit before tax increased by 22 per cent to N2.41 billion, while profit after tax grew by 18 per cent to N1.59 billion.

The company also reported a 27 per cent rise in net operating income to N4.21 billion, while total assets increased by 13 per cent to N46.53 billion.

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Shareholders’ funds equally rose by 13 per cent to N12.52 billion, reflecting continued financial strength.

Management attributed the performance to sustained growth in its core registrar business, increased corporate action activities in the Nigerian capital market, improved treasury earnings and rising adoption of its technology-driven solutions.

The company said it was steadily transforming from a traditional share registrar into a broader technology and business solutions provider serving Nigeria’s capital market ecosystem.

During the interactive session, investors sought clarification on the sustainability of earnings, particularly as interest rates are expected to moderate.

Responding, Nwosu said the company was deliberately expanding its recurring fee-based revenue streams to reduce dependence on treasury income.

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“Interest rates influence our treasury income positively, but that is why we are deliberately diversifying our revenue streams.

“Our strategy is to grow recurring fee-based business lines such as our digital solutions, Know Your Customer (KYC) services, Annual General Meeting (AGM) technology, probate services and the SabiVest mobile app.

“Over time, this will reduce our reliance on interest income and create a more balanced and resilient earnings mix,” she said.

Nwosu noted that increasing capital market activities had created stronger demand for seamless digital investor experiences, improved operational efficiency and enhanced compliance solutions.

She said the company would continue investing in technology-enabled products capable of delivering long-term value to shareholders while strengthening its competitive position.

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According to her, Africa Prudential has identified five strategic priorities for the second half of 2026.

The priorities include driving sustainable growth across its core registrar and emerging business lines, accelerating technology-led product innovation, strengthening brand leadership, investing in talent development and deepening corporate governance.

She said the investor engagement demonstrated the company’s commitment to transparency, accountability and regular engagement with shareholders and the investment community.

Africa Prudential reaffirmed its commitment to leveraging innovation, operational excellence and sound financial management to sustain growth and strengthen its leadership position in Nigeria’s capital market.

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