Broadcasting
NBC Fines Arise TV, TVC N2m over Breach of Broadcast Code
National Broadcasting Commission (NBC) has fined Arise News TV and TVC N2 million each for allegedly breaching the national broadcasting code in the countdown to the 2023 general elections.
Balarabe Shehu Ilelah, director general, NBC, imposed the fine in separate letters he wrote to the managements of the affected organisations yesterday.
The NBC ordered that the fines should be paid within two weeks of the receipt of the letters or the sanction would be graduated.
In its letter to TVC, the commission accused the television station of breaching sections of the code.
NBC accused TVC News of allowing derogatory and unfair comments to be broadcast on its station.
Ilelah said the worrisome trend had become a house style on TVC.
It said the unprofessional broadcasts by TVC include the Joint media Directorate of the APC Presidential Campaign Council press briefing where Festus Keyamo said; “Obasanjo and Atiku run a criminal enterprise, an empire of fraud in Abuja…” and alleged that some goons of Atiku Abubakar were planning to eliminate Michael Achimugu, a whistleblower.
It also excoriated TVC News for not giving equal news coverage to other political parties in all their news.
In the letter to Arise TV, NBC said there were infractions in sections of the code.
The commission cited the broadcast of the presidential campaign rally of PDP in Delta, the interview with Na’jaatu Muhammed, former APC campaign director, and broadcast of the PDP presidential campaign rally in Sokoto.
It slammed Arise Global Media for giving prominence to unfair content which are glamorized on Arise news programme “What is Trending”.
In the letter to Arise TV, Breach Of The Nigeria Broadcasting Code: A Sanction, NBC said it monitored the consistent breach of the Nigeria Broadcasting Code over a period of time during the countdown to the 2023 General Elections.
It said it was a worrisome trend and had become a house style on the channel that enjoys national coverage.
It said it had gotten so unprofessional that unfair content trending on social media were given prominence and unethically glamorised on Arise news programme “What is Trending”.
The commission said some of such unprofessional broadcasts include; “On the 24th of January, 2023, between 1.00 pm 2.27 pm, Arise TV aired Presidential campaign Rally of PDP which was held in Delta State, replete with unfair remarks and mockery of the APC presidential Candidate by DINO Melaye. Mr. Melaye sang a song “…hand dey shake, leg dey shake, baba wey no well, e dey shout emilokan” he further went on to fall down demonstrating the frailty of the APC presidential Candidate. Arise TV did not only air the programme but repeated the distasteful clip of Dino Melaye in a mockery of the APC Presidential candidate in another programme anchored by Ojy Okpe What’s Trending. The Presenter and her Colleagues had a good laugh over such unfair treatment of one another.
“On the 26th January 2023, at 9.40 am, during the programme Morning Show, a guest, Na’jaatu Muhammed described the Presidential Candidate of APC, Senator Bola Ahmed Tinubu as mentally deranged without caution from the anchor. The Guest had a field day with vituperations against the Presidential Candidate of the APC. She referred to him as Senile.
“On 31-01-2023 at 3:30 pm, during the broadcast of the PDP Presidential Rally in Sokoto State, Dino melaye referred to the Vice Presidential Candidate of APC, Kashim Shettima as GCOB, meaning Grand Commander of Bandits.
“During the same Campaign, PDP Presidential chieftain, Dino Malaye said, “we should be happy that our candidate’s hands don’t shake, his legs don’t shake and he doesn’t have a bell that rings in his head” he further said, “if APC come for campaign, sing a song after them saying, APC are bed-wetters…” then he said again, “…his name is not Bola, his name is bola” (the difference is in pronunciation, later meaning dustbin).
“Hajiya Naja’atu in the same broadcast said, “We are not going to vote for hypocrites, the one that lied that he is a Muslim, but he doesn’t know how to recite the suratul fatiha. We are not going to vote for an illiterate that doesn’t know anything, if people insist on voting him then they should also get ready to allow him lead them in prayers…”
In the letter to TVC, NBC said the station said it has gotten so unprofessional that hate speech, inflammatory, derogatory, and unfair comments are been broadcast on the station.
For the avoidance of doubt, NBC listed some of such unprofessional broadcasts as;
“On 06/01/23 at 12:29 PM, the Joint Media Directorate of the APC Presidential Campaign Council made the following comments while briefing the media. Festus Keyamo: “…Obasanjo and Atiku run a criminal enterprise, an empire of fraud in Abuja. At the same time that Ahmed Bola Asiwaju was toiling hard, beautifully, and meticulously to rebuild Lagos, 2 criminals were stealing money in Abuja at the time…they both stole from the SPV account at that time.”
Speaking about the whistleblower, Micheal Achimugu, he said, “We suspect that some goons of Atiku Abubakar are planning to eliminate him and members of his family. In fact, my big brother FFK actually hinted me about something like that yesterday…
“On 24/01/23 at 03:39 PM, during the APC Presidential Rally in Abia State. The APC Presidential Candidate BOLA AHMED TINUBU after telling the public to vote APC under the symbol of broom, he went on to make the following comment “… You know what you do with the rest of them? They are like lizards, cockroaches, and mosquitoes. Just take the broom, wipe them off”
“On 31/01/23 at 02:37 pm, during the All Progressives Congress (APC) rally which held in Anambra State. The party’s Presidential Candidate, Bola Ahmed Tinubu also made the following remarks; “…When you hear Atiku used the word Muslim and say ‘Wallahi, Talahi’, you know what is in his heart? “na lie I lie”. Anytime you hear Atiku say Wallahi Talahi, just reply him say, na lie you lie.”
“… The man who left here, he calls himself Peter Obi. We read in the Bible, that before cock crows 3 times, he will deny Jesus Christ. He denied, so how can he keep a promise to you if he cannot keep a promise to God.
“On 30/01/23 at 03:50 PM during the APC Presidential Rally in Akwa Ibom State, the presidential candidate of the APC, Bola Ahmed Tinubu made the following unfair comment against the PDP Presidential Candidate, Atiku Abubakar, and the Governor of Akwa Ibom State, Udom Gabriel Emmanuel. Thus: “…Who rescued him from Obasanjo who wanted to roast him like Goat Meat?” Speaking against Emmanuel Udom, “he said “…That boy wey bring Atiku here, Wey dey call himself Governor tells him Enough is Enough, He lives in my backyard in Lagos if no be because we be one, I’ll drive him home…the biggest palace that he build I’ll just put lizard and pigeon and scorpion there if not because you begged me”.
The commission added that monitoring also indicated that TVC News does not give equal news coverage to other political parties in all their news.
MultiChoice has announced a further reduction in the prices of its decoders, continuing its commitment to providing affordable access to premium entertainment for Nigerian households.
With the new adjustment, the DStv decoder now sells for ₦7,900, while a GOtv decoder sells for ₦6,500. The DStv dish is set to sell at ₦10,000, while the GOtenna will go for ₦3,500. The latest price slash follows an earlier reduction in June 2025, under the company’s “We’ve Got You” campaign, when the price of a DStv decoder was reduced by 50% from ₦20,000 to ₦10,000 and the GOtv decoder went from ₦18,600 to ₦9,900.
The company said the move reflects its determination to reward both new and loyal customers by making its offerings even more accessible. The new pricing takes effect from November 1, 2025, coinciding with the launch of the company’s Festive Campaign.
Speaking on the development, Tope Oshunkeye, Executive Head of Marketing at MultiChoice, said the initiative underscores the company’s mission to keep entertainment within reach for all Nigerians.
“As the festive season draws closer, family time and celebrations are a big part of our lives, and what better way to do this than to spend quality time with loved ones while enjoying premium entertainment. This price slash makes it possible for more families to enjoy quality local and international entertainment without putting too much pressure on their pockets. At MultiChoice, we remain committed to making world-class storytelling accessible to every home,” he said.
Over the festive season, MultiChoice, through its DStv and GOtv platforms, will be airing its rich slate of kids’ content, international blockbusters, and local originals such as The Low Priest, Mother of the Brides, and Etiti, among others. For football fans, the Premier League, Ligue 1, La Liga, Serie A, and AFCON will also be available on SuperSport channels.
In today’s economy, media is not just an amplifier—it is the engine that drives growth, perception, and transformation. The latest PwC Africa Entertainment & Media Outlook 2025–2029 paints a striking picture: Africa’s Entertainment and Media (E&M) industry is evolving faster than most global markets, driven by digital connectivity, mobile-first consumption, and the rise of AI-powered creativity.
For businesses, this is not simply a report—it’s a blueprint for how to harness media’s momentum to dominate their categories. Let’s unpack how African companies, entrepreneurs, and brands can convert this digital energy into market leadership.
- Recognize Media as the New Marketplace
The PwC report underscores a powerful truth: media has become the modern marketplace. With Nigeria’s E&M sector growing at 11.2% in 2024 and projected to sustain a 7.2% CAGR through 2029, digital spaces—streaming, gaming, and social platforms—are where audiences spend their attention, time, and money.
This shift demands that every business—regardless of industry—acts like a media company. Whether you sell fashion, fintech, real estate, or food, your reach, relevance, and revenue now depend on how effectively you create, distribute, and monetize content.
Strategic takeaway:
- Build in-house media capabilities or partner with agencies that can handle storytelling, video, and influencer marketing.
- Treat your brand channels (social media, YouTube, podcast, blog) as primary sales platforms, not just communication tools.
- Focus on content ecosystems, not campaigns—create series, themes, and interactive experiences that build community.
- Harness Connectivity as Your Growth Multiplier
Across Africa, connectivity is the backbone of the digital economy. Nigeria’s 107 million internet users and Kenya’s mobile connections exceeding its population signal a mobile-first revolution. By 2029, connectivity spending will exceed $1.3 trillion globally.
However, PwC notes that in Africa, 81% of digital spend goes to connectivity, leaving less for content and advertising. That’s a challenge—but also an opening. As data becomes cheaper and access expands, the share of wallet will shift toward digital content and advertising, meaning audiences will spend more on streaming, gaming, and branded experiences.
Strategic takeaway:
- Prioritize mobile optimization in all marketing and service delivery—apps, mobile-first websites, SMS commerce, and WhatsApp engagement.
- Invest in digital distribution partnerships (e.g., telco collaborations, OTT tie-ins) that extend your content or product access.
- Anticipate lower connectivity costs by 2026–2027 and plan for scale—prepare campaigns and e-commerce funnels that can capture the surge in new online users.
- Move from Advertising to Audience Ownership
PwC predicts that by 2029, advertising will surpass consumer spending globally, growing at a CAGR of 6.1% compared to 2.0% for direct consumer spending. In Africa, Nigeria will lead with 84% of total ad spend going digital by 2029.
This signals a seismic shift from buying visibility to building owned audiences. Businesses that invest in content-driven communities will outperform those relying solely on paid ads. The next advantage lies in first-party data—understanding your audience through engagement, not just impressions.
Strategic takeaway:
- Create content funnels that turn followers into subscribers, and subscribers into customers.
- Develop loyalty programs and newsletters to build direct relationships and own your audience data.
- Use AI-driven analytics to track engagement patterns, predict purchase intent, and tailor communication per segment.
- Leverage AI for Local Creativity and Scale
Generative AI is transforming the creative landscape. PwC highlights how African startups and media houses are using AI to produce local-language content, personalize recommendations, and streamline production. This means African businesses now have access to global-grade creativity at local-scale costs.
AI can also help smaller brands compete with established players by automating design, optimizing campaigns, and generating culturally relevant content at scale.
Strategic takeaway:
- Use GenAI tools for storytelling—translate product stories into multiple languages, generate localized ad copy, or tailor visuals for regional markets.
- Employ AI chatbots and voice assistants to deliver personalized service experiences in vernacular languages.
- Collaborate with local AI startups to co-create solutions around customer insight, predictive analytics, and ad targeting.
- Tap into Africa’s Youthful Digital Culture
Africa’s greatest media strength lies in its youth. Nigeria, Kenya, and South Africa are home to a vibrant, under-35 population that shapes trends through TikTok, gaming, and streaming. The report shows that video and esports are outpacing traditional TV, with Nigeria expected to lead that shift by 2028.
Brands that align with this youth-driven culture will not only gain relevance but also become part of the new cultural economy—where commerce, creativity, and community converge.
Strategic takeaway:
- Build creator partnerships with micro-influencers who drive local conversation.
- Integrate gaming, music, and entertainment sponsorships into your brand strategy.
- Launch interactive digital experiences—from AR filters to gamified campaigns—that tap into youth participation.
- Blend Live and Digital Experiences
PwC’s analysis reveals a rebound in live events and entertainment, with South Africa’s live music ticket revenue projected to grow at 5.9% CAGR and Nigeria and Kenya following closely. This renaissance, amplified by social media visibility, suggests that audiences crave real experiences enhanced by digital touchpoints.
Businesses can merge physical and digital engagement—what’s now called the “phygital” experience—to deepen brand relationships.
Strategic takeaway:
- Combine in-person events (pop-ups, concerts, trade expos) with digital amplification (live streaming, influencer coverage, AR participation).
- Use QR and NFC technologies at events to collect data and continue post-event engagement.
- Create hybrid loyalty experiences that connect offline participation to online rewards.
- Invest in Local Storytelling and Cultural Relevance
The future of African media will be shaped by local voices telling global stories. PwC highlights how AI and OTT platforms are enabling regional storytelling—from Nollywood’s global streaming success to Kenya’s gaming and music content exports.
This shift means businesses must root their storytelling in local identity while maintaining global standards of quality and accessibility.
Strategic takeaway:
- Build brand narratives that celebrate local culture, creativity, and social impact.
- Partner with content creators and production houses who can express your brand values through music, film, or visual storytelling.
- Use vernacular languages and regional humor to improve engagement and relatability.
- Position for Emerging Market Expansion
The inclusion of Mauritius in the PwC report signals a widening E&M scope—new, smaller markets are emerging fast. As digital infrastructure expands, peripheral markets will become high-growth testing grounds for regional expansion.
Strategic takeaway:
- Identify tier-2 markets (like Ghana, Rwanda, or Mauritius) where early entry can secure leadership.
- Develop scalable, lightweight business models—digital-first services, subscription products, or app-based solutions.
- Use cross-border digital partnerships to distribute content or services seamlessly across Africa.
- Build Agility Around Economic Volatility
PwC warns that currency fluctuations, inflation, and regulatory barriers may temper growth. Yet, agility—backed by data—can turn volatility into opportunity.
Strategic takeaway:
- Diversify revenue channels: mix digital ads, subscription, sponsorship, and e-commerce models.
- Invest in financial resilience through hedging and scenario planning.
- Stay policy-aware—engage regulators and industry bodies early to shape digital and advertising policies.
- Redefine Success: From Reach to Resonance
As media converges with commerce, the goal is no longer just to reach millions—it’s to matter deeply to the right audience. Businesses that use media to tell authentic stories, empower communities, and innovate experiences will define Africa’s next decade of growth.
In the words of PwC’s own summary, Africa’s E&M sector is “fast, focused, and future-ready.” So too must be its businesses.
In Conclusion
The reins of power have shifted—from capital to content, from institutions to individuals, from visibility to engagement.
For African business leaders, the message is clear:
Those who master media will master markets.
The next frontier of competition will not be fought in boardrooms or on billboards—but in newsfeeds, screens, and stories that inspire, connect, and convert.
By Ben Jacob, Tech Lead EMEA, Sophos Red Team at Sophos
Synthetic audio and video generation technologies, known as deepfakes, have reached a critical threshold. Once mostly limited to social media entertainment or occasional political manipulation, they are now fully integrated tools in cyberattack tactics. This shift represents more than a technological evolution; it marks a transformation where human perception itself has become an attack surface. Recognizing a familiar voice or face is no longer a guarantee of authenticity.
In this context, businesses face a threat that relies less on raw technical skill and more on subtle manipulation of human behavior. Fraud campaigns now exploit cloned voices and manipulated videos to simulate authentic communications, deceiving even the most vigilant employees. In February 2024, an employee at a Hong Kong multinational transferred €24 million after being duped by a deepfake. The scam succeeded because everything appeared authentic: accent, rhythm, tone… The widespread availability of these tools, thanks to their low cost and accessibility, accelerates the industrialization of such attacks.
A technological threat turned human
Attack simulations conducted with international organizations show that deepfakes are no longer a futuristic hypothesis but an established reality. A 2024 Anozr Way report projected deepfakes could increase from 500,000 in 2023 to 8 million in 2025. Deepfakes exploit a rarely anticipated cybersecurity vulnerability: our instinctive trust in human interactions. Cloned voices impersonate executives; videos generated from public content are embedded in credible scenarios to deceive experienced staff. Beyond technical sophistication, the industrialization of these practices is what should raise alarm.
Voice cloning now requires only a few seconds of publicly available audio, often available via public media such as YouTube or TikTok, allows artificial voices to be generated within minutes at low cost. These voices are then used in automated campaigns, including mass phone calls conducted by conversational agents simulating convincing human interaction. This paradigm shift moves the attack vector from IT systems to human behavior, exploiting trust, urgency, and voice recognition.
Identity: the new attack surface
Across recent breaches, including those impacting M&S and JLR, we are witnessing a clear shift in attacker behavior. Adversaries no longer “hack in”, they simply “log in”. They obtain valid credentials through phishing, vishing, and social engineering campaigns, then use them to operate under the radar of traditional defenses. Deepfakes now extend this pattern by enabling the theft and imitation of identity itself. A cloned voice or AI-generated face can bypass skepticism, convincing employees they are interacting with a trusted colleague or executive.
Identity has become the primary currency of access. As organizations strengthen their technical controls, attackers increasingly exploit human trust as the easiest route inside. This convergence of social engineering and AI-driven impersonation means the next wave of attacks won’t just target vulnerabilities in IT systems, they’ll target people.
Awareness, doubt, and verification: the new pillars of cybersecurity
Most companies have focused cybersecurity efforts on protecting systems and data. However, with deepfakes, humans become the entry point. These attacks exploit a major gap in current cybersecurity: the lack of verification reflexes in voice and video communications. While most organizations run phishing awareness campaigns via email, awareness of deepfakes remains minimal. Unlike phishing, now well understood, falsified calls or video conferences remain largely underestimated. The realism of deepfakes, especially under stress or urgency, obscures subtle cues that could raise alarms.
Detection depends on noticing small inconsistencies such as timing delays or slightly robotic speech, signs that are easy to miss during a busy day. Organizations need to establish verification practices that go beyond technical controls. This includes contextual questions that only legitimate colleagues would know, answers that change regularly (e.g., “When did we last meet?”), or confirmation through secondary channels. “Trust but verify” has long been a motto in cybersecurity, but identity-based attacks such as deepfakes make it more relevant than ever.
“Robocalls,” already widely used to target individuals with daily AI-driven calls, can also be exploited by adversaries for illegitimate purposes. Here too, slight timing delays and intonation are key indicators to identify.
Therefore, team awareness can no longer be limited to email. It must include these new scenarios, train employees to recognize manipulations, and foster a culture of systematic verification. Trust must no longer be implicit, even when it seems natural.
The threat of deepfakes can no longer be seen as a technological curiosity or niche risk. It fundamentally challenges how companies manage trust, decision traceability, and communication security. Organizations must integrate these concerns into governance: crisis simulations, verification protocols, redundant information channels, and continuous training. More than a technological response, this requires an organizational, cognitive, and cultural approach. Against a digital illusion that relies on familiarity, only active vigilance can prevent the next attack from coming… through the CEO’s voice.
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