Broadcasting
Nigerian Businesses can Harness Conversational Messaging to Better Engage Customers in the Digital Era

By Olatayo Ladipo-Ajai, Regional Manager at Infobip Nigeria
Businesses in Nigeria are currently faced with numerous challenges, including fast-changing global economic conditions, a new post-pandemic reality, as well as a fast-growing young population that is increasingly technology-savvy. These prevailing market conditions have ushered in challenging times, making it increasingly difficult for organisations to maintain and attract new business. Simultaneously, companies are finding that competition is increasing, which demands better and more creative differentiation than just better pricing to maintain a competitive edge.

Olatayo Ladipo Ajai
All the while, consumer behaviour is also changing drastically, with an increase in numbers of Nigerian customers choosing to engage and transact with brands online. The country’s internet penetration rate stood at 55.4% of the total population at the start of 2023, with 122.5 million internet users recorded in January 2023. Further to this, a total of 193.9 million cellular mobile connections were active in early 2023, equivalent to 87.7% of the total population.
Consequently, this prompts Nigerian businesses to explore more universal engagement routes to connect with their customers and interact via conversational messaging. To successfully engage with customers in the digital space, businesses are increasingly making the shift towards hyper-personalisation, automation, and 24/7 availability, allowing their promotional campaigns and messaging to be directly targeted at individual customers.
Deriving more value
Brands in Nigeria are thus beginning to realise that customers do not fit into boxes but are individuals who need to be analysed to derive most value from customer engagements. At the same time, it is also becoming clear that traditional SMS messaging is inadequate where achieving this level of engagement is concerned.
While SMS has played a critical role in business communication, the new realities around customer behaviour and expectations mean that traditional SMS messaging – which provides one-way engagement – has certain limitations such as gateways, DND (Do Not Disturb) and firewalls that often prevent promotional messages from reaching the target end customer, which may result to relatively low SMS open and read rates.
Conversational messaging, in the form of Rich Communication Services (RCS), can address many of these challenges, enabling businesses and brands to communicate more effectively while reaching out, attracting and converting potential customers. RCS is an evolution of SMS, which integrates features from various chat apps into one platform.
The platform allows the exchange of group chats, PDFs, video, audio and high-resolution images, as well as read receipts and real-time viewing, providing more value than traditional SMS. One of its key benefits is that RCS sits on top of the SMS platform, which means it has the same reach and is thus also native on most smartphones.
Better metrics
RCS allows for conversational engagement with customers who can be interacted with as a group or directly on a one-on-one basis, similar to apps such as WhatsApp. A clear benefit for businesses is that RCS provides deeper metrics on whether a message has been delivered, opened and clicked, delivering better analytics for businesses to gauge how successful a promotional campaign has been.
The use cases for RCS are varied and a number of banks, retailers and hospitality businesses have started using it to send promotional and transaction messages to customers. For example, banks can send payment notifications as full colour, branded, PDF documents that can serve as payment receipts. Some restaurants already use the card carousel feature to send their menus to customers to browse through the different pages and click on their desired options, without having to use the restaurant’s website or mobile app. Other use cases include the ability to send messages with a location pin from Google Maps, movie previews or QR codes that enable mobile payments by directing users to mobile payment platforms.
Conversational message provides a customer experience that not only focuses on problem-solving, but aims to build long-term relationships with customers, leading to greater customer loyalty, improved brand image and ultimately more revenue. By being conversational, businesses can deliver the best customer experience possible with advanced technology and readily meet changing consumer demands.
Broadcasting
NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

The National Agency for Science and Engineering Infrastructure (NASENI), under the leadership of its Executive Vice Chairman/CEO, Khalil Suleiman Halilu, has trained 50 women in Kano State on inverter and battery technologies through its She-Powers Energy Initiative.

The three-day programme, held at the Technology Incubation Centre, Farm Centre, Kano which ended yesterday, was designed to equip participants with practical renewable energy skills, promote women-led enterprises, and enhance sustainable livelihoods.
The initiative forms part of NASENI’s broader commitment to empowering women, creating economic opportunities, and expanding participation in Nigeria’s growing clean energy sector. It also aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting job creation, entrepreneurship, and inclusive economic development.
Through targeted interventions such as the She-Powers Energy Initiative, NASENI continues to demonstrate its commitment to leveraging technology and innovation to improve lives and drive sustainable development across the country.
Photos: Participants at the She-Powers Energy Initiative training organised by the National Agency for Science and Engineering Infrastructure (NASENI) held at the the Technology Incubation Centre, Farm Centre, Kano yesterday.
Broadcasting
Good News for DStv Users: Watch over 160 Channels Without Paying Extra

MultiChoice Nigeria has launched a month-long promotional campaign tagged “Open Time”, offering eligible DStv subscribers access to higher viewing packages at no additional cost.

The promotion, which runs from June 1 to June 30, 2026, is aimed at rewarding existing customers, reconnecting subscribers and attracting new users across Nigeria.
Under the initiative, active subscribers on selected lower-tier packages, including Compact and Compact+, will automatically be upgraded to higher viewing tiers, with some customers gaining temporary access to Premium content during the promotional period.
According to the company, eligible subscribers will not be required to register or manually activate the offer, as upgrades will be applied automatically once subscription payments are confirmed.
In a statement announcing the campaign, MultiChoice said the initiative was designed to provide customers with access to a wider range of entertainment content and enhance viewing experiences.
“The Open Time initiative is a simple way for our customers to enjoy more of the stories they love and discover new content across genres, as long as their accounts remain active during the period,” the company stated.
The DStv Premium package, which currently costs N44,500 per month, offers access to more than 160 channels, including sports, movies, documentaries, children’s programming, news and lifestyle content.
MultiChoice said the offer applies to subscribers who maintain active accounts throughout the campaign period.
The company added that the promotion forms part of efforts to enhance customer value by providing broader access to entertainment content, including drama, sports, action and children’s programmes.
To participate, subscribers are required to make payments through approved channels such as the official DStv website, the MyDStv mobile application, USSD banking platforms and authorised payment agents.
The company clarified that all promotional upgrades would automatically expire at the end of June, after which subscribers would revert to their original subscription packages.
Industry analysts say the campaign comes amid increasing competition within Nigeria’s pay television and streaming market, where service providers are introducing incentives and value-added offerings to attract and retain customers.
MultiChoice said the initiative reflects its commitment to delivering quality entertainment and ensuring subscribers enjoy greater value from their subscriptions.
Broadcasting
Transition to Digital TV to Unlock N605Bn New Revenue Streams – NBC

National Broadcasting Commission (NBC) has said that its planned Digital Switch-Over (DSO) project will create access to Nigeria’s N605.2 billion advertising market for broadcasters and content creators.

Speaking at a press conference, Charles Ebuebu, director-general, NBC, said the project is expected to officially launch nationwide on June 17, 2026, while analogue television broadcasting will completely end by December 31, 2028.
According to him, the switch from analogue to digital broadcasting will help government agencies deliver better television services across Nigeria in a way that is sustainable, reliable, and easier to regulate.
Ebuebu explained that digital broadcasting will allow broadcasters and content creators to earn more revenue because audience data can be measured more accurately.
He also said the project could benefit the economy through the release of valuable 700/800 MHz spectrum, which may generate more than $1 billion from future auctions.
The funds are expected to support digital infrastructure and expand broadband access in rural communities.
NBC added that Nigeria’s creative industry, which contributes about N5 trillion to GDP and supports more than 4.2 million jobs, could benefit from improved content distribution and export opportunities across West Africa using NigComSat-1R.
For consumers, NBC said the FreeTV service will not require monthly subscription payments. Households will only need a small satellite dish and an open-standard DVB-S2 decoder, estimated to cost between N15,000 and N25,000.
Broadcasters were encouraged to join the FreeTV platform and take advantage of an 18-month free carriage period.
However, the Commission noted that there is still an ongoing legal dispute involving local manufacturers over set-top boxes, although officials said this will not stop the national rollout.
On satellite expansion plans, Jane Egerton-Idehen, managing director and CEO, Nigerian Communications Satellite Limited, said NIGCOMSAT 2A is expected in 2028, while NIGCOMSAT 2B is planned for 2029.
She added that backup arrangements have already been made to ensure uninterrupted service and that migration to the new system will happen gradually across different regions to avoid nationwide disruptions.
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