Telecom
Global Internet Traffic Up as Video Dominates

Global internet traffic was up 23% in 2022, driven by an upsurge in streaming video usage and growth in traffic across app categories.

This is according to Sandvine’s 2023 “Global Internet Phenomena Report”, which provides details of the latest global app usage and internet traffic trends.
Sandvine indicates the report’s analysis is based on data from 177 service providers, representing nearly 300 million subscribers. It covers regions across the globe, namely the Americas, Asia Pacific, Europe, Middle East and Africa.
According to the report, Netflix, Microsoft, Alphabet (Google), Meta, Amazon and Apple are the biggest generators of internet traffic, producing nearly half of all internet traffic during the period under review. The big six firms generated nearly 48% of growing internet traffic in the first half of 2022, it reveals.
While the companies generate a substantial amount of overall internet traffic, Sandvine notes there’s a 9% decline in terms of their percentage contribution to total internet volume.
“This means their traffic is now couched amid an expanding number of app categories and greater number of apps, which are producing more data overall. This is contributing to the 23% increase in overall traffic volume we saw in our H12022 data.”
“Following the historic COVID-driven internet traffic surges of 2020 and 2021, the ‘new normal’ in application usage and volumes seems to be here to stay,” says Sandvine chief solutions officer Samir Marwaha.
“The rapid acceleration of digitisation led to an enhanced reliance on applications and a rapid evolution toward more sophisticated apps that fuse together multiple functions and features.”
In the report, Sandvine indicates the streaming and short-form video trend has become a catalyst for internet traffic growth.
Video from not only the big tech companies, but also up-and-comers like TikTok and Disney+, is contributing a sizable volume of traffic, it reveals.
Based on the analysis, video now accounts for 65% of all internet traffic. “Demand for video content is soaring, so most platforms are embedding and spreading video within apps to increase views and engagement.
“Our data shows in the first half of 2022, video accounted for a hefty 65.93% of total volume over the internet. That’s a 24% increase over H12021.”
Marwaha adds: “Video is almost to the point where it can no longer be considered a standalone category, as it’s now integral to conferencing, gaming, social networking, messaging, and virtually all apps that want to drive interactions and engagement.”
Looking at the rise of apps, Sandvine indicates there has been an increase in the number of apps, adding that apps have become more intricate.
It says this is leading to the demise of the web browser, as everything is becoming a web app, containing multiple web pages, feeds and functions – all within a single app.
“Within one app, you might have video, voice, chat and gaming content all in the same flow. For example, Uber is not a single app but rather a series of apps, such as Uber, Uber Eats, Uber Freight, Uber Same-Day Package Delivery, Google Maps, third-party geolocation services, GPS tracking and payment services.”
In addition, the report shows smartphone usage is reshaping app usage and internet traffic around the world.
“We see that time spent on mobile apps has grown from about three hours pre-pandemic, to a global average of about five hours per day, currently. People used their mobiles for things they had not previously used them for: viewing longer videos, video conferencing, file sharing, remote learning, delivery apps (groceries, goods, etc), gaming and more.
“In 1H2022, with people on the go again, some COVID-19 habits linger on, with video-watching and uploading content growing as people leave their homes and do more on the move. Video traffic now accounts for 67.60% of volume.”
Telecom
GBB Says Cross-border Partnerships Key to Africa’s Digital Transformation

Galaxy Backbone Limited (GBB) has said that sustained collaboration among African countries remains central to the continent’s drive toward digital transformation.

The organisation stressed that building secure, interoperable and inclusive digital systems across Africa cannot be achieved in isolation, calling for stronger regional partnerships to accelerate innovation and shared infrastructure development.
The position was contained in a statement issued on Sunday by the Head of Corporate Communications at Galaxy Backbone, Chidi Okpala.
As it prepares to host a major delegation of policymakers, technology leaders and development partners in Abuja, GBB said the engagement would further highlight the importance of cross-border cooperation in shaping Africa’s digital future.
Okpala explained that the initiative is designed to provide both dialogue and practical exposure to Nigeria’s digital infrastructure ecosystem.
According to him, the visit will allow delegates to better understand how shared ICT systems are supporting governance and service delivery in the country.
“This engagement will provide an opportunity for African stakeholders to not only discuss policy frameworks but also see firsthand how digital public infrastructure is being deployed to improve efficiency, connectivity and innovation in the public sector,” Okpala said.
He added that GBB’s hosting role reflects its growing importance in advancing digital governance and infrastructure development across the continent.
“Galaxy Backbone is increasingly positioned as a key enabler of trusted digital infrastructure, and this engagement reinforces that role within Nigeria and beyond,” he noted.
Speaking ahead of the programme, the Managing Director and Chief Executive Officer of Galaxy Backbone, Professor Ibrahim Adeyanju, said the future of Africa’s digital economy depends on the ability of countries to work together in building resilient systems.
“No single country can achieve the level of transformation required on its own. We must share knowledge, align strategies, and invest in systems that can serve the entire continent,” Adeyanju said.
According to the statement, the engagement will feature a continental dialogue themed “Building Africa’s Digital Foundations Together,” bringing together stakeholders from 11 African countries in Abuja.
The programme is being organised in partnership with Co-Develop, Smart Africa, and MicroSave Consulting, with discussions expected to focus on Digital Public Infrastructure (DPI), digital identity systems, secure connectivity, interoperability frameworks, and inclusive digital ecosystems.
GBB said delegates will also undertake a guided tour of its infrastructure and facilities in Abuja, where they will be exposed to Nigeria’s digital transformation journey and the systems supporting cloud services, cybersecurity, government connectivity, and digital platforms.
The company noted that the tour is intended to demonstrate how shared ICT infrastructure is strengthening governance and enabling more efficient public service delivery.
Participants are expected to explore practical pathways for accelerating the deployment of digital public infrastructure to support economic growth and institutional reforms across Africa.
GBB maintained that the initiative also confirms Nigeria’s position as a regional hub for digital innovation and infrastructure development, while deepening cooperation among African nations.
Telecom
MTN Reinforces Commitment to African Creativity at Star-Studded 12th AMVCA

MTN Nigeria reinforced its commitment to supporting African storytelling and emerging creative talent at the 12th Africa Magic Viewers’ Choice Awards (AMVCA), held on Saturday, May 9, 2026, at Eko Hotels & Suites.

MTN Nigeria
Hosted by Bovi Ugboma and Nomzamo Mbatha, the star-studded event brought together some of the biggest names in African film, television, and entertainment for a night celebrating creativity, culture, and cinematic excellence.
As part of its participation at the Awards Night, MTN Nigeria sponsored the Best Short Film category, one of the standout moments of the evening aimed at recognising and rewarding emerging filmmakers shaping the future of African storytelling.
The award was presented by the General Manager, Enterprise Sales, MTN Nigeria, Febisola Oyeleye, alongside actor Jide Oyegbile.
The winning film, Hussaini, by filmmakers Orire Nwani and Josh Olaoluwa, earned both the prestigious AMVCA recognition and a ₦5 million cash prize sponsored by MTN Nigeria.
Speaking during the presentation of the cash prize to the winners, Chief Marketing Officer, MTN Nigeria, Onyinye Ikenna-Emeka, reiterated MTN’s commitment to youth empowerment and supporting the creative industry through platforms that spotlight emerging talent.
According to her, the brand remains intentional about supporting young Nigerians who continue to push boundaries through creativity and storytelling. “At MTN, one of the things that we are so committed to is youth empowerment.
We believe that the youth of Nigeria are actually the future of the country. When we see young people being productive and coming out tops in what they do, it speaks to their commitment and ability to move beyond boundaries.
One of the ways we support the creative industry is through the short film category, and we are delighted to see deserving winners who are obviously on their way to great things,” she said.
The filmmakers behind Hussaini also celebrated the win, with one of the creators describing it as a defining moment after multiple nominations in the category.
“This is our last nomination in this category, and I’m excited we finally have it,” he said. “Next year, we are coming for Best Feature Film.”
Beyond the Awards Night, MTN’s presence throughout the AMVCA week extended to initiatives such as Young Filmmakers Day and the #MTNFilmChallenge, both designed to spotlight emerging talent and create opportunities for young creatives to tell authentic Nigerian and African stories through film and digital content.
With its continued investment in platforms that celebrate creativity and empower young storytellers, MTN Nigeria once again highlighted the important role partnerships can play in shaping the future of Africa’s entertainment industry.
Telecom
MTN Rewards Emerging Filmmakers at the AMVCA Young Filmmakers Day

MTN Nigeria strengthened its support for Nigeria’s creative economy by rewarding five emerging filmmakers through the #MTNFilmChallenge at the Young Filmmakers Day as part of the 12th Africa Magic Viewers’ Choice Awards (AMVCA) week.

The event, which held at MultiChoice Studios Lagos, brought together young and aspiring filmmakers for a day of learning, collaboration, and celebration of African storytelling.
The #MTNFilmChallenge, a short-form film initiative inviting creators to share one to three-minute stories reflecting perspectives on Nigerian culture, hustle, and everyday life, drew entries from across the country. At the close of submissions, five standout filmmakers including Precious Aisa, Fitz-Williams Ochie, Ugwueze Jennifer, Anuyimika Ayomide, and Alexander Oshiame were rewarded with cash prizes worth ₦4,650,000 in total, while two other finalists received consolation prizes.
MTN reiterated its commitment to supporting Africa’s growing creative ecosystem by creating platforms that not only encourage creative expression but also expand visibility for young talents navigating the digital content space.
Chief Marketing Officer, MTN Nigeria, Onyinye Ikenna-Emeka, said the company remains intentional about empowering young Nigerians and creating opportunities for emerging creatives to thrive within the entertainment industry. “At MTN, we strongly believe young people are central to Nigeria’s future, and it is always inspiring to see them pushing boundaries through creativity and storytelling.
“For us, supporting initiatives like the short film category and the #MTNFilmChallenge is about creating platforms where young creatives can be seen, encouraged, and celebrated. We are excited to see these filmmakers taking bold steps and telling authentic stories that reflect the richness of our culture and experiences,” she said.
The event also gave a platform for the next generation of storytellers to engage directly with established industry figures including Uche Jombo, Orire Nwani, Tamara Adeyemi, and Stan Eze through curated masterclasses and panel sessions.
As the opening event of AMVCA Week, Young Filmmakers Day set the tone for the celebrations ahead, reinforcing the Awards’ role not just as a platform for recognition, but as a catalyst for growth, collaboration, and innovation within Africa’s film and television industry.
With the 12th AMVCA underway, the focus remains on celebrating excellence while nurturing the next generation of storytellers shaping the future of African cinema.
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