Broadcasting
Why Being a Multi-Skilled Product Manager is Crucial for Success in Today’s Business Environment

By Akintunde Opawole, a Product Management Expert
In today’s fast-paced and competitive business world, being a multi-skilled product manager can be a game-changer. Product managers are responsible for designing and managing products from inspiration to launch, and possessing a wide skill set can help them flourish in their roles. In this article, we will cover the advantages of being a multi-skilled product manager, focusing on abilities such as sales, marketing, and growth management.

Sales Skills
To effectively market their goods to clients and stakeholders, product managers must be proficient in sales. They must be able to describe how their products may address clients’ demands and pain concerns. Product managers with sales abilities may generate engaging product narratives and convey their value to consumers and stakeholders, resulting in improved sales and income.
Marketing Skills
Marketing abilities are also vital for product managers since they need to establish successful go-to-market plans and ensure that their goods are effectively positioned in the market. Product managers with marketing expertise can perform market research, identify target markets, and design customer-resonating messages and branding. This can lead to greater market share and brand recognition, which are crucial to a product’s success.
Growth Management Skills
Product managers must also be skilled in growth management, as they are responsible with developing and executing strategies to increase user growth and retention. Product managers with growth management abilities may discover growth possibilities, create strategies to gain and keep users, and evaluate the performance of their growth projects. This can lead to improved user engagement and revenue growth, which are vital for the long-term success of a product.
Technical Abilities
Product managers must also possess technical expertise in order to successfully oversee the development of their products. They must comprehend the technology underlying their goods and be able to effectively communicate with developers and engineers. Product managers with technical expertise can efficiently oversee the development process, ensuring products are delivered on time and on budget and resolving any technical issues that may emerge.
Leadership Qualities
In order to effectively manage cross-functional teams and stakeholders, product managers must possess excellent leadership qualities. They must be able to inspire and encourage teams, efficiently allocate work, and manage any conflicts. Product managers with leadership abilities may establish a culture of collaboration and teamwork, which is vital to a product’s success.
In today’s fast-paced corporate climate, it is extremely advantageous for product managers to possess many skills. Product managers that possess sales, marketing, growth management, technical, and leadership abilities may effectively oversee the development and launch of new products, resulting in improved revenue and market share. In order to flourish in their professions and ensure the success of their products, product managers should prioritize the development of a varied skill set.
Akintunde Opawole is a product management and marketing expert that has built an impressive career with over 8 years in the IT industry. A certified brand manager and experienced Product Manager, he is noted for leading, managing and collaborating with high-performing teams of marketing, brands, engineering and business analysts to deliver highly cutting-edge technologies/products.
Broadcasting
Obi, NDC Presidential Candidate Faces N50Bn Defamation Claim over Alleged Podcast Remark

Abayomi Arabambi, national vice chairman (South-West) of the Labour Party, has demanded a public apology, a retraction, and N50 billion in damages from Peter Obi, presidential candidate of the Nigeria Democratic Congress (NDC), over an alleged defamatory statement made during a podcast interview.

The demand was contained in a letter issued by the law firm Neplus Ultra Attorneys and signed by Anderson U. Asemota, Peter O. Asimegbe, and Stanley C. Eziefulle on behalf of Arabambi.
According to the letter, the legal dispute arose from comments allegedly made by Obi during the interview, where he reportedly stated that Arabambi “does not have an address.”
Arabambi’s legal team described the statement as false, malicious, and defamatory, arguing that it portrayed their client as a faceless individual without legitimacy, credibility, or standing in public life.
The lawyers further claimed that the interview was widely circulated on television stations and digital platforms, exposing Arabambi to public ridicule and damaging his reputation.
“Our client has had a known residential and business address, maintains professional and political affiliations within Nigeria, and has never been a person whose whereabouts or identity were unknown,” the letter stated.
The legal team maintained that the alleged publication caused embarrassment and harmed Arabambi’s public image and political standing.
As part of their demands, the lawyers called for an unreserved public apology to be aired on national television, published on Obi’s verified social media platforms, and carried as full-page apologies in national newspapers.
They also demanded the payment of N50 billion as compensation for the alleged injury to Arabambi’s reputation, dignity, political standing, and public image.
Broadcasting
Why We’re Partnering With NIHOTOUR To Bring Nigerians In South Africa Home – Steve Babaeko

When Nigerians began arriving back home on emergency flights following an ultimatum from anti-migrant groups in South Africa, Steve Babaeko, alongside The Nigerian Institute of Hospitality and Tourism (NIHOTOUR), saw an opportunity to step up for his fellow citizens.

Steve Babaeko
The CEO of X3M Ideas explains that he saw a deep obligation, one that had nothing to do with advertising and everything to do with hospitality. For Babaeko, it was a reminder that an agency owes a duty of care to the community it exists within.
That conviction shaped the creative agency’s partnership with the Nigerian Institute of Hospitality and Tourism (NIHOTOUR) for the newly launched ‘Welcome Home’ pilot programme at Murtala Muhammed International Airport (MMIA) in Lagos. Rather than simply crafting a messaging campaign around the crisis, X3M Ideas helped design a tangible, physical system.
“This wasn’t built as a campaign about a crisis,” Babaeko said. “It was a hospitality agency deciding what it owes its own citizens the moment they land.”
For Babaeko, what X3M has built is infrastructure, something returnees can physically walk through, use, and benefit from the instant they clear the arrival gate.
With the MMIA pilot now officially running, NIHOTOUR directs returnees to immediate support services and issues them a Returnee Card. This card grants individuals a free first night at partner hotels, immediate transport assistance from the airport, and fast-tracked business registration support.
Furthermore, the initiative features a dedicated Restart Desk to assist returnee entrepreneurs and tradespeople with job placement referrals and business registration. This operates alongside a public Homecoming counter that tracks the cumulative number of returnees welcomed, businesses restarted, and jobs facilitated.
Broadcasting
Spotify partners Afro Nation Portugal to expand African music experience

Spotify has announced a partnership with Afro Nation Portugal as the festival’s official sponsor and exclusive streaming partner for the 2026 edition, in a move aimed at bringing African music and festival experiences to a wider global audience.

The collaboration will provide fans with a dedicated Afro Nation destination on Spotify, featuring official festival playlists, participating artists and selected performance videos after the event.
The 2026 edition of Afro Nation Portugal is scheduled to hold from July 3 to July 5 in Portimão, Portugal.
Spotify said the partnership would enable fans to engage with the festival before, during and after the live event, regardless of their location.
The streaming platform noted that the initiative aligns with its continued investment in promoting African music and supporting its growing international audience.
Speaking on the partnership, Spotify’s Content Marketing Manager for Sub-Saharan Africa, Mr Rifumo Mdaka, described Afro Nation as a global showcase for African music and culture.
“Afro Nation is more than a festival; it is a global expression of African music, fan culture and creative influence.
“Our partnership is about helping that moment travel further through our first collaboration with Afro Nation of this nature.
“By bringing the festival to Spotify, we are giving fans a place to connect with the artists, performances and stories that define the festival long after the final set,” he said.
According to Spotify, the collaboration will also include exclusive festival content, artist discovery features, curated playlists and fan-focused storytelling.
The company said it would document the journey of a selected fan travelling to the festival as part of efforts to showcase the growing global appeal of African music.
Also speaking, Director of Global Partnerships at The Malachite Group and Afro Nation, Ms Clémence Blum, said the partnership represented a major step in expanding the festival’s global reach.
“Afro Nation has always been more than a festival. It is a platform built to celebrate African music, support artist breakthroughs and connect a global community through culture.
“Our partnership with Spotify reflects the shared role we both play in helping artists reach new audiences and giving fans deeper ways to engage with the music they love,” she said.
Spotify said selected live performances from the festival would be made available on the platform after the event, allowing fans around the world to relive the performances on demand.
The company added that the partnership reinforces its commitment to promoting African music, supporting artists and strengthening connections between creators and audiences across the globe.
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