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52 Beneficiaries Emerge in Netflix Creative Equity Scholarship Fund for West & Central Africa

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L-r: Tendeka Matatu-Netflix Director of local language films in Africa, Nicole Emechebe- Beneficiary Netflix Creative Equity Scholarship fund, Alhaji Adedayo Thomas- Chairman NFVCB, Shola Sanni-Director of Public Policy, SSA Netflix, Alex Eyengbo - Beneficiary Netflix Creative Equity Scholarship fund, Marie-Jean Berger- Manager of public policy EMEA at Netflix, Ben Amadasun- Director of content, EMEA at Netflix.
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The world’s streaming entertainment service, Netflix announced 52 beneficiaries of its Creative Equity Scholarship Fund (CESF), for the West and Central African region. The announcement occurred at a stakeholder event, hosted by the National Film and Video Censor Board (NFVCB).

The 2-day event which took place at the Marriott Hotel, Ikeja in Lagos engaged policy, regulators and partners on important discussions including; Nigerian storytelling as soft power and hard currency;  inclusion of women in the creative economy; the need for strengthening Nigeria’s creative pipeline, and Nollywood’s contribution to global perception.

Netflix Creative Equity Scholarship Fund (CESF) will provide financial support to its beneficiaries including access to quality tertiary education in film and TV-focused disciplines.

The scholarship fund for Sub-Saharan students is part of Netflix’s global Creative Equity Fund launched in 2021 which is a dedicated effort to help build new opportunities for underrepresented communities within entertainment.

Through the fund, Netflix supports external organisations committed to creating equitable opportunities in the TV and film industries, as well as bespoke Netflix programs that help us to identify, train and provide job placement for up-and-coming talent globally.

The Netflix Creative Equity Scholarship Fund celebrated the inaugural cohort of 52 beneficiaries from four East African countries (Benin Republic, Gabon, Ghana and Nigeria.

The 52 Beneficiaries:

3 beneficiaries from PAN-Atlantic University (Nigeria),

Alex Eyengho, Donatus Ekwuazi and Nicole Emechebe.

24 beneficiaries from National film institute Jos (Nigeria)

Nanmet Dakup, Grace Lasisi, Nkemakonam Onejeme, Timchang Miri, George-isaac Dadzie, Joseph Ogbe, Anothony Nnaji, Aduragbemi Ogundiran, Oluyomi Taiwo, Evelyn Inyang, Emeka Ikpechukwu, Collins Okorocha, McRoberts Metseyinor, Fatgan Agati, Aisa Zerubabel, Blessing Izang, Stephen Okoh, Nifuk Mafuyai, Lois Bewarang, Samson Alaba, Ezichi Okeke, Rukayat  Zubair, Mary Orjiakor and Divine-gift Ibewuike.

8 beneficiaries-National Film and Television Institute (Ghana)

Samuel Laryea, Seth Aydin, Linda Amemordzi, Gilbert Carrey, Kakra Opare-Asiedu, Lydia Flika, Payin Opare-Asiedu, Magdaline Masopeh.

15 beneficiaries from Institut Supérieur des Métiers de l’Audiovisuel (ISMA) (Benin)

Sekinatou Bio, Belvina Djossou, Kate Djiwan, Mirabellel Tossa, Melvina Afanou

Lazarine Damando,  Imelda Batamoussi, Zigan Jean-Pierre Medegoun, Elfrid Benon, Franck Anikakpo, Irésan Bassaley, Milka Degan, Chrétia Vodounon, Nouriyath  Moussibayi and Claudia -Manuela Tanoh.

2 beneficiariesInstitut Philippe Maury de l’Audiovisuel et du Cinéma (IPMAC) du groupe EM-Gabon Université (EMGU)

Thephor Koumou-Mba and Adriana Ndemby.

All the beneficiaries are eligible to receive a full scholarship which includes – tuition, accommodation, living stipend and education supplies.

The program is currently being administered by dalberg in partnership with the five institutions of higher learning in the region that will support the formal qualification and training of aspiring creatives from the region.


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Canal+ to Cut Jobs as Part Sweeping Restructuring

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Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

Canal+ to Cut Jobs as Part Sweeping Restructuring

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.

The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.

The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.

MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.

The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.

Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.

By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.

The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.

However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.


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Nigeria tops global rankings for USDT, USDC ownership

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Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

Nigeria tops global rankings for USDT, USDC ownership

USDT, USDC

Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.

According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.

The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.

The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.

Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.

The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.

However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.

More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.

 


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Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

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Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

Spotify's Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.

This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.

Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.

“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”

Key highlights include:

  • 55% year-on-year growth in local streams for Nigerian female artists.

  • 75% surge in streams for independent Nigerian artists.

  • Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.

Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.

The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.

For full details, visit spotify.com/loudandclear.


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