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Beyond Human: Navigating the Future of Product Management in the Age of AI

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By Akintunde Opawole,

The role of a product manager has always been challenging and exciting. A product manager is responsible for managing the entire product lifecycle, from conception to launch, and ensuring that the product satisfies customer and business needs. With the advent of artificial intelligence (AI), however, the role of a product manager is undergoing a substantial transformation. With the advent of AI, we will examine the future of product management careers in this op-ed.

AI in Product Management

Multiple facets of product management already incorporate AI. AI can be used, for instance, to analyze customer data and generate insights, predict customer behaviour, and automate customer support and sales tasks. AI can also be used to enhance the precision of product forecasts and optimize pricing.

AI’s ability to enable product managers to make data-driven decisions is one of the most significant ways it is transforming product management. Product managers must be able to analyze and interpret data effectively to make informed decisions as the availability of data grows. AI can assist product managers in achieving this objective by automating data analysis and generating insights that can inform product development and marketing strategies.
Additionally, AI can be used to automate customer support and sales, allowing product managers to focus on more strategic tasks. For instance, chatbots can be used to handle routine customer support inquiries, allowing product managers to concentrate on the development of new products and features.

The Future of Careers in Product Management

The increasing use of artificial intelligence in product management is likely to have a substantial impact on product management careers. Although AI will not replace product managers, it will alter the required skills and abilities for success in this field.

Data literacy will be one of the most important skills for product managers in the AI era. Product managers will need to effectively interpret and analyze data in order to make informed decisions. This requires data analysis, data visualization, and statistical analysis expertise.

In the era of artificial intelligence, product managers will also need the ability to interact with AI systems. Product managers will need to comprehend how artificial intelligence functions, what it can and cannot do, and how to effectively integrate it into product development and marketing strategies. This requires proficiency with machine learning, natural language processing, and computer vision.

Product managers in the AI era will also need to be able to consider how AI can be used to enhance product development and marketing strategically. This will necessitate an in-depth understanding of the business and market, as well as the ability to identify innovation and growth opportunities.

Lastly, product managers in the era of AI will need to be able to collaborate effectively with members of different functional areas. AI will likely necessitate the collaboration of product managers, data scientists, engineers, and designers, among others. Product managers must be able to effectively communicate with these stakeholders and collaborate to achieve business objectives.

The Opportunities and Challenges:

The increasing use of artificial intelligence in product management presents both significant challenges and opportunities. The ability to make better-informed decisions is among the most significant opportunities. With the growing availability of data and the sophistication of AI systems, product managers can generate previously unavailable insights using AI. This can assist product managers in identifying new growth and innovation opportunities and optimizing product development and marketing strategies.

The ability to automate routine tasks represents a second significant opportunity. As AI systems advance in sophistication, they will be able to handle an increasing number of routine tasks, allowing product managers to devote more time to strategic tasks. This can assist product managers in becoming more productive and efficient, thereby enhancing business performance.

However, the expanding use of AI in product management also presents significant obstacles. The possibility of bias in AI systems is one of the most significant challenges. AI systems are only as good as the data on which they are trained, so if the data is biased, so will the AI system. This can result in unintended outcomes such as perpetuating existing inequalities or discriminating against certain groups of people. Product managers must be aware of these risks and take measures to mitigate them, such as ensuring that data used to train AI systems is diverse and representative.

AI’s potential to disrupt traditional business models represents a further significant obstacle. AI has the potential to automate many previously human-performed tasks, resulting in job displacement and substantial changes to the workforce. Product managers will need to be
aware of these risks and collaborate with other stakeholders to ensure a smooth and equitable transition to an AI-driven economy.

In conclusion, the increasing use of AI in product management is likely to have a substantial effect on careers in product management. Although AI will not replace product managers, it will alter the required skills and abilities for success in this field. To succeed in the AI era, product managers will require new skills in data literacy, AI systems, strategic thinking, and cross-functional collaboration.

While the growing use of artificial intelligence presents significant challenges, it also presents significant opportunities to make more informed decisions and automate routine tasks. Product managers who are able to navigate these obstacles and seize these opportunities will be well-positioned for success in the rapidly changing world of product management.

 

Akintunde Opawole is an exceptional business thought leader that has built an impressive career with over 10 years in the ICT industry and significant aspects of entrepreneurship. As a certified Product Manager and an experienced Product Owner, he is noted for leading, managing and collaborating with high-performing teams of developers, scrum masters and business analysts to deliver high cutting-edge technologies/products. In 2022, He shipped the biggest Data Analytics product in West Africa. He is currently building an Omnichannel – AI solution for the retail sector in Europe.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NITDA, NBC Explore Strategic Collaboration on Digital Transformation, Media Regulation

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The Director General of the National Information Technology Development Agency (NITDA), Kashifu Inuwa CCIE, has reaffirmed the agency’s commitment to deepening inter-agency collaboration as he received the Director General of the National Broadcasting Commission (NBC), Mr Charles Ebuebu, on a courtesy visit aimed at exploring strategic partnerships in digital transformation and regulatory frameworks across Nigeria’s media and technology sectors.

Speaking during the meeting, Inuwa stated that digital transformation and regulation are inseparable in Nigeria’s rapidly evolving digital ecosystem. He also emphasised that digital transformation is not a one-off project but a continuous journey that requires constant improvement, periodic target-setting, and organisational adaptability to emerging realities.

According to the NITDA boss, the agency deliberately embarked on a transformational journey to reposition itself from a traditional civil service structure to a high-velocity, smart public sector organisation. He noted that when the agency began its transformation drive, a significant percentage of its workforce came from the mainstream civil service, bringing with it entrenched bureaucratic mindsets and rigid operational practices. This, he said, necessitated a conscious decision to change the narrative.

“More than 70 or 80% of our staff came from the mainstream public service, and we know the mindset of public servants, so we started changing that narrative by focusing on people, resetting mindsets, building capacity, and fostering a culture that supports innovation and accountability,” he noted.

Inuwa explained that NITDA’s approach to digital transformation was anchored on three core pillars: people, processes, and technology. He stressed that no matter how advanced technology may be, it cannot deliver value without the right people and efficient processes in place.

He further disclosed that the agency undertook a comprehensive cultural reorientation programme, supported by cultural audits and initiatives aimed at creating psychological safety within the organisation.

“This was critical to enabling staff at all levels to freely contribute ideas, challenge existing processes constructively, and engage in horizontal and vertical collaboration without fear of reprisal,” he stated.

He noted that culture remains the foundation upon which any successful strategy must stand, adding that “no matter how good a strategy is, without the right culture, execution will fail.”

Providing further insight into the transformation journey, he explained that NITDA adopted an integrated framework encompassing people, process, culture, content, and technology. Through this framework, the agency identified and addressed deeply rooted bureaucratic tendencies such as command-and-control structures, risk aversion, and excessive dependence on directives from senior leadership.

According to the DG, “these reforms paved the way for trust-based delegation, inter-departmental collaboration, and process optimisation”.

He further revealed that NITDA documented over 396 internal processes and subsequently streamlined them to eliminate inefficiencies and repetitive executive approvals. He cited examples where routine operational tasks that previously required multiple approvals at the Director General’s level were redesigned to empower departments as gatekeepers, allowing leadership to focus on strategic priorities.

This process optimisation, he said, also created the foundation for automation and the integration of digital tools.

On capacity building, the DG disclosed that all NITDA staff underwent mandatory artificial intelligence (AI) training, reinforcing the agency’s position that AI is a tool for enhancing productivity rather than replacing human capital.

He noted that staff across departments are now leveraging AI to improve workflows, generate ideas, and transition from manual administrative roles to AI-enabled system administration.

Inuwa added that technology deployment at NITDA is deliberately driven by business value rather than trend adoption, stressing that technology must support clearly defined processes and organisational objectives.

He announced that the agency has developed a comprehensive digital transformation playbook, capturing lessons learned from its journey, which it is willing to share with NBC and other government institutions.

To advance collaboration with NBC, Inuwa proposed concrete areas of partnership, including sharing the agency’s digital transformation playbook, delivering tailored training and capacity-building programmes, enrolling NBC staff in digital literacy initiatives developed with global technology partners such as Cisco, and providing technical support for modernising regulatory frameworks to align with the evolving digital and media ecosystem.

Earlier in this remark, Mr Ebuebu called for deeper collaboration between the NBC and NITDA, describing the partnership as long overdue in the face of rapid media and technology convergence.

He noted that although he has had several insightful interactions with the DG NITDA in the past, it was important to institutionalise cooperation between both agencies to address emerging developments in media, technology, data governance, and Nigeria’s digital future.

While calling for closer ties between the two agencies, he emphasised that a strategic partnership between NBC and NITDA is critical to effectively regulate the evolving media ecosystem, harness technology for content creation and distribution, promote the growth of local media, facilitate knowledge transfer, and protect Nigeria’s cultural and national interests.


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DG NCC Tasks University Dons on Research Commercialization, IP Management to Build Global Competitive Ecosystems

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Dr. John Asein, director-general, Nigerian Copyright Commission (NCC), has charged universities to leverage Intellectual Property (IP), innovation management and research commercialisation to build vibrant, sustainable and globally competitive ecosystems.

The DG stated this while delivering a paper on: ‘’Research Commercialisation, IP Policy and Innovation Management’’ at the Committee of Vice-Chancellors of Nigerian Universities (CVCNU) organised Business Clinic themed: Unlocking University-Driven Business Ecosystems: Innovation, Partnerships and Sustainable Enterprise Models in Abuja.

The programme was targeted at engaging Vice-Chancellors, principal officers and other key officers in Nigerian Universities in a practical dialogue on how to transit their institutions into thriving business ecosystems through innovation, enterprise development and strategic partnerships.

In his presentation, Dr. Asein, disclosed that Universities are now recognised as engines of national development and innovation hubs that must connect scholarship to business.

He noted that with over 300 Universities in Nigeria, there is need for structured pathways to turn ideas into commercial outcomes while attention should be focused on IP assets in our universities in order to harness them in a safe, sustainable and satisfactory manner.

The DG NCC speaking further on leveraging resources from the creativity locked up within the university system, harped on the need to harness the soft power of our youth as Nigeria’s most valuable natural resources are its people.

Drawing demography from Nigeria youthful population, he observed that over 70 percent of Nigerians who are under the age of 30 are mostly in the university system studying. These youths, he noted, shape cultures, technology and innovation through creativity and digital skills.

He tasked universities to become innovation factories where young people can explore ideas, protect their IP and grow startups by integrating innovation culture, entrepreneurship training and IP awareness into its learning environment.

He equally urged Universities to look beyond the sciences to commercialize traditional knowledge-based innovations and harness the potentials in the creative arts disciplines like music, visual arts, theatre arts and others for commercial outcomes.

Dr. Asein, recommended that universities as centres of learning, should take the lead in using the IP system for promoting education and learning, wealth creation, revenue generation and institutional development.

Underscoring the need for all universities to have an IP Policy, he noted that the Model developed by the Nigerian Copyright Commission in partnership with the CVCNU is a good starting point.

The Secretary-General, CVCNU, Prof. Andrew Haruna, presented the welcome address at the event while the Director, Technology Innovation and Commercialisation, NOTAP, Mrs. Adah H.N. Mokolo-Oladunke represented the Director-General, NOTAP at the event.

The 2025 CVCNU Business Clinic witnessed attendance from representatives of Public and Private Universities across the 36 States in Nigeria.

 


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US invests $115m in counter-drone tech for World Cup security

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US invests $115m in counter-drone tech for World Cup security

Drone

The US Department of Homeland Security (DHS) will invest $115 million in counter-drone technology to safeguard the 2026 FIFA World Cup and events marking America’s 250th independence anniversary, creating a dedicated office for rapid drone system deployment.

Homeland Security Secretary Kristi Noem described drones as “the new frontier of American air superiority,” stressing the need to counter threats from drug cartels using unmanned aircraft for smuggling and surveillance, alongside incidents like a 2025 NFL stadium drone flight and 2024 New Jersey sightings.

The funding supports 11 World Cup host cities expecting over one million visitors, building on FEMA’s $250 million grants to those states and addressing risks heightened by cartels’ advancing tech, including a reported FBI tracking plot in Mexico.

DHS has conducted over 1,500 counter-drone missions since 2018, with the new Program Executive Office accelerating acquisitions amid President Trump’s border security push.


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