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How Bellafricana is Supporting Creative Entrepreneurs in Nigeria & Africa

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Bukky Asehinde, founder Bellafricana
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Bellafricana has opened its tech-enabled community as a FREE platform to support creative entrepreneurs in the fashion, arts & craft, beauty, home & living, food produce & snacks industry, to gain visibility, increase sales, have the right business support and structure that gives them the capacity to grow their business.

Bukky Asehinde, founder Bellafricana

Bukky Asehinde, founder Bellafricana

Speaking to the press on the new Bukky Asehinde, the founder of Bellafricana, said they are thrilled to make the announcement as a driving force behind the growth of thousands of creative businesses in Africa.

In her words: “We are filled with a sense of gratitude and passion for what we have built together. When Bellafricana started, it was born out of a deep-seated desire to create what we describe as a sanctuary which would not only give creative entrepreneurs the visibility they deserved but also help them build the business structures and support system they need to grow.

“We have been a driving force behind the growth of thousands of creative businesses in Africa, providing unparalleled support to the entire African creative community and connecting their products to local and international customers”.

Currently, Bellafricana.com is a leading community for African-Owned creative businesses with a growing network of over 20,000 creative entrepreneurs.

“In addition, our members have saved a whopping ₦20 million (over $40,000) off their marketing training expenses and bagged sponsorship from the prestigious Nigerian Export Promotion Council (NEPC), valued at a staggering ₦63.5 million (over $141,000).

“Through our extensive brand exposure, our members have been featured on highly acclaimed TV stations such as Hip TV and Silverbird TV – cementing their position as industry leaders.

“Further, our members have secured various grants including the illustrious Tony Elumelu Foundation (TEF) grant, worth a hefty $5,000.

“Also, some of our members have been shortlisted for the Jack Ma Prize (African Business Heros Award), a testament to their innovative drive and ingenuity”, Asehinde said.

Bellafricana community

She added that Ballafricana Community is not just about recognition and accolades, “our members have also achieved tangible business growth – expanding their customer base and boosting their sales.”

“Similarly, our commitment to promoting African creativity led us to create the ACE Awards, an initiative that lauds the creative works of Nigerians and Africans, making open competition affordable and accessible. The ACE Awards continue to encourage more businesses to look inwards and create more globally acceptable brands.

“Over the years, Bellafricana has evolved into something much more than we ever could have imagined. We have become a family, a community that not only supports and encourages each other but also inspires and motivates us to strive for excellence every day.

“As business owners ourselves, we know firsthand the struggles that come with trying to turn your passion into a viable business. The sleepless nights, the self-doubt, the endless setbacks – these are all part of the journey. But with the right support system, we can overcome these challenges and achieve our dreams.

“At Bellafricana, we are not just building a community, we are building a movement. A movement that is focused on promoting African creativity, empowering local businesses, and showcasing the best of what Africa has to offer.

“That is why we are thrilled to announce that we are opening up our doors  to even more creative entrepreneurs to come in for free. It is our hope that this will allow us to continue to serve more people, grow the community and provide the support and resources they need to succeed.

“We have created a tech-enabled community which will bring together experts and mentors to offer business support and structure that gives our members within the idea, starter and growth stage the capacity to grow their businesses.

“This community will be powered by our rich network of individuals who are passionate about promoting African creativity and are committed to supporting local businesses.

“Our team has been working tirelessly to ensure that we provide a seamless experience for all our members and those who would be coming in and prepare them for better engagement and networking opportunities. With this platform, we can accommodate more members and provide a wider range of resources and support, and deliver on our mandate to serve the creative community.

“But this is just the beginning. Our ultimate goal is to build the largest network of African creative Entrepreneurs and a platform that would host their creative products, and with your help, we will achieve more as we keep moving several steps forward in the right direction.

“By supporting each other, sharing our knowledge and expertise, and collaborating on new projects, we can create globally acceptable brands for African creative works and make a real difference in the world.

“We are filled with a sense of purpose and passion when we think about the impact that we have made together. The Bellafricana community is more than just a business; it is a movement, a force for good that is changing lives and inspiring the next generation of creative entrepreneurs.

“Thank you for being a part of this journey with us. Your support and dedication to our community inspires us every day. Join us on this journey, together, we will build a home for creative entrepreneurs, a place where creative passions can thrive, and our dreams can become a reality”.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Airtel Africa Cuts Diesel Dependence by 9.1m Litres

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Airtel Africa, a telecommunications and mobile money services provider across 14 African countries, saved 9.1 million litres of diesel during its just ended 2025/2026 financial year, as part of efforts to drive responsible growth by minimising the environmental impact of its operations.

This was achieved by reducing reliance on diesel and increasing use of lower-carbon energy sources, including the conversion of 390 infrastructure sites to on-grid power during the year, thus improving efficiency and reducing emissions.

Airtel Africa CEO, Sunil Taldar highlighted this achievement during a media roundtable held in Lusaka, Zambia, where he presented the Group’s Sustainability Scorecard and progress towards building a more sustainable, inclusive and connected Africa.

Other initiatives to reduce Airtel Africa’s environmental impact during the year included promoting the circular economy, recycling 94% of total waste generated. These form part of Airtel Africa’s broader sustainability strategy, which seeks to create long-term value by balancing business growth with environmental stewardship, digital inclusion and socio-economic development.

Mr. Taldar emphasized that responsible growth remains central to Airtel Africa’s business strategy and is reflected in the company’s ability to extend services and opportunities to millions of people across the continent while advancing sustainability goals. Airtel Africa’s network now reaches 81.9% of the population across its markets, enabling greater access to connectivity, information, education and economic opportunities for individuals and communities.

The company recorded progress in its efforts to advance financial inclusion. Airtel Money now serves 54.1 million customers through a network of 2.4 million agents, making it one of Africa’s largest digital financial services ecosystems. Notably, 44.1% of Airtel Money customers are female, demonstrating the platform’s growing role in empowering women through access to secure, affordable and convenient financial services.

Beyond connectivity and financial inclusion, Airtel Africa, through its philanthropic arm, Airtel Africa Foundation continued to drive meaningful change across communities in the continent, investing US$6.2 million in priority programmes in four strategic areas namely Financial Inclusion, Education, Environmental Sustainability and Digital Inclusion.

Through its partnership with UNICEF, 3,296 schools have been connected to the free internet access, helping to bridge the digital divide and expand access to quality education reaching over 2 million learners and 38,868 teachers, while 64 zero-rated digital learning platforms enabled more than 11 million learners to access free digital educational content.

Also, during the year, more than 30,000 young people received digital skills training, while over 250 full undergraduate STEM scholarships were awarded through the Airtel Africa Tech Fellowship programme, helping to prepare the next generation of African innovators and technology leaders.

 


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Microsoft Axes 4,800 Jobs as Xbox Faces Major Crisis

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Microsoft has announced plans to cut about 4,800 jobs globally, representing approximately 2.1 per cent of its workforce, as part of a broader restructuring aimed at improving efficiency and competitiveness.

Microsoft Axes 4,800 Jobs as Xbox Faces Major Crisis

The layoffs include about 1,600 employees in the company’s Xbox gaming division.

The company said additional job cuts are expected later this year as it continues efforts to reposition its gaming business.

According to an internal memo from Xbox Chief Executive Officer, Asha Sharma, the restructuring is intended to “reset” the business amid increasing competition in the gaming industry.

“Our business today is not healthy,” Sharma said in the memo.

“We are operating at margins that are three to 10 times lower than comparable platform and publishing businesses.”

She attributed the challenges facing the division to rising production costs and intense competition in the gaming hardware market.

According to Sharma, the gaming industry is currently experiencing a severe hardware crisis as the cost of components used in gaming consoles continues to rise.

Xbox competes with gaming platforms such as Sony’s PlayStation and Nintendo’s Switch.

The latest layoffs form part of Microsoft’s broader strategy to streamline operations and strengthen the long-term sustainability of its gaming business.


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A New Blueprint – How Strategic Collaboration is Rewriting the Narrative on Youth Drug Abuse

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By Odunayo Sanya, Executive Director, MTN Foundation

Leadership, in its truest essence, is not about the titles we hold or the executive seats we occupy; it is about the responsibility we assume for the future of our communities. According to John Maxwell, a leader is one who knows the way, shows the way and goes the way. As we commemorate World Drug Day (26 June), we are collectively confronted with a sobering reality that demands that we intentionally create the conditions for Nigerian youths to thrive.

A New Blueprint - How Strategic Collaboration is Rewriting the Narrative on Youth Drug Abuse

Odunayo Sanya

This year’s global theme reminds us that the fight against substance abuse demands a collective response because its consequences extend far beyond the individual, affecting public health, economic productivity, community wellbeing, and national development.

To understand the weight of what is at stake, we must anchor our empathy in empirical truth. The United Nations Office on Drugs and Crime (UNODC) Drug Use in Nigeria Survey (2018), still one of Nigeria’s most comprehensive national assessments of substance abuse, revealed a deeply distressing reality. Nearly 14.3 million Nigerians aged 15 to 64 had used psychoactive substances. While the survey remains an important benchmark, the passage of time since its publication underscores the urgent need for more current data to guide prevention and intervention efforts. Nonetheless, the survey revealed that one in every four drug users in Nigeria was a woman, while the highest concentration of users was found among young people. This is not just a health crisis; it is an economic crisis and a systemic threat to our nation’s future leadership.

When we look at these numbers, we must refuse to see them merely as data points on a spreadsheet. Every statistic represents a vibrant mind diminished, a family fractured and a potential corporate leader or innovator sidelined. In my journey across the corporate and development sectors, I have learned that systemic challenges cannot be solved by sporadic, emotional reactions. They require structured, intelligent, sustainable, and data-informed ecosystems of change. True change requires us to transition from passive observers to active architects of sustainable interventions.

It was this profound sense of responsibility and strategic foresight that birthed the MTN Anti-Substance Abuse Programme (ASAP) in 2019. We recognised early on that the traditional approach of criminalising substance abuse without addressing the root causes – curiosity, peer pressure, lack of information and socio-economic despair – was a flawed model. ASAP was conceptualised as a multi-sectoral behaviour-change initiative designed to contribute to the reduction of first-time substance abusers in Nigeria.

This year’s World Drug Day theme “The World Drug Problem: Persisting Issues, New Challenges, Innovative Responses” is both a reminder of the complexity of the menace confronting our nation and an urgent call to action. It is clear that only innovative responses can curb the ever-evolving tactics of illicit drug networks. Beyond traditional substances, the world is witnessing a rapid increase in the production, availability and use of synthetic drugs. The commoditisation of prescription medicines has contributed to substance abuse. The inordinate use of technology as an enabler of cybernarcotics has changed the dynamics of the game.

Let me bring this closer home with some numbers. From January 2025 to May 2026, the NDLEA seized 5,305,484.88 kilograms of illicit drugs worth N1.5 trillion through 29,262 arrests. Recently, on May 16, the NDLEA busted a meth manufacturing ring in Ogun State. The scourge is no longer a distant tale: it resides with us. So, we must rise together as stakeholders in this war against substance abuse.

Over the years, the impact recorded through the ASAP initiative is a testament to the power of public-private sector partnerships. Through strategic partnerships with the NDLEA, the UNODC, the Ministry of Education, the Ministry of Health, and various non-governmental organisations, the MTN Foundation has institutionalised the anti-substance abuse advocacy. We have taken the message directly to the frontlines – our schools, motor parks, markets, and digital spaces. By building a coalition of voices, we are demystifying the stigma surrounding addiction, turning what was once whispered in shame into open and constructive community dialogues.

Our journey this year has been marked by a powerful surge of collective action. From stakeholder conferences in Enugu, Kaduna, Kwara and Abuja, to the resonant advocacy walks in tertiary institutions across Gombe, Delta, Abuja and Lagos, the response has been nothing short of extraordinary. The scale of this support – uniting associations, students, and parents alike – is a testament to the urgency and shared commitment driving this movement.

Our interventions have yielded measurable outcomes. To date, the ASAP initiative has directly impacted over 50,433 students and 1,556 teachers across public secondary schools in 32 states and the FCT, through structured anti-substance abuse capacity building initiatives, digital advocacy, peer-to-peer training, and community town halls. By empowering young people to become ambassadors themselves, we have leveraged the power of peer influence positively. We have seen firsthand that when you give a young person the right tools, accurate information, and a sense of purpose, they will choose a path of productivity over self-destruction.

True leadership, however, refuses to rest on yesterday’s laurels; it constantly asks where the next frontier of impact lies and what it requires. It is this restless pursuit of evidence-based and sustainable solutions that culminated in a historic milestone just two months ago, when the MTN Foundation, the United Nations Office on Drugs and Crime (UNODC), and the Office of the Vice President formalised a partnership to undertake Nigeria’s first nationally representative substance abuse survey among secondary school students. At a time when the most widely referenced national substance abuse data is almost a decade old and does not adequately capture the realities of in-school adolescents, this initiative seeks to provide the evidence needed to shape more targeted interventions and policy responses. The collaboration, which drew high praise from Vice President Kashim Shettima (GCON), is a powerful validation of our commitment to Nigeria’s youth and our belief that lasting solutions are built through multi-sectoral partnerships.

As a certified change practitioner, I know that for any behavioural shift to be sustainable, the intervention must be systemic, continuous, and dynamic. This year, our World Drug Day activities have been intentionally scaled up to meet the evolving landscape of substance abuse, particularly the rise of cheaper, highly lethal synthetic mixtures. Our focus this year focuses heavily on the digital ecosystem – leveraging technology to deploy accessible mental health resources, psychosocial helplines, and interactive awareness modules – because that is where our youth live, connect, and learn.

In tandem with our digital drive, this year’s ASAP calendar features high-level policy roundtables, quiz competitions, and grassroot activations across educational institutions. We are deliberately engaging policymakers to ensure that advocacy is backed by robust institutional frameworks. It is not enough to tell our children to say no to drugs; we must build a society that offers them a resounding “yes” to viable economic opportunities, mental health support, and inclusive community spaces.

The universe, as I often like to say, rewards extraordinary effort. The crisis before us is vast, but our collective capacity to innovate and heal is even greater. We cannot afford to look away or assume that this is someone else’s problem. The teenager struggling with addiction in a remote community is tied to the collective economic stability of our communities. Their failure is a leak in our national boat; their recovery is our shared victory.

As we mark World Drug Day, my call to action is to the government, corporate Nigeria, civil society organisations, and every well-meaning citizen: let us move from intent to action by investing heavily in preventive advocacy and psychosocial support structures. Let us choose to know the way, show the way, and walk the way together toward a drug-free, prosperous Nigeria.
Remember, it is everyone’s fight!


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