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Jumia Lays off 20% Staff as Part of Plans to Reduce Losses

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Francis Dufay
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Jumia, Africa’s leading e-tailer, has taken major steps to reduce losses and accelerating progress towards profitability, even if it means selling to fewer customers.

Francis Dufay

Jumia, which emphasises that cost reduction is a key priority of its strategy, undertook significant headcount reductions in the fourth quarter of 2022. This resulted in over 900 position terminations, the company says, corresponding to a 20 percent headcount reduction.

“We have streamlined our organizational structure, creating leaner, more effective teams, fully committed to the execution of our strategy,” Jumia explained in its latest results publication.

As part of the streamlining efforts, Jumia says it has also significantly reduced its presence in Dubai where certain management functions were located, reducing headcount by over 60 percent. It is understood that most of the remaining staff are being relocated to African offices, closer to consumers, sellers and operations.

“We expect these headcount reductions to allow us to save over 30 percent in monthly staff costs starting from March 2023, as compared to the October 2022 staff cost baseline,” the company estimates while also noting that an expense of USD 3.7 M was incurred in the restructuring process. Notwithstanding, Jumia insists it is working across the full cost structure to drive efficiencies.

These changes, coupled with efforts at prioritising fundamentals-led growth and gutting underperforming business units amongst other factors, did affect Jumia’s sales.

In the just-released fourth quarter and Full Year 2022 results, active customers amounted to 3.2 million for the three months ended December 31, down 15 percent year-over-year. The company says this was partly a reflection of a challenging macro environment across countries that is putting pressure on consumer spend while affecting sellers’ ability to secure supply.

Another factor cited as being responsible for the subdued showing is the deliberate action on Jumia’s side to reduce promotional/marketing intensity behind categories with more challenging unit economics, including a number of digital services on the JumiaPay app. “We remain disciplined around customer acquisition with a focus on profitability,” the e-tailer emphasised.

The combination of the above factors, macro environment and deliberate category rationalisation, also drove a decline in orders by 12 percent year-over-year, to 9.9 million in the fourth quarter of 2022, the company notes. Gross Merchandise Value (GMV) also slowed to USD 283.1 M, down 14 percent year-over-year and flat on a constant currency basis.

However, Francis Dufay (previously appointed Acting CEO and now appointed CEO of Jumia by the Supervisory Board) maintains it’s no cause for panic as one of Jumia’s immediate priorities is to significantly improve resource allocation, focusing on core areas with attractive returns on investments and clear ecosystem benefits.

“In the fourth quarter of 2022, we started implementing our strategy to accelerate our path to profitability and further strengthen our fundamentals. While the fourth quarter results only reflect a fraction of the actions we are taking, we are seeing early signs of success and remain focused on execution,” Dufay commented.

In its earlier Q3 2022 results released in the middle of November last year shortly after the exit of long-standing co-CEOs Sacha Poignonnec and Jeremy Hodara, Jumia announced its intention to cease a number of activities that do not yield attractive returns.

These business exits, the company now says, have largely been completed: Jumia Prime has been discontinued; the logistics-as-a-service offering is off in all but three countries; first-party grocery has been scaled back in four markets; food delivery discontinued in Egypt, Ghana, Senegal, and Tunisia.

Some of these changes appear to already be yielding fruit in some ways as operating loss in Q4 2022 was USD 49.8 M, down 41 percent year-over-year while gross profit accelerated to USD 41 M in the fourth quarter of 2022, up 22 percent year-over-year. Also, with its marketplace revenue hitting a record USD 41.2 M and fulfilment and other expenses continuing to fall, Jumia appears to be taking the slow and steady route; an increased focus on sustainability after years of unbridled growth-chasing spending.

Jumia, which has its African headquarters in Lagos, Nigeria, while serving 11 countries on the continent, has been the dominant e-tailer in these parts for more than a decade but continues to struggle to make the numbers work, failing to turn profitable and accumulating around USD 2 B in losses. Its share price has tumbled nearly 70 percent since its historic 2019 IPO as shareholders and analysts continue to express unease over the viability of its Amazon-style business model in challenging African markets.

The ongoing reset that is apparent at Jumia, thus, seems in order though it remains to be whether it would be enough to turn things around.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Business

Firm Detected a Fivefold Surge in QR Code Phishing Attacks in the Second Half of 2025

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Kaspersky has reported a spike in phishing emails containing malicious QR codes. Detections for these jumped from 46,969 in August 2025 to 249,723 in November 2025 – a more than fivefold growth – as cybercriminals increasingly exploit QR codes, a trend that will likely continue in 2026.

Attackers use QR codes in emails more frequently because they provide a simple and cost-effective way to conceal malicious URLs, evading detection by many protective solutions.

These QR codes are often embedded directly in email bodies or, even more commonly, within PDF attachments – an evolution that both masks phishing links and encourages users to scan them on mobile phones, which may have weaker security than work PCs.

Malicious QR codes commonly appear in mass phishing campaigns as well as targeted ones. Links embedded within them may lead to:

  • Phishing forms impersonating login pages for services like Microsoft accounts or internal corporate portals, designed to steal usernames, passwords, and other credentials.
  • Fake HR notifications urging employees to review or sign documents, such as vacation schedules, or even view lists of terminated staff, ultimately directing to credential-stealing sites.
  • Fraudulent invoices or purchase confirmations in PDF attachments, often combined with vishing (voice phishing) tactics that prompt victims to call provided phone numbers to “cancel” or clarify the transaction, enabling further social engineering attacks.

These tactics exploit trust in routine business communications, leading to credential theft, account takeovers, data breaches, and financial fraud.

“Malicious QR codes have evolved into one of the most effective phishing tools, particularly when hidden in PDF attachments or disguised as legitimate business communications like HR updates.

“The explosive growth in November 2025 highlights how attackers are capitalising on this low-cost evasion technique to target employees on mobile devices, where protection is often minimal.

“Without advanced image analysis at the email gateway and safe scanning practices, organisations are left vulnerable to credential compromise and downstream breaches,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.

To defend against this escalating threat, Kaspersky recommends educating employees on cybersecurity and deploying a mail server security solution such as Kaspersky Security for Mail Server that provides trusted and secure corporate email exchange, countering spam, email-borne infections, all forms of phishing, business email compromise (BEC), QR code attacks, and other threats.


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JustMarkets Unveils Top 5 Trading Assets for 2026 Profits

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As the world markets continue into a new cycle that sees them plunging into much trouble and uncertainty, the year 2026 beckons to be one that is ridden with high uncertainty and volatility in terms of geopolitical and macroeconomic trends. Although the year may pose various threats to traders, it also comes along with unparalleled opportunities that may be leveraged to achieve trading success through various trading assets set to display notable volatility trends in the year 2026.

JustMarkets Unveils Top 5 Trading Assets for 2026 Profits

JustMarkets

From long-term fundamentals to trading dynamics, these five key assets on JustMarkets are set to continue to be at the forefront in trading in 2026.

1. Gold (XAU/USD): The Ultimate Macro-Driven Asset

The gold price in 2025 reached $4,500 per troy ounce, and it continues to be one of the most traded assets world-wide. Gold is extremely sensitive to changes in the levels of inflation, interest rate forecasts, geopolitical events, and currency exchange rate movements. The recent years have shown the ability of the gold market to provide an extremely strong bullish momentum, as well as intraday momentum.

The relevance of the market of gold in the year 2026 specifically stems from the fact that the environment surrounding the economy of the world is facing challenges associated with growth, debt, and the policies of monetary easing. Despite the falling inflation rate in the economy, the real interest rates are also expected to be pressured downward, which has traditionally translated to favorable market conditions for the price of gold. The factor of geopolitics uncertainty and tensions between specific countries also adds to the significance of the market of gold.

For traders, the market offers favorable conditions because of its high volatility regime with adequate liquidity.

2. Silver (XAG/USD): Volatility with a Dual Personality

Silver often overshadows gold, but its performance in 2025 significantly outperformed its main competitor. The precious metal briefly reached $85, making it one of the best-performing assets in 2025. While silver, like gold, is sensitive to monetary policy and market sentiment, it also enjoys strong industrial demand related to energy transition technologies, electronics, and manufacturing.

This dual nature makes silver one of the most volatile and fastest-growing precious metals and trading instruments overall. In 2026, as global growth expectations fluctuate and industrial cycles remain uneven, silver will experience sharp directional movements and prolonged periods of volatility, but will fundamentally maintain a growth trend similar to gold.

For traders seeking high volatility, silver offers even greater percentage swings than gold, making it a powerful tool for well-managed strategies, both scalping and holding positions for multiple days.

3. Oil (WTI & Brent): Trading Supply, Politics, and Policy

Oil is still among the market-sensitive commodities. The change in OPEC+ production levels, global events affecting major oil-producing nations, as well as changes in global demand can cause prices to surge within a matter of hours.

Turning the focus on the outlook for the year 2026, it seems likely that the oil market will face well-supplied conditions. However, this will not mean extremely small degrees of volatility. Events surrounding Venezuela represent yet another key source of uncertainty. Changes within US policies regarding Venezuela, the export of oil, and the political leadership of the country could represent important influences on the levels of supply, especially when the focus shifts towards the heavier grades. Yet, the possibility of a substantial recovery looks very unlikely.

Even in highly saturated markets, surprise disruptions, production policy changes, or geopolitical tensions, particularly in the Middle East, Eastern Europe, and Latin America, can cause sharp price moves. Conversely, macroeconomic growth slowdowns or money market cycles may exert pressures on demands, thereby leading to highly two-sided markets.

4. US Stock Indices (Dow 30, S&P 500, Nasdaq): Liquidity and Trend Potential

US indices continue to be key trading assets in global trading activity. The Dow Jones, S&P 500, and Nasdaq reflect US economic performance, as well as global risk appetite, capital flows, and technological leadership, primarily driven by the AI boom.

In 2026, stock markets are likely to face divergent forces. On the one hand, monetary easing is supporting valuations, while slowing economic growth, declining interest in AI, and political uncertainty are increasing volatility and the risk of a deeper sell-off. This combination often leads to strong moves, deep corrections, and renewed all-time highs.

Indices offer unrivaled liquidity, clear technical behavior, and the ability to express macroeconomic views without the risk associated with individual stocks, making them important tools for both short-term and position traders.

5. EUR/USD: The World’s Most Traded Currency Pair

EUR/USD remains the benchmark for forex trading. Its deep liquidity, tight spreads, and technical clarity make it a favorite among professional traders. More importantly, the euro reflects the balance between the world’s two most influential central banks: the Federal Reserve and the European Central Bank.

As interest rate differentials narrow and fiscal dynamics shift on both sides of the Atlantic, there’s every reason to believe EUR/USD will experience prolonged and powerful trending phases, punctuated by strong reactions to economic data and central bank signals.

In 2026, shifts in growth expectations, inflation trajectories, and political developments in both regions will keep this pair highly active, making EUR/USD a preferred option for traders who value stability, transparency, and adaptability across all trading styles.

Perfect Assets to Trade in 2026

These five markets unite their relevance on a global stage, and the responsiveness of these markets to macroeconomic and geopolitical events. Markets traded in gold, silver, oil, US indices, and the currency pair EUR/USD include the combination of markets most traders seek: deep liquidity, clear structure, and meaningful volatility.

On the JustMarkets trading platform, these instruments excel because of the optimal trading conditions offered, ensuring effective active trading. Tight spreads, fast execution of orders, as well as high leverage of up to 3000, enable traders to react swiftly to key market drivers, such as central bank statements or inflation figures, as well as geopolitical events.


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Firm Detected a Scam Exploiting OpenAI’s Teamwork Features

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Kaspersky has detected a scam tactic leveraging the OpenAI platform. Attackers are abusing OpenAI’s organisation creation and team invitation features to send spam emails from legitimate OpenAI addresses, potentially tricking users into clicking scam links or calling fraudulent phone numbers.

The spam campaign begins with attackers registering an account on the OpenAI platform. During registration, users are prompted to enter an organisation name, which can consist of any combination of symbols. Scammers exploit this by embedding deceptive text and fraudulent links or phone numbers directly into the field for organisation name itself.

Once the “organisation” is created, OpenAI provides an option to “invite your team,” allowing the input of target email addresses of victims. When invitations are sent, they originate from OpenAI’s address, making them appear fully legitimate from a technical standpoint.

Kaspersky detected several types of messages containing email threats sent in such a way. These are scam emails that promote fraudulent offers, such as adult services. Another attack angle is vishing – false notifications claiming a subscription has been renewed for a large sum: attackers instruct recipients to call a provided phone number to “cancel” the charge or take other actions that lead to further compromise. There may also be other email threats spreading via OpenAI platform.

The text that the attackers want the victims to read (highlighted in bold in the email template) is structurally inconsistent with the rest of the email template – which was originally designed to invite project collaborators. But the attackers bet on the fact that the victims would not pay attention.

“This case highlights a vulnerability in how platform features can be weaponised for social engineering email attacks. By embedding deceptive elements in seemingly innocuous fields like organisation names, scammers attempt to bypass traditional email filters and exploit user trust in reputable services.

“We urge all users to verify invitations carefully and avoid clicking embedded links without scrutiny. We also recommend brands to consider whether their online services or platforms could be abused by attackers,” comments Anna Lazaricheva, senior spam analyst at Kaspersky.

 


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