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LaPRSC: Danbatta Highlights Why Nigerians Must Explore Opportunities in the Digital Economy to Eradicate Poverty

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L-R: Mr Sina Thorpe, Council Member, NIPR; Mrs Nnena Ukoha, Head, Corporate Communications, NCC: Mrs Comfort Obot Nwankwo, Chairman, NIPR Lagos and Conference Convener, Mr Olabamiji Adeleye, Lead Consultant, Addefort Limited at the 9th Lagos PR Stakeholders' Conference on Leadership and Poverty Eradication on Thursday August 18, 2022.
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Professor Umar Garba Danbatta, Executive Vice Chairman/ CEO, Nigerian Communications Commission, on Thursday addressed the 9th Lagos Public Relations Stakeholders’ Conference on Leadership and Poverty Eradication.

L-R: Mr Sina Thorpe, Council Member, NIPR; Mrs Nnena Ukoha, Head, Corporate Communications, NCC: Mrs Comfort Obot Nwankwo, Chairman, NIPR Lagos and Conference Convener, Mr Olabamiji Adeleye, Lead Consultant, Addefort Limited at the 9th Lagos PR Stakeholders’ Conference on Leadership and Poverty Eradication on Thursday August 18, 2022.

The EVC, represented by Mrs Nnena Ukoha, Head, Corporate Communications, called on Nigerians to explore opportunities in the Digital Economy to eradicate poverty in the country.

Speaking on the topic, Poverty Eradication in Nigeria: Leveraging Opportunities in a Digital Economy, he noted that ”For most developing countries, particularly those with large populations, inadequate infrastructure has made it difficult to participate as equal partners in the worldwide enterprise of knowledge production and dissemination.

“This portends an unequal distribution of access, resources and opportunities in this new economy, the Digital Economy.

“To avert the birth of a new type of poverty (Information Poverty), the ICT gap (digital divide) between the developed and developing nations must be bridged.”

That Nigeria like most developing nations is not enjoying the full benefits of the ICT revolution due to inadequate telecommunication infrastructure, capacity to maintain existing infrastructure, and policies for equitable public participation as producers and consumers of information and knowledge.

“A nation’s development is measured in economic terms such as per capita income, Gross Domestic Product (GDP), and Gross National Product (GNP), among other indices. Indices such as level of literacy, social development, human capital development, cultural innovation and technological preparedness are not regarded as a measure of development.  If we must tap into the ICT revolution, then it is time for a paradigm shift!  The traditional economic terms are not a reflection of the new age of the Digital Economy “he said.

On efforts made by the Nigerian government, “There are several past and ongoing efforts by the Nigerian Government to alleviate poverty through ICT using organizations and programmes like the National Information Technology Agency (NITDA), using the offices of the Nigerian Postal Service (NIPOST) across the country as ICT hubs, the Universal Service Provision Fund (USPF) to ensure that telecommunications services are accessible to the widest number of people (and communities) at affordable prices.

USPF has poverty-reducing activities like the Community Resource Centers, USPF Hackathon, RUBI – Rural Broadband Initiative,  UnICC – University InterCampus Connectivity,  BTS – Base Transceiver Stations, IRC – Information Resource Centres, SKC – School Knowledge Centres, and the E-Health Project. “

The EVC said that “NCC will continue to support the vision of the present government to put Nigeria amongst the top twenty in the comity of Nations and to align our developmental goals in keeping with the seventeen United Nations Sustainable Development Goals (SDGs) but particularly the goal to eradicate extreme poverty for all people everywhere which is currently measured as people living on less than $1.25 a day, by year 2030.

He listed initiatives at the NCC directly or indirectly target poverty eradication to include;

“Advanced Digital Appreciation Programme: Transforming the Academics: Advanced Digital Appreciation Programme for Tertiary Institutions, ADAPTI is aimed at bridging the digital divide existing in academia with the provision of computers and other ICT facilities to equip the lecturers and other experts in order to improve ICT skills and also to enrich the students.

“The overriding objective of this intervention has been to elicit the pervasive application of ICT skills in academia for enhanced staff output, institutional efficiency, and student enculturation to e-based learning for sustainable national growth.”

“Digital Awareness Programme (DAP): this is a special intervention programme to address the digital information knowledge gap in the country, especially among the teeming youthful population.  On the last count, the DAP Project supports 229 Secondary Schools across the Six (6) Geopolitical Zones of Nigeria, including the Federal Capital Territory.

“The strategy in this programme is to expose schools and colleges to Information and Communications Technology (ICT) awareness, usage and application by facilitating access to ICT tools by the provision of twenty one (21) Desktop Computers, Local Area Network, Printers, Scanners, VSAT Dish and deployment of one Year Bandwidth Subscription for Internet Access.”

“NCC- Digital Bridge Institute (DBI) Projects: Nigeria’s ICT flagship institution, the Digital Bridge, DBI, came into existence in 2004 to impact on the national ICT human capital building efforts by bridging the ICT knowledge gap.”

“Frequency Auction: Contributing to National Purse: The Nigerian telecom regulator has contributed to the Federation Account from proceeds of frequency auctions and licensing.

“The frequencies auctioned, are in turn used for the deployment of services for poverty reduction and the benefit of the citizenry. The Commission has a clear understanding of this value chain and is determined to uphold it. “

“Value Added Services (VAS): Telecommunication has given birth to several value-added services that open up benefits to all cadre of people irrespective of location and level of education.

“These VAS are great channels for revenue generation. Some VAT are content development, Phone repair network, IT device accessories sales market (phone pouches, screen covers etc), Ringback tones, and even government agencies providing service on telecom platform e.g NAFDAC – drug authentication code. “

On broadband and poverty , “The Nigerian National Broadband Plan 2020–2025 (the “Broadband Plan”) devotes an entire section to targets, strategies and roadmaps to promote pervasive broadband deployment, increased broadband adoption, usage and availability to all at affordable prices.

“These all point to government’s commitment to harmonizing and utilizing the benefits derivable from ICT for the good of all. “

“In 2020, the latest National Broadband Plan was approved to foster fuller economic exploitation of ICTs. This means that there will be more pervasive deployment and usage of ICT to push the development and economic attractiveness of the nation.”

He assured that The Federal Government of Nigeria is committed to sustainable development of the ICT subsector for the growth of the economy and the eradication of poverty.

“This was made evident during the just concluded Communications sector retreat where the Ministry of Communications and the agencies under it converged to chart a five-year plan that would make communications services, affordable, accessible, and available to all persons in Nigeria.”

He concluded that “The credit for Nigeria’s ambitious broadband pursuit is traced to the potentials and prospects of broadband technology, the ease of deployment and the vast opportunities available through it.

“The Commission will continue to put strategies in place to pursue last mile deployment of broadband. This would ensure small businesses are positioned to compete globally and communities and individuals are able to create wealth through access to ICT.”

“By providing access to information, making markets more efficient, fostering social inclusion, and equalizing opportunities in rural areas, ICT offers an innovative and unprecedented tool to directly reduce poverty.”

Other speakers at the event include; Founder and Chairman, Heirs Holdings, Mr Tony Elumelu; Mr Segun Ajayi-Kadir, Director General, Manufacturers Association of Nigeria (MAN); Sheila Ojei, Director Strategy, Funding and Stakeholders Management, LSETF; The Commissioner for Women Affairs and Poverty Alleviation, Lagos State, Mrs Cecilia Bolaji Dada and Dr Oluseye Ajuwon, Economist and Consultant, University of Lagos.

 

 


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FG Mulls Age Restriction for Kids on Social Media

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Federal government has said that it is evaluating potential policy approaches for the protection of children online, including age restrictions.

FG Mulls Age Restriction for Kids on Social Media

In a statement by Bosun Tijani, minister of Communications, Innovation, and Digital Economy, said that, while the internet offers significant opportunities for learning, creativity, and communication, it also exposes children to risks such as cyberbullying, harmful content, online exploitation, misuse of personal data, and emerging challenges linked to artificial intelligence tools.

“As Nigeria evaluates potential policy approaches for protection of children online, including age restrictions, improved age verification systems, platform accountability measures, and enhanced regulatory oversight, public input is essential to ensure that any framework adopted reflects national priorities, respects children’s rights, and responds to the realities of Nigeria’s digital landscape”, Tijani said in the statement.

He encouraged parents, educators, young people, digital professionals, and all stakeholders to share their perspectives on the critical issue by completing a survey, which he noted would shape evidence-based policies.

“As Nigeria evaluates possible policy options, it is important that any approach reflects national priorities, respects children’s rights, and responds effectively to the realities of the country’s digital landscape,” the Ministry stated in a policy note accompanying the survey.

Nigeria has witnessed rapid growth in internet and social media usage over the past decade, driven largely by increased smartphone adoption and expanding mobile broadband networks.

According to Dr. Vincent Olatunji, national commissioner, Nigeria Data Protection Commission (NDPC), more than 40 million Nigerians spend an average of six hours daily on social media.

 

 

 


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More Nigerians Emerge Millionaires in Week 9 of NIVEA’s Consumer Campaign

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NIVEA’s landmark ₦3 Billion National Consumer Promotion has successfully completed its ninth weekly draw, sustaining nationwide excitement as thousands of Nigerians continue to win instant and life-changing rewards across the country.

 

At the Week 9 draw, held on Thursday, March 5, another group of lucky consumers joined the growing community of winners created by the campaign.

Among the standout winners were Ruth Stephen from Enugu and Ayomide Oriola from Ibadan, who each received ₦1,000,000, further demonstrating the campaign’s reach and credibility across diverse regions of Nigeria.

Reacting to her win, Ruth Stephen described the experience as overwhelming and unforgettable.

“I was very happy when I got the call and was smiling throughout the day because I’ve never been this lucky. I will just pay my tithe from the prize money and save the rest until I know what to do with it,” she said.

For Ayomide Oriola, the surprise million-naira reward turned an ordinary purchase into a life-changing moment.

“I was surprised to hear from Nivea that I’d won the one million. And it was a very pleasant surprise for me. I will invest in my kiddies’ wear business to expand more than it is already,” she shared.

With nine successful draws now completed, the ₦3 billion promotion has produced well over 550,000 winners nationwide. So far:

  • 90 consumers have won and redeemed ₦1 million each
  • Over 450,000 winners have received ₦50,000 Jumia shopping vouchers
  • Approximately 550,000 participants have enjoyed ₦1,000 instant airtime rewards

Despite these impressive milestones, NIVEA emphasizes that the promotion is still ongoing, with several weeks of rewards, including major grand prizes, yet to be won.

Participation remains simple:

  1. Purchase any NIVEA 400ml Body Lotion variant – Cocoa, Rich Nourishing, Even Glow, Advanced Care, Perfect & Radiant, or Deep
  2. Locate the unique code on the pack
  3. Scratch and dial 7022*code# and follow the prompts
  4. Receive ₦1,000 instant airtime and automatic entry into weekly draws

The “Double the Care, Double the Glow” campaign continues to combine everyday skincare with tangible consumer rewards, steadily building anticipation toward the grand finale of the twelve-week promotion.

At the end of the campaign, participants stand a chance to win ₦5 million, ₦3 million, ₦2 million, three brand new SUVs, and ten all-expense-paid trips to Spain to watch Real Madrid live at the Santiago Bernabéu Stadium – a benefit tied to NIVEA’s global partnership with Real Madrid CF.

Speaking on the ninth draw milestone, Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, highlighted the growing trust consumers are placing in the campaign.

“Reaching the ninth draw is a powerful reminder of what happens when a brand consistently delivers on its promise. Every week, Nigerians across different cities and communities are seeing real people win, and that transparency continues to strengthen confidence in the promotion. As we move closer to the grand finale, our message remains simple – every purchase still holds opportunity, and the biggest rewards are still ahead.”

She reiterated that every eligible purchase guarantees instant value while offering multiple chances to win before the promotion concludes.

The ₦3 Billion Consumer Promotion is fully approved and regulated by the National Lottery Regulatory Commission (NLRC), Lagos State Lotteries and Gaming Authority (LSLGA), and the Federal Competition and Consumer Protection Commission (FCCPC), ensuring a transparent and credible process.

As the campaign advances beyond its ninth draw, NIVEA encourages consumers nationwide to keep participating, reminding Nigerians that the promotion remains live, accessible, and rewarding every week.

Through this initiative, NIVEA continues to reinforce its leadership in skincare while delivering on its enduring promise of Double Care, Double Glow, and Double Value for consumers across Nigeria.

 


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NICA Confers Professional Fellowship on Uche Uzoebo

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L-r: Mrs. Uche Uzoebo, Managing Director of Shared Agent Network Expansion Facilities (SANEF); Dr. (Mrs) Markie Idowu, president, and Prof. Chris Onalo, Registrar/CEO both of National Institute of Credit Administration (NICA) at the conferment of professional Fellowship of the institute on Mrs. Uche Uzoebo held in Lagos recently.
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The National Institute of Credit Administration (NICA) has conferred its Professional Fellowship on Mrs. Uche Uzoebo, Managing Director of Shared Agent Network Expansion Facilities (SANEF).

The recognition was announced in Lagos during the investiture of Dr. (Mrs.) Markie Idowu as the Institute’s new President.

In his welcome address, Prof. Chris Onalo, Registrar/CEO of NICA, noted that the National Institute of Credit Administration distinguishes itself from other professional bodies through its unwavering commitment to advancing credit management, promoting professionalism, and empowering Nigerians with credit literacy.

“Unlike many other institutes, NICA recognizes that credit management is a lifeline of commerce, influencing every aspect of business, social, and economic life. Through this commitment, the Institute continues to shape Nigeria’s economic future towards sustainable growth,” he stated.

The Fellowship represents the Institute’s highest professional distinction and is conferred on individuals whose leadership has significantly strengthened Nigeria’s credit environment, institutional governance frameworks, and the integrity of the financial system.

This recognition also comes at a significant moment globally as the world commemorates International Women’s Day, underscoring the growing recognition of women’s leadership and contributions across industries, particularly in finance, governance, and economic development.

The ceremony brought together senior financial sector executives, policymakers, regulators, and distinguished guests to celebrate excellence in credit administration and professional practice.

The Institute described Mrs. Uche Uzoebo as a seasoned business executive and financial services leader with over two decades of professional experience spanning banking, digital payments, and financial services.

A proven change agent, she brings deep expertise across digital payments, financial inclusion, agency banking, product and business development, merchant acquiring, as well as corporate, commercial, and retail banking.

Her leadership has been instrumental in advancing secure and inclusive digital financial services, strengthening payment systems, and expanding last-mile access to financial services across underserved communities in Nigeria.

Through SANEF and related initiatives, she has supported economic empowerment and financial inclusion by expanding agent networks, promoting financial literacy, and championing innovative technology-enabled solutions.

Passionate about gender inclusion and women’s economic empowerment, Uzoebo is also a gender specialist and advocate with a strong focus on supporting women entrepreneurs and breaking structural economic barriers.

As a certified trainer, she designs and delivers high-impact capacity-building programmes for individuals, youth, women, and organizations, enabling sustainable growth and improved performance.


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